They Ask You Answer

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They Ask, You Answer

Marcus Sheridan
They Ask You Answer Book PDF

Author : Marcus Sheridan
Publisher : John Wiley & Sons
Page : 357 pages
File Size : 44,9 Mb
Release : 2019-08-06
Category : Business & Economics
ISBN : 9781119610144

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They Ask, You Answer by Marcus Sheridan Pdf

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

The Visual Sale

Marcus Sheridan,Tyler Lessard
The Visual Sale Book PDF

Author : Marcus Sheridan,Tyler Lessard
Publisher : IdeaPress Publishing
Page : 220 pages
File Size : 55,5 Mb
Release : 2020-10-27
Category : Electronic
ISBN : 1646870182

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The Visual Sale by Marcus Sheridan,Tyler Lessard Pdf

Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen. More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.

Long Way Down

Jason Reynolds
Long Way Down Book PDF

Author : Jason Reynolds
Publisher : Simon and Schuster
Page : 319 pages
File Size : 47,9 Mb
Release : 2017-10-24
Category : Young Adult Fiction
ISBN : 9781481438278

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Long Way Down by Jason Reynolds Pdf

“An intense snapshot of the chain reaction caused by pulling a trigger.” —Booklist (starred review) “Astonishing.” —Kirkus Reviews (starred review) “A tour de force.” —Publishers Weekly (starred review) A Newbery Honor Book A Coretta Scott King Honor Book A Printz Honor Book A Time Best YA Book of All Time (2021) A Los Angeles Times Book Prize Winner for Young Adult Literature Longlisted for the National Book Award for Young People’s Literature Winner of the Walter Dean Myers Award An Edgar Award Winner for Best Young Adult Fiction Parents’ Choice Gold Award Winner An Entertainment Weekly Best YA Book of 2017 A Vulture Best YA Book of 2017 A Buzzfeed Best YA Book of 2017 An ode to Put the Damn Guns Down, this is New York Times bestselling author Jason Reynolds’s electrifying novel that takes place in sixty potent seconds—the time it takes a kid to decide whether or not he’s going to murder the guy who killed his brother. A cannon. A strap. A piece. A biscuit. A burner. A heater. A chopper. A gat. A hammer A tool for RULE Or, you can call it a gun. That’s what fifteen-year-old Will has shoved in the back waistband of his jeans. See, his brother Shawn was just murdered. And Will knows the rules. No crying. No snitching. Revenge. That’s where Will’s now heading, with that gun shoved in the back waistband of his jeans, the gun that was his brother’s gun. He gets on the elevator, seventh floor, stoked. He knows who he’s after. Or does he? As the elevator stops on the sixth floor, on comes Buck. Buck, Will finds out, is who gave Shawn the gun before Will took the gun. Buck tells Will to check that the gun is even loaded. And that’s when Will sees that one bullet is missing. And the only one who could have fired Shawn’s gun was Shawn. Huh. Will didn’t know that Shawn had ever actually USED his gun. Bigger huh. BUCK IS DEAD. But Buck’s in the elevator? Just as Will’s trying to think this through, the door to the next floor opens. A teenage girl gets on, waves away the smoke from Dead Buck’s cigarette. Will doesn’t know her, but she knew him. Knew. When they were eight. And stray bullets had cut through the playground, and Will had tried to cover her, but she was hit anyway, and so what she wants to know, on that fifth floor elevator stop, is, what if Will, Will with the gun shoved in the back waistband of his jeans, MISSES. And so it goes, the whole long way down, as the elevator stops on each floor, and at each stop someone connected to his brother gets on to give Will a piece to a bigger story than the one he thinks he knows. A story that might never know an END…if Will gets off that elevator. Told in short, fierce staccato narrative verse, Long Way Down is a fast and furious, dazzlingly brilliant look at teenage gun violence, as could only be told by Jason Reynolds.

Ask a Manager

Alison Green
Ask a Manager Book PDF

Author : Alison Green
Publisher : Ballantine Books
Page : 306 pages
File Size : 44,5 Mb
Release : 2018-05-01
Category : Business & Economics
ISBN : 9780399181818

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Ask a Manager by Alison Green Pdf

From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Never Lose a Customer Again

Joey Coleman
Never Lose a Customer Again Book PDF

Author : Joey Coleman
Publisher : Penguin
Page : 370 pages
File Size : 53,6 Mb
Release : 2018-04-03
Category : Business & Economics
ISBN : 9780735220041

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Never Lose a Customer Again by Joey Coleman Pdf

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.

Get to the Point!

Joel Schwartzberg
Get to the Point Book PDF

Author : Joel Schwartzberg
Publisher : Berrett-Koehler Publishers
Page : 129 pages
File Size : 50,7 Mb
Release : 2017-10-16
Category : Business & Economics
ISBN : 9781523094127

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Get to the Point! by Joel Schwartzberg Pdf

Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, this book provides a novel approach that teaches you how to go from simply sharing a thought to making a difference. --

The Ask and the Answer

Patrick Ness
The Ask and the Answer Book PDF

Author : Patrick Ness
Publisher : Candlewick Press
Page : 528 pages
File Size : 41,5 Mb
Release : 2010-10-18
Category : Young Adult Fiction
ISBN : 9780763652173

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The Ask and the Answer by Patrick Ness Pdf

Part two of the literary sci-fi thriller follows a boy and a girl who are caught in a warring town where thoughts can be heard – and secrets are never safe. Reaching the end of their flight in The Knife of Never Letting Go, Todd and Viola did not find healing and hope in Haven. They found instead their worst enemy, Mayor Prentiss, waiting to welcome them to New Prentisstown. There they are forced into separate lives: Todd to prison, and Viola to a house of healing where her wounds are treated. Soon Viola is swept into the ruthless activities of the Answer, while Todd faces impossible choices when forced to join the mayor’s oppressive new regime. In alternating narratives the two struggle to reconcile their own dubious actions with their deepest beliefs. Torn by confusion and compromise, suspicion and betrayal, can their trust in each other possibly survive?

Hero on a Mission

Donald Miller
Hero on a Mission Book PDF

Author : Donald Miller
Publisher : HarperCollins Leadership
Page : 225 pages
File Size : 45,9 Mb
Release : 2022-01-11
Category : Business & Economics
ISBN : 9781400228027

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Hero on a Mission by Donald Miller Pdf

New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. In Hero on a Mission, Donald’s lessons will teach you how to: Discover when you are playing the victim and villain. Create a simple life plan that will bring clarity and meaning to your goals ahead. Take control of your life by choosing to be the hero in your story. Cultivate a sense of creativity about what your life can be. Move beyond just being productive to experiencing a deep sense of meaning. Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.

The Art of Asking

Amanda Palmer
The Art of Asking Book PDF

Author : Amanda Palmer
Publisher : Grand Central Publishing
Page : 224 pages
File Size : 54,5 Mb
Release : 2014-11-11
Category : Self-Help
ISBN : 9781455581078

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The Art of Asking by Amanda Palmer Pdf

FOREWORD BY BRENE BROWN and POSTSCRIPT FROM BRAIN PICKINGS CREATOR MARIA POPOVA Rock star, crowdfunding pioneer, and TED speaker Amanda Palmer knows all about asking. Performing as a living statue in a wedding dress, she wordlessly asked thousands of passersby for their dollars. When she became a singer, songwriter, and musician, she was not afraid to ask her audience to support her as she surfed the crowd (and slept on their couches while touring). And when she left her record label to strike out on her own, she asked her fans to support her in making an album, leading to the world's most successful music Kickstarter. Even while Amanda is both celebrated and attacked for her fearlessness in asking for help, she finds that there are important things she cannot ask for-as a musician, as a friend, and as a wife. She learns that she isn't alone in this, that so many people are afraid to ask for help, and it paralyzes their lives and relationships. In this groundbreaking book, she explores these barriers in her own life and in the lives of those around her, and discovers the emotional, philosophical, and practical aspects of THE ART OF ASKING. Part manifesto, part revelation, this is the story of an artist struggling with the new rules of exchange in the twenty-first century, both on and off the Internet. THE ART OF ASKING will inspire readers to rethink their own ideas about asking, giving, art, and love.

How Not to Suck At Marketing

Jeff Perkins
How Not to Suck At Marketing Book PDF

Author : Jeff Perkins
Publisher : How2Conquer
Page : 212 pages
File Size : 49,8 Mb
Release : 2021-09-01
Category : Business & Economics
ISBN : 9781945783166

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How Not to Suck At Marketing by Jeff Perkins Pdf

If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

Acing the Interview

Tony Beshara
Acing the Interview Book PDF

Author : Tony Beshara
Publisher : HarperCollins Leadership
Page : 290 pages
File Size : 55,8 Mb
Release : 2008-01-23
Category : Business & Economics
ISBN : 9780814409527

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Acing the Interview by Tony Beshara Pdf

At some point, most people have been caught off guard by tough interview questions. This book helps you take charge of the situation! In Acing the Interview, the employment expert Dr. Phil called “the best of the best” gives job seekers candid advice for answering even the most unexpected questions, including: You really don’t have as much experience as we would like?why should we hire you? How many hours in your previous jobs did you have to work each week to get everything done? What do you consider most valuable?a high salary, job recognition, or advancement? The book also arms business professionals with questions to ask prospective employers that could prevent them from making a big job mistake, such as: What would you say are the worst parts of this job? What are the major problems facing the company and this department? Why aren't you promoting from within? Taking you through the entire process, from the initial interview to evaluating a job offer, and even into salary negotiation, Acing the Interview is a no-nonsense, take-no-prisoners guide to interview success.

The Mom Test

Rob Fitzpatrick
The Mom Test Book PDF

Author : Rob Fitzpatrick
Publisher : Robfitz Ltd
Page : 130 pages
File Size : 53,8 Mb
Release : 2013-10-09
Category : Business & Economics
ISBN : 9781492180746

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The Mom Test by Rob Fitzpatrick Pdf

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

El libro de la luz

Alexandra Solnado
El libro de la luz Book PDF

Author : Alexandra Solnado
Publisher : Simon and Schuster
Page : 416 pages
File Size : 48,9 Mb
Release : 2011-04-12
Category : Body, Mind & Spirit
ISBN : 1451612680

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El libro de la luz by Alexandra Solnado Pdf

“Ámame dentro de ti. Porque yo estoy dentro de ti. En cada parte de ti, en cada célula, yo estoy ahí. Y solamente cuando entras en contacto profundo contigo mismo es que entras en contacto profundo conmigo. Y solamente cuando te amas eternamente es que consigues amarme eternamente. Yo estaré siempre aquí.” -- Jesús ¿Estás buscando una guía espiritual? ¿Tienes problemas personales y no sabes qué hacer? ¿Te preguntas si estás haciendo lo correcto? ¿No estás seguro si tus oraciones son escuchadas? Por medio de un mensaje inspirador canalizado directamente a Alexandra Solnado desde el Cielo, El libro de la luz te ofrece una sabiduría simple pero profunda. Estos mensajes de luz son un intento del cielo para darte consuelo e inspiración. Para encontrar las respuestas sobre las cosas que te preocupan, simplemente haz una pregunta y toma dos letras Arameas de las diecisiete incluidas en el libro. La tabla referencial que se encuentra en el interior te guiará hacia el mensaje indicado que Jesús ha enviado para ti. Los mensajes de luz de este libro están relacionados con temas de la vida como el perdón, amor incondicional, sentimiento de culpa, pérdida, abundancia, riesgo, protección, propósito y muchos más. Utiliza esta guía divina a diario en cualquier momento en que necesites ayuda o sabiduría. Más que un libro, El libro de la luz es una guía para toda la vida.

SPIN® -Selling

Neil Rackham
SPIN Selling Book PDF

Author : Neil Rackham
Publisher : Taylor & Francis
Page : 253 pages
File Size : 47,8 Mb
Release : 2020-04-28
Category : Business & Economics
ISBN : 9781000111484

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SPIN® -Selling by Neil Rackham Pdf

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

The 21 Toughest Questions Your Kids Will Ask about Christianity

Alex McFarland
The 21 Toughest Questions Your Kids Will Ask about Christianity Book PDF

Author : Alex McFarland
Publisher : Tyndale House Publishers, Inc.
Page : 289 pages
File Size : 54,8 Mb
Release : 2013-08-01
Category : Religion
ISBN : 9781624051883

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The 21 Toughest Questions Your Kids Will Ask about Christianity by Alex McFarland Pdf

University apologist, director, and popular speaker Alex McFarland has spent the last two decades answering questions about Christian worldview and the Bible from children, teens, and parents. In The 21 Toughest Questions Your Kids Will Ask about Christianity, he summarizes questions today’s children and teens are asking about God, the Bible, and the problem of evil. Alex’s experiences have taught him that how adults answer questions about God is as important as, if not more important than, what kids ask. He provides parents with teaching strategies that will help them reach their children intellectually and spiritually. Today’s kids and teens are looking for authenticity, integrity, and straightforward truth. Alex comes alongside parents and gives them tools to effectively answer not only their children’s toughest academic questions but also the questions that plague their hearts.