The Marketing Concept Of Fc Bayern Munich Emotionality As Driver Of Success

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The Marketing Concept of FC Bayern Munich. Emotionality as Driver of Success

Matthias Ackermann
The Marketing Concept of FC Bayern Munich Emotionality as Driver of Success Book PDF

Author : Matthias Ackermann
Publisher : GRIN Verlag
Page : 32 pages
File Size : 46,7 Mb
Release : 2014-06-23
Category : Business & Economics
ISBN : 9783656677109

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The Marketing Concept of FC Bayern Munich. Emotionality as Driver of Success by Matthias Ackermann Pdf

Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, FOM Hochschule für Oekonomie und Management gemeinnützige GmbH, Hochschulstudienzentrum Freiburg, language: English, abstract: The football club FC Bayern Munich is one of the “global players” in the business of football. The FC Bayern Munich AG is the leading football company in Germany, that is dominating the German football league not only sportive but also economical. The club could win in the season 2012/13 the historical treble. As the first club in German history they could celebrate the winning of the German championship, the DFB-cup and the UEFA champions league cup in one season. It was the greatest success of the club ever. The effects of the success are the rising interest on Bayern Munich in the country and all over the world. Revenues through staying in and winning the competitions (including matchday and broadcast) increased and the attractiveness especially of merchandising articles boosted in unknown heights. Furthermore the number of membership, the image and the brand value of FC Bayern Munich and of the German Bundesliga raised worldwide. In 2012/13 FC Bayern Munich could present for the first time sales over 400 millions of Euro. Especially to create financial benefit out of sportive success is one of the objectives Bayern Munich could transform in the business. The financial success is an important objective of all companies and also each sportive business. One essential part to reach this goal is the marketing concept. In this assignment the marketing concept of Bayern Munich with the emotionality as a driver of success, especially in football market, is shown. Within that not only the success of FC Bayern Munich and its impacts on the national and international football market are presented but also the marketing concept of the most successful football club in Germany is analysed. This includes the analysis of the current situation, the marketing objectives and the strategy of the club. In particular the football division of FC Bayern Munich is focused in this seminar paper.

Making a Difference - The Societal Marketing Concept Supporting Educational and Cultural Issues

Robert Motzek
Making a Difference The Societal Marketing Concept Supporting Educational and Cultural Issues Book PDF

Author : Robert Motzek
Publisher : GRIN Verlag
Page : 69 pages
File Size : 53,6 Mb
Release : 2011-11
Category : Business & Economics
ISBN : 9783656058489

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Making a Difference - The Societal Marketing Concept Supporting Educational and Cultural Issues by Robert Motzek Pdf

Research Paper (postgraduate) from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), European University Viadrina Frankfurt (Oder) (Economics - International Business Administration), course: Marketing Seminar, 25 entries in the bibliography, language: English, abstract: In June 1995 the off-shore oil rig Brent Spar, owned by oil and petrol giants Dutch-Shell and British Esso, was supposed to be dumped in a depth of 2400 metres near the Scottish westcoast. British institutions had already permitted the dumping, which due to institutional investigations didn't violate the international environmental conventions made in Oslo and Paris to protect the sea. But suddenly the environmental organization Greenpeace launched a European-wide protest campaign to prevent the dumping of Brent Spar, which resulted in massive boycotts of Shell's petrol stations all over the continent. The enormous public support of Greenpeace's campaign forced Dutch-Shell not to dump Brent Spar but to tow it into a Norwegian fjord where it has been stored until today. By now there hasn't been a solution for the disposal of the oil rig. In the case of Brent Spar everyone mentioned responsibility. The responsibility of the Dutch-Shell company to protect the environment, to report about future actions and their consequences and to base decision-making on more than just the opinions of shareholders. According to the public opinion, Dutch-Shell hadn't taken this responsibility, the so-called social responsibility, which turned out to harm the image and sales of the company for years. This project work will explain the meaning and the role of social responsibility in marketing concerning past, present and future developments. Looking at the societal markteting concept supporting educational and cultural issues, we'll see why and in which way firms adopt the societal marketing concept and how this affects their busine

Was the League of Nations successful in achieving its aims?

Felix Wiebrecht
Was the League of Nations successful in achieving its aims Book PDF

Author : Felix Wiebrecht
Publisher : GRIN Verlag
Page : 6 pages
File Size : 53,7 Mb
Release : 2012-12-04
Category : Political Science
ISBN : 9783656329404

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Was the League of Nations successful in achieving its aims? by Felix Wiebrecht Pdf

Essay from the year 2012 in the subject Politics - International Politics - Topic: International Organisations, grade: 16, University of Aberdeen, language: English, abstract: This essay deals with the question whether the League of Nations was successful in achieving its aims during the inter-war period from 1919-1939.

Differentiation as the key to success. A marketing plan for Starbucks

Katharina Reinhard
Differentiation as the key to success A marketing plan for Starbucks Book PDF

Author : Katharina Reinhard
Publisher : GRIN Verlag
Page : 55 pages
File Size : 44,9 Mb
Release : 2016-03-17
Category : Business & Economics
ISBN : 9783668176720

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Differentiation as the key to success. A marketing plan for Starbucks by Katharina Reinhard Pdf

Seminar paper from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of King Juan Carlos, language: English, abstract: The present paper develops a marketing plan for Starbucks. The author begins this task by performing a marketing analysis including a Porters Five Forces-analysis of the retail coffee and snacks industry. He then proceeds with an external and internal analysis, examining competitors and social, economic and environmental trends as well as the companies own resources and current position. Following a SWOT-Analysis, different aspects of strategic and operational marketing are highlighted, among them the product itself, price, place, promotion, targeting and segmentation. Finally, implementation and control of the strategy are discussed and a conclusion is drawn.

The 'Made in Germany' Champion Brands

Ugesh A. Joseph
The Made in Germany Champion Brands Book PDF

Author : Ugesh A. Joseph
Publisher : Routledge
Page : 385 pages
File Size : 45,6 Mb
Release : 2016-03-09
Category : Business & Economics
ISBN : 9781317025023

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The 'Made in Germany' Champion Brands by Ugesh A. Joseph Pdf

Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.

International Business and Tourism

Tim Coles,C. Michael Hall
International Business and Tourism Book PDF

Author : Tim Coles,C. Michael Hall
Publisher : Routledge
Page : 383 pages
File Size : 43,8 Mb
Release : 2008-03-10
Category : Business & Economics
ISBN : 9781134096565

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International Business and Tourism by Tim Coles,C. Michael Hall Pdf

Whether its bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary gl

Global Pricing Strategies. Theoretical Concepts and Practical Experience

Jochen Volm
Global Pricing Strategies Theoretical Concepts and Practical Experience Book PDF

Author : Jochen Volm
Publisher : GRIN Verlag
Page : 33 pages
File Size : 52,7 Mb
Release : 2002-09-15
Category : Business & Economics
ISBN : 9783638142564

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Global Pricing Strategies. Theoretical Concepts and Practical Experience by Jochen Volm Pdf

Seminar paper from the year 2001 in the subject Business economics - Investment and Finance, grade: 1,7 (A-), Pforzheim University (Economics), course: International Activities, language: English, abstract: Falling trade barriers between national markets, the rise of newly industrialized countries and technological changes have affected the structure of international markets and imposed new challenges on the international business environment. The bases of competition within many markets are changing so much that the opportunities to survive with purely domestic strategies are becoming limited. One of the implications of these developments is that the efforts of many international firms to maintain profits by reducing costs or increasing production quantities has reached a limit in many markets. Therefore a lot of managers are concentrating more and more on another determinant of profit: pricing. Indeed, a good pricing management is able to increase profits and liquidity, and therefore shareholder value. While achieving economies of scale through their global operations, companies still have to act locally. The increasing importance of the price suggests that traditionally simple methods (e.g. cost or competition related pricing) are not enough to meet the requirements anymore. As a consequence, more comprehensive pricing strategies have to be developed in order to still be successful in future. When defining a global pricing strategy, international firms should consider several determinants that influence pricing decisions in international markets. The following paper takes a closer look at the different significant determinants required to set up a global pricing strategy as well as the different pricing strategies that can be used to reach the determined goals. In order to visualize aspects of the pricing process, practical examples are used to help to understand the importance of different elements within pricing management.

The Global Football League

P. Millward
The Global Football League Book PDF

Author : P. Millward
Publisher : Springer
Page : 229 pages
File Size : 53,8 Mb
Release : 2011-10-12
Category : Sports & Recreation
ISBN : 9780230348639

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The Global Football League by P. Millward Pdf

This book tackles issues of globalization in the English Premier League and unpicks what this means to fan groups around the world, drawing upon a range of sociological theories to tell the story of the local and global repertoires of action emanating from the popular protests at Liverpool and Manchester United football clubs.

Managing Change in Organizations

Project Management Institute
Managing Change in Organizations Book PDF

Author : Project Management Institute
Publisher : Project Management Institute
Page : 127 pages
File Size : 42,7 Mb
Release : 2013-08-01
Category : Business & Economics
ISBN : 9781628250978

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Managing Change in Organizations by Project Management Institute Pdf

Managing Change in Organizations: A Practice Guide is unique in that it integrates two traditionally disparate world views on managing change: organizational development/human resources and portfolio/program/project management. By bringing these together, professionals from both worlds can use project management approaches to effectively create and manage change. This practice guide begins by providing the reader with a framework for creating organizational agility and judging change readiness.

Innovation, Sustainability and Management in Motorsports

Hans Erik Næss,Anne Tjønndal
Innovation Sustainability and Management in Motorsports Book PDF

Author : Hans Erik Næss,Anne Tjønndal
Publisher : Springer Nature
Page : 144 pages
File Size : 49,8 Mb
Release : 2021-05-18
Category : Business & Economics
ISBN : 9783030742218

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Innovation, Sustainability and Management in Motorsports by Hans Erik Næss,Anne Tjønndal Pdf

“There’s probably no better sport than Formula E to present and study the science and practice of innovation within (motor)sport, and this book is a must read for those active within this fascinating area”. - Dr. Kristof de Mey, Sports Technology, Innovation & Business Developer at Ghent University, Belgium This open access book provides novel insights on management innovation and sustainability in motorsport. Utilizing the all-electric racing championship called Formula E as case, it draws upon data from multiple sources such as sustainability reports of Formula and its stakeholders, media data, podcasts and newspaper articles, partner publications, and social media outputs. It aims to generate a theoretical model that describes and explains the optimal conditions for innovation when it comes to enhancing a sport organisation's commercial product. Apart from its general transferability to sports research, this model enables further study of a motorsport phenomenon that has been hailed by media as the championship, which affirms money in sustainability. It has also been emphasized by sport researchers as a highly relevant case to study management innovation. This book will be interesting to academics working in sports management, knowledge management, innovation and sustainability. Hans Erik Næss (b. 1978) is an Associate Professor in Sport Management at Kristiania University College, Norway. He holds a PhD in sociology from the University of Oslo and is the author of several peer-reviewed articles and books on motorsports, including A History of Organizational Change: The case of Fédération Internationale de l’Automobile (FIA) 1945-2020. Anne Tjønndal (b. 1988) is an Associate Professor in Sociology of Sport at Nord University, Norway. She holds a PhD in sociology from Nord University and has published articles in high-quality international journals on topics like social innovation, gender and inclusion/exclusion in sport. Tjønndal is the Celia Brackenridge International Research Award winner for 2019.

Backstage Leadership

Charles Galunic
Backstage Leadership Book PDF

Author : Charles Galunic
Publisher : Springer Nature
Page : 279 pages
File Size : 54,6 Mb
Release : 2020-06-10
Category : Business & Economics
ISBN : 9783030361716

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Backstage Leadership by Charles Galunic Pdf

Most of us would recognize a star leader by their charisma, emotional intelligence and public communication prowess. What is truly impressive but often overlooked is the silent work of leadership that garners real results. Exercising influence in a complex and global organization – whilst also shaping and executing strategies across borders in a disruptive age – is the true mark of success as a leader. Backstage Leadership takes a comprehensive look at the background processes that leaders must master in order to shape the culture, direction and capability of a successful company. With an emphasis on strategy, the author provides an integrated toolkit for developing your knowledge and skills as a 'backstage leader.' You will learn how to: Mobilize people towards new strategic directions Scan your business environment for threats and disruptive forces Diagnose and help to shape the culture of your organization Develop talent and capabilities towards a specific goal. Focusing on the key and consistent underlying processes of leadership, this book is essential reading for managers who wish to bring focus and coherence to their leadership role and integrate themselves within the engine of the organization.

The AI Delusion

Gary Smith
The AI Delusion Book PDF

Author : Gary Smith
Publisher : Oxford University Press
Page : 256 pages
File Size : 55,6 Mb
Release : 2018-08-23
Category : Computers
ISBN : 9780192557797

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The AI Delusion by Gary Smith Pdf

We live in an incredible period in history. The Computer Revolution may be even more life-changing than the Industrial Revolution. We can do things with computers that could never be done before, and computers can do things for us that could never be done before. But our love of computers should not cloud our thinking about their limitations. We are told that computers are smarter than humans and that data mining can identify previously unknown truths, or make discoveries that will revolutionize our lives. Our lives may well be changed, but not necessarily for the better. Computers are very good at discovering patterns, but are useless in judging whether the unearthed patterns are sensible because computers do not think the way humans think. We fear that super-intelligent machines will decide to protect themselves by enslaving or eliminating humans. But the real danger is not that computers are smarter than us, but that we think computers are smarter than us and, so, trust computers to make important decisions for us. The AI Delusion explains why we should not be intimidated into thinking that computers are infallible, that data-mining is knowledge discovery, and that black boxes should be trusted.

Organizational Behavior in Sport Management

Christopher R. Barnhill,Natalie L. Smith,Brent D. Oja
Organizational Behavior in Sport Management Book PDF

Author : Christopher R. Barnhill,Natalie L. Smith,Brent D. Oja
Publisher : Springer Nature
Page : 230 pages
File Size : 46,7 Mb
Release : 2021-04-09
Category : Business & Economics
ISBN : 9783030676124

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Organizational Behavior in Sport Management by Christopher R. Barnhill,Natalie L. Smith,Brent D. Oja Pdf

This textbook presents a comprehensive analysis of organizational behavior in sport organizations from a practitioner's perspective. It covers issues related to managing employees and work teams as well as organizational structure and culture in sport. The book has four sections: Organizational Behavior in the Sports Industry, Getting to Know Employees and Volunteers of Sport Organizations, Work Groups and Teams, and Understanding the Organization. Each chapter begins with a practitioner interview describing a challenge that was overcome by their organization. That example is used to highlight applicable theories and interventions used in the industry. Additional examples or theories are discussed to provide students a broad picture of managerial issues in the sports industry and provide alternative approaches to intervention illustrated in the practitioner interview. The case studies offer the opportunity to practice and apply the ideas to real-world scenarios in the sports industry. Students using this book will gain an understanding of how managers and leaders apply theory to communicate with and engage employees to foster desired organizational cultures while being challenged to address common issues using cases and hypothetical situations.

Social Media In Sport: Theory And Practice

Gashaw Abeza,Norman O'reilly,Jimmy Sanderson,Evan Frederick
Social Media In Sport Theory And Practice Book PDF

Author : Gashaw Abeza,Norman O'reilly,Jimmy Sanderson,Evan Frederick
Publisher : World Scientific
Page : 507 pages
File Size : 43,6 Mb
Release : 2021-07-26
Category : Business & Economics
ISBN : 9789811237676

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Social Media In Sport: Theory And Practice by Gashaw Abeza,Norman O'reilly,Jimmy Sanderson,Evan Frederick Pdf

This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Manuel Alonso Dos Santos
Integrated Marketing Communications Strategies and Tactical Operations in Sports Organizations Book PDF

Author : Manuel Alonso Dos Santos
Publisher : Business Science Reference
Page : 0 pages
File Size : 49,6 Mb
Release : 2019
Category : Business & Economics
ISBN : 1522576177

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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations by Manuel Alonso Dos Santos Pdf

"This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"--