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Author : Robert E. Balon
Publisher : Unknown
Page : 174 pages
File Size : 41,6 Mb
Release : 1995
Category : Performing Arts
ISBN : PSU:000047106994
Author : James Webster,Patricia Phalen,Lawrence Lichty
Publisher : Routledge
Page : 345 pages
File Size : 53,7 Mb
Release : 2013-10-30
Category : Social Science
ISBN : 9781136282133
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Author : Susan Packard
Publisher : Penguin
Page : 256 pages
File Size : 48,5 Mb
Release : 2015-02-03
Category : Business & Economics
ISBN : 9780698154797
Business is a team sport. Learn how to win. Where would your career be if you could understand how your colleagues--especially men--succeed and win at work? And if, in understanding and applying the rules, you could win, too? In New Rules of the Game, business leader Susan Packard shows you how to cultivate gamesmanship--a strategic way of thinking regularly seen in the video game and sports worlds, and most often among men--that develops creativity, focus, optimism, teamwork, and competitiveness. You'll learn the Ten Rules of Gamesmenship and how to use them effectively to: · Compete outwardly in a healthy, rewarding way · Build support groups to help you advance · Step up with more grit to get the next win · Approach your workplace with more lightness and insight · Take loss in stride and provide the emotional distance needed to win at work Packard shares her career story with humor and candor, including the successes and the mistakes, the triumphs and some personal and career setbacks, and presents them as teachable moments for you. But the book is much bigger that one person’s experience. Packard also shares the stories of other presidents and CEOs who have become great gamers in their own fields, providing you with the insight and inspiration to play the business game smarter, stronger, and more successfully. You will also be better able to coach others, inspiring your team to perform at higher levels as you drive them toward the next win.
Author : Christian Felber
Publisher : Springer
Page : 221 pages
File Size : 43,7 Mb
Release : 2017-10-25
Category : Business & Economics
ISBN : 9783319673523
This book advocates a holistic reform of the current monetary and financial system dealing with the issues of money creation, central banks, loans, stock markets, tax justice, pension security and the international monetary system - “Bretton Woods II”. Its innovative approach presents several alternatives for each cornerstone, in addition to introducing a participatory democratic process whereby sovereign citizens can themselves determine the rules governing the new financial and monetary system. With “democratic money conventions” in each municipality, where the elements of this new money system are discussed and decided on in a participatory manner, and a federal money covenant which then elaborates a template for a referendum about the future “money constitution”, a true “sovereign” could progressively convert money from a financial weapon into a democratic tool. The envisaged democratic monetary system, by providing equal opportunities for every member of society to participate in the development of the “new rules of the game”, turns money progressively into a public good which increases the freedom for all. The new system furthermore drives the enhancement of constitutional and relational values such as human dignity, solidarity, justice, sustainability, or democracy. Money should serve life and should serve the common good. The “Bank for the Common Good” Project, which was initiated in Austria by the author Christian Felber, represents a practical example of his proposals.
Author : Vladimir Putin
Publisher : DigiCat
Page : 60 pages
File Size : 45,9 Mb
Release : 2022-05-29
Category : Nature
ISBN : EAN:8596547025313
This work presents the notes of Putin's speech on the Meeting of the Valdai International Discussion Club. In the speech, V. Putin mentions the dramatic transformations in global politics and the economy, public life, and in industry, information and social technologies. He urges the listeners to questions the world's standards of international security that are created to prevent global conflicts.
Author : Robert E. Balon
Publisher : Unknown
Page : 152 pages
File Size : 40,5 Mb
Release : 1988
Category : Radio audiences
ISBN : STANFORD:36105043073548
Author : Oliver Roeder
Publisher : W. W. Norton & Company
Page : 326 pages
File Size : 52,8 Mb
Release : 2022-01-25
Category : History
ISBN : 9781324003786
A group biography of seven enduring and beloved games, and the story of why—and how—we play them. Checkers, backgammon, chess, and Go. Poker, Scrabble, and bridge. These seven games, ancient and modern, fascinate millions of people worldwide. In Seven Games, Oliver Roeder charts their origins and historical importance, the delightful arcana of their rules, and the ways their design makes them pleasurable. Roeder introduces thrilling competitors, such as evangelical minister Marion Tinsley, who across forty years lost only three games of checkers; Shusai, the Master, the last Go champion of imperial Japan, defending tradition against “modern rationalism”; and an IBM engineer who created a backgammon program so capable at self-learning that NASA used it on the space shuttle. He delves into the history and lore of each game: backgammon boards in ancient Egypt, the Indian origins of chess, how certain shells from a particular beach in Japan make the finest white Go stones. Beyond the cultural and personal stories, Roeder explores why games, seemingly trivial pastimes, speak so deeply to the human soul. He introduces an early philosopher of games, the aptly named Bernard Suits, and visits an Oxford cosmologist who has perfected a computer that can effectively play bridge, a game as complicated as human language itself. Throughout, Roeder tells the compelling story of how humans, pursuing scientific glory and competitive advantage, have invented AI programs better than any human player, and what that means for the games—and for us. Funny, fascinating, and profound, Seven Games is a story of obsession, psychology, history, and how play makes us human.
Author : Joseph R. Blaney,Lance R. Lippert,Scott J. Smith
Publisher : Lexington Books
Page : 425 pages
File Size : 47,9 Mb
Release : 2012-10-05
Category : Language Arts & Disciplines
ISBN : 9780739138991
Repairing the Athlete’s Image: Studies in Sports Image Restoration, edited by Joseph R. Blaney, Lance Lippert, and J. Scott Smith, offers twenty-one case studies and conceptual frameworks about athletes and their organizations as they attempt to mitigate the effects of malfeasance. Employing traditional Image Restoration Theory (IRT) approaches to athletic communication (and other innovative approaches), the contributors to this volume add to our understanding of which communicative strategies work best for athletes when their reputations are sullied. This comprehensive text presents case studies of varying athletes, sports, and public relations scenarios with prescriptive advice for those attempting to repair athletic reputations. The contributors variously explore such controversies and mischief as the steroids accusations lobbed at Barry Bonds and Roger Clemens, the Michael Phelps marijuana controversy, the sexual misconduct of Tiger Woods and Kobe Bryant, and other topical subjects in sports communication and image repair. While this book will be useful for athletes, coaches, managers, and agents in varying athletic endeavors and levels, it is also a dream collection for teachers and scholars of sports communication. The subjects examined in this study span country, gender, and popularity of sport (not to mention a healthy variety of types of accusations.) Repairing the Athlete’s Image is an essential resource for graduate and upper-level undergraduate courses in sports communication and popular culture.
Author : Photini Pazartzis,Maria Gavouneli
Publisher : Bloomsbury Publishing
Page : 520 pages
File Size : 54,8 Mb
Release : 2016-06-30
Category : Law
ISBN : 9781509901791
The relevance and importance of the rule of law to the international legal order cannot be doubted and was recently reaffirmed by the Declaration of the High-level Meeting of the General Assembly on the Rule of Law at the National and International Level's solemn commitment to it on behalf of states and international organizations. In this edited collection, leading scholars and practitioners from the fields of global governance, resources, investment and trade examine how the commitment to the rule of law manifests itself in the respective fields. The book looks at cutting-edge issues within each field and examines the questions arising from the interplay between them. With a clear three-part structure, it explores each area in detail and addresses contemporary challenges while trying to assure a commitment to the rule of law. The contributions also consider how the rule of law has been or should be reconceptualised. Taking a multi-disciplinary approach, the book will appeal to international lawyers from across the spectrum, including practitioners in the field of international investment and trade law.
Author : Anonim
Publisher : Unknown
Page : 644 pages
File Size : 40,9 Mb
Release : 1871
Category : English literature
ISBN : MINN:31951D00153939C
Author : Neil Strauss
Publisher : Unknown
Page : 194 pages
File Size : 52,7 Mb
Release : 2007
Category : Dating (Social customs)
ISBN : 0061540439
Author : Anonim
Publisher : Unknown
Page : 652 pages
File Size : 43,8 Mb
Release : 1871
Category : Electronic
ISBN : NYPL:33433082320387
Author : Murray N. Rothbard
Publisher : Springer Science & Business Media
Page : 266 pages
File Size : 46,9 Mb
Release : 2013-03-09
Category : Business & Economics
ISBN : 9789401734547
Author : Anonim
Publisher : Unknown
Page : 1344 pages
File Size : 51,9 Mb
Release : 1860
Category : Electronic
ISBN : MINN:31951001919201H
Author : Anonim
Publisher : Unknown
Page : 764 pages
File Size : 45,7 Mb
Release : 1891
Category : Literary and political reviews
ISBN : UGA:32108057765326