The Promise Of Social Marketing

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The Promise of Social Marketing

Chahid Fourali
The Promise of Social Marketing Book PDF

Author : Chahid Fourali
Publisher : Routledge
Page : 209 pages
File Size : 40,8 Mb
Release : 2016-07-15
Category : Business & Economics
ISBN : 9781317018841

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The Promise of Social Marketing by Chahid Fourali Pdf

Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential of this new field to help address effectively local and global issues that most nations are grappling with. It clarifies the history, philosophies, disciplines and techniques associated with best practice and highlights the need to engage with this field to help develop it further, so as to benefit humanity as a whole. There is an ongoing debate about the nature of marketing and whether it is able to fulfill or adapt to both commercial and social objectives. The unifying view is that marketing is a tool that can be used for individual, organizational or social benefits, and the aim of this book is to introduce the reader to an approach that is developing into a promising and rich new science, currently known as Social Marketing. It is a tool that brings hope to improving the world for good. The book guides the reader, step by step, demonstrating how this promising area can be applied to aims as diverse as HIV/AIDS prevention, responsible (global) citizenship, conflict resolution or the promotion of a worthwhile education. It will be of interest to not only those who study marketing, management, business ethics, education and public policy but anybody who’s interest is in improving the human condition.

The Promise of Social Marketing

Chahid Fourali
The Promise of Social Marketing Book PDF

Author : Chahid Fourali
Publisher : Routledge
Page : 164 pages
File Size : 55,6 Mb
Release : 2016-07-15
Category : Business & Economics
ISBN : 9781317018858

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The Promise of Social Marketing by Chahid Fourali Pdf

Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential of this new field to help address effectively local and global issues that most nations are grappling with. It clarifies the history, philosophies, disciplines and techniques associated with best practice and highlights the need to engage with this field to help develop it further, so as to benefit humanity as a whole. There is an ongoing debate about the nature of marketing and whether it is able to fulfill or adapt to both commercial and social objectives. The unifying view is that marketing is a tool that can be used for individual, organizational or social benefits, and the aim of this book is to introduce the reader to an approach that is developing into a promising and rich new science, currently known as Social Marketing. It is a tool that brings hope to improving the world for good. The book guides the reader, step by step, demonstrating how this promising area can be applied to aims as diverse as HIV/AIDS prevention, responsible (global) citizenship, conflict resolution or the promotion of a worthwhile education. It will be of interest to not only those who study marketing, management, business ethics, education and public policy but anybody who’s interest is in improving the human condition.

The Hype Machine

Sinan Aral
The Hype Machine Book PDF

Author : Sinan Aral
Publisher : Currency
Page : 417 pages
File Size : 49,6 Mb
Release : 2020-09-15
Category : Business & Economics
ISBN : 9780525574521

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The Hype Machine by Sinan Aral Pdf

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

The Invisible Promise

Harry Beckwith
The Invisible Promise Book PDF

Author : Harry Beckwith
Publisher : BenBella Books
Page : 223 pages
File Size : 45,7 Mb
Release : 2022-10-18
Category : Business & Economics
ISBN : 9781637741931

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The Invisible Promise by Harry Beckwith Pdf

Our service economy is dominated by outmoded marketing models from the world of products. The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients. Unlike products, you can’t see, touch, or feel services. Marketing services requires an approach that doesn’t rely on the traditional 4 Ps of product marketing: product, price, place, and promotion. Selling invisible services requires making the promise of their yet-unseen value resonate with prospective clients. In The Invisible Promise, Harry Beckwith, New York Times bestselling author of Selling the Invisible, applies his 40-plus years of advising businesses around the world and his research in the last 10 years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build messages that enhance your reputation for integrity, stand out from the clutter, and can produce exponential growth while saving you both time and money. If you are responsible for marketing a service, the tried-and-true strategies for product marketing simply will not fit. You need to alter your approach radically. That’s where The Invisible Promise comes in.

Unlocking the Promise and Potential of Online Income

Sunil Kumar Saini
Unlocking the Promise and Potential of Online Income Book PDF

Author : Sunil Kumar Saini
Publisher : Sunil Kumar Saini
Page : 40 pages
File Size : 44,9 Mb
Release : 2023-04-27
Category : Antiques & Collectibles
ISBN : 8210379456XXX

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Unlocking the Promise and Potential of Online Income by Sunil Kumar Saini Pdf

"Unlocking the Promise and Potential of Online Income" is a book title that suggests the book is about exploring the opportunities and potential for generating income online. The book likely offers insights, strategies, and practical tips for making money through various online channels such as e-commerce, online courses, digital products, and affiliate marketing. The book could also cover topics such as creating a successful online business, building an online presence, attracting customers, and scaling up income streams. Overall, the book seems to be geared towards people who want to leverage the power of the internet to create a sustainable income and achieve financial independence.

The Palgrave Encyclopedia of Social Marketing

Anonim
The Palgrave Encyclopedia of Social Marketing Book PDF

Author : Anonim
Publisher : Palgrave Macmillan
Page : 1500 pages
File Size : 42,7 Mb
Release : 2021-03-29
Category : Business & Economics
ISBN : 3030210405

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The Palgrave Encyclopedia of Social Marketing by Anonim Pdf

Social Marketing is a rapidly evolving field of study and practice. Originally stemming from the successful application of marketing techniques to help solve societal issues, such as obesity, smoking and domestic violence, the discipline has developed into an independent field with its own methodologies and traditions. In order to help further this effective field of study, this Encyclopedia provides students, scholars and practitioners with a comprehensive yet credible source of information that is multidisciplinary in perspective. Reflecting new developments as well as the state of the art, this Encyclopedia provides an authoritative overview of the current field of social marketing. It covers various facets based on the numerous disciplines that support it, such as marketing, psychology, sociology, philosophy, management, economics and public policy, to mention a few. Three sections provide a clear outline of: Conceptual and procedural tools, such as ethics, evaluation and key thinkers; Social marketing techniques and interventions, including social media, digital campaigns and storytelling; Varieties of applications of social marketing, such as health, inequality and crime. With coverage of theories, models, contexts and applications of social marketing, as well as contributions from global experts, this is the first definitive resource for scholars and students interested in using social marketing principles for the good of society.

The SAGE Handbook of Social Marketing

Gerard Hastings,Kathryn Angus,Carol Bryant
The SAGE Handbook of Social Marketing Book PDF

Author : Gerard Hastings,Kathryn Angus,Carol Bryant
Publisher : SAGE
Page : 701 pages
File Size : 42,8 Mb
Release : 2011-11-15
Category : Business & Economics
ISBN : 9781473971677

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The SAGE Handbook of Social Marketing by Gerard Hastings,Kathryn Angus,Carol Bryant Pdf

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

Social Media Playbook for Business

Tom Funk
Social Media Playbook for Business Book PDF

Author : Tom Funk
Publisher : Bloomsbury Publishing USA
Page : 276 pages
File Size : 55,6 Mb
Release : 2011-02-02
Category : Computers
ISBN : 9780313386275

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Social Media Playbook for Business by Tom Funk Pdf

This practical guide can help any business or organization make sense of the social media buzz and build a successful online community. Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor.

Cutting-Edge Technologies and Social Media Use in Higher Education

Benson, Vladlena
Cutting Edge Technologies and Social Media Use in Higher Education Book PDF

Author : Benson, Vladlena
Publisher : IGI Global
Page : 462 pages
File Size : 51,5 Mb
Release : 2014-02-28
Category : Education
ISBN : 9781466651753

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Cutting-Edge Technologies and Social Media Use in Higher Education by Benson, Vladlena Pdf

"This book brings together research on the multi-faceted nature and overarching impact of social technologies on the main opportunities and challenges facing today's post-secondary classrooms, from issues of social capital formation to student support and recruitment"--

Implications of Social Media Use in Personal and Professional Settings

Benson, Vladlena
Implications of Social Media Use in Personal and Professional Settings Book PDF

Author : Benson, Vladlena
Publisher : IGI Global
Page : 362 pages
File Size : 42,8 Mb
Release : 2014-12-31
Category : Computers
ISBN : 9781466674028

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Implications of Social Media Use in Personal and Professional Settings by Benson, Vladlena Pdf

Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. However, while social networking helps the world stay connected, its use must be further examined in order to determine any possible pitfalls associated with the use of this technology. Implications of Social Media Use in Personal and Professional Settings investigates the paradoxical nature of social networking in our personal lives and in the workplace. Highlighting emergent research and psychological impacts, this publication is an indispensable reference source for academics, researchers, and professionals interested in the application of social media, as well as the positive aspects and detrimental effects of the usage of these technologies.

Social Media and Networking: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Social Media and Networking Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2298 pages
File Size : 54,5 Mb
Release : 2015-07-31
Category : Social Science
ISBN : 9781466686151

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Social Media and Networking: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.

Social Marketing in the 21st Century

Alan R. Andreasen
Social Marketing in the 21st Century Book PDF

Author : Alan R. Andreasen
Publisher : SAGE
Page : 284 pages
File Size : 47,9 Mb
Release : 2006
Category : Business & Economics
ISBN : 1412916348

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Social Marketing in the 21st Century by Alan R. Andreasen Pdf

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

Social Marketing

Nancy R. Lee,Philip Kotler
Social Marketing Book PDF

Author : Nancy R. Lee,Philip Kotler
Publisher : SAGE Publications
Page : 521 pages
File Size : 52,7 Mb
Release : 2011-10-20
Category : Social Science
ISBN : 9781412981491

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Social Marketing by Nancy R. Lee,Philip Kotler Pdf

The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term "social marketing" in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing. Key Features: - Presents an introductory case for each chapter, and a concluding case for a majority of chapters to demonstrate for students why and how social marketing works. - Enhances understanding with chapter summaries of key points and questions for discussion. - Provides a step-by-step guide to developing a marketing plan, with chapters presented sequentially to support planning development and the inclusion of worksheets in the appendix; - It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others.

Social Marketing

Philip Kotler,Nancy Lee
Social Marketing Book PDF

Author : Philip Kotler,Nancy Lee
Publisher : SAGE
Page : 457 pages
File Size : 53,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 9781412956475

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Social Marketing by Philip Kotler,Nancy Lee Pdf

A systematic guide for the planning and implementation of programs designed to bring about social change Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement. New to the Third Edition *Features many updated cases and includes current marketing and research highlights *Increases focus on international cases and examples *Provides updated theory and principles throughout Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners.

The SAGE Handbook of Social Media Marketing

Annmarie Hanlon,Tracy L. Tuten
The SAGE Handbook of Social Media Marketing Book PDF

Author : Annmarie Hanlon,Tracy L. Tuten
Publisher : SAGE
Page : 425 pages
File Size : 43,5 Mb
Release : 2022-06-16
Category : Business & Economics
ISBN : 9781529788433

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The SAGE Handbook of Social Media Marketing by Annmarie Hanlon,Tracy L. Tuten Pdf

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media