The Mobile Mind Shift

Author : Ted Schadler,Josh Bernoff,Julie Ask
Publisher : Greenleaf Book Group
Page : 335 pages
File Size : 44,6 Mb
Release : 2014-06-24
Category : Business & Economics
ISBN : 9780991361014

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The Mobile Mind Shift by Ted Schadler,Josh Bernoff,Julie Ask Pdf

Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to: • Find your customer’s most powerful mobile moments with a mobile moment audit. • Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. • Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. • Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. • Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

Author : Barbara Oakley, PhD
Publisher : Penguin
Page : 304 pages
File Size : 51,7 Mb
Release : 2017-04-18
Category : Business & Economics
ISBN : 9780399184086

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Mindshift by Barbara Oakley, PhD Pdf

Mindshift reveals how we can overcome stereotypes and preconceived ideas about what is possible for us to learn and become. At a time when we are constantly being asked to retrain and reinvent ourselves to adapt to new technologies and changing industries, this book shows us how we can uncover and develop talents we didn’t realize we had—no matter what our age or background. We’re often told to “follow our passions.” But in Mindshift, Dr. Barbara Oakley shows us how we can broaden our passions. Drawing on the latest neuroscientific insights, Dr. Oakley shepherds us past simplistic ideas of “aptitude” and “ability,” which provide only a snapshot of who we are now—with little consideration about how we can change. Even seemingly “bad” traits, such as a poor memory, come with hidden advantages—like increased creativity. Profiling people from around the world who have overcome learning limitations of all kinds, Dr. Oakley shows us how we can turn perceived weaknesses, such as impostor syndrome and advancing age, into strengths. People may feel like they’re at a disadvantage if they pursue a new field later in life; yet those who change careers can be fertile cross-pollinators: They bring valuable insights from one discipline to another. Dr. Oakley teaches us strategies for learning that are backed by neuroscience so that we can realize the joy and benefits of a learning lifestyle. Mindshift takes us deep inside the world of how people change and grow. Our biggest stumbling blocks can be our own preconceptions, but with the right mental insights, we can tap into hidden potential and create new opportunities.

Author : Jessica Eise,Whitney Hodde
Publisher : Routledge
Page : 168 pages
File Size : 48,6 Mb
Release : 2016-07-15
Category : Business & Economics
ISBN : 9781317231301

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The Communication Scarcity in Agriculture by Jessica Eise,Whitney Hodde Pdf

Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.

Author : Valerie K. Jones,Ruth E. Brown Ph.D.,Ming Wang
Publisher : Bloomsbury Publishing USA
Page : 845 pages
File Size : 43,5 Mb
Release : 2016-09-19
Category : Business & Economics
ISBN : 9781440833434

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The New Advertising by Valerie K. Jones,Ruth E. Brown Ph.D.,Ming Wang Pdf

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.

Author : Elizabeth B Goldsmith
Publisher : Springer
Page : 191 pages
File Size : 47,7 Mb
Release : 2015-07-11
Category : Social Science
ISBN : 9783319207384

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Social Influence and Sustainable Consumption by Elizabeth B Goldsmith Pdf

This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable consumption, from buying green products to recycling packaging materials to supporting environmentally responsible brands. Real-world examples, critical thinking questions, a breakdown of strategies for influencing behavior, and pertinent references give the book extra dimensions of value. Among the featured topics: Social influence: why it matters. Values, attitudes, opinions, goals, and motivation. What we buy and who we listen to: the science and art of consumption. Decision making and problem solving. Households: productivity and consumption. Sustainably managing resources in the built environment. Between its nuanced understanding of social connections and its up-to-date lens on technology, Social Influence and Sustainable Consumption is must reading for researchers in the fields of consumer psychology, consumer behavior, and consumer sustainability.

Author : John Parrington
Publisher : Oxford University Press
Page : 400 pages
File Size : 44,6 Mb
Release : 2021-04-22
Category : Science
ISBN : 9780192521644

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Mind Shift by John Parrington Pdf

John Parrington argues that social interaction and culture have deeply shaped the exceptional nature of human consciousness. The mental capacities of the human mind far outstrip those of other animals. Our imaginations and creativity have produced art, music, and literature; built bridges and cathedrals; enabled us to probe distant galaxies, and to ponder the meaning of our existence. When our minds become disordered, they can also take us to the depths of despair. What makes the human brain unique, and able to generate such a rich mental life? In this book, John Parrington draws on the latest research on the human brain to show how it differs strikingly from those of other animals in its structure and function at a molecular and cellular level. And he argues that this 'shift', enlarging the brain, giving it greater flexibility and enabling higher functions such as imagination, was driven by tool use, but especially by the development of one remarkable tool - language. The complex social interaction brought by language opened up the possibility of shared conceptual worlds, enriched with rhythmic sounds, and images that could be drawn on cave walls. This transformation enabled modern humans to leap rapidly beyond all other species, and generated an exceptional human consciousness, a sense of self that arises as a product of our brain biology and the social interactions we experience. Our minds, even those of identical twins, are unique because they are the result of this extraordinarily plastic brain, exquisitely shaped and tuned by the social and cultural environment in which we grew up and to which we continue to respond through life. Linking early work by the Russian psychologist Lev Vygotsky to the findings of modern neuroscience, Parrington explores how language, culture, and society mediate brain function, and what this view of the human mind may bring to our understanding and treatment of mental illness.

Author : Patricia Rich,Dana S. Hines,Rosie Siemer
Publisher : Rowman & Littlefield
Page : 453 pages
File Size : 47,8 Mb
Release : 2015-12-03
Category : Business & Economics
ISBN : 9781442259829

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Membership Marketing in the Digital Age by Patricia Rich,Dana S. Hines,Rosie Siemer Pdf

Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

Author : Aarti Saini,Vikas Garg
Publisher : Emerald Group Publishing
Page : 266 pages
File Size : 53,8 Mb
Release : 2023-02-17
Category : Business & Economics
ISBN : 9781802622799

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Transformation for Sustainable Business and Management Practices by Aarti Saini,Vikas Garg Pdf

Since the introduction of Industry 5.0, there has been a greater emphasis on the human-centric view in human-machine collaboration. As society has benefitted from technological advancements in all aspects of industrial sectors, there has been a rethinking of the role human beings should play in future evolutions.

Author : Bernd W. Wirtz
Publisher : Springer Nature
Page : 1031 pages
File Size : 45,8 Mb
Release : 2024-06-17
Category : Electronic
ISBN : 9783031502897

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Digital Business and Electronic Commerce by Bernd W. Wirtz Pdf

Author : Yu-Che Chen,Michael J. Ahn
Publisher : Taylor & Francis
Page : 396 pages
File Size : 45,8 Mb
Release : 2017-02-17
Category : Political Science
ISBN : 9781317406792

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Routledge Handbook on Information Technology in Government by Yu-Che Chen,Michael J. Ahn Pdf

The explosive growth in information technology has ushered in unparalleled new opportunities for advancing public service. Featuring 24 chapters from foremost experts in the field of digital government, this Handbook provides an authoritative survey of key emerging technologies, their current state of development and use in government, and insightful discussions on how they are reshaping and influencing the future of public administration. This Handbook explores: Key emerging technologies (i.e., big data, social media, Internet of Things (IOT), GIS, smart phones & mobile technologies) and their impacts on public administration The impacts of the new technologies on the relationships between citizens and their governments with the focus on collaborative governance Key theories of IT innovations in government on the interplay between technological innovations and public administration The relationship between technology and democratic accountability and the various ways of harnessing the new technologies to advance public value Key strategies and conditions for fostering success in leveraging technological innovations for public service This Handbook will prove to be an invaluable guide and resource for students, scholars and practitioners interested in this growing field of technological innovations in government.

Author : Benson, Vladlena,Tuninga, Ronald,Saridakis, George
Publisher : IGI Global
Page : 525 pages
File Size : 47,6 Mb
Release : 2016-08-31
Category : Computers
ISBN : 9781522505600

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Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity by Benson, Vladlena,Tuninga, Ronald,Saridakis, George Pdf

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

Author : Scott McQuiggan,Jamie McQuiggan,Jennifer Sabourin,Lucy Kosturko
Publisher : John Wiley & Sons
Page : 400 pages
File Size : 43,9 Mb
Release : 2015-03-04
Category : Education
ISBN : 9781118894286

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Mobile Learning by Scott McQuiggan,Jamie McQuiggan,Jennifer Sabourin,Lucy Kosturko Pdf

Explore the game-changing technology that allows mobile learningto effectively reach K-12 students Mobile Learning: A Handbook for Developers, Educators andLearners provides research-based foundations for developing,evaluating, and integrating effective mobile learning pedagogy.Twenty-first century students require twenty-first centurytechnology, and mobile devices provide new and effective ways toeducate children. But with new technologies come new challenges—therefore,this handbook presents a comprehensive look at mobile learning bysynthesizing relevant theories and drawing practical conclusionsfor developers, educators, and students. Mobile devices—in ways that the laptop, the personalcomputer, and netbook computers have not—present theopportunity to make learning more engaging, interactive, andavailable in both traditional classroom settings and informallearning environments. From theory to practice, MobileLearning explores how mobile devices are different than theirtechnological predecessors, makes the case for developers,teachers, and parents to invest in the technology, and illustratesthe many ways in which it is innovative, exciting, and effective ineducating K-12 students. Explores how mobile devices can support the needs ofstudents Provides examples, screenshots, graphics, and visualizations toenhance the material presented in the book Provides developers with the background necessary to create theapps their audience requires Presents the case for mobile learning in and out of classroomsas early as preschool Discusses how mobile learning enables better educationalopportunities for the visually impaired, students with Autism, andadult learners. If you're a school administrator, teacher, app developer, orparent, this topical book provides a theoretical, well-researcheddiscussion of the pedagogical theory and mobile learning, as wellas practical advice in setting up a mobile learning strategy.

Author : A. Albee
Publisher : Springer
Page : 240 pages
File Size : 44,7 Mb
Release : 2018-11-02
Category : Business & Economics
ISBN : 9781137452818

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Digital Relevance by A. Albee Pdf

Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.

Author : Larry Weber,Lisa Leslie Henderson
Publisher : John Wiley & Sons
Page : 304 pages
File Size : 55,6 Mb
Release : 2014-04-14
Category : Business & Economics
ISBN : 9781118760819

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The Digital Marketer by Larry Weber,Lisa Leslie Henderson Pdf

Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.

Author : Josh Bernoff,Ted Schadler
Publisher : Harvard Business Press
Page : 272 pages
File Size : 49,9 Mb
Release : 2010-09-14
Category : Business & Economics
ISBN : 9781422162330

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Empowered by Josh Bernoff,Ted Schadler Pdf

It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints. In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using it in the marketplace, and neither obey the rules you set up. This chaos is your future as a manager. You could try to shut it down and shut it off. Or you can harness it and reap the business benefits. According to Josh Bernoff and Ted Schadler of Forrester Research (the organization that brought you Groundswell), your defense against insurgents is to enable them. At its heart, this is a book about how to scale the management of insurgency, both the innovation of insurgent employees and the energy of insurgent customers. The key is a process Forrester calls E Triple S, for the four elements of managing insurgents effectively: empowering, selecting, scaling, and socializing. While it's based in current trends, the core concept of Managing Insurgents -- that the next management and innovation challenge is harnessing individuals empowered by mobile, social, and connected technology -- is a new idea. In the wake of Groundswell, dozens of social-technology-for-business books cropped up. And there are plenty of books on improving your customer service. But there's no serious business book about management, marketing, and innovation in the throes of this trend. When Insurgency hits, it will be perceived not just as a sequel to Groundswell but as the start of a new management philosophy.