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Author : Richard A. Lehman
Publisher : Unknown
Page : 232 pages
File Size : 47,7 Mb
Release : 1960
Category : Electronic
ISBN : UCAL:$C212675
Author : Barry Hoffman
Publisher : Unknown
Page : 152 pages
File Size : 47,6 Mb
Release : 2002
Category : Design
ISBN : UOM:39015057630454
Two great traditions--fine art and American advertising--intersect, interact, and explode off the page as ad man Hoffman examines the 20th century's appropriation of highbrow art to sell the products consumers love. 150 photos.
Author : International Trade Centre
Publisher : United Nations
Page : 152 pages
File Size : 47,9 Mb
Release : 2003-12-31
Category : Political Science
ISBN : 9789213618073
This Guide provides basic knowledge and understanding of marketing techniques and of intellectual property (IP) issues to artisans, craft entrepreneurs and visual artists. It gives examples of situations where obtaining formal IP protection ought to be considered, explains how to implement marketing and IP strategies, and presents case studies of managing IP assets. Bibliographical references are included.
Author : International Trade Centre UNCTAD/WTO.,World Intellectual Property Organization
Publisher : WIPO
Page : 151 pages
File Size : 43,8 Mb
Release : 2003-01-01
Category : Business & Economics
ISBN : 9789291372645
This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.
Author : Jay J. R. Zajas
Publisher : CRC Press
Page : 266 pages
File Size : 50,5 Mb
Release : 2021-10-28
Category : Business & Economics
ISBN : 9781000525939
An exploration of the changes and developments in telecommunications over a span of fifty years by a business person and then Professor Emeritus, reflecting on the many changes that have taken place from when the word " telecommunications" did not exist. Two decades ago, his life in academia included no personal computer or any other desk in the Business Administration Department, and when the first fax machine came, it was hard to believe that a perfect copy of a proposed paper could be received by a long time co-author in Turku, Finland in minutes. First published in 1997, when e-mail and the Internet were still new to most people on campus.
Author : Candy Lange
Publisher : GRIN Verlag
Page : 42 pages
File Size : 47,7 Mb
Release : 2007-11
Category : Electronic
ISBN : 9783638767293
Essay from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, University of Auckland (School of Comunication Studies), course: Media Communications Research Methods, 19 entries in the bibliography, language: English, abstract: Long before the arts and public relations were literally formulated, they were already linked together. With the beginning of civilisation, visual arts were used to influence the public opinion. In ancient Egypt, impressive architecture such as statues and temples were built to represent the greatness of the ruling priests and nobles (Bates, 2002). Art was an essential element of the propaganda machines during World War II. Especially Hitler misused art to propagate his politic opinion amongst the public. Today, a vast range of companies use art in order to receive (hopefully) positive media coverage, e.g. Telecom New Zealand is sponsor of the New Zealand International Arts Festival, the City Gallery in Wellington and the Auckland Philharmonia, and initiator of the Telecom New Zealand International Film Festivals, the White Pages Arts Award and the IHC Telecom Art Award. However, the connection between public relations and the arts must also be seen from another point of view. In terms of arts marketing, the arts can benefit from public relations. What are the benefits for artists and arts organisations, and how can they use public relations in order to promote their products?
Author : Ta?k?ran, Nurdan Öncel
Publisher : IGI Global
Page : 539 pages
File Size : 42,5 Mb
Release : 2015-02-28
Category : Business & Economics
ISBN : 9781466681262
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Author : Timothy Gangwer
Publisher : Corwin Press
Page : 241 pages
File Size : 43,6 Mb
Release : 2009-02-15
Category : Education
ISBN : 9781452273839
Offering classroom-tested techniques to engage learners' brains, this book provides ready-to-use visual learning activities in language arts, math, science, social studies, the arts, and more.
Author : Lynn R. Kahle,Angeline G. Close
Publisher : Routledge
Page : 348 pages
File Size : 44,7 Mb
Release : 2011-01-07
Category : Business & Economics
ISBN : 9781136917929
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Author : Raqee S. Najmuldeen,راقي صباح نجم الدين
Publisher : Dr. Raqee S. Najmuldeen
Page : 191 pages
File Size : 43,7 Mb
Release : 2015-06-10
Category : Design
ISBN : 9781512153415
The topic for this book incorporates photography, surrealism and print advertisement by advertisers to garner attention towards the products and services that they promote. The term “Photo-surrealism” is developed by the author in this book. The word “Photo” is derived from the photography technique used in advertising and “Surrealism” from the surrealism style. This book discusses the characteristics of Photo-surrealism style, its importance and effectiveness in print advertising today.
Author : Michele H. Bogart
Publisher : University of Chicago Press
Page : 460 pages
File Size : 54,5 Mb
Release : 1995
Category : Art
ISBN : 0226063089
In the first study of its kind, Michele H. Bogart explores in unprecedented detail the world of commercial art, its illustrators, publishers, art directors, photographers, and painters. She maps out the border between art and commerce and expands our picture of artistic culture and practice in the twentieth century with unexpected pairings of Norman Rockwell and Andy Warhol, J.C. Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.
Author : Steven Hadley
Publisher : Taylor & Francis
Page : 391 pages
File Size : 40,5 Mb
Release : 2024-02-22
Category : Performing Arts
ISBN : 9781040000649
This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.
Author : Susan Abbott
Publisher : Simon and Schuster
Page : 192 pages
File Size : 47,5 Mb
Release : 2005-02-01
Category : Art
ISBN : 9781581159462
This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns.
Author : Stefania Masè
Publisher : Springer Nature
Page : 146 pages
File Size : 47,9 Mb
Release : 2020-08-29
Category : Business & Economics
ISBN : 9783030517694
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
Author : Patricia Johnston
Publisher : Univ of California Press
Page : 423 pages
File Size : 51,9 Mb
Release : 2023-11-10
Category : Electronic
ISBN : 9780520321311