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Author : Frank Rowsome
Publisher : Unknown
Page : 136 pages
File Size : 43,5 Mb
Release : 1970
Category : Business & Economics
ISBN : UOM:39015004521202
Author : Andrea Hiott
Publisher : Ballantine Books
Page : 514 pages
File Size : 43,8 Mb
Release : 2012-01-17
Category : History
ISBN : 9780345521446
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Author : Dominik Imseng
Publisher : Troubador Publishing Ltd
Page : 144 pages
File Size : 46,9 Mb
Release : 2016-09-19
Category : Transportation
ISBN : 9781785893179
IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.
Author : Walter Henry Nelson
Publisher : Unknown
Page : 402 pages
File Size : 40,6 Mb
Release : 1967
Category : Volkswagen Beetle automobile
ISBN : UOM:35128001438363
Author : Alfredo Marcantonio,David Abbott,John O'Driscoll
Publisher : Unknown
Page : 224 pages
File Size : 46,8 Mb
Release : 2000
Category : Advertising
ISBN : 0953703215
In 1959, Doyle Dane Bernbach, the New York advertising agency was appointed to handle the Volkswagen account in the USA. The advertisements they produced through the sixties and early seventies changed the face of advertising, not just in America but across the world. Remember those great Volkswagen ads? looks briefly at the events surrounding the birth of the campaign and the car, and shows many of the highly acclaimed advertisements produced by the agency. This book has been written and compiled by Alfredo Marcantonio, Copywriter and one-time Advertising Manager of VWGB Ltd, John O?Driscoll, Art Director of many British Volkswagen ads, and David Abott, an ex-Creative and Managing Director of DDB?s London office. They decided to put the book together some 20 years ago as "to let the Beetle and its advertising pass on without a permanent record seemed a crying shame". This book is a story of the car and its advertising. In a unique way the two were indistinguishable ? the charming, honest advertising became part of the charm and honesty of the car. If you ever owned a Beetle, if you?ve ever chuckled at a Volkswagen advertisement, or if you simply appreciate wit and style, you will enjoy this book. It?s the tale of an ugly duckling that became an office pin-up.
Author : Russell Hayes
Publisher : Motorbooks
Page : 183 pages
File Size : 48,5 Mb
Release : 2020-10-06
Category : Transportation
ISBN : 9780760367667
This illustrated history celebrates the 75th and 70th anniversaries of Volkswagen's two most iconic vehicles, from the first Beetles spearheaded by Ferdinand Porsche in the 1940s to the buses that became synonymous with a generation. Volkswagen is one of the most beloved brands in motoring history, thanks largely to two instantly recognizable vehicles: the Beetle (a.k.a. Bug) and the Bus. More than 23 million VW Beetles have buzzed into the world since 1945, while the VW Bus presaged the minivan by thirty-plus years. Volkswagen: Beetles and Buses examines and celebrates all aspects of the vehicles and the many cultural associations that have swirled around them for more than seven decades. The diminutive rear-engined and easily mass-produced Beetle became the most popular imported car in America during the 1960s. Its success was due to its familiar face, its wildly clever ad campaigns, and the sheer numbers produced. The equally compact yet spacious Bus (a.k.a. Kombi, Microbus, Type 2, Transporter, and simply “van”) has won millions of fans around the world with its practicality, simplicity, and design. In this beautifully illustrated and authoritatively written celebration, author Russell Hayes looks back at the vehicles while focusing on the classic air-cooled VWs that ran into the late 1970s. Along the way, readers witness the Beetle and Bus at work and at play and learn about vehicle development and growing roles in popular culture, including star appearances in films like The Love Bug, Little Miss Sunshine, Footloose, Fight Club, The Big Lebowski, and Fast Times at Ridgemont High, as well as television shows like Lost and Once Upon a Time and on the covers of the Beatles’ Abbey Road and Bob Dylan’s Freewheelin’ album. The story is brought up to date with coverage of the New Beetle and plans for the VW Buzz, a modern electric version of the iconic Microbus due in 2022. Volkswagen: Beetles and Buses deserves a place in the motoring libraries of VW owners, automotive enthusiasts, and those simply interested in pop culture. It's the ultimate illustrated history of these beloved vehicles.
Author : Dominik Imseng
Publisher : Unknown
Page : 160 pages
File Size : 47,8 Mb
Release : 2011-09-01
Category : Advertising
ISBN : 3033028527
Author : Andrea Hiott
Publisher : Random House Digital, Inc.
Page : 514 pages
File Size : 44,9 Mb
Release : 2012
Category : Transportation
ISBN : 9780345521422
Published to coincide with the release of the newly redesigned VW Beetle, a history of the iconic car reveals the agendas of famous design contributors including Ferdinand Porsche, Adolf Hitler and Heinrich Nordhoff, describing the 1950s advertising campaign in America that launched its phenomenal success.
Author : Mary Lawrence
Publisher : Simon and Schuster
Page : 322 pages
File Size : 52,6 Mb
Release : 2003-05-06
Category : Biography & Autobiography
ISBN : 9780743245869
One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
Author : Bernhard Rieger
Publisher : Harvard University Press
Page : 298 pages
File Size : 47,5 Mb
Release : 2013-04-16
Category : History
ISBN : 9780674075757
At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Author : Timothy Snyder
Publisher : Crown
Page : 130 pages
File Size : 45,6 Mb
Release : 2017-02-28
Category : Political Science
ISBN : 9780804190114
#1 NEW YORK TIMES BESTSELLER • A “bracing” (Vox) guide for surviving and resisting America’s turn towards authoritarianism, from “a rising public intellectual unafraid to make bold connections between past and present” (The New York Times) “Timothy Snyder reasons with unparalleled clarity, throwing the past and future into sharp relief. He has written the rare kind of book that can be read in one sitting but will keep you coming back to help regain your bearings.”—Masha Gessen The Founding Fathers tried to protect us from the threat they knew, the tyranny that overcame ancient democracy. Today, our political order faces new threats, not unlike the totalitarianism of the twentieth century. We are no wiser than the Europeans who saw democracy yield to fascism, Nazism, or communism. Our one advantage is that we might learn from their experience. On Tyranny is a call to arms and a guide to resistance, with invaluable ideas for how we can preserve our freedoms in the uncertain years to come.
Author : David Ogilvy
Publisher : Unknown
Page : 0 pages
File Size : 49,6 Mb
Release : 1988
Category : Advertising agencies
ISBN : OCLC:1357508187
Author : Dominik Imseng
Publisher : Unknown
Page : 88 pages
File Size : 48,8 Mb
Release : 2014
Category : Electronic
ISBN : 1483522148
The ad that started the Creative Revolution on Madison Avenue. Now analyzed more deeply than any other ad before. In this first book on a single piece of advertising, copywriter and journalist Dominik Imseng dissects the ad considered the best of all time: ""Think small"" for the Volkswagen Beetle. Based on extensive interviews with creative le.
Author : James C. Scott
Publisher : Yale University Press
Page : 462 pages
File Size : 45,9 Mb
Release : 2020-03-17
Category : Political Science
ISBN : 9780300252989
“One of the most profound and illuminating studies of this century to have been published in recent decades.”—John Gray, New York Times Book Review Hailed as “a magisterial critique of top-down social planning” by the New York Times, this essential work analyzes disasters from Russia to Tanzania to uncover why states so often fail—sometimes catastrophically—in grand efforts to engineer their society or their environment, and uncovers the conditions common to all such planning disasters. “Beautifully written, this book calls into sharp relief the nature of the world we now inhabit.”—New Yorker “A tour de force.”— Charles Tilly, Columbia University
Author : Ken Segall
Publisher : Penguin UK
Page : 256 pages
File Size : 46,5 Mb
Release : 2012-04-26
Category : Business & Economics
ISBN : 9780670921201
'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.
