The Persona Book

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Persona

Genevieve Valentine
Persona Book PDF

Author : Genevieve Valentine
Publisher : Simon and Schuster
Page : 320 pages
File Size : 44,9 Mb
Release : 2015-03-10
Category : Fiction
ISBN : 9781481425148

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Persona by Genevieve Valentine Pdf

“Blending celebrity and international diplomacy in a near-future Paris, Valentine crafts an intimate thriller than unmasks the players in the game.” —Publishers Weekly When Suyana, Face of the recently formed United Amazonia Rainforest Confederation, is secretly meeting Ethan of the United States, a potential ally for her struggling country, the last thing she expected to be was a victim of an assassination attempt. Daniel, a teen runaway turned paparazzo hoping to make a name for himself, witnesses the first shot targeted for Suyana. Without thinking, he jumps into the action telling himself it’s not selflessness, it’s the scoop. Now Suyana and Daniel are on the run—and if they don’t keep themselves one step ahead, they’ll lose it all.

Data-Driven Personas

Bernard J. Jansen,Joni Salminen
Data Driven Personas Book PDF

Author : Bernard J. Jansen,Joni Salminen
Publisher : Springer Nature
Page : 317 pages
File Size : 49,5 Mb
Release : 2022-05-31
Category : Computers
ISBN : 9783031022319

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Data-Driven Personas by Bernard J. Jansen,Joni Salminen Pdf

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.

Your First 1000 Copies

Tim Grahl
Your First 1000 Copies Book PDF

Author : Tim Grahl
Publisher : Story Grid Publishing LLC
Page : 141 pages
File Size : 53,7 Mb
Release : 2020-09-09
Category : Business & Economics
ISBN : 9781645010326

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Your First 1000 Copies by Tim Grahl Pdf

"If I could give an aspiring writer one piece of advice, it would be to read this book." — Hugh Howey, New York Times best selling author of Wool "Tim Grahl is fast becoming a legend, almost single-handedly changing the way authors around the world spread ideas and connect with readers. If you've got a book to promote, stop what you're doing right now and start reading Your First 1000 Copies." — Daniel H. Pink, New York Times bestselling author of Drive and When "Your First 1000 Copies is a must-read for authors trying to build a connection with their readers." — Dan Heath & Chip Heath, co-authors of Made to Stick, Switch, and Decisive "I watched in awe as Tim Grahl had 5 clients on the New York Times bestseller list in the same week. There is no one I trust more to learn about book marketing." - Pamela Slim, Author, Body of Work "Tim was an early pioneer in teaching book authors how Internet marketing actually works." - Hugh MacLeod, author of Ignore Everybody and Evil Plans Imagine if you had a direct connection with thousands of readers who loved reading your books. And imagine if those readers eagerly awaited the launch of your next book. How would that direct relationship with your readers change your writing career? How would you feel knowing that every time you started a new book project, you already had people excited to buy it and ready to recommend it to others? In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books. Tim has worked with over 100 different authors from top best sellers such as Hugh Howey, Daniel Pink, Barbara Corcoran Charles Duhigg, Chip and Dan Heath, Ramit Sethi and Pamela Slim to authors just get started on their first writing project. He has worked with authors across all fiction and non-fiction genres. Along with his client work, he has studied many other successful authors to learn what works and what doesn't. The result is Your First 1000 Copies where he walks you through the Connection System, a plan that every author can immediately start using. The plan looks like this: - Permission - How to open up communication with your readers where you can reliably engage them and invite them to be involved. - Content - How to use content to engage with current readers and connect with new ones. - Outreach - How to ethically and politely introduce yourself to new readers. - Sell - How all of these steps can naturally lead to book sales without being pushy or annoying This is a system that any author can immediately put in place to start building their platform. Whether you're a seasoned author looking to step into the new publishing landscape, or you're a brand new author, Your First 1000 Copies will give you the tools to connect with readers and sell more books.

Map of the Soul – Persona

Murray Stein
Map of the Soul Persona Book PDF

Author : Murray Stein
Publisher : Chiron Publications
Page : 99 pages
File Size : 53,9 Mb
Release : 2019-05-16
Category : Psychology
ISBN : 9781630517205

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Map of the Soul – Persona by Murray Stein Pdf

There is a lot of interest in today’s culture about the idea of Persona and the psychological mapping of one’s inner world. In fact, the interest is so strong that the superstar Korean Pop band, BTS, has taken Dr. Murray Stein’s concepts and woven them into the title and lyrics of their latest album, Map of the Soul:Persona. What is our persona and how does it affect our life’s journey? What masks do we wear as we engage those around us? Our persona is ultimately how we relate to the world. Combined with our ego, shadow, anima and other intra-psychic elements it creates an internal map of the soul. T.S. Eliot, one of the most famous English poets of the 20th Century, wrote that every cat has three names: the name that everybody knows, the name that only the cat’s intimate friends and family know, and the name that only the cat knows. As humans, we also have three names: the name that everybody knows, which is the public persona; the name of that only your close friends and family know, which is your private persona; and the name that only you know, which refers to your deepest self. Many people know the first name, and some people know the second. Do you know your secret name, your individual, singular, unique name? This is a name that was given to you before you were named by your family and by your society. This name is the one that you should never lose or forget. Do you know it?

Person/a

Elizabeth Ellen
Person a Book PDF

Author : Elizabeth Ellen
Publisher : Unknown
Page : 0 pages
File Size : 47,8 Mb
Release : 2017
Category : Interpersonal relations
ISBN : 0989695069

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Person/a by Elizabeth Ellen Pdf

Fiction. A novel/"autofiction" about the complexities of being a woman, an artist, a mother, and a wife; a novel about persona and obsession and loyalty and repression; an exorcism. Told in four volumes over seven years, with emails, g-chats, and an "interview" with Lydia Davis (and a nod to Ms. Davis's "The End of the Story"), the style of PERSON/A is often experimental, pushing the boundaries between fiction and nonfiction, obsession and mental instability, female independence and a loyalty to current and former lovers, but with the ultimate loyalty being to oneself or one's writing, and is there a difference? and should we be ashamed?

The Persona Lifecycle

John Pruitt,Tamara Adlin
The Persona Lifecycle Book PDF

Author : John Pruitt,Tamara Adlin
Publisher : Elsevier
Page : 744 pages
File Size : 55,9 Mb
Release : 2010-08-04
Category : Computers
ISBN : 0080455735

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The Persona Lifecycle by John Pruitt,Tamara Adlin Pdf

The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals. This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries. This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers. Features * Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development. * A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. * Recommended best practices in techniques, tools, and innovative methods. * Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.

Persona

Francois Nars
Persona Book PDF

Author : Francois Nars
Publisher : Rizzoli Publications
Page : 482 pages
File Size : 42,5 Mb
Release : 2021-09-07
Category : Photography
ISBN : 9780847862733

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Persona by Francois Nars Pdf

In this limited edition, French makeup legend, beauty mogul, and esteemed photographer François Nars unveils his long-awaited collection of more than 300 new photographs—dramatic and provocative portraits of creative figures of all ages that capture the beauty and essence of each persona. Persona reveals an extraordinary production of cinematic, avant-garde portraits of an exclusive list of contemporary creative icons. The celebrities, artists, designers, musicians, and actors featured include Tilda Swinton, Naomi Campbell, Kyle MacLachlan, Sharon Stone, Bella Hadid, Isabelle Adjani, Cindy Sherman, Mikhail Baryshnikov, Marina Abramovic, Liv Tyler, Christian Lacroix, Tadao Ando, and Marianne Faithfull. Nars has never sought to hide the imperfections and oddities that give faces their personality, but rather to accentuate them in dramatic and surprising ways—think bold, dark, painstakingly crafted eyes offset by clear, almost bare skin. The arresting images in this volume, shot in color against a rich black background with dramatic lighting, explore themes of provocation, sharp humor, and unconventional beauty, always with an edgy dose of glamour. This undoubtedly unique and gorgeous volume, printed using specialty inks to produce images in ultrarich vibrant colors with high gloss, is a true collector’s item for style, culture, and photography enthusiasts alike.

Persona 5 the Animation Material Book

Pie International
Persona 5 the Animation Material Book Book PDF

Author : Pie International
Publisher : Pie International
Page : 272 pages
File Size : 40,7 Mb
Release : 2020
Category : Comics & Graphic Novels
ISBN : 4756252125

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Persona 5 the Animation Material Book by Pie International Pdf

The long-awaited complete reference book of Persona 5: the Animation. Persona 5: the Animation is an anime television series produced by CloverWorks, a Japanese animation studio and a rebrand of A1 Pictures, renowned for making popular amine series such as Fairy Tail, The Promised Neverland, and Darling in the Franxx. the Animation is based on an internationally acclaimed role-playing video game Persona 5 which has sold over 2 million copies worldwide and a combined 9 million copies across all series. This is a complete collection of material, giving fans detailed behind-the-scenes look at the developing artworks such as character profiles, props profiles, background designs and visual illustrations (including never-before-seen illustrations). The materials consists not only works from Persona 5: the Animation but also from the special episode Dark Sun..., which was broadcasted in December 2018 and Stars and Ours, which was broadcasted in March 2019. Also includes an exclusive interview with the director Masashi Ishihama. Not only fans of Persona series (both anime and games), animators and illustrators but also people who are interested in knowing what kind of materials are used to make anime and how the processes are developing will be intrigued by this book.

Persona 5, Vol. 1

Hisato Murasaki
Persona 5 Vol 1 Book PDF

Author : Hisato Murasaki
Publisher : VIZ Media LLC
Page : 211 pages
File Size : 42,7 Mb
Release : 2020-01-14
Category : Comics & Graphic Novels
ISBN : 9781974717767

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Persona 5, Vol. 1 by Hisato Murasaki Pdf

Akira Kurusu thought he was doing the right thing when he rescued a woman who was being attacked. Expelled from his school and sent away from home, he is reenrolled in Shujin Academy on probation. Trouble finds him again on his first day when he comes across delinquent Ryuji Sakamoto and the two somehow stumble into a castle in an alternate reality. Caught by the castle’s king, the schoolteacher Kamoshida, Akira discovers his will to rebel and awakens the power of his Persona! -- VIZ Media

Personas - User Focused Design

Lene Nielsen
Personas User Focused Design Book PDF

Author : Lene Nielsen
Publisher : Springer
Page : 170 pages
File Size : 50,7 Mb
Release : 2019-02-08
Category : Computers
ISBN : 9781447174271

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Personas - User Focused Design by Lene Nielsen Pdf

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. Based on 20 years’ experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method – 10 Steps to Personas. This second edition of Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.

Persona

Robert H. Hopcke
Persona Book PDF

Author : Robert H. Hopcke
Publisher : Shambhala Publications
Page : 284 pages
File Size : 53,8 Mb
Release : 1995
Category : Minorities
ISBN : UCSC:32106016957646

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Persona by Robert H. Hopcke Pdf

"The persona is our mask - the place in our personality where who we are perceived to be confronts who we really are. But, as C. G. Jung understood, the persona is not to be disregarded in the search for our true selves, but rather to be honored as an essential part of the rich and complex configuration of the whole person. Robert Hopcke underscores the persona's essential role of mediator between our inner and outer worlds. He follows the concept from Jung's original theory into its persistent manifestations in traditional rituals and the arts, and on into the lives of real men and women to explore such questions as: what is the result of identifying too completely with one's persona?; is it possible not to have a persona?; what part does persona play in sex roles and communication between the sexes?; how do people whose inner selves clash with cultural expectations - like women, gays and lesbians, and people of color - use their personas to adapt?"--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Persona 5, Vol. 6

Hisato Murasaki
Persona 5 Vol 6 Book PDF

Author : Hisato Murasaki
Publisher : VIZ Media LLC
Page : 191 pages
File Size : 55,6 Mb
Release : 2021-04-13
Category : Comics & Graphic Novels
ISBN : 9781974726790

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Persona 5, Vol. 6 by Hisato Murasaki Pdf

The Phantom Thieves’ next target is Junya Kaneshiro, a mafia boss scamming high school students in Shibuya. Akira and his friends manage to fight their way through the tough security forces of Kaneshiro’s palace, but the gangster still has some dirty tricks up his sleeve! Will the Phantom Thieves be able to help Makoto get out of Kaneshiro’s clutches? Or will she end up in debt to him forever?! -- VIZ Media

In Concert

Philip Auslander
In Concert Book PDF

Author : Philip Auslander
Publisher : University of Michigan Press
Page : 305 pages
File Size : 41,7 Mb
Release : 2021-01-04
Category : Music
ISBN : 9780472054718

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In Concert by Philip Auslander Pdf

The conventional way of understanding what musicians do as performers is to treat them as producers of sound; some even argue that it is unnecessary to see musicians in performance as long as one can hear them. But musical performance, counters Philip Auslander, is also a social interaction between musicians and their audiences, appealing as much to the eye as to the ear. In Concert: Performing Musical Persona he addresses not only the visual means by which musicians engage their audiences through costume and physical gesture, but also spectacular aspects of performance such as light shows. Although musicians do not usually enact fictional characters on stage, they nevertheless present themselves to audiences in ways specific to the performance situation. Auslander’s term to denote the musician’s presence before the audience is musical persona. While presence of a musical persona may be most obvious within rock and pop music, the book’s analysis extends to classical music, jazz, blues, country, electronic music, laptop performance, and music made with experimental digital interfaces. The eclectic group of performers discussed include the Beatles, Miles Davis, Keith Urban, Lady Gaga, Nicki Minaj, Frank Zappa, B. B. King, Jefferson Airplane, Virgil Fox, Keith Jarrett, Glenn Gould, and Laurie Anderson.

Buyer Personas

Adele Revella
Buyer Personas Book PDF

Author : Adele Revella
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 45,9 Mb
Release : 2015-02-24
Category : Business & Economics
ISBN : 9781118961650

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Buyer Personas by Adele Revella Pdf

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

Ingmar Bergman's Persona

Lloyd Michaels
Ingmar Bergman s Persona Book PDF

Author : Lloyd Michaels
Publisher : Cambridge University Press
Page : 208 pages
File Size : 53,7 Mb
Release : 2000
Category : Performing Arts
ISBN : 0521656982

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Ingmar Bergman's Persona by Lloyd Michaels Pdf

The essays collected in this volume use a variety of methodologies to explore Bergman's Persona.