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Author : Valarie A. Zeithaml
Publisher : Marketing Classics Press
Page : 553 pages
File Size : 49,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781613112700
Author : Valarie A. Zeithaml
Publisher : Unknown
Page : 536 pages
File Size : 44,9 Mb
Release : 1990
Category : Marketing
ISBN : 068540031X
Author : Naresh Malhotra
Publisher : Routledge
Page : 216 pages
File Size : 44,9 Mb
Release : 2017-10-19
Category : Business & Economics
ISBN : 9781351551021
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Author : Ben M. Enis,Kenneth J. Roering
Publisher : Marketing Classics Press
Page : 287 pages
File Size : 47,8 Mb
Release : 2012-03-15
Category : Business & Economics
ISBN : 9781613113387
Author : B. J. Dunlap
Publisher : Springer
Page : 581 pages
File Size : 47,9 Mb
Release : 2015-01-02
Category : Business & Economics
ISBN : 9783319132549
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Naresh Malhotra
Publisher : Routledge
Page : 418 pages
File Size : 42,5 Mb
Release : 2017-09-25
Category : Business & Economics
ISBN : 9781351550956
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Author : Howard Sutton
Publisher : Unknown
Page : 64 pages
File Size : 52,9 Mb
Release : 1990
Category : Business & Economics
ISBN : UOM:49015001370999
Author : Noel Scott,Eric Laws,Philipp Boksberger
Publisher : Routledge
Page : 309 pages
File Size : 53,9 Mb
Release : 2013-09-13
Category : Business & Economics
ISBN : 9781317987260
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.
Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Livestock, Dairy, and Poultry
Publisher : Unknown
Page : 352 pages
File Size : 42,9 Mb
Release : 1991
Category : Dairy products
ISBN : MINN:319510030889691
Author : Robert L. King
Publisher : Springer
Page : 115 pages
File Size : 51,6 Mb
Release : 2015-05-08
Category : Business & Economics
ISBN : 9783319173863
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Livestock, Dairy, and Poultry
Publisher : Unknown
Page : 460 pages
File Size : 48,9 Mb
Release : 1992
Category : Business & Economics
ISBN : UCR:31210012244180
Author : JOBBER, DAVID
Publisher : McGraw Hill
Page : 980 pages
File Size : 40,5 Mb
Release : 2009-12-16
Category : Business & Economics
ISBN : 9780077139681
EBOOK: Principles and Practice of Marketing
Author : P. S. H. Leeflang
Publisher : Springer Science & Business Media
Page : 682 pages
File Size : 54,6 Mb
Release : 2000-02-29
Category : Business & Economics
ISBN : 0792377729
With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.
Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Forests, Family Farms, and Energy
Publisher : Unknown
Page : 164 pages
File Size : 54,8 Mb
Release : 1988
Category : Agricultural wastes as fuel
ISBN : UCR:31210014659260
Author : Robert F. Lusch,Stephen L. Vargo
Publisher : Routledge
Page : 468 pages
File Size : 55,6 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317454649
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.