The Social Media Revolution

Author : Jarice Hanson
Publisher : Bloomsbury Publishing USA
Page : 518 pages
File Size : 49,8 Mb
Release : 2016-05-23
Category : Social Science
ISBN : 9798216146285

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The Social Media Revolution by Jarice Hanson Pdf

Social media shapes the ways in which we communicate, think about friends, and hear about news and current events. It also affects how users think of themselves, their communities, and their place in the world. This book examines the tremendous impact of social media on daily life. When the Internet became mainstream in the early 2000s, everything changed. Now that social media is fully entrenched in daily life, contemporary society has shifted again in how we communicate, behave as consumers, seek out and enjoy entertainment, and express ourselves. Every one of the new applications of social media presents us with a new way of thinking about the economy that supports technological development and communication content and offers new models that challenge us to think about the economic impact of communication in the 21st century. The Social Media Revolution examines the tremendous influence of social media on how we make meaning of our place in the world. The book emphasizes the economic impacts of how we use the Internet and World Wide Web to exchange information, enabling readers to see how social media has taken root and challenged previous media industries, laws, policies, and social practices. Each entry in this useful reference serves to document the history, impact, and criticism of every subject and shows how social media has become a primary tool of the 21st-century world—one that not only contributes to our everyday life and social practices but also affects the future of business. The coverage of topics is extremely broad, ranging from economic models and concepts relevant to social media, such as e-commerce, crowdfunding, the use of cyber currency, and the impact of freeware; to key technologies and devices like Android and Apple iOS, apps, the cloud, streaming, and smartphones and tablets; to major entrepreneurs, inventors, and subjects of social media, such as Julian Assange, Bill Gates, Steve Jobs, Marissa Mayer, Edward Snowden, Steve Wozniak, and Mark Zuckerberg.

Author : Jarice Hanson
Publisher : Bloomsbury Publishing USA
Page : 476 pages
File Size : 45,5 Mb
Release : 2016-05-23
Category : Social Science
ISBN : 9781610697682

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The Social Media Revolution by Jarice Hanson Pdf

Social media shapes the ways in which we communicate, think about friends, and hear about news and current events. It also affects how users think of themselves, their communities, and their place in the world. This book examines the tremendous impact of social media on daily life. When the Internet became mainstream in the early 2000s, everything changed. Now that social media is fully entrenched in daily life, contemporary society has shifted again in how we communicate, behave as consumers, seek out and enjoy entertainment, and express ourselves. Every one of the new applications of social media presents us with a new way of thinking about the economy that supports technological development and communication content and offers new models that challenge us to think about the economic impact of communication in the 21st century. The Social Media Revolution examines the tremendous influence of social media on how we make meaning of our place in the world. The book emphasizes the economic impacts of how we use the Internet and World Wide Web to exchange information, enabling readers to see how social media has taken root and challenged previous media industries, laws, policies, and social practices. Each entry in this useful reference serves to document the history, impact, and criticism of every subject and shows how social media has become a primary tool of the 21st-century world—one that not only contributes to our everyday life and social practices but also affects the future of business. The coverage of topics is extremely broad, ranging from economic models and concepts relevant to social media, such as e-commerce, crowdfunding, the use of cyber currency, and the impact of freeware; to key technologies and devices like Android and Apple iOS, apps, the cloud, streaming, and smartphones and tablets; to major entrepreneurs, inventors, and subjects of social media, such as Julian Assange, Bill Gates, Steve Jobs, Marissa Mayer, Edward Snowden, Steve Wozniak, and Mark Zuckerberg.

Author : Jason Gainous,Kevin M. Wagner
Publisher : Oxford University Press
Page : 207 pages
File Size : 46,9 Mb
Release : 2014
Category : Business & Economics
ISBN : 9780199965090

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Tweeting to Power by Jason Gainous,Kevin M. Wagner Pdf

Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.

Author : Linda Herrera
Publisher : Verso Books
Page : 193 pages
File Size : 55,6 Mb
Release : 2014-07-22
Category : Political Science
ISBN : 9781781682760

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Revolution in the Age of Social Media by Linda Herrera Pdf

Egypt's January 25 revolution was triggered by a Facebook page and played out both in virtual spaces and the streets. Social media serves as a space of liberation, but it also functions as an arena where competing forces vie over the minds of the young as they battle over ideas as important as the nature of freedom and the place of the rising generation in the political order. This book provides piercing insights into the ongoing struggles between people and power in the digital age.

Author : Anna Collins
Publisher : Cavendish Square Publishing, LLC
Page : 104 pages
File Size : 40,6 Mb
Release : 2020-07-15
Category : Young Adult Nonfiction
ISBN : 9781502657589

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The Social Media Revolution by Anna Collins Pdf

Social media has become an integral part of life in the 21st century. Nearly every young adult has one or more social media accounts, making it imperative that they learn the best ways to protect themselves and their private information. It is equally important to highlight the good that young adults can do with social media. Readers take an in-depth look this topic with the help of sidebars, full-color photographs, and discussion questions that encourage conversations among young adults about the best ways they can use social media, both for themselves and for society.

Author : Billie Jeanne Brownlee
Publisher : McGill-Queen's Press - MQUP
Page : 226 pages
File Size : 54,5 Mb
Release : 2020-07-16
Category : Political Science
ISBN : 9780228002314

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New Media and Revolution by Billie Jeanne Brownlee Pdf

The Arab Spring did not arise out of nowhere. It was the physical manifestation of more than a decade of new media diffusion, use, and experimentation that empowered ordinary people during their everyday lives. In this book, Billie Jeanne Brownlee offers a refreshing insight into the way new media can facilitate a culture of resistance and dissent in authoritarian states. Investigating the root causes of the Syrian uprising of 2011, New Media and Revolution shows how acts of online resistance prepared the ground for better-organised street mobilisation. The book interprets the uprising not as the start of Syria's social mobilisation but as a shift from online to offline contestation, and from localised and hidden practices of digital dissent to tangible mass street protests. Brownlee goes beyond the common dichotomy that frames new media as either a deus ex machina or a means of expression to demonstrate that, in Syria, media was a nontraditional institution that enabled resistance to digitally manifest and gestate below, within, and parallel to formal institutions of power. To refute the idea that the population of Syria was largely apathetic and apolitical prior to the uprising, Brownlee explains that social media and technology created camouflaged geographies and spaces where individuals could protest without being detected. Challenging the myth of authoritarian stability, New Media and Revolution uncovers the dynamics of grassroots resistance blossoming under the radar of ordinary politics.

Author : Mayo Clinic Center for Social Media
Publisher : Unknown
Page : 99 pages
File Size : 44,8 Mb
Release : 2012-10-01
Category : Medical
ISBN : 1893005879

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Bringing the Social Media Revolution to Health Care by Mayo Clinic Center for Social Media Pdf

Author : Daniel Trottier,Christian Fuchs
Publisher : Routledge
Page : 264 pages
File Size : 47,8 Mb
Release : 2014-07-17
Category : Social Science
ISBN : 9781317655473

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Social Media, Politics and the State by Daniel Trottier,Christian Fuchs Pdf

This book is the essential guide for understanding how state power and politics are contested and exercised on social media. It brings together contributions by social media scholars who explore the connection of social media with revolutions, uprising, protests, power and counter-power, hacktivism, the state, policing and surveillance. It shows how collective action and state power are related and conflict as two dialectical sides of social media power, and how power and counter-power are distributed in this dialectic. Theoretically focused and empirically rigorous research considers the two-sided contradictory nature of power in relation to social media and politics. Chapters cover social media in the context of phenomena such as contemporary revolutions in Egypt and other countries, populism 2.0, anti-austerity protests, the fascist movement in Greece's crisis, Anonymous and police surveillance.

Author : Erik Qualman
Publisher : John Wiley & Sons
Page : 322 pages
File Size : 51,7 Mb
Release : 2010-10-07
Category : Business & Economics
ISBN : 9780470901229

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Socialnomics by Erik Qualman Pdf

Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." —Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." —Forbes "Erik Qualman has been doing his homework on the social media phenomenon." —The Huffington Post "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." —Steve Kaufer, CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." —Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101 "Qualman is to social media what Demming is to quality and Drucker to management." —Scott Galloway, Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.

Author : Robert W. McChesney,John Nichols
Publisher : Bold Type Books
Page : 417 pages
File Size : 54,8 Mb
Release : 2011-07-12
Category : Language Arts & Disciplines
ISBN : 9781568587004

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The Death and Life of American Journalism by Robert W. McChesney,John Nichols Pdf

Daily newspapers are closing across America. Washington bureaus are shuttering; whole areas of the federal government are now operating with no press coverage. International bureaus are going, going, gone. Journalism, the counterbalance to corporate and political power, the lifeblood of American democracy, is not just threatened. It is in meltdown. In The Death and Life of American Journalism, Robert W. McChesney, an academic, and John Nichols, a journalist, who together founded the nation's leading media reform network, Free Press, investigate the crisis. They propose a bold strategy for saving journalism and saving democracy, one that looks back to how the Founding Fathers ensured free press protection with the First Amendment and provided subsidies to the burgeoning print press of the young nation.

Author : Landy Chase,Kevin Knebl
Publisher : McGraw Hill Professional
Page : 256 pages
File Size : 51,5 Mb
Release : 2011-07-29
Category : Business & Economics
ISBN : 9780071774550

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The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking by Landy Chase,Kevin Knebl Pdf

Cold-calling is history—your future is in social media! The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too. Traditional sales methods like cold calling are no longer effective. Social media platforms are now your best tools. The Social Media Sales Revolution reveals the enormous opportunities now available for developing relationships and gaining new customers by leveraging the power of social media marketing. It provides a groundbreaking method for dominating markets by using the Internet to reverse the client acquisition process: instead of outbound marketing to generate leads, the entire process will “flip” to one of inbound attraction. You'll Learn how to: Present yourself to the business community online Build a significant online footprint Approach “e-prospects” Generate qualified leads through e-referrals Close more sales in the new world of social networking Providing you with an early edge on the competition The Social Media Sales Revolution offers the techniques you need today to dominate the marketplace tomorrow.

Author : J. Charles Sterin
Publisher : Allyn & Bacon
Page : 0 pages
File Size : 40,6 Mb
Release : 2012
Category : Mass media
ISBN : 0205591485

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Mass Media Revolution by J. Charles Sterin Pdf

Debuting in its first edition Mass Media Revolution is a revolutionary learning and teaching tool designed to reflect the way students experience mass media today. With a storytelling narrative and chapter-specific videos, Mass Media Revolution helps students experience mass media, enhancing their development as critical consumers. They can study, read, interact and consume their course material in print and online in a way that best suits their individual learning needs

Author : Stephanie Diamond
Publisher : Que Publishing
Page : 360 pages
File Size : 45,6 Mb
Release : 2013-05-08
Category : Business & Economics
ISBN : 9780133259674

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The Visual Marketing Revolution by Stephanie Diamond Pdf

Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually! Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how. Think visually to solve marketing challenges text can’t handle Utilize visual maps to craft sharper messages and strategies Guide prospects on a visual journey they simply must follow Make abstract ideas intensely real and tangible Visually boost the effectiveness of emails, landing pages, and case studies Leverage new presentation tools that go way beyond PowerPoint Clear away obstacles to action with infographics, checklists, and worksheets Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+ Create outstanding low-cost video for marketing and tutorials Optimize your visuals for tablets and smartphones Quickly improve social media performance with intuitive new visual tools

Author : Martin Spinelli,Lance Dann
Publisher : Bloomsbury Publishing USA
Page : 277 pages
File Size : 53,8 Mb
Release : 2019-01-10
Category : Performing Arts
ISBN : 9781501328664

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Podcasting by Martin Spinelli,Lance Dann Pdf

Born out of interviews with the producers of some of the most popular and culturally significant podcasts to date (Welcome to Night Vale, Radiolab, Serial, The Black Tapes, We're Alive, The Heart, The Truth, Lore, Love + Radio, My Dad Wrote a Porno, and others) as well as interviews with executives at some of the most important podcasting institutions and entities (the BBC, Radiotopia, Gimlet Media, Audible.com, Edison Research, Libsyn and others), Podcasting documents a moment of revolutionary change in audio media. The fall of 2014 saw a new iOS from Apple with the first built-in “Podcasts” app, the runaway success of Serial, and podcasting moving out of its geeky ghetto into the cultural mainstream. The creative and cultural dynamism of this moment, which reverberates to this day, is the focus of Podcasting. Using case studies, close analytical listening, quantitative and qualitative analysis, production analysis, as well as audience research, it suggests what podcasting has to contribute to a host of larger media-and-society debates in such fields as: fandom, social media and audience construction; new media and journalistic ethics; intimacy, empathy and media relationships; cultural commitments to narrative and storytelling; the future of new media drama; youth media and the charge of narcissism; and more. Beyond describing what is unique about podcasting among other audio media, this book offers an entry into the new and evolving field of podcasting studies.

Author : Sinan Aral
Publisher : Currency
Page : 417 pages
File Size : 54,9 Mb
Release : 2020-09-15
Category : Business & Economics
ISBN : 9780525574521

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The Hype Machine by Sinan Aral Pdf

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.