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Author : McMaster University. Faculty of Business,Thomas Edward Muller
Publisher : Hamilton, Ont. : Faculty of Business, McMaster University
Page : 60 pages
File Size : 40,7 Mb
Release : 1988
Category : Electronic
ISBN : OCLC:28499514
Author : Erdener Kaynak,Lalita Manrai
Publisher : Routledge
Page : 252 pages
File Size : 44,9 Mb
Release : 2012-11-12
Category : Business & Economics
ISBN : 9781136588372
Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture. The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.
Author : Peter B. Smith,Mark F. Peterson,David C. Thomas
Publisher : SAGE Publications
Page : 593 pages
File Size : 54,6 Mb
Release : 2008-05-22
Category : Business & Economics
ISBN : 9781452261812
Renowned international experts Peter B. Smith, Mark F. Peterson, and David C. Thomas, editors of the The Handbook of Cross-Cultural Management, have drawn together scholars in the field of management from around the world to contribute vital information from their cross-national studies to this innovative, comprehensive tome. Chapters explore links between people and organizations, providing useful cultural perspectives on the most significant topics in the field of organizational behavior—such as motivation, human resource management, and leadership —and answering many of the field's most controversial methodological questions. Key Features Presents innovative perspectives on the cultural context of organizations: In addition to straightforward coverage of structures and processes, this Handbook addresses locally distinctive, indigenous views of organizational processes from around the world and considers the interplay of climate and wealth when analyzing how organizations operate. Offers an integrated theoretical framework: At the start of each substantive section, the Editors provide context for the upcoming chapters by discussing how prevalent cultures in different parts of the world place emphasis on particular aspects of organizational processes and outcomes. Boasts a global group of contributing scholars: This Handbook features contributing authors from around the world who represent an outstanding mix of respected, long-standing scholars in cross-cultural management as well as newer names already impacting the literature. Provides an authoritative agenda for the future development of the field: All chapters conclude with a list of promising avenues for further research and a focus on issues that remain unresolved. Intended Audience This Handbook is an ideal resource for researchers, instructors, professionals, and graduate students in fields of business, management, and psychology.
Author : Yvette Reisinger, PhD,Frederic Dimanche
Publisher : Routledge
Page : 440 pages
File Size : 42,7 Mb
Release : 2010-08-27
Category : Business & Economics
ISBN : 9781136438882
In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today’s tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty. International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it isorganized and presented in an integrated and relevant way for the benefit of a worldwide audience.
Author : Douglas Edward Baer
Publisher : Don Mills, Ont. : Oxford University Press Canada
Page : 356 pages
File Size : 41,8 Mb
Release : 2002
Category : Social Science
ISBN : UOM:39015060812263
The papers in this volume provide a wide-ranging sample of the issues debated, the methodologies used, and the analytical orientations adopted by Canadian political sociologists. Drawing upon some of the top Canadian political sociologists, the book is organized into five parts: politicalbeliefs and political culture; the state; social movements; political movements; and, politics and social class, each beginning with an introductory overview of the area by the volume's editor, Douglas Baer.
Author : J. Paul Peter
Publisher : Irwin Professional Publishing
Page : 516 pages
File Size : 50,7 Mb
Release : 1996
Category : Business & Economics
ISBN : 0256170487
Understanding Consumer Behaviouroffers a unique, focused, integrative, strategic-marketing approach to the topic-specifically the way in which consumer behaviour is brought into the discussion of marketing strategy. Abundant use of current, student-friendly examples that effectively tie-in and illustrate the theories presented.
Author : International Association for Research in Economic Psychology. Colloquium
Publisher : Unknown
Page : 560 pages
File Size : 42,9 Mb
Release : 1990
Category : Consumer behavior
ISBN : IND:30000029958182
Author : Joel Garreau
Publisher : Avon Books
Page : 464 pages
File Size : 43,6 Mb
Release : 1982
Category : History
ISBN : UOM:39076001347439
This provocative book regroups the areas of North America into divisions according to economic and social resources and needs.
Author : Peter A. T. Campbell
Publisher : North York, Ont. : Captus Press
Page : 314 pages
File Size : 55,7 Mb
Release : 1994
Category : Business & Economics
ISBN : PSU:000024180528
Author : Anonim
Publisher : Unknown
Page : 468 pages
File Size : 48,7 Mb
Release : 1993
Category : Marketing
ISBN : UVA:X002482910
Author : Anonim
Publisher : Unknown
Page : 98 pages
File Size : 43,7 Mb
Release : 1994
Category : Marketing
ISBN : IND:30000070094424
Author : Deanna LaValle
Publisher : Unknown
Page : 1376 pages
File Size : 40,8 Mb
Release : 1995
Category : Business
ISBN : UOM:35128001977246
Author : Petter M. Berge
Publisher : Unknown
Page : 240 pages
File Size : 51,5 Mb
Release : 2010
Category : Hospitality industry
ISBN : CORNELL:31924114444510
Tourism is an activity that can have a truly major impact on sustainable development. In this book, similarities and differences between international tourists from China, France and the USA are investigated. Moreover, the significant role that culture holds in affecting travellers' buying behaviour has led growing number of researchers to study differences, particularly between Western and Asian countries. This book undertakes a critical review of these and relevant issues affecting the reliability and validity of cross-cultural research (CCR). In addition, small countries' exceptional natural beauty and unique cultural resources often look towards tourism development as an economic growth strategy. However, communities often disagree on the nature of development strategies. The authors of this book propose a standard methodology on sustainable tourism for application in tourism destinations and enterprises in all the business cycle of tourism activity. Furthermore, due to the affect of globalisation and the rapid changes that occur in global higher education during the past decade, the concept of internationalisation in higher education institutions has been widely discussed. This book reviews various aspects of internationalisation and discusses its applications/implications in relation to the hospitality higher education. Other chapters provide an exploratory analysis of gender differences in perceptions of managerial work, investigate destination benchmarking in the context of measuring customer satisfaction as an output of performance improvement, and provides a theoretical framework that investigates the fundamentals of discounting and empirically assesses the efficacy of the discounting process in the lodging industry.
Author : University of Georgia. College of Business Administration
Publisher : Unknown
Page : 418 pages
File Size : 40,6 Mb
Release : 1990
Category : Electronic
ISBN : 01482963
Author : Anonim
Publisher : Unknown
Page : 414 pages
File Size : 41,9 Mb
Release : 1990
Category : Business
ISBN : UCAL:B4945744