The Routledge Companion To Corporate Branding

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The Routledge Companion to Corporate Branding

Oriol Iglesias,Nicholas Ind,Majken Schultz
The Routledge Companion to Corporate Branding Book PDF

Author : Oriol Iglesias,Nicholas Ind,Majken Schultz
Publisher : Routledge
Page : 706 pages
File Size : 54,7 Mb
Release : 2022-04-28
Category : Business & Economics
ISBN : 9781000573602

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The Routledge Companion to Corporate Branding by Oriol Iglesias,Nicholas Ind,Majken Schultz Pdf

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars, and researchers in management, marketing, and brand management, offering a single repository on the current state of knowledge, current debates, and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia, Africa, and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management.

The Routledge Companion to Contemporary Brand Management

Francesca Dall'Olmo Riley,Jaywant Singh,Charles Blankson
The Routledge Companion to Contemporary Brand Management Book PDF

Author : Francesca Dall'Olmo Riley,Jaywant Singh,Charles Blankson
Publisher : Routledge
Page : 818 pages
File Size : 53,8 Mb
Release : 2016-07-15
Category : Business & Economics
ISBN : 9781317751571

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The Routledge Companion to Contemporary Brand Management by Francesca Dall'Olmo Riley,Jaywant Singh,Charles Blankson Pdf

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

The Routledge Companion to Strategic Marketing

Bodo B. Schlegelmilch,Russell S. Winer
The Routledge Companion to Strategic Marketing Book PDF

Author : Bodo B. Schlegelmilch,Russell S. Winer
Publisher : Routledge
Page : 501 pages
File Size : 47,9 Mb
Release : 2020-11-24
Category : Business & Economics
ISBN : 9781351038645

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The Routledge Companion to Strategic Marketing by Bodo B. Schlegelmilch,Russell S. Winer Pdf

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.

The Routledge Companion to the Future of Marketing

Luiz Moutinho,Enrique Bigné,Ajay K. Manrai
The Routledge Companion to the Future of Marketing Book PDF

Author : Luiz Moutinho,Enrique Bigné,Ajay K. Manrai
Publisher : Routledge
Page : 698 pages
File Size : 52,8 Mb
Release : 2014-01-10
Category : Business & Economics
ISBN : 9781136242854

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The Routledge Companion to the Future of Marketing by Luiz Moutinho,Enrique Bigné,Ajay K. Manrai Pdf

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

The Routledge Companion to Marketing History

D.G. Brian Jones,Mark Tadajewski
The Routledge Companion to Marketing History Book PDF

Author : D.G. Brian Jones,Mark Tadajewski
Publisher : Routledge
Page : 740 pages
File Size : 55,5 Mb
Release : 2016-01-29
Category : Business & Economics
ISBN : 9781134688753

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The Routledge Companion to Marketing History by D.G. Brian Jones,Mark Tadajewski Pdf

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

The Routledge Companion to the Makers of Global Business

Teresa da Silva Lopes,Christina Lubinski,Heidi J.S. Tworek
The Routledge Companion to the Makers of Global Business Book PDF

Author : Teresa da Silva Lopes,Christina Lubinski,Heidi J.S. Tworek
Publisher : Routledge
Page : 782 pages
File Size : 47,7 Mb
Release : 2019-07-09
Category : Business & Economics
ISBN : 9781315277790

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The Routledge Companion to the Makers of Global Business by Teresa da Silva Lopes,Christina Lubinski,Heidi J.S. Tworek Pdf

The Routledge Companion to the Makers of Global Business draws together a wide array of state-of-the-art research on multinational enterprises. The volume aims to deepen our historical understanding of how firms and entrepreneurs contributed to transformative processes of globalization. This book explores how global business facilitated the mechanisms of cross-border interactions that affected individuals, organizations, industries, national economies and international relations. The 37 chapters span the Middle Ages to the present day, analyzing the emergence of institutions and actors alongside key contextual factors for global business development. Contributors examine business as a central actor in globalization, covering myriad entrepreneurs, organizational forms and key industrial sectors. Taking a historical view, the chapters highlight the intertwined and evolving nature of economic, political, social, technological and environmental patterns and relationships. They explore dynamic change as well as lasting continuities, both of which often only become visible – and can only be fully understood – when analyzed in the long run. With dedicated chapters on challenges such as political risk, sustainability and economic growth, this prestigious collection provides a one-stop shop for a key business discipline. Chapter 31 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

The Routledge Companion to Critical Marketing

Mark Tadajewski,Matthew Higgins,Janice Denegri-Knott,Rohit Varman
The Routledge Companion to Critical Marketing Book PDF

Author : Mark Tadajewski,Matthew Higgins,Janice Denegri-Knott,Rohit Varman
Publisher : Routledge
Page : 512 pages
File Size : 41,5 Mb
Release : 2018-09-21
Category : Business & Economics
ISBN : 9781317247289

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The Routledge Companion to Critical Marketing by Mark Tadajewski,Matthew Higgins,Janice Denegri-Knott,Rohit Varman Pdf

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

The Routledge Companion to Business History

John Wilson,Steven Toms,Abe de Jong,Emily Buchnea
The Routledge Companion to Business History Book PDF

Author : John Wilson,Steven Toms,Abe de Jong,Emily Buchnea
Publisher : Taylor & Francis
Page : 394 pages
File Size : 53,9 Mb
Release : 2016-12-01
Category : Business & Economics
ISBN : 9781135007836

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The Routledge Companion to Business History by John Wilson,Steven Toms,Abe de Jong,Emily Buchnea Pdf

The Routledge Companion to Business History is a definitive work of reference, and authoritative, international source on business history. Compiled by leading scholars in the field, it offers both researchers and students an introduction and overview of current scholarship in this expanding discipline. Drawing on a wealth of international contributions, this volume expands the field and explores how business history interacts theoretically and methodologically with other fields. It charts the origins and development of business history and its global reach from Latin America and Africa, to North America and Europe. With this multi-perspective approach, it illustrates the unique contribution of business history and its relationship with a range of other disciplines, from finance and banking to gender issues in corporations. The Routledge Companion to Business History is a vital source of reference for students and researchers in the fields of business history, corporate governance and business ethics.

The Routledge Companion to Marketing Research

Len Tiu Wright,Luiz Moutinho,Merlin Stone,Richard P. Bagozzi
The Routledge Companion to Marketing Research Book PDF

Author : Len Tiu Wright,Luiz Moutinho,Merlin Stone,Richard P. Bagozzi
Publisher : Routledge
Page : 623 pages
File Size : 46,6 Mb
Release : 2021-06-27
Category : Business & Economics
ISBN : 9781134826865

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The Routledge Companion to Marketing Research by Len Tiu Wright,Luiz Moutinho,Merlin Stone,Richard P. Bagozzi Pdf

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.

The Routledge Companion to Ethnic Marketing

Ahmad Jamal,Lisa Peñaloza,Michel Laroche
The Routledge Companion to Ethnic Marketing Book PDF

Author : Ahmad Jamal,Lisa Peñaloza,Michel Laroche
Publisher : Routledge
Page : 539 pages
File Size : 48,7 Mb
Release : 2015-06-19
Category : Business & Economics
ISBN : 9781136164217

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The Routledge Companion to Ethnic Marketing by Ahmad Jamal,Lisa Peñaloza,Michel Laroche Pdf

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

The Routledge Companion to Mergers and Acquisitions

Annette Risberg,David R. King,Olimpia Meglio
The Routledge Companion to Mergers and Acquisitions Book PDF

Author : Annette Risberg,David R. King,Olimpia Meglio
Publisher : Routledge
Page : 567 pages
File Size : 50,7 Mb
Release : 2015-06-19
Category : Business & Economics
ISBN : 9781134497720

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The Routledge Companion to Mergers and Acquisitions by Annette Risberg,David R. King,Olimpia Meglio Pdf

Mergers and acquisitions (M&As) are events that attract considerable interest from academics and practitioners, and much research has been conducted into their impact on individuals, organizations and societies. Yet, despite all the existing research and the varied theoretical and methodological approaches employed, there remains more to learn about M&As. The Routledge Companion to Mergers and Acquisitions takes a detailed look at this multifacted subject using a novel framework of four domains – substantive issues, contextual issues, methodological issues and conceptual issues. Drawing on the expertise of its international team of contributors, the volume surveys the state of the field, including emerging and cutting-edge areas such as social network analysis and corporate branding. This Companion will be a rich resource for students, researchers and practitioners involved in the study of M&As, and organizational and strategic studies more widely.

The Routledge Companion to Design Research

Paul A. Rodgers,Joyce Yee
The Routledge Companion to Design Research Book PDF

Author : Paul A. Rodgers,Joyce Yee
Publisher : Routledge
Page : 798 pages
File Size : 51,5 Mb
Release : 2014-10-17
Category : Design
ISBN : 9781317636243

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The Routledge Companion to Design Research by Paul A. Rodgers,Joyce Yee Pdf

The Routledge Companion to Design Research offers a comprehensive examination of design research, celebrating the plurality of design research and the wide range of conceptual, methodological, technological and theoretical approaches evident in contemporary design research. This volume comprises 39 original and high quality design research chapters from contributors around the world, with offerings from the vast array of disciplines in and around modern design praxis, including areas such as industrial and product design, visual communication, interaction design, fashion design, service design, engineering and architecture. The Companion is divided into five distinct sections with chapters that examine the nature and process of design research, the purpose of design research, and how one might embark on design research. They also explore how leading design researchers conduct their design research through formulating and asking questions in novel ways, and the creative methods and tools they use to collect and analyse data. The Companion also includes a number of case studies that illustrate how one might best communicate and disseminate design research through contributions that offer techniques for writing and publicising research. The Routledge Companion to Design Research will have wide appeal to researchers and educators in design and design-related disciplines such as engineering, business, marketing, computing, and will make an invaluable contribution to state-of-the-art design research at postgraduate, doctoral, and post-doctoral levels and teaching across a wide range of different disciplines.

The Routledge Companion to Marketing and Feminism

Pauline Maclaran,Lorna Stevens,Olga Kravets
The Routledge Companion to Marketing and Feminism Book PDF

Author : Pauline Maclaran,Lorna Stevens,Olga Kravets
Publisher : Unknown
Page : 490 pages
File Size : 50,5 Mb
Release : 2022
Category : Business & Economics
ISBN : 1000522075

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The Routledge Companion to Marketing and Feminism by Pauline Maclaran,Lorna Stevens,Olga Kravets Pdf

This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism - particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women's development and life opportunities. The "F" word is back on the agenda - made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women's exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.

The Routledge Companion to Identity and Consumption

Ayalla A. Ruvio,Russell Belk
The Routledge Companion to Identity and Consumption Book PDF

Author : Ayalla A. Ruvio,Russell Belk
Publisher : Routledge
Page : 424 pages
File Size : 50,8 Mb
Release : 2013-01-04
Category : Business & Economics
ISBN : 9781136253515

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The Routledge Companion to Identity and Consumption by Ayalla A. Ruvio,Russell Belk Pdf

"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it. The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so, presents a broad perspective on the dynamics of self-identity and consumption. With chapters discussing the theory, research and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines.

The Routledge Companion to Visual Organization

Emma Bell,Samantha Warren,Jonathan E. Schroeder
The Routledge Companion to Visual Organization Book PDF

Author : Emma Bell,Samantha Warren,Jonathan E. Schroeder
Publisher : Routledge
Page : 404 pages
File Size : 43,6 Mb
Release : 2014-01-23
Category : Business & Economics
ISBN : 9781135005474

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The Routledge Companion to Visual Organization by Emma Bell,Samantha Warren,Jonathan E. Schroeder Pdf

The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and communication; reconfiguring basic notions of management practice and introducing new challenges in the study of organizations. This volume provides a comprehensive insight into the ways in which organizations and their members visualize their identities and practices and how they are viewed by those who are external to organizations, including researchers. With contributions from leading academics across the world, The Routledge Companion to Visual Organization is a valuable reference source for students and academics interested in disciplines such as film studies, entrepreneurship, marketing, sociology and most importantly, organizational behaviour.