The Social Media Communication Matrix

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The Social Media Communication Matrix

Kenneth D. Plowman,Beki Winchel
The Social Media Communication Matrix Book PDF

Author : Kenneth D. Plowman,Beki Winchel
Publisher : Business Expert Press
Page : 178 pages
File Size : 52,9 Mb
Release : 2015-09-10
Category : Business & Economics
ISBN : 9781606497937

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The Social Media Communication Matrix by Kenneth D. Plowman,Beki Winchel Pdf

Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. The focus of this book is to meld current trends in social media to strategic communications planning in the field of PR. The definition of social media used here is channels delivering web-based information created by people to improve communication. This work used the strategic communication plan based on Wilson and Ogden's (2014) work for basic structure and an operational definition of strategic communication developed by one of the authors. The steps in a typical strategic communication campaign that will be affected include goals, measurable objectives, the big idea, key publics, message design, strategies and tactics and evaluation or return on investment. This book covers the major social media platforms and addresses branding, crisis communications, entertainment and sports, citizen journalism, and analytics. The contribution to the body of knowledge should be highly significant, affecting the way PR professionals go about devising and conducting strategic communication campaigns in light of the effect of social media as well as how academics teach the process in their classrooms.

Solutions for High-Touch Communications in a High-Tech World

Brown Sr., Michael A.
Solutions for High Touch Communications in a High Tech World Book PDF

Author : Brown Sr., Michael A.
Publisher : IGI Global
Page : 217 pages
File Size : 50,8 Mb
Release : 2016-12-28
Category : Technology & Engineering
ISBN : 9781522518983

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Solutions for High-Touch Communications in a High-Tech World by Brown Sr., Michael A. Pdf

In recent years, modern society has experienced an increased use of online discourse. Due to continuous advances in technology, the ongoing transition away from face-to-face communications has steadily caused the communication gap to widen. Solutions for High-Touch Communications in a High-Tech World is a pivotal source of research for identifying new approaches for face-to-face communication, opportunities to create social bonding and social capital, and taking advantage of the full communication cycle. Featuring extensive coverage across a range of relevant perspectives and topics, such as social networking theory, conflict resolution, and interpersonal communications, this book is ideally designed for professionals, managers, researchers, students and academicians interested in perspectives on communication in the digital age.

Encyclopedia of Social Media and Politics

Kerric Harvey
Encyclopedia of Social Media and Politics Book PDF

Author : Kerric Harvey
Publisher : SAGE Publications
Page : 1613 pages
File Size : 46,5 Mb
Release : 2013-12-20
Category : Political Science
ISBN : 9781452290263

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Encyclopedia of Social Media and Politics by Kerric Harvey Pdf

The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as “Activists and Activism,” “Issues and Social Media,” “Politics and Social Media,” and “Popular Uprisings and Protest.” A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world.

Information Refinement Technologies for Crisis Informatics

Marc-André Kaufhold
Information Refinement Technologies for Crisis Informatics Book PDF

Author : Marc-André Kaufhold
Publisher : Springer Nature
Page : 381 pages
File Size : 54,7 Mb
Release : 2021-05-05
Category : Computers
ISBN : 9783658333416

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Information Refinement Technologies for Crisis Informatics by Marc-André Kaufhold Pdf

Marc-André Kaufhold explores user expectations and design implications for the utilization of new media in crisis management and response. He develops a novel framework for information refinement, which integrates the event, organisational, societal, and technological perspectives of crises. Therefore, he reviews the state of the art on crisis informatics and empirically examines the use, potentials and barriers of both social media and mobile apps. Based on these insights, he designs and evaluates ICT concepts and artifacts with the aim to overcome the issues of information overload and quality in large-scale crises, concluding with practical and theoretical implications for technology adaptation and design.

Strategic Planning for Public Relations

Ronald D. Smith
Strategic Planning for Public Relations Book PDF

Author : Ronald D. Smith
Publisher : Routledge
Page : 622 pages
File Size : 43,5 Mb
Release : 2020-11-11
Category : Business & Economics
ISBN : 9781000201369

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Strategic Planning for Public Relations by Ronald D. Smith Pdf

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.

Cross-Cultural Design

Pei-Luen Patrick Rau
Cross Cultural Design Book PDF

Author : Pei-Luen Patrick Rau
Publisher : Springer
Page : 746 pages
File Size : 41,7 Mb
Release : 2017-06-28
Category : Computers
ISBN : 9783319579313

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Cross-Cultural Design by Pei-Luen Patrick Rau Pdf

This book constitutes the proceedings of the 9th International Conference on Cross-Cultural Design, CCD 2017, held as part of the 19th International Conference on Human-Computer Interaction, HCII 2017, held in Vancouver, Canada, in July 2017. HCII 2017 received a total of 4340 submissions, of which 1228 papers were accepted for publication after a careful reviewing process. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 60 papers presented in the CCD 2017 proceedings are organized in topical sections: cultural foundations of design; cross-cultural product and service design; cross-cultural communication; design for social development; cross-cultural design for learning.

Social Media and Africa's Public Sector

Eric Kwame Adae,Kojo Kakra Twum,Robert Ebo Hinson,Helen Inseng Duh,Doreen Anyamesem Odame
Social Media and Africa s Public Sector Book PDF

Author : Eric Kwame Adae,Kojo Kakra Twum,Robert Ebo Hinson,Helen Inseng Duh,Doreen Anyamesem Odame
Publisher : Springer Nature
Page : 143 pages
File Size : 53,5 Mb
Release : 2023-04-05
Category : Business & Economics
ISBN : 9783031226427

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Social Media and Africa's Public Sector by Eric Kwame Adae,Kojo Kakra Twum,Robert Ebo Hinson,Helen Inseng Duh,Doreen Anyamesem Odame Pdf

This book focuses on developing a systematic approach to understanding the transformations in Africa's public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions’ operational activities in order to deliver greater value for African citizens and consumers of public goods and services. Chapters explore how social media in Africa differs from traditional media use, their application in the public sector, objectives for government using social media, and how social media plays an interactive role in e-government services. Providings practical guidance on the use of social media in Africa’s public sector and governmental spaces, the book also serves as a teaching text in governance and public sector communication efforts within the African context for both undergraduate and graduate programmes.

Marketing Theory

Michael J Baker,Michael Saren
Marketing Theory Book PDF

Author : Michael J Baker,Michael Saren
Publisher : SAGE
Page : 738 pages
File Size : 45,7 Mb
Release : 2016-05-16
Category : Business & Economics
ISBN : 9781473942677

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Marketing Theory by Michael J Baker,Michael Saren Pdf

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.

DIGIPEDIA

Deepa Sayal
DIGIPEDIA Book PDF

Author : Deepa Sayal
Publisher : Notion Press
Page : 504 pages
File Size : 43,5 Mb
Release : 2019-10-09
Category : Business & Economics
ISBN : 9789353829766

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DIGIPEDIA by Deepa Sayal Pdf

The technology adoption on the information highway is supersonic. Digital is perhaps at the crux of this metamorphosis as Digital Transformative best practices hold the centrestage in this decade. Understanding the Digital best practices and strategies would not only open the doors to a number of opportunities but also help understand as to how do we integrate, synergise, blend all the mixes in this concoction in the right proportion along with other factors in order to achieve the best deliverables. This book not only talks of Digital marketing but many of its advanced versions and combinations, that we see soon in the impending decade, albeit in different versions. Whether you are an Individual, entrepreneur, media marketer, brand marketer or a student, this book will help you build your brand. You could Scale your business regionally, nationally and globally. What’s even interesting is that you choose your audience, you choose the genre and You could also generate volumes of customers, converse with them, educate them about your product and engage them like never before. So let’s do this journey together and see where does all this head to? There are plenty of examples that I have cited to understand and comprehend the Digital Transformative practices better. It answers questions such as: Imagine what the Digital world would look like ten years down the lane? What call for a great Digital Marketing strategy? The Role of Data and how it is going to evolve? Would artificial intelligence change digital dynamics? Would it eliminate jobs? What’s the secret and underlying principles to building a great digital business? How deep-seated is Virtual Reality going to become? The role of chatbots in the times to come?

MetricsMan

Don Bartholomew
MetricsMan Book PDF

Author : Don Bartholomew
Publisher : Business Expert Press
Page : 207 pages
File Size : 50,5 Mb
Release : 2016-05-31
Category : Business & Economics
ISBN : 9781631575228

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MetricsMan by Don Bartholomew Pdf

MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations profession. Through this book, public relations professionals will be able to set clear measurement goals and objectives, identify right from wrong in the metrics they use, and understand how to apply valid measurement models and frameworks in their practices. This book also provides valuable information for public relations educators and students to learn about the best practices of research and measurement in the industry.

Transforming Politics and Policy in the Digital Age

Bishop, Jonathan
Transforming Politics and Policy in the Digital Age Book PDF

Author : Bishop, Jonathan
Publisher : IGI Global
Page : 312 pages
File Size : 53,7 Mb
Release : 2014-04-30
Category : Political Science
ISBN : 9781466660397

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Transforming Politics and Policy in the Digital Age by Bishop, Jonathan Pdf

Digital technology and the Internet have greatly affected the political realm in recent years, allowing citizens greater input and interaction in government processes. The mainstream media no longer holds all the power in political commentary. Transforming Politics and Policy in the Digital Age provides an updated assessment of the implications of technology for society and the realm of politics. The book covers issues presented by the technological changes on policy making and offers a wide array of perspectives. This publication will appeal to researchers, politicians, policy analysts, and academics working in e-government and politics.

Public Relations for the Public Good

Louis Capozzi,Shelley Spector
Public Relations for the Public Good Book PDF

Author : Louis Capozzi,Shelley Spector
Publisher : Business Expert Press
Page : 150 pages
File Size : 48,5 Mb
Release : 2016-08-19
Category : Business & Economics
ISBN : 9781631573828

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Public Relations for the Public Good by Louis Capozzi,Shelley Spector Pdf

While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation’s modern history were triggered by campaigns to influence attitudes, opinions, and behaviors. And while the channels may have evolved in the modern era—from radio and newspapers, billboards and magazine ads, to television and the Internet, to Tumblr and Instagram—the underlying power of public relations to shape organizations and issues, and to change human behavior has not. Inside this book you’ll find case studies on campaigns from the Women’s Movement through Civil Rights to public education on health and safety issues that document the role public relations has played in shaping contemporary American culture and society.

Managing Your Business

Irenee Dondjio,Robert Haafst
Managing Your Business Book PDF

Author : Irenee Dondjio,Robert Haafst
Publisher : Routledge
Page : 391 pages
File Size : 51,7 Mb
Release : 2019-11-12
Category : Business & Economics
ISBN : 9781000036053

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Managing Your Business by Irenee Dondjio,Robert Haafst Pdf

A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management. With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export. Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.

A European Perspective on Crisis Informatics

Christian Reuter
A European Perspective on Crisis Informatics Book PDF

Author : Christian Reuter
Publisher : Springer Nature
Page : 292 pages
File Size : 49,9 Mb
Release : 2022-11-12
Category : Computers
ISBN : 9783658397203

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A European Perspective on Crisis Informatics by Christian Reuter Pdf

Mobilising helpers in the event of a flood or letting friends know that you are okay in the event of a terrorist attack – more and more people are using social media in emergency, crisis or disaster situations. Storms, floods, attacks or pandemics (esp. COVID-19) show that citizens use social media to inform themselves or to coordinate. This book presents qualitative and quantitative studies on the attitudes of emergency services and citizens in Europe towards social media in emergencies. Across the individual sub-studies, almost 10,000 people are surveyed including representative studies in the Netherlands, Germany, the UK and Italy. The work empirically shows that social media is increasingly important for emergency services, both for prevention and during crises; that private use of social media is a driving force in shaping opinions for organisational use; and that citizens have high expectations towards authorities, especially monitoring social media is expected, and sometimes responses within one hour. Depending on the risk culture, the data show further differences, e.g. whether the state (Germany) or the individual (Netherlands) is seen as primarily responsible for coping with the situation.

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Bowen, Gordon
Computer Mediated Marketing Strategies Social Media and Online Brand Communities Book PDF

Author : Bowen, Gordon
Publisher : IGI Global
Page : 313 pages
File Size : 46,5 Mb
Release : 2014-10-31
Category : Business & Economics
ISBN : 9781466665965

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Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities by Bowen, Gordon Pdf

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.