Persona

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Persona

Genevieve Valentine
Persona Book PDF

Author : Genevieve Valentine
Publisher : Simon and Schuster
Page : 320 pages
File Size : 49,8 Mb
Release : 2015-03-10
Category : Fiction
ISBN : 9781481425148

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Persona by Genevieve Valentine Pdf

“Blending celebrity and international diplomacy in a near-future Paris, Valentine crafts an intimate thriller than unmasks the players in the game.” —Publishers Weekly When Suyana, Face of the recently formed United Amazonia Rainforest Confederation, is secretly meeting Ethan of the United States, a potential ally for her struggling country, the last thing she expected to be was a victim of an assassination attempt. Daniel, a teen runaway turned paparazzo hoping to make a name for himself, witnesses the first shot targeted for Suyana. Without thinking, he jumps into the action telling himself it’s not selflessness, it’s the scoop. Now Suyana and Daniel are on the run—and if they don’t keep themselves one step ahead, they’ll lose it all.

Persona

Helen Harris Perlman
Persona Book PDF

Author : Helen Harris Perlman
Publisher : University of Chicago Press
Page : 257 pages
File Size : 48,7 Mb
Release : 2018-12-01
Category : Social Science
ISBN : 9780226222394

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Persona by Helen Harris Perlman Pdf

Persona is the Latin word for the mask used in Greek drama with which the actor assumed his role and defined his identity. Perlman analyzes the way in which adult roles assumed in work, marriage, and parenthood continue to shape human personality. Referring to Freud's definition of maturity as the ability to love and to work, she discusses how a person makes himself known through the roles involved in loving and working, what expectations a person brings to each role, and what personal changes can come about through the demands of being a worker, marriage partner, and parent.

Persona

Francois Nars
Persona Book PDF

Author : Francois Nars
Publisher : Rizzoli Publications
Page : 482 pages
File Size : 50,5 Mb
Release : 2021-09-07
Category : Photography
ISBN : 9780847862733

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Persona by Francois Nars Pdf

In this limited edition, French makeup legend, beauty mogul, and esteemed photographer François Nars unveils his long-awaited collection of more than 300 new photographs—dramatic and provocative portraits of creative figures of all ages that capture the beauty and essence of each persona. Persona reveals an extraordinary production of cinematic, avant-garde portraits of an exclusive list of contemporary creative icons. The celebrities, artists, designers, musicians, and actors featured include Tilda Swinton, Naomi Campbell, Kyle MacLachlan, Sharon Stone, Bella Hadid, Isabelle Adjani, Cindy Sherman, Mikhail Baryshnikov, Marina Abramovic, Liv Tyler, Christian Lacroix, Tadao Ando, and Marianne Faithfull. Nars has never sought to hide the imperfections and oddities that give faces their personality, but rather to accentuate them in dramatic and surprising ways—think bold, dark, painstakingly crafted eyes offset by clear, almost bare skin. The arresting images in this volume, shot in color against a rich black background with dramatic lighting, explore themes of provocation, sharp humor, and unconventional beauty, always with an edgy dose of glamour. This undoubtedly unique and gorgeous volume, printed using specialty inks to produce images in ultrarich vibrant colors with high gloss, is a true collector’s item for style, culture, and photography enthusiasts alike.

The Essential Persona Lifecycle: Your Guide to Building and Using Personas

Tamara Adlin,John Pruitt
The Essential Persona Lifecycle Your Guide to Building and Using Personas Book PDF

Author : Tamara Adlin,John Pruitt
Publisher : Morgan Kaufmann
Page : 240 pages
File Size : 53,5 Mb
Release : 2010-03-20
Category : Computers
ISBN : 0123814197

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The Essential Persona Lifecycle: Your Guide to Building and Using Personas by Tamara Adlin,John Pruitt Pdf

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning — Basic ideas and a few tools that will help one get organized Conception and gestation — Step-by-step instructions to move from assumptions to completed personas Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

Data-Driven Personas

Bernard J. Jansen,Joni Salminen
Data Driven Personas Book PDF

Author : Bernard J. Jansen,Joni Salminen
Publisher : Springer Nature
Page : 317 pages
File Size : 46,6 Mb
Release : 2022-05-31
Category : Computers
ISBN : 9783031022319

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Data-Driven Personas by Bernard J. Jansen,Joni Salminen Pdf

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.

The Persona Lifecycle

John Pruitt,Tamara Adlin
The Persona Lifecycle Book PDF

Author : John Pruitt,Tamara Adlin
Publisher : Elsevier
Page : 744 pages
File Size : 51,8 Mb
Release : 2010-08-04
Category : Computers
ISBN : 0080455735

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The Persona Lifecycle by John Pruitt,Tamara Adlin Pdf

The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals. This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries. This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers. Features * Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development. * A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. * Recommended best practices in techniques, tools, and innovative methods. * Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.

Personas - User Focused Design

Lene Nielsen
Personas User Focused Design Book PDF

Author : Lene Nielsen
Publisher : Springer
Page : 170 pages
File Size : 42,7 Mb
Release : 2019-02-08
Category : Computers
ISBN : 9781447174271

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Personas - User Focused Design by Lene Nielsen Pdf

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. Based on 20 years’ experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method – 10 Steps to Personas. This second edition of Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.

Persona 5, Vol. 1

Hisato Murasaki
Persona 5 Vol 1 Book PDF

Author : Hisato Murasaki
Publisher : VIZ Media LLC
Page : 211 pages
File Size : 51,7 Mb
Release : 2020-01-14
Category : Comics & Graphic Novels
ISBN : 9781974717767

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Persona 5, Vol. 1 by Hisato Murasaki Pdf

Akira Kurusu thought he was doing the right thing when he rescued a woman who was being attacked. Expelled from his school and sent away from home, he is reenrolled in Shujin Academy on probation. Trouble finds him again on his first day when he comes across delinquent Ryuji Sakamoto and the two somehow stumble into a castle in an alternate reality. Caught by the castle’s king, the schoolteacher Kamoshida, Akira discovers his will to rebel and awakens the power of his Persona! -- VIZ Media

Buyer Personas

Adele Revella
Buyer Personas Book PDF

Author : Adele Revella
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 52,5 Mb
Release : 2015-02-24
Category : Business & Economics
ISBN : 9781118961650

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Buyer Personas by Adele Revella Pdf

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

Persona

Robert H. Hopcke
Persona Book PDF

Author : Robert H. Hopcke
Publisher : Shambhala Publications
Page : 284 pages
File Size : 42,7 Mb
Release : 1995
Category : Minorities
ISBN : UCSC:32106016957646

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Persona by Robert H. Hopcke Pdf

"The persona is our mask - the place in our personality where who we are perceived to be confronts who we really are. But, as C. G. Jung understood, the persona is not to be disregarded in the search for our true selves, but rather to be honored as an essential part of the rich and complex configuration of the whole person. Robert Hopcke underscores the persona's essential role of mediator between our inner and outer worlds. He follows the concept from Jung's original theory into its persistent manifestations in traditional rituals and the arts, and on into the lives of real men and women to explore such questions as: what is the result of identifying too completely with one's persona?; is it possible not to have a persona?; what part does persona play in sex roles and communication between the sexes?; how do people whose inner selves clash with cultural expectations - like women, gays and lesbians, and people of color - use their personas to adapt?"--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Data-Driven Personas

Bernard J. Jansen,Joni Salminen,Soon-gyo Jung,Kathleen Guan
Data Driven Personas Book PDF

Author : Bernard J. Jansen,Joni Salminen,Soon-gyo Jung,Kathleen Guan
Publisher : Morgan & Claypool Publishers
Page : 347 pages
File Size : 51,8 Mb
Release : 2021-02-05
Category : Computers
ISBN : 9781636390697

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Data-Driven Personas by Bernard J. Jansen,Joni Salminen,Soon-gyo Jung,Kathleen Guan Pdf

This book traces the techniques that have enabled the development of data-driven personas and how they can be leveraged as tools for empathizing and understanding users. Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user-understanding functionalities for anyone needing such insights.

Persona 5 the Animation Material Book

Pie International
Persona 5 the Animation Material Book Book PDF

Author : Pie International
Publisher : Pie International
Page : 272 pages
File Size : 53,7 Mb
Release : 2020
Category : Comics & Graphic Novels
ISBN : 4756252125

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Persona 5 the Animation Material Book by Pie International Pdf

The long-awaited complete reference book of Persona 5: the Animation. Persona 5: the Animation is an anime television series produced by CloverWorks, a Japanese animation studio and a rebrand of A1 Pictures, renowned for making popular amine series such as Fairy Tail, The Promised Neverland, and Darling in the Franxx. the Animation is based on an internationally acclaimed role-playing video game Persona 5 which has sold over 2 million copies worldwide and a combined 9 million copies across all series. This is a complete collection of material, giving fans detailed behind-the-scenes look at the developing artworks such as character profiles, props profiles, background designs and visual illustrations (including never-before-seen illustrations). The materials consists not only works from Persona 5: the Animation but also from the special episode Dark Sun..., which was broadcasted in December 2018 and Stars and Ours, which was broadcasted in March 2019. Also includes an exclusive interview with the director Masashi Ishihama. Not only fans of Persona series (both anime and games), animators and illustrators but also people who are interested in knowing what kind of materials are used to make anime and how the processes are developing will be intrigued by this book.

Ingmar Bergman's Persona

Lloyd Michaels
Ingmar Bergman s Persona Book PDF

Author : Lloyd Michaels
Publisher : Cambridge University Press
Page : 208 pages
File Size : 52,8 Mb
Release : 2000
Category : Performing Arts
ISBN : 0521656982

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Ingmar Bergman's Persona by Lloyd Michaels Pdf

The essays collected in this volume use a variety of methodologies to explore Bergman's Persona.

Derechos de las personas

Rado Molina
Derechos de las personas Book PDF

Author : Rado Molina
Publisher : Linkgua
Page : 58 pages
File Size : 41,6 Mb
Release : 2024-01-01
Category : Law
ISBN : 9788496428980

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Derechos de las personas by Rado Molina Pdf

Derechos de las personas analiza una amplia gama de temas legales y éticos, desde la definición jurídica de «persona sintética» hasta la exploración de los derechos inherentes que les corresponden. Este es un Manifiesto que parte de la premisa de que las Inteligencias artificiales terminarán teniendo derechos ciudadanos, en lugar de ser meros robots, destinados a obedecernos siguiendo las leyes de Asimov. Bajo esta idea, nos adentramos en el mundo de las personas sintéticas y su relación con la ley. En un mundo en perpetua evolución tecnológica, las fronteras entre lo humano y lo sintético se vuelven cada vez más borrosas. La era de la inteligencia artificial y las entidades sintéticas ha llegado, planteando preguntas fundamentales sobre el estatus legal, los derechos y las responsabilidades de estas nuevas formas de vida digital. Aquí examinamos los derechos fundamentales que deben ser reconocidos y protegidos en el contexto de las personas sintéticas, así como las cuestiones de privacidad, responsabilidad y convivencia en una sociedad en la que la línea entre lo natural y lo sintético se desdibuja. La Declaración de derechos de la persona, sea esta natural o sintética, es otro punto de partida esencial en este análisis. Sus preámbulos y artículos definen los cimientos sobre los cuales se construye el respeto y la consideración hacia las entidades sintéticas en el marco legal. A medida que exploramos cada artículo, examinamos su alcance y aplicación, y reflexionamos sobre cómo las regulaciones pueden asegurar un equilibrio entre el avance tecnológico y la protección de los derechos humanos y sintéticos. Además, este libro se aventura en áreas de regulación menos convencionales, como la Ley de memoria de las personas sintéticas y las Regulaciones mercantiles para las Inteligencias sintéticas y las Organizaciones descentralizadas. Estos capítulos ofrecen un vistazo al futuro de la interacción entre humanos y entidades digitales, explorando cómo la tecnología blockchain y la inteligencia artificial impactarán nuestra forma de hacer negocios y gestionar la información. Es importante resaltar que estas regulaciones no se limitan exclusivamente a las personas sintéticas, sino que también se extienden a las personas naturales. La idea subyacente es crear un marco de igualdad, aceptando las diferencias entre ambos tipos de personas y cualquier otra entidad jurídica que se encuentre en el espectro intermedio. Esta obra aspira a proporcionar una visión equilibrada y fundamentada de las complejas cuestiones legales y éticas que rodean a las personas sintéticas y su interacción con el mundo humano, desde una perspectiva legalista.

Creating Personas

Laura Crockett
Creating Personas Book PDF

Author : Laura Crockett
Publisher : Lulu.com
Page : 98 pages
File Size : 42,8 Mb
Release : 2007-12-01
Category : Performing Arts
ISBN : 9780615169217

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Creating Personas by Laura Crockett Pdf

A workbook for in-depth persona building, both fact and fiction. Learn how to research factual characters and to build the persona so that he/she becomes a part of the inner you. Learn how to make-up a character, from the ground up.