The Marketing Challenge For Industrial Companies

Author : Claudio A. Saavedra
Publisher : Springer
Page : 423 pages
File Size : 55,5 Mb
Release : 2016-04-29
Category : Business & Economics
ISBN : 9783319306100

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The Marketing Challenge for Industrial Companies by Claudio A. Saavedra Pdf

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.

Author : Laura Mazur,Annik Hogg
Publisher : Addison Wesley Publishing Company
Page : 328 pages
File Size : 51,8 Mb
Release : 1993
Category : Business & Economics
ISBN : IND:30000038777391

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The Marketing Challenge by Laura Mazur,Annik Hogg Pdf

The creation of an integral marketing culture with an international perspective is a major challenge for any business. This book explores the implications of this challenge for the future role of marketing. Based on firsthand research among some of Europe's top companies, the authors show how these businesses have restructured their organizations to meet today's challenges.

Author : John H. Frederick
Publisher : Unknown
Page : 128 pages
File Size : 51,6 Mb
Release : 1934
Category : Electronic
ISBN : OCLC:901632018

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Industrial Marketing by John H. Frederick Pdf

Author : Peter W Turnbull,Jean-Paul Valla
Publisher : Routledge
Page : 329 pages
File Size : 55,6 Mb
Release : 2013-05-07
Category : Business & Economics
ISBN : 9781135124281

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Strategies for International Industrial Marketing (RLE International Business) by Peter W Turnbull,Jean-Paul Valla Pdf

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

Author : Lawrence Fisher
Publisher : Random House Business Books
Page : 292 pages
File Size : 44,6 Mb
Release : 1976
Category : Business & Economics
ISBN : UIUC:30112081722305

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Industrial Marketing by Lawrence Fisher Pdf

Author : Michael D. Hutt,Thomas W. Speh
Publisher : Chicago ; Montréal : The Dryden Press
Page : 504 pages
File Size : 45,9 Mb
Release : 1981
Category : Business & Economics
ISBN : UOM:39015002014697

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Industrial Marketing Management by Michael D. Hutt,Thomas W. Speh Pdf

Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.

Author : Carol H. Anderson,Julian W. Vincze
Publisher : Unknown
Page : 520 pages
File Size : 48,8 Mb
Release : 2000
Category : Business & Economics
ISBN : PSU:000043690916

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Strategic Marketing Management by Carol H. Anderson,Julian W. Vincze Pdf

This text offers comprehensive coverage of current marketing management concepts and issues such as globalization, information age economy, ethics, and the environment. Each chapter opens with a scenario that introduces students to the topic, a margin glossary throughout defines special terms, and end-of-chapter discussion questions and exercises test students' understanding of the material. The supplementary casebook, which may be used with any marketing text, provides timely, relevant studies of organizations in a wide range of industries.

Author : Jared R. Fabac
Publisher : iUniverse
Page : 205 pages
File Size : 55,6 Mb
Release : 2013-07-15
Category : Business & Economics
ISBN : 9781475998498

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The Industrial (Marketing) Revolution by Jared R. Fabac Pdf

The industrial marketing sectoralso known as business-to-business marketing continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways dont work anymore, and its time to revolt. Jared R. Fabac, a renowned marketing expert, outlines the new technology, tools, and platforms that can help you participate in the revolution. He also outlines the dire consequences that could befall the companies that cling to the ways of the past. In this guidebook, youll learn how to Transform your marketing for todays audience; Get found by the buyers you target; Convert more prospects in shorter time; Put your lead generation efforts on autopilot New technology, social media and other marketing and promotion platforms demand that companies in the industrial sector not only keep up with, but surpass their competition in this new environment. Putting your head in the sand while business deteriorates or doubling down on old methods wont help you beat competitors and remain relevant. You can only do that by recognizing that technology is here to stay and deciding to join The Industrial (Marketing) Revolution.

Author : Margit Enke,Anja Geigenmüller,Alexander Leischnig
Publisher : Springer Nature
Page : 421 pages
File Size : 51,5 Mb
Release : 2022-04-22
Category : Business & Economics
ISBN : 9783030906573

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Commodity Marketing by Margit Enke,Anja Geigenmüller,Alexander Leischnig Pdf

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.

Author : Robert R. Reeder,Edward G. Brierty,Betty H. Reeder
Publisher : Prentice Hall
Page : 680 pages
File Size : 54,8 Mb
Release : 1987
Category : Business & Economics
ISBN : IND:39000009216495

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Industrial Marketing by Robert R. Reeder,Edward G. Brierty,Betty H. Reeder Pdf

Author : John Hutchinson Frederick
Publisher : Ayer Company Pub
Page : 401 pages
File Size : 40,7 Mb
Release : 1978-01-01
Category : Business & Economics
ISBN : 0405111878

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Industrial Marketing by John Hutchinson Frederick Pdf

Author : Robert W. Haas
Publisher : Unknown
Page : 328 pages
File Size : 53,9 Mb
Release : 1976
Category : Business & Economics
ISBN : UOM:35128000192557

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Industrial Marketing Management by Robert W. Haas Pdf

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 45,6 Mb
Release : 1995
Category : Electronic
ISBN : 8210379456XXX

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INDUSTRIAL MARKETING MANAGEMENT by Anonim Pdf

Author : Uwe G. Seebacher
Publisher : Springer Nature
Page : 754 pages
File Size : 47,7 Mb
Release : 2021-05-03
Category : Business & Economics
ISBN : 9783030542924

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B2B Marketing by Uwe G. Seebacher Pdf

This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.

Author : Richard E Plank,David A Reid,J David Lichtenthal
Publisher : Routledge
Page : 314 pages
File Size : 47,6 Mb
Release : 2020-07-24
Category : Business & Economics
ISBN : 9781000156829

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Fundamentals of Business Marketing Research by Richard E Plank,David A Reid,J David Lichtenthal Pdf

Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including: business marketing strategy organizational buying behavior and purchasing management business marketing research methodology products/services pricing management issues distribution/logistics and supply chain management promotion Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.