Handbook Of Research On Digital Marketing Innovations In Social Entrepreneurship And Solidarity Economics

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Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Saiz-Alvarez, Jose Manuel
Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics Book PDF

Author : Saiz-Alvarez, Jose Manuel
Publisher : IGI Global
Page : 438 pages
File Size : 44,8 Mb
Release : 2019-04-26
Category : Business & Economics
ISBN : 9781522589402

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Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics by Saiz-Alvarez, Jose Manuel Pdf

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Carvalho, Luísa Cagica,Isaías, Pedro
Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Book PDF

Author : Carvalho, Luísa Cagica,Isaías, Pedro
Publisher : IGI Global
Page : 609 pages
File Size : 46,6 Mb
Release : 2018-10-26
Category : Business & Economics
ISBN : 9781522563082

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Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy by Carvalho, Luísa Cagica,Isaías, Pedro Pdf

The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for Social Innovation and Sustainable Growth

Palma-Ruiz, Jesús Manuel,Saiz-Álvarez, José Manuel,Herrero-Crespo, Ángel
Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for Social Innovation and Sustainable Growth Book PDF

Author : Palma-Ruiz, Jesús Manuel,Saiz-Álvarez, José Manuel,Herrero-Crespo, Ángel
Publisher : IGI Global
Page : 490 pages
File Size : 51,7 Mb
Release : 2019-12-27
Category : Business & Economics
ISBN : 9781799820994

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Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for Social Innovation and Sustainable Growth by Palma-Ruiz, Jesús Manuel,Saiz-Álvarez, José Manuel,Herrero-Crespo, Ángel Pdf

With the rise of information and communication technologies in today’s world, many regions have begun to adapt into more resource-efficient communities. Integrating technology into a region’s use of resources, also known as smart territories, is becoming a trending topic of research. Understanding the relationship between these innovative techniques and how they impact social innovation is vital when analyzing the sustainable growth of highly populated regions. The Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for Social Innovation and Sustainable Growth is a pivotal reference source that provides vital research on the global practices and initiatives of smart territories as well as their impact on sustainable development in different communities. While highlighting topics such as waste management, social innovation, and digital optimization, this publication is ideally designed for civil engineers, urban planners, policymakers, economists, administrators, social scientists, business executives, researchers, educators, and students seeking current research on the development of smart territories and entrepreneurship in various environments.

Handbook of Research on Social Entrepreneurship and Solidarity Economics

Saiz-Álvarez, José Manuel
Handbook of Research on Social Entrepreneurship and Solidarity Economics Book PDF

Author : Saiz-Álvarez, José Manuel
Publisher : IGI Global
Page : 606 pages
File Size : 47,7 Mb
Release : 2016-05-19
Category : Business & Economics
ISBN : 9781522500988

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Handbook of Research on Social Entrepreneurship and Solidarity Economics by Saiz-Álvarez, José Manuel Pdf

Education programs in social entrepreneurship helps to create and fill jobs devoted to developing the local economy, which has become a dual transfer strategy by which a virtuous circle occurs between a retrofitted educational system based on social entrepreneurship, and vocational students who are highly entrepreneurial. The Handbook of Research on Social Entrepreneurship and Solidarity Economics focuses on practical experience and theoretical models for popularizing the concept of social entrepreneurship as a critical element of economic growth. Emphasizing the ways in which social entrepreneurship benefits developing regions, small and medium enterprises, and low-income communities, this handbook of research is a pivotal reference source for professionals, academics, and graduate-level students in the fields of economics, business administration, sociology, education, politics, and international relations.

Handbook of Research on Entrepreneurship, Innovation, and Internationalization

Teixeira, Nuno Miguel,Costa, Teresa Gomes da,Lisboa, Inês Margarida
Handbook of Research on Entrepreneurship Innovation and Internationalization Book PDF

Author : Teixeira, Nuno Miguel,Costa, Teresa Gomes da,Lisboa, Inês Margarida
Publisher : IGI Global
Page : 761 pages
File Size : 44,6 Mb
Release : 2019-06-28
Category : Business & Economics
ISBN : 9781522584803

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Handbook of Research on Entrepreneurship, Innovation, and Internationalization by Teixeira, Nuno Miguel,Costa, Teresa Gomes da,Lisboa, Inês Margarida Pdf

In a global and increasingly competitive world, companies must be aware of important drivers. Entrepreneurship and innovation are important contributions to the development of economies and creation of employment, gaining relevance in the business context due to a more complex market and needs for higher differentiation. The Handbook of Research on Entrepreneurship, Innovation, and Internationalization provides key data to business managers on dealing with entrepreneurship, as well as for creating networks and complementarities for leveraging the firm’s activity in order to help plan and control innovation and internationalization processes to avoid risk and increase the firm’s value. The content within this publication includes topics such as family business, economics, and business education. It is designed for entrepreneurs, managers, researchers, academicians, and students.

Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy

Baporikar, Neeta
Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy Book PDF

Author : Baporikar, Neeta
Publisher : IGI Global
Page : 696 pages
File Size : 44,9 Mb
Release : 2020-06-26
Category : Business & Economics
ISBN : 9781799851172

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Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy by Baporikar, Neeta Pdf

With the need for sustainability, a focus on developing an economic system that aims at minimizing waste, commonly referred to as the circular economy, is emerging. Circular economy and studies related to it have gained worldwide attention, as it seems to be an effective alternative economic system. Naturally, the circular economy will impact enterprises and will shift how entrepreneurship development and entrepreneurial opportunities are perceived, developed, and resourced. The Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy is a collection of pioneering research that advances the understanding of entrepreneurship development, identifies the opportunities, and manages the entrepreneurship development, policies, and programs in order to further a circular economy. In addition to entrepreneurship development and entrepreneurial opportunities, the book will cover and discuss a number of other factors necessary for a successful transformation, such as entrepreneurship and innovation, entrepreneurship and change, and entrepreneurship education. While highlighting topics including consumer consumption, knowledge management, and linear economics, this book is ideally designed for entrepreneurs, small business owners, managers, consultants, organization development specialists, policymakers, researchers, industry experts, academicians, and students.

Handbook on Digital Business Ecosystems

Baumann, Sabine
Handbook on Digital Business Ecosystems Book PDF

Author : Baumann, Sabine
Publisher : Edward Elgar Publishing
Page : 784 pages
File Size : 49,6 Mb
Release : 2022-04-22
Category : Business & Economics
ISBN : 9781839107191

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Handbook on Digital Business Ecosystems by Baumann, Sabine Pdf

This timely Handbook on Digital Business Ecosystems provides a comprehensive overview of current research and industrial applications as well as suggestions for future developments. Multi-disciplinary in scope, the Handbook includes rigorously researched contributions from over 80 global expert authors from a variety of areas including administration and management, economics, computer science, industrial engineering, and media and communication.

Handbook of Research on Narrative Advertising

Yilmaz, Recep
Handbook of Research on Narrative Advertising Book PDF

Author : Yilmaz, Recep
Publisher : IGI Global
Page : 400 pages
File Size : 43,9 Mb
Release : 2019-06-28
Category : Business & Economics
ISBN : 9781522597919

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Handbook of Research on Narrative Advertising by Yilmaz, Recep Pdf

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Handbook of Research on Increasing the Competitiveness of SMEs

Perez-Uribe, Rafael,Ocampo-Guzman, David,Salcedo-Perez, Carlos,Piñeiro-Cortes, Lorena,Ramirez-Salazar, Maria Del Pilar
Handbook of Research on Increasing the Competitiveness of SMEs Book PDF

Author : Perez-Uribe, Rafael,Ocampo-Guzman, David,Salcedo-Perez, Carlos,Piñeiro-Cortes, Lorena,Ramirez-Salazar, Maria Del Pilar
Publisher : IGI Global
Page : 712 pages
File Size : 52,7 Mb
Release : 2019-12-06
Category : Business & Economics
ISBN : 9781522594260

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Handbook of Research on Increasing the Competitiveness of SMEs by Perez-Uribe, Rafael,Ocampo-Guzman, David,Salcedo-Perez, Carlos,Piñeiro-Cortes, Lorena,Ramirez-Salazar, Maria Del Pilar Pdf

Countries have been competing against each other in order to attract financial investment and human capital for decades. However, emerging economies have a long way to go before they achieve the same levels of competitiveness as a developed economy. Lack of firm institutions, inadequate infrastructure, and a lack of trust in the legal system are urgent and unavoidable factors that emerging economies must address. The Handbook of Research on Increasing the Competitiveness of SMEs provides innovative insights on integrating, adapting, and building models and strategies compatible with the development of competitiveness in small and medium enterprises in emerging countries. The content within this publication examines quality management, organizational leadership, and digital security. It is designed for policymakers, entrepreneurs, managers, executives, business professionals, academicians, researchers, and students.

Cases on Small Business Economics and Development During Economic Crises

Stephens, Simon
Cases on Small Business Economics and Development During Economic Crises Book PDF

Author : Stephens, Simon
Publisher : IGI Global
Page : 297 pages
File Size : 48,6 Mb
Release : 2021-06-25
Category : Business & Economics
ISBN : 9781799876595

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Cases on Small Business Economics and Development During Economic Crises by Stephens, Simon Pdf

Oftentimes, the owners and entrepreneurs whose small businesses are undergoing financial problems suffer high emotional costs. These individuals can experience significant setbacks in their entrepreneurial journeys as well as depression and other negative emotions from the stress of crisis episodes. However, businesses that are in crisis also provide valuable learning opportunities for adapting and changing in order to successfully face future challenging situations. Cases on Small Business Economics and Development During Economic Crises presents a diverse range of perspectives and insights into global developments in entrepreneurship and captures a diverse collection of methodologies and outcomes from various countries in the realm of small business economics and their development. Including case studies that discuss the COVID-19 pandemic, risk management, and entrepreneurial resiliency, this case book serves as an excellent companion for entrepreneurs, small business owners, managers, executives, economists, business professionals, academicians, students, and researchers.

Developing Digital Marketing

Park Thaichon,Vanessa Ratten
Developing Digital Marketing Book PDF

Author : Park Thaichon,Vanessa Ratten
Publisher : Emerald Group Publishing
Page : 139 pages
File Size : 50,9 Mb
Release : 2021-06-11
Category : Business & Economics
ISBN : 9781800713505

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Developing Digital Marketing by Park Thaichon,Vanessa Ratten Pdf

Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.

Handbook of Research on Contemporary Consumerism

Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan
Handbook of Research on Contemporary Consumerism Book PDF

Author : Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan
Publisher : IGI Global
Page : 361 pages
File Size : 47,6 Mb
Release : 2019-09-20
Category : Business & Economics
ISBN : 9781522582717

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Handbook of Research on Contemporary Consumerism by Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan Pdf

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

Handbook of Research on the Impact of Fandom in Society and Consumerism

Wang, Cheng Lu
Handbook of Research on the Impact of Fandom in Society and Consumerism Book PDF

Author : Wang, Cheng Lu
Publisher : IGI Global
Page : 605 pages
File Size : 46,9 Mb
Release : 2019-10-25
Category : Business & Economics
ISBN : 9781799810490

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Handbook of Research on the Impact of Fandom in Society and Consumerism by Wang, Cheng Lu Pdf

Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

Research Anthology on Approaches to Social and Sustainable Entrepreneurship

Management Association, Information Resources
Research Anthology on Approaches to Social and Sustainable Entrepreneurship Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1391 pages
File Size : 45,6 Mb
Release : 2022-12-27
Category : Business & Economics
ISBN : 9781668475942

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Research Anthology on Approaches to Social and Sustainable Entrepreneurship by Management Association, Information Resources Pdf

Social entrepreneurship has grown in popularity in recent decades as a way to use business models and innovation to address social and environmental issues. While these ventures are helpful to many, emerging opportunities and challenges in the field still need to be explored. It is essential to remain knowledgeable on the emerging research within the field of social entrepreneurship so that we may better implement entrepreneurial solutions to social issues. The Research Anthology on Approaches to Social and Sustainable Entrepreneurship presents a comprehensive collection of the recent research into the developments, challenges, and opportunities of social and sustainable entrepreneurship in the modern era. Covering topics such as ecotourism, leadership styles, and poverty alleviation, this major reference work is an indispensable resource for business leaders and executives, entrepreneurs, government officials, community leaders, students and educators of higher education, economists, sociologists, librarians, researchers, and academicians.

Reshaping Entrepreneurial Education Within an Industry 4.0 Context

Naidoo, Vannie,Verma, Rahul
Reshaping Entrepreneurial Education Within an Industry 4 0 Context Book PDF

Author : Naidoo, Vannie,Verma, Rahul
Publisher : IGI Global
Page : 371 pages
File Size : 47,7 Mb
Release : 2024-01-17
Category : Business & Economics
ISBN : 9798369304105

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Reshaping Entrepreneurial Education Within an Industry 4.0 Context by Naidoo, Vannie,Verma, Rahul Pdf

Higher education is constantly changing and advancing, and the integration of technology and its transformative potential remains elusive for many universities globally. While other industries have surged forward with digitization, higher education has been slow to completely embrace technology-driven outcomes. Reshaping Entrepreneurial Education Within an Industry 4.0 Context sheds light on the barriers preventing widespread technological adoption and the profound changes that Industry 4.0 brings to education. As the fourth industrial revolution, Industry 4.0, continues to unfold, this book delves into how this phenomenon is reshaping the field of education. This book presents a comprehensive analysis of how digital technology and capabilities are becoming integral to building more flexible and adaptive tertiary education systems in regions like Latin America and the Caribbean. It also highlights the challenges faced by online learning and the urgent need for a fundamental rethinking of higher education to ensure equal access to quality education. This publication addresses a diverse audience, making it an essential resource for students, academicians, and higher education administrators seeking an in-depth understanding of Reshaping Entrepreneurial Education Within an Industry 4.0 Context. For practitioners, it provides valuable insights to enrich their work in the realm of higher education. The book covers a broad spectrum of key themes, including the impact of the 4th industrial revolution on entrepreneurial education, the transformative power of online learning in global universities, and the hurdles faced in adopting digital education. Additionally, the experts behind this research delve into how information and communication technologies (ICTs) are influencing educational policies and teaching methods worldwide, as well as the role of metaverse technologies in designing curricula for entrepreneurial education.