The Web Content Strategist S Bible

Author : Richard Sheffield
Publisher : Richard Sheffield
Page : 212 pages
File Size : 42,7 Mb
Release : 2009
Category : Computers
ISBN : 9781441482624

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The Web Content Strategist's Bible by Richard Sheffield Pdf

Managing the creation and maintenance of the huge volume of Web content requires an understanding of not just Web writing, but of detailed, well-planned, realistic content development processes. Those practicing the new discipline of Web Content Strategy are being called upon to help Web development teams navigate this new editorial ecosystem where content not only has to be written, but also broken up into thousands of pieces that have to be reviewed, approved, re-purposed, edited for search engines, translated, localized, and generated using a new and complex set of tools and techniques. The Web Content Strategist's Bible explains how the practice of Web content strategy can be used to effectively manage the size, scope, and cost of content-heavy Web development projects. Presented in an easy, readable style, the book focuses on asking the right questions and gathering relevant information needed for efficient project planning and development.

Author : Kristina Halvorson
Publisher : New Riders
Page : 193 pages
File Size : 42,6 Mb
Release : 2009-09-25
Category : Computers
ISBN : 9780321648723

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Content Strategy for the Web by Kristina Halvorson Pdf

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

Author : Tracy Bridgeford
Publisher : Routledge
Page : 183 pages
File Size : 45,8 Mb
Release : 2020-01-31
Category : Language Arts & Disciplines
ISBN : 9780429601989

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Teaching Content Management in Technical and Professional Communication by Tracy Bridgeford Pdf

This collection offers a comprehensive overview of approaches to teaching the complex subject of content management. The 12 chapters define and explain content management and its accompanying competencies, providing teaching examples in areas including content strategy, topic-based writing, usability studies, and social media. The book covers tasks associated with content management such as analyzing audiences and using information architecture languages including XML and DITA. It highlights the communal aspects of content management, focusing on the work of writing stewardship and project management, and the characteristics of content management in global contexts. It concludes with a look to the future and the forces that shape content management today. The editor situates the collection within a pedagogical exigency, providing sound instructional approaches to teaching content management from a rhetorical perspective. The book is an essential resource for both instructors new to teaching technical and professional communication, and experienced instructors who are interested in upgrading their pedagogies to include content management.

Author : Guiseppe Getto,Jack Labriola,Sheryl Ruszkiewicz
Publisher : Routledge
Page : 212 pages
File Size : 42,7 Mb
Release : 2019-09-19
Category : Language Arts & Disciplines
ISBN : 9780429574986

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Content Strategy in Technical Communication by Guiseppe Getto,Jack Labriola,Sheryl Ruszkiewicz Pdf

Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as "Editing Content for Global Reuse" and "Teaching Content Strategy to Graduate Students with Real Clients," while giving equal weight to professional best practices and to pedagogy for content strategy. This book is an essential resource for professionals, students, and scholars throughout the field of technical communication.

Author : Natalie Marie Dunbar
Publisher : Rosenfeld Media
Page : 321 pages
File Size : 50,7 Mb
Release : 2022-07-25
Category : Technology & Engineering
ISBN : 9781933820675

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From Solo to Scaled by Natalie Marie Dunbar Pdf

Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful. Who Should Read This Book? This book is for anyone who wants or needs to build a content strategy practice—for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience. Takeaways Use this book to: Create a content strategy practice blueprint and make the business case for it to upper management in your organization. Show what success looks like and how to measure it. Learn how to create a sustainable practice and when to scale it—from solo to mid–sized to enterprise. Take an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business. Learn how to present the content practice’s work to leadership in language that leaders understand. Use a handy checklist to audit and improve your own practice–building.

Author : Iveta Merlinova
Publisher : CINNAM
Page : 253 pages
File Size : 55,8 Mb
Release : 2015
Category : Business & Economics
ISBN : 9788890884214

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Molecular Marketing. Market Leadership Creative Modeling by Iveta Merlinova Pdf

Author : Sotirios Sarantakos
Publisher : Bloomsbury Publishing
Page : 536 pages
File Size : 45,9 Mb
Release : 2017-09-16
Category : Social Science
ISBN : 9781137292476

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Social Research by Sotirios Sarantakos Pdf

From question development and research design to data collection and statistical analysis, this text guides the reader through every aspect of social research. Encouraging a critical approach in each chapter, this 4th edition includes enhanced coverage of internet sampling, mixed methods, conversation analysis and feminist research.

Author : Chong Lip Phang
Publisher : Chong Lip Phang
Page : 473 pages
File Size : 42,9 Mb
Release : 2015-01-23
Category : Computers
ISBN : 9789671317518

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Web Coding Bible (HTML, CSS, Javascript, PHP, SQL, XML, SVG, Canvas, WebGL, Java Applet, ActionScript, jQuery, WordPress, SEO and many more) by Chong Lip Phang Pdf

This fixed-layout eBook teaches all essential web technologies from A to Z. Skillfully written, extremely succinct, with a lot of tables, diagrams, examples and screen output, it touches the latest experimental technology in action. Covering some hardly documented 'tricks' beyond the basics, this book guarantees to transform an Internet newcomer to an accomplished web developer. For every web developer, it is a handy must-have. As we know, various web technologies are interconnected and it is impossible to fully master one technology without knowing another. Traditionally, a serious web developer needs to rely on several books or sources when coding a website. This book represents an all-in-one solution. It presents to you a holistic view of all essential web technologies. It means spending less money and time in learning more. The topics include HTML, CSS, JavaScript, PHP, AJAX, SQL, XML, XPath, XSD, XQuery, XSLT, SVG, Canvas, WebGL, Java Applet, Flash ActionScript, Red5, Firebase, WebRTC, htaccess, mod rewrite, jQuery, cURL, WordPress, SEO etc. (This eBook should be read using a fixed-layout-compatible (epub3) reader such as the Gitden Reader in Android.)

Author : Ann Rockley,Charles Cooper,Scott Abel
Publisher : XML Press
Page : 147 pages
File Size : 40,8 Mb
Release : 2015-09-25
Category : Business & Economics
ISBN : 9781457191336

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Intelligent Content: A Primer by Ann Rockley,Charles Cooper,Scott Abel Pdf

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 3807 pages
File Size : 42,8 Mb
Release : 2005-01-31
Category : Education
ISBN : 9781591407942

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Encyclopedia of Information Science and Technology, First Edition by Khosrow-Pour, D.B.A., Mehdi Pdf

Comprehensive coverage of critical issues related to information science and technology.

Author : Mehdi Khosrow-Pour,Mehdi Khosrowpour
Publisher : IGI Global Snippet
Page : 4292 pages
File Size : 55,6 Mb
Release : 2009
Category : Computers
ISBN : 1605660264

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Encyclopedia of Information Science and Technology by Mehdi Khosrow-Pour,Mehdi Khosrowpour Pdf

"This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.

Author : Lon Safko
Publisher : John Wiley & Sons
Page : 794 pages
File Size : 51,5 Mb
Release : 2010-10-01
Category : Business & Economics
ISBN : 9780470912683

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The Social Media Bible by Lon Safko Pdf

The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.

Author : Jan vom Brocke,Alexander Simons
Publisher : Springer Science & Business Media
Page : 287 pages
File Size : 46,6 Mb
Release : 2013-11-04
Category : Business & Economics
ISBN : 9783642397158

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Enterprise Content Management in Information Systems Research by Jan vom Brocke,Alexander Simons Pdf

This book collects ECM research from the academic discipline of Information Systems and related fields to support academics and practitioners who are interested in understanding the design, use and impact of ECM systems. It also provides a valuable resource for students and lecturers in the field. “Enterprise content management in Information Systems research – Foundations, methods and cases” consolidates our current knowledge on how today’s organizations can manage their digital information assets. The business challenges related to organizational information management include reducing search times, maintaining information quality, and complying with reporting obligations and standards. Many of these challenges are well-known in information management, but because of the vast quantities of information being generated today, they are more difficult to deal with than ever. Many companies use the term “enterprise content management” (ECM) to refer to the management of all forms of information, especially unstructured information. While ECM systems promise to increase and maintain information quality, to streamline content-related business processes, and to track the lifecycle of information, their implementation poses several questions and challenges: Which content objects should be put under the control of the ECM system? Which processes are affected by the implementation? How should outdated technology be replaced? Research is challenged to support practitioners in answering these questions.

Author : Ric Shreves,Brice Dunwoodie
Publisher : John Wiley & Sons
Page : 768 pages
File Size : 50,5 Mb
Release : 2011-04-20
Category : Computers
ISBN : 9780470943441

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Drupal 7 Bible by Ric Shreves,Brice Dunwoodie Pdf

Guidance for administrators, content managers and web publishers on using Drupal for content management Start building and managing web sites with the open-source content management system Drupal 7 and this in-depth guide. Whether you're new to Drupal or migrating from another system, you'll find the tips and techniques you need to understand Drupal, create a new web site, or manage an existing one. Learn how to create, modify, and delete items-and much more-with the detailed tutorials in this step-by-step guide. Teaches you how to use a Drupal site, as well as how to set up, configure, and customize a new site, including obtaining code and deploying it to a server Covers advanced topics like multilingual content management, publishing workflows, or Views and Panels Shows you how to work with Drupal 7's new fields and custom content types Get on the Drupal bandwagon with this complete guide.

Author : Erin Kissane
Publisher : Unknown
Page : 81 pages
File Size : 47,5 Mb
Release : 2011
Category : Content analysis (Communication)
ISBN : 0984442553

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The Elements of Content Strategy by Erin Kissane Pdf

Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.--Back cover.