Data Driven Personas

Author : Bernard J. Jansen,Joni Salminen
Publisher : Springer Nature
Page : 317 pages
File Size : 40,5 Mb
Release : 2022-05-31
Category : Computers
ISBN : 9783031022319

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Data-Driven Personas by Bernard J. Jansen,Joni Salminen Pdf

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.

Author : Bernard J. Jansen,Joni Salminen,Soon-gyo Jung,Kathleen Guan
Publisher : Morgan & Claypool Publishers
Page : 347 pages
File Size : 54,8 Mb
Release : 2021-02-05
Category : Computers
ISBN : 9781636390697

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Data-Driven Personas by Bernard J. Jansen,Joni Salminen,Soon-gyo Jung,Kathleen Guan Pdf

This book traces the techniques that have enabled the development of data-driven personas and how they can be leveraged as tools for empathizing and understanding users. Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user-understanding functionalities for anyone needing such insights.

Author : Bernard J. Jansen,Joni Salminen
Publisher : Springer
Page : 317 pages
File Size : 54,8 Mb
Release : 2021-02-05
Category : Computers
ISBN : 3031011031

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Data-Driven Personas by Bernard J. Jansen,Joni Salminen Pdf

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.

Author : Tamara Adlin,John Pruitt
Publisher : Morgan Kaufmann
Page : 240 pages
File Size : 40,5 Mb
Release : 2010-03-20
Category : Computers
ISBN : 0123814197

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The Essential Persona Lifecycle: Your Guide to Building and Using Personas by Tamara Adlin,John Pruitt Pdf

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning — Basic ideas and a few tools that will help one get organized Conception and gestation — Step-by-step instructions to move from assumptions to completed personas Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

Author : Lene Nielsen
Publisher : Springer
Page : 170 pages
File Size : 44,6 Mb
Release : 2019-02-08
Category : Computers
ISBN : 9781447174271

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Personas - User Focused Design by Lene Nielsen Pdf

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. Based on 20 years’ experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method – 10 Steps to Personas. This second edition of Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.

Author : Marc Stickdorn,Markus Edgar Hormess,Adam Lawrence,Jakob Schneider
Publisher : "O'Reilly Media, Inc."
Page : 1341 pages
File Size : 46,6 Mb
Release : 2018-01-02
Category : Business & Economics
ISBN : 9781491927137

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This Is Service Design Doing by Marc Stickdorn,Markus Edgar Hormess,Adam Lawrence,Jakob Schneider Pdf

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.

Author : Jansen Bernard J. (author)
Publisher : Unknown
Page : 128 pages
File Size : 47,9 Mb
Release : 1901
Category : Electronic
ISBN : 1636391214

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Data-Driven Personas by Jansen Bernard J. (author) Pdf

Author : John Pruitt,Tamara Adlin
Publisher : Elsevier
Page : 744 pages
File Size : 55,7 Mb
Release : 2010-08-04
Category : Computers
ISBN : 0080455735

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The Persona Lifecycle by John Pruitt,Tamara Adlin Pdf

The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals. This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries. This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers. Features * Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development. * A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. * Recommended best practices in techniques, tools, and innovative methods. * Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.

Author : Steve Mulder,Ziv Yaar
Publisher : New Riders
Page : 366 pages
File Size : 47,6 Mb
Release : 2006-08-21
Category : Business & Economics
ISBN : 9780132798280

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The User is Always Right by Steve Mulder,Ziv Yaar Pdf

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

Author : Elvis Canziba
Publisher : Packt Publishing Ltd
Page : 341 pages
File Size : 40,5 Mb
Release : 2018-07-31
Category : Computers
ISBN : 9781788624299

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Hands-On UX Design for Developers by Elvis Canziba Pdf

This hands-on guide will teach you simple-to-advanced steps of user experience design. It starts from idea concept evaluation, product research, user interface design, and design implementation in code. We focus not only on the UI or design, but also on other things that are connected to it. UX has its own process that requires its own sets of ...

Author : Ghaoui, Claude
Publisher : IGI Global
Page : 780 pages
File Size : 45,7 Mb
Release : 2005-12-31
Category : Computers
ISBN : 9781591407980

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Encyclopedia of Human Computer Interaction by Ghaoui, Claude Pdf

Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras

Author : Helmut Degen,Lauren Reinerman-Jones
Publisher : Springer Nature
Page : 461 pages
File Size : 47,5 Mb
Release : 2020-07-10
Category : Computers
ISBN : 9783030503345

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Artificial Intelligence in HCI by Helmut Degen,Lauren Reinerman-Jones Pdf

This book constitutes the refereed proceedings of the First International Conference on Artificial Intelligence in HCI, AI-HCI 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in July 2020. The conference was planned to be held in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic. The conference presents results from academic and industrial research, as well as industrial experiences, on the use of Artificial Intelligence technologies to enhance Human-Computer Interaction. From a total of 6326 submissions, a total of 1439 papers and 238 posters has been accepted for publication in the HCII 2020 proceedings. The 30 papers presented in this volume were organized in topical sections as follows: Human-Centered AI; and AI Applications in HCI.pical sections as follows: Human-Centered AI; and AI Applications in HCI.

Author : Julia L. Wright,Daniel Barber,Sofia Scataglini,Sudhakar L. Rajulu
Publisher : Springer
Page : 397 pages
File Size : 52,5 Mb
Release : 2021-06-27
Category : Technology & Engineering
ISBN : 3030797627

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Advances in Simulation and Digital Human Modeling by Julia L. Wright,Daniel Barber,Sofia Scataglini,Sudhakar L. Rajulu Pdf

This book provides readers with a timely snapshot of modeling and simulation tools, including virtual and mixed-reality environment, for human factors research. It covers applications in healthcare and physical ergonomics, military and transportation systems, industrial monitoring, as well as economics and social sciences. Based on the AHFE 2021 International Conference on Human Factors and Simulation and the AHFE 2021 International Conference on Digital Human Modeling and Applied Optimization, held virtually on 25–29 July, 2021, from USA, the book offers a unique resource for modelling and simulation researchers seeking insights into human factors research and to human factors experts seeking reliable computational tools.

Author : Zhamak Dehghani
Publisher : "O'Reilly Media, Inc."
Page : 387 pages
File Size : 53,6 Mb
Release : 2022-03-08
Category : Computers
ISBN : 9781492092360

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Data Mesh by Zhamak Dehghani Pdf

Many enterprises are investing in a next-generation data lake, hoping to democratize data at scale to provide business insights and ultimately make automated intelligent decisions. In this practical book, author Zhamak Dehghani reveals that, despite the time, money, and effort poured into them, data warehouses and data lakes fail when applied at the scale and speed of today's organizations. A distributed data mesh is a better choice. Dehghani guides architects, technical leaders, and decision makers on their journey from monolithic big data architecture to a sociotechnical paradigm that draws from modern distributed architecture. A data mesh considers domains as a first-class concern, applies platform thinking to create self-serve data infrastructure, treats data as a product, and introduces a federated and computational model of data governance. This book shows you why and how. Examine the current data landscape from the perspective of business and organizational needs, environmental challenges, and existing architectures Analyze the landscape's underlying characteristics and failure modes Get a complete introduction to data mesh principles and its constituents Learn how to design a data mesh architecture Move beyond a monolithic data lake to a distributed data mesh.

Author : Tom Chavez,Chris O’Hara,Vivek Vaidya
Publisher : McGraw Hill Professional
Page : 272 pages
File Size : 42,6 Mb
Release : 2018-10-05
Category : Business & Economics
ISBN : 9781260441543

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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement by Tom Chavez,Chris O’Hara,Vivek Vaidya Pdf

Axiom Business Book Award Silver Medalist in Business Technology The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to: ●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of markets You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.