The Pr Paradox

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The PR Paradox

Matias Rodsevich
The PR Paradox Book PDF

Author : Matias Rodsevich
Publisher : Matias Rodsevich
Page : 231 pages
File Size : 49,5 Mb
Release : 2020-10-07
Category : Business & Economics
ISBN : 9789090337104

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The PR Paradox by Matias Rodsevich Pdf

The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.

Paradox in Public Relations

Kevin L. Stoker
Paradox in Public Relations Book PDF

Author : Kevin L. Stoker
Publisher : Routledge
Page : 268 pages
File Size : 51,9 Mb
Release : 2020-03-25
Category : Business & Economics
ISBN : 9781317205593

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Paradox in Public Relations by Kevin L. Stoker Pdf

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term “Public Relations” was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.

Paradox in Public Relations

Kevin L Stoker,Taylor & Francis Group
Paradox in Public Relations Book PDF

Author : Kevin L Stoker,Taylor & Francis Group
Publisher : Routledge
Page : 172 pages
File Size : 50,7 Mb
Release : 2021-12-13
Category : Electronic
ISBN : 1032237686

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Paradox in Public Relations by Kevin L Stoker,Taylor & Francis Group Pdf

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term "Public Relations" was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.

The Personalization Paradox

Val Swisher,Regina Lynn Preciado
The Personalization Paradox Book PDF

Author : Val Swisher,Regina Lynn Preciado
Publisher : XML Press
Page : 280 pages
File Size : 54,7 Mb
Release : 2021-03-08
Category : Computers
ISBN : 9781937434731

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The Personalization Paradox by Val Swisher,Regina Lynn Preciado Pdf

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. Very few companies believe they are delivering enough personalized content, or deliver it well. What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content? In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale. You'll learn: Why personalized content is imperative to the enterprise Why so many companies fail to deliver - and how to avoid the pitfalls The five dimensions of content standardization How to bring people, technology, and process together The impact of big data and artificial intelligence The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content. The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale shows you how.

Voting Paradoxes and Group Coherence

William V. Gehrlein,Dominique Lepelley
Voting Paradoxes and Group Coherence Book PDF

Author : William V. Gehrlein,Dominique Lepelley
Publisher : Springer Science & Business Media
Page : 385 pages
File Size : 45,9 Mb
Release : 2010-11-11
Category : Business & Economics
ISBN : 9783642031076

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Voting Paradoxes and Group Coherence by William V. Gehrlein,Dominique Lepelley Pdf

The likelihood of observing Condorcet's Paradox is known to be very low for elections with a small number of candidates if voters’ preferences on candidates reflect any significant degree of a number of different measures of mutual coherence. This reinforces the intuitive notion that strange election outcomes should become less likely as voters’ preferences become more mutually coherent. Similar analysis is used here to indicate that this notion is valid for most, but not all, other voting paradoxes. This study also focuses on the Condorcet Criterion, which states that the pairwise majority rule winner should be chosen as the election winner, if one exists. Representations for the Condorcet Efficiency of the most common voting rules are obtained here as a function of various measures of the degree of mutual coherence of voters’ preferences. An analysis of the Condorcet Efficiency representations that are obtained yields strong support for using Borda Rule.

The Profit Paradox

Jan Eeckhout
The Profit Paradox Book PDF

Author : Jan Eeckhout
Publisher : Princeton University Press
Page : 352 pages
File Size : 47,8 Mb
Release : 2022-10-25
Category : Business & Economics
ISBN : 9780691224299

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The Profit Paradox by Jan Eeckhout Pdf

A pioneering account of the surging global tide of market power—and how it stifles workers around the world In an era of technological progress and easy communication, it might seem reasonable to assume that the world’s working people have never had it so good. But wages are stagnant and prices are rising, so that everything from a bottle of beer to a prosthetic hip costs more. Economist Jan Eeckhout shows how this is due to a small number of companies exploiting an unbridled rise in market power—the ability to set prices higher than they could in a properly functioning competitive marketplace. Drawing on his own groundbreaking research and telling the stories of common workers throughout, he demonstrates how market power has suffocated the world of work, and how, without better mechanisms to ensure competition, it could lead to disastrous market corrections and political turmoil. The Profit Paradox describes how, over the past forty years, a handful of companies have reaped most of the rewards of technological advancements—acquiring rivals, securing huge profits, and creating brutally unequal outcomes for workers. Instead of passing on the benefits of better technologies to consumers through lower prices, these “superstar” companies leverage new technologies to charge even higher prices. The consequences are already immense, from unnecessarily high prices for virtually everything, to fewer startups that can compete, to rising inequality and stagnating wages for most workers, to severely limited social mobility. A provocative investigation into how market power hurts average working people, The Profit Paradox also offers concrete solutions for fixing the problem and restoring a healthy economy.

Paradox and Paraconsistency

John Woods
Paradox and Paraconsistency Book PDF

Author : John Woods
Publisher : Cambridge University Press
Page : 384 pages
File Size : 47,6 Mb
Release : 2003
Category : Mathematics
ISBN : 0521009340

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Paradox and Paraconsistency by John Woods Pdf

In a world plagued by conflict one might expect that the exact sciences of logic and mathematics would provide a safe harbor. In fact these disciplines are rife with internal divisions between different, often incompatible systems. This original book explores apparently intractable disagreements in logic and the foundations of mathematics and sets out conflict resolution strategies that evade these stalemates. This book makes an important contribution to such areas of philosophy as logic, philosophy of language and argumentation theory. It will also be of interest to mathematicians and computer scientists.

Paradox

Margaret Cuonzo
Paradox Book PDF

Author : Margaret Cuonzo
Publisher : MIT Press
Page : 240 pages
File Size : 42,7 Mb
Release : 2014-02-14
Category : Philosophy
ISBN : 9780262525497

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Paradox by Margaret Cuonzo Pdf

An introduction to paradoxes showing that they are more than mere puzzles but can prompt new ways of thinking. Thinkers have been fascinated by paradox since long before Aristotle grappled with Zeno's. In this volume in The MIT Press Essential Knowledge series, Margaret Cuonzo explores paradoxes and the strategies used to solve them. She finds that paradoxes are more than mere puzzles but can prompt new ways of thinking. A paradox can be defined as a set of mutually inconsistent claims, each of which seems true. Paradoxes emerge not just in salons and ivory towers but in everyday life. (An Internet search for “paradox” brings forth a picture of an ashtray with a “no smoking” symbol inscribed on it.) Proposing solutions, Cuonzo writes, is a natural response to paradoxes. She invites us to rethink paradoxes by focusing on strategies for solving them, arguing that there is much to be learned from this, regardless of whether any of the more powerful paradoxes is even capable of solution. Cuonzo offers a catalog of paradox-solving strategies—including the Preemptive-Strike (questioning the paradox itself), the Odd-Guy-Out (calling one of the assumptions into question), and the You-Can't-Get-There-from-Here (denying the validity of the reasoning). She argues that certain types of solutions work better in some contexts than others, and that as paradoxicality increases, the success of certain strategies grows more unlikely. Cuonzo shows that the processes of paradox generation and solution proposal are interesting and important ones. Discovering a paradox leads to advances in knowledge: new science often stems from attempts to solve paradoxes, and the concepts used in the new sciences lead to new paradoxes. As Niels Bohr wrote, “How wonderful that we have met with a paradox. Now we have some hope of making progress.”

Possible Worlds

John Divers
Possible Worlds Book PDF

Author : John Divers
Publisher : Routledge
Page : 400 pages
File Size : 43,8 Mb
Release : 2006-01-16
Category : Philosophy
ISBN : 9781134731602

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Possible Worlds by John Divers Pdf

Possible Worlds presents the first up-to-date and comprehensive examination of one of the most important topics in metaphysics. John Divers considers the prevalent philosophical positions, including realism, antirealism and the work of important writers on possible worlds such as David Lewis, evaluating them in detail.

Paradoxes of Rationality and Cooperation

Richmond Campbell,Lanning Sowden
Paradoxes of Rationality and Cooperation Book PDF

Author : Richmond Campbell,Lanning Sowden
Publisher : UBC Press
Page : 378 pages
File Size : 47,6 Mb
Release : 1985
Category : Literary Criticism
ISBN : 9780774802154

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Paradoxes of Rationality and Cooperation by Richmond Campbell,Lanning Sowden Pdf

This anthology, the first to bring together the most importantphilosophical essays on the paradoxes, analyses the concepts underlyingthe Prisoner's Dilemma and Newcomb's Problem and evaluates theproposed solutions. The relevant theories have been developed over thepast four decades in a variety of disciplines: mathematics, economics,psychology, political science, biology, and philosophy. And theproblems these paradoxes uncover can arise in many different forms: indebates over nuclear disarmament, labour-management disputes, maritalconflicts, Calvinist theology, and even in the evolution of diseasethrough the "cooperation" of microorganisms. Thepossibilities for application are virtually limitless.

Puzzles, Paradoxes, and Problem Solving

Marilyn A. Reba,Douglas R. Shier
Puzzles Paradoxes and Problem Solving Book PDF

Author : Marilyn A. Reba,Douglas R. Shier
Publisher : CRC Press
Page : 609 pages
File Size : 50,6 Mb
Release : 2014-12-15
Category : Mathematics
ISBN : 9781482227536

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Puzzles, Paradoxes, and Problem Solving by Marilyn A. Reba,Douglas R. Shier Pdf

A Classroom-Tested, Alternative Approach to Teaching Math for Liberal Arts Puzzles, Paradoxes, and Problem Solving: An Introduction to Mathematical Thinking uses puzzles and paradoxes to introduce basic principles of mathematical thought. The text is designed for students in liberal arts mathematics courses. Decision-making situations that progress from recreational problems to important contemporary applications develop the critical-thinking skills of non-science and non-technical majors. The logical underpinnings of this textbook were developed and refined throughout many years of classroom feedback and in response to commentary from presentations at national conferences. The text’s five units focus on graphs, logic, probability, voting, and cryptography. The authors also cover related areas, such as operations research, game theory, number theory, combinatorics, statistics, and circuit design. The text uses a core set of common representations, strategies, and algorithms to analyze diverse games, puzzles, and applications. This unified treatment logically connects the topics with a recurring set of solution approaches. Requiring no mathematical prerequisites, this book helps students explore creative mathematical thinking and enhance their own critical-thinking skills. Students will acquire quantitative literacy and appreciation of mathematics through the text’s unified approach and wide range of interesting applications.

Plagues and the Paradox of Progress

Thomas J. Bollyky
Plagues and the Paradox of Progress Book PDF

Author : Thomas J. Bollyky
Publisher : MIT Press
Page : 277 pages
File Size : 51,5 Mb
Release : 2019-10-01
Category : Medical
ISBN : 9780262537964

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Plagues and the Paradox of Progress by Thomas J. Bollyky Pdf

Why the news about the global decline of infectious diseases is not all good. Plagues and parasites have played a central role in world affairs, shaping the evolution of the modern state, the growth of cities, and the disparate fortunes of national economies. This book tells that story, but it is not about the resurgence of pestilence. It is the story of its decline. For the first time in recorded history, virus, bacteria, and other infectious diseases are not the leading cause of death or disability in any region of the world. People are living longer, and fewer mothers are giving birth to many children in the hopes that some might survive. And yet, the news is not all good. Recent reductions in infectious disease have not been accompanied by the same improvements in income, job opportunities, and governance that occurred with these changes in wealthier countries decades ago. There have also been unintended consequences. In this book, Thomas Bollyky explores the paradox in our fight against infectious disease: the world is getting healthier in ways that should make us worry. Bollyky interweaves a grand historical narrative about the rise and fall of plagues in human societies with contemporary case studies of the consequences. Bollyky visits Dhaka—one of the most densely populated places on the planet—to show how low-cost health tools helped enable the phenomenon of poor world megacities. He visits China and Kenya to illustrate how dramatic declines in plagues have affected national economies. Bollyky traces the role of infectious disease in the migrations from Ireland before the potato famine and to Europe from Africa and elsewhere today. Historic health achievements are remaking a world that is both worrisome and full of opportunities. Whether the peril or promise of that progress prevails, Bollyky explains, depends on what we do next. A Council on Foreign Relations Book

Museums and the Paradox of Change

Robert R. Janes
Museums and the Paradox of Change Book PDF

Author : Robert R. Janes
Publisher : Routledge
Page : 448 pages
File Size : 52,5 Mb
Release : 2013-05-29
Category : Social Science
ISBN : 9781135958145

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Museums and the Paradox of Change by Robert R. Janes Pdf

Museums throughout the world are under increasing pressure in the wake of the 2008/2009 economic recession and the many pressing social and environmental issues that are assuming priority. The major focus of concern in the global museum community is the sustainability of museums in light of these pressures, not to mention falling attendance and the challenges of the digital world. Museums and the Paradox of Change provides a detailed account of how a major Canadian museum suffered a 40 percent loss in its operating budget and went on to become the most financially self-sufficient of the ten largest museums in Canada. This book is the most detailed case study of its kind and is indispensable for students and practitioners alike. It is also the most incisive published account of organizational change within a museum, in part because it is honest, open and reflexive. Janes is the first to bring perspectives drawn from complexity science into the discussion of organizational change in museums and he introduces the key concepts of complexity, uncertainty, nonlinearity, emergence, chaos and paradox. This revised and expanded third edition also includes new writing on strengthening museum management, as well as reflections on new opportunities and hazards for museums. It concludes with six ethical responsibilities for museum leaders and managers to consider. Janes provides pragmatic solutions grounded in a theoretical context, and highlights important issues in the management of museums that cannot be ignored.

Sexual Paradox: Complementarity, Reproductive Conflict and Human Emergence

Christine Fielder,Chris King
Sexual Paradox Complementarity Reproductive Conflict and Human Emergence Book PDF

Author : Christine Fielder,Chris King
Publisher : Unknown
Page : 562 pages
File Size : 43,5 Mb
Release : 2006
Category : Gender identity
ISBN : 9781411655324

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Sexual Paradox: Complementarity, Reproductive Conflict and Human Emergence by Christine Fielder,Chris King Pdf

Unlocks the keys to the paradox of how sexual selection fertilized the explosion of culture, and the resulting fallout, in sexual dominion of man over woman and nature. How sexuality generates the universe, through symmetry-broken complementarity. The implicit conflict of interests of sexual intrigue, in the prisoners' dilemma, and its ecstatic resolution in the cosmology of love. Sexual dominance as a koan for planetary crises. 560 pages containing 270 illustrations.

The Public Relations of Everything

Robert E. Brown
The Public Relations of Everything Book PDF

Author : Robert E. Brown
Publisher : Routledge
Page : 248 pages
File Size : 52,5 Mb
Release : 2014-10-30
Category : Business & Economics
ISBN : 9781136181023

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The Public Relations of Everything by Robert E. Brown Pdf

The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything – the ubiquitousness of public relations – takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author’s extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media.