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Author : Howard Sutton
Publisher : Unknown
Page : 64 pages
File Size : 51,6 Mb
Release : 1990
Category : Business & Economics
ISBN : UOM:49015001370999
Author : Malcolm McDonald,Pennie Frow,Adrian Payne
Publisher : John Wiley & Sons
Page : 513 pages
File Size : 43,5 Mb
Release : 2011-09-26
Category : Business & Economics
ISBN : 9780470979099
"The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. "--Publisher.
Author : William Winston,John L Stanton,Robert E Linneman
Publisher : Routledge
Page : 483 pages
File Size : 54,5 Mb
Release : 2020-02-27
Category : Business & Economics
ISBN : 9781317939061
Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, complete with check sheets and plan formats. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year--instead of becoming a shelf item.This book is for you and the many other marketing professionals who are faced with one or more of these situations: You're doing a good job, but you'd like to do even better. You're spending valuable time putting out fires. You lack time to do the things that need to be done. You're always having a hard time coordinating major marketing programs. You're faced with a major discrepancy between where you are and where you'd like to be; you've got a planning gap. You realize that you've got to offer your customers more quality if you're going to be competitive in the new market environment. You'd like to have a professional annual marketing plan--one that will be well received by management and will also keep you and your staff focused throughout the year. Because each step on how to develop a marketing plan is covered, Marketing Planning in a Total Quality Environment is ideal for presidents of smaller firms, marketing directors and planners, product managers, and planning specialists. The authors include a sample fact book which can be used to store and analyze data, planning forms which help convert data into information, and marketing plan formats which ensure that the plan will get used.
Author : Lehmann
Publisher : McGraw Hill
Page : 312 pages
File Size : 51,5 Mb
Release : 2008-02-16
Category : Business & Economics
ISBN : 9780077145347
EBOOK: Analysis For Marketing Planning
Author : Adrian Payne,Malcolm McDonald
Publisher : Routledge
Page : 372 pages
File Size : 44,6 Mb
Release : 2012-11-12
Category : Business & Economics
ISBN : 9781136016028
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation. Marketing Planning for Services is for marketers in the service sector and students of marketing.
Author : Anonim
Publisher : Unknown
Page : 60 pages
File Size : 46,7 Mb
Release : 1991
Category : Brazil
ISBN : UTEXAS:059172130841754
Author : Norton Paley
Publisher : Thorogood Publishing
Page : 266 pages
File Size : 40,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 9781854184900
A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.
Author : Joan Kaye Beigel,Ralph H. Earle
Publisher : Psychology Press
Page : 226 pages
File Size : 47,6 Mb
Release : 1990
Category : Mental health services
ISBN : 0876305869
Author : Malcolm McDonald,Keith Ward,Brian Smith
Publisher : Butterworth-Heinemann
Page : 257 pages
File Size : 54,9 Mb
Release : 2007-03-14
Category : Business & Economics
ISBN : 9780750683425
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions- . Does the promised market exist? . Will the strategy deliver the market share promised? . Will the market share create shareholder value? This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern business Surely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added? * Connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing shareholder value * Systematic and practical approach useful for both practitioners and students * New paperback edition
Author : Christian Grönroos
Publisher : Unknown
Page : 30 pages
File Size : 55,6 Mb
Release : 1990
Category : Marketing
ISBN : 9515553202
Author : Valarie A. Zeithaml
Publisher : Marketing Classics Press
Page : 553 pages
File Size : 45,6 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781613112700
Author : Robert K. Skacel
Publisher : Unknown
Page : 162 pages
File Size : 51,5 Mb
Release : 1990
Category : Marketing
ISBN : UCLA:L0062972708
Author : Anonim
Publisher : Unknown
Page : 42 pages
File Size : 49,5 Mb
Release : 1991
Category : Colombia
ISBN : UTEXAS:059172130750739
Author : Adrienne Zoble
Publisher : Unknown
Page : 200 pages
File Size : 43,9 Mb
Release : 1991
Category : Marketing
ISBN : PSU:000019590585
Author : B. J. Dunlap
Publisher : Springer
Page : 581 pages
File Size : 44,8 Mb
Release : 2015-01-02
Category : Business & Economics
ISBN : 9783319132549
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.