Total Quality In Marketing

Author : William C. Johnson,Richard Chvala,Frank Voehl
Publisher : CRC Press
Page : 300 pages
File Size : 41,9 Mb
Release : 1995-08-01
Category : Business & Economics
ISBN : 1884015131

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Total Quality in Marketing by William C. Johnson,Richard Chvala,Frank Voehl Pdf

Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.

Author : Frank Voehl
Publisher : Routledge
Page : 300 pages
File Size : 55,5 Mb
Release : 2017-10-06
Category : Business & Economics
ISBN : 9781351407861

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Total Quality in Marketing by Frank Voehl Pdf

Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.

Author : William Winston,John L Stanton,Robert E Linneman
Publisher : Routledge
Page : 483 pages
File Size : 41,6 Mb
Release : 2020-02-27
Category : Business & Economics
ISBN : 9781317939061

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Marketing Planning in a Total Quality Environment by William Winston,John L Stanton,Robert E Linneman Pdf

Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, complete with check sheets and plan formats. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year--instead of becoming a shelf item.This book is for you and the many other marketing professionals who are faced with one or more of these situations: You're doing a good job, but you'd like to do even better. You're spending valuable time putting out fires. You lack time to do the things that need to be done. You're always having a hard time coordinating major marketing programs. You're faced with a major discrepancy between where you are and where you'd like to be; you've got a planning gap. You realize that you've got to offer your customers more quality if you're going to be competitive in the new market environment. You'd like to have a professional annual marketing plan--one that will be well received by management and will also keep you and your staff focused throughout the year. Because each step on how to develop a marketing plan is covered, Marketing Planning in a Total Quality Environment is ideal for presidents of smaller firms, marketing directors and planners, product managers, and planning specialists. The authors include a sample fact book which can be used to store and analyze data, planning forms which help convert data into information, and marketing plan formats which ensure that the plan will get used.

Author : G. Kanji
Publisher : Springer Science & Business Media
Page : 634 pages
File Size : 47,5 Mb
Release : 1995-03-31
Category : Business & Economics
ISBN : 0412643804

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Total Quality Management by G. Kanji Pdf

In this book leading experts including George Box, Noriaki Kano, Yoshio Kondo, John Oakland and James Harrington, analyse and document various aspects of Total Quality Management. Contributions range from discussions of the principles, strategy, culture, leadership, eduction and benchmarking to world class experience and achieving excellence both in the manufacturing and service industries. With over 100 contributions this book is an invaluable resource for the total quality managment journey. It will be of special interest to educationalists, academics, senior managers and directors, and quality practitioners from both the public and private sectors.

Author : William Charles Johnson,Richard J. Chvala
Publisher : Unknown
Page : 276 pages
File Size : 43,7 Mb
Release : 1996
Category : Marketing
ISBN : 9813046805

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Total Quality in Marketing by William Charles Johnson,Richard J. Chvala Pdf

Author : Erdener Kaynak,Rolf E Rogers
Publisher : Routledge
Page : 128 pages
File Size : 55,7 Mb
Release : 2013-10-18
Category : Business & Economics
ISBN : 9781317952442

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Implementation of Total Quality Management by Erdener Kaynak,Rolf E Rogers Pdf

Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant aspects of TQM. It provides a ready-made training format that can be used in all operational seminar/workshop contexts and includes a full set of charts for use by trainers in their presentations of TQM. The book assumes the trainer has a basic understanding of quality management, and it does not repeat the numerous discussions of TQM concepts readily available in other works. Total Quality Management Implementation begins with an overview of the current status of TQM in the United States. It then presents W. Edward Deming’s 14 point TQM philosophy, the core of his recommendations for achieving quality excellence through continuous improvement, along with a discussion of each point. The presentation charts have been designed to allow the trainer to adapt them to a particular organization’s unique characteristics and to supplement or add to them as necessary to fully explain each point to a particular audience. The charts are arranged in sequential order and follow the approach used by the author in training seminars around the world. Trainers can easily manipulate the length of the presentation for different audiences and purposes. A reference section lists many books on TQM principles which provide a helpful refresher. Total Quality Management Implementation is a unique and helpful guide for trainers with a basic knowledge of TQM, college or university faculty teaching TQM seminars or courses, and consultants and quality professionals who could use a reference and checklist of TQM principles.

Author : M. Joseph Sirgy,Kenneth D. Bahn,Tunc Erem
Publisher : Springer
Page : 675 pages
File Size : 48,6 Mb
Release : 2015-06-20
Category : Business & Economics
ISBN : 9783319173238

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Proceedings of the 1993 World Marketing Congress by M. Joseph Sirgy,Kenneth D. Bahn,Tunc Erem Pdf

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Author : R S N Pillai
Publisher : S. Chand Publishing
Page : 545 pages
File Size : 44,5 Mb
Release : 2010
Category : Business & Economics
ISBN : 9788121932448

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Marketing Management by R S N Pillai Pdf

Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.

Author : William Winston,John L Stanton,Robert E Linneman
Publisher : Routledge
Page : 502 pages
File Size : 48,5 Mb
Release : 2020-02-27
Category : Business & Economics
ISBN : 9781317939054

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Marketing Planning in a Total Quality Environment by William Winston,John L Stanton,Robert E Linneman Pdf

Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment. For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, complete with check sheets and plan formats. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year--instead of becoming a shelf item. This book is for you and the many other marketing professionals who are faced with one or more of these situations: You're doing a good job, but you'd like to do even better. You're spending valuable time putting out fires. You lack time to do the things that need to be done. You're always having a hard time coordinating major marketing programs. You're faced with a major discrepancy between where you are and where you'd like to be; you've got a planning gap. You realize that you've got to offer your customers more quality if you're going to be competitive in the new market environment. You'd like to have a professional annual marketing plan--one that will be well received by management and will also keep you and your staff focused throughout the year. Because each step on how to develop a marketing plan is covered, Marketing Planning in a Total Quality Environment is ideal for presidents of smaller firms, marketing directors and planners, product managers, and planning specialists. The authors include a sample fact book which can be used to store and analyze data, planning forms which help convert data into information, and marketing plan formats which ensure that the plan will get used.

Author : Pervaiz K. Ahmed,Mohammed Rafiq
Publisher : Taylor & Francis
Page : 321 pages
File Size : 42,5 Mb
Release : 2013-06-17
Category : Business & Economics
ISBN : 9781136394577

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Internal Marketing by Pervaiz K. Ahmed,Mohammed Rafiq Pdf

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.

Author : Hale Kaynak
Publisher : Taylor & Francis
Page : 342 pages
File Size : 50,9 Mb
Release : 1997
Category : Business & Economics
ISBN : 0815330480

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Total Quality Management and Just-in-time Purchasing by Hale Kaynak Pdf

This study investigates the relation of total quality management (TQM) and just-in-time purchasing (JITP) with respect to firms' performance, based on theories from operations management, organization theory, strategic management and marketing. U.S. companies have implemented TQM and JITP techniques to improve their global competitive position. The results indicate that the extent of TQM and JITP implementation positively correlates with a firm's performance. Furthermore, the relation between JITP and financial and market performance is more significant in those industries that face high as opposed to low foreign competition. In this study, the validity of findings was assessed in four parts: statistical conclusion, internal, construct, and external validity. Each validity type is defined and its threats are discussed. Based on the findings, a revised research model is offered. The author also notes likely avenues of future research for theorists and practitioners.

Author : Susan Jurow,Susan Barnard
Publisher : Routledge
Page : 199 pages
File Size : 46,9 Mb
Release : 2013-04-15
Category : Business & Economics
ISBN : 9781135022891

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Integrating Total Quality Management in a Library Setting by Susan Jurow,Susan Barnard Pdf

Improve the delivery of library services by implementing total quality management (TQM), a system of continuous improvement employing participative management and centered on the needs of customers. Although TQM was originally designed for and successfully applied in business and manufacturing settings, this groundbreaking volume introduces strategies for translating TQM principles from the profit-based manufacturing sector to the library setting. Integrating Total Quality Management in a Library Setting shows librarians how to improve library services by implementing strategies such as employee involvement and training, problem-solving teams, statistical methods, long-term goals and thinking, and an overall recognition that the system (not the staff) is responsible for most inefficiencies. Total Quality Management in a Library Setting describes the principles of TQM, its origins, and the potential benefits and barriers to be expected when adopting quality management approaches in libraries. Chapters provide guidelines for planning and implementation to help libraries use total quality management to break down interdepartmental barriers and work on continuously improving library services. The contributors, who have begun to think about using or who are already using TQM in a library setting, present specific planning and implementation issues that can be put to immediate use in libraries. With this innovative book, library managers will learn that by working together on problem solving teams to address specific operational questions, and by developing a shared knowledge of problem-solving tools and techniques, staff members grow personally and gain a larger sense of organizational purpose. Other TQM methods introduced in this book include the concept of the internal customer, which teaches staff to recognize how other staff members use the results of their work, and the principle of continuous improvement, which enables libraries to set measurable goals based on quantitative performance indicators, and to monitor progress toward those goals.

Author : K. Rama Moahana Rao
Publisher : Pearson Education India
Page : 588 pages
File Size : 44,9 Mb
Release : 2011
Category : Services industries
ISBN : 8131732258

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Services Marketing by K. Rama Moahana Rao Pdf

Author : Vincent K. Omachonu,Joel E. Ross
Publisher : CRC Press
Page : 518 pages
File Size : 46,6 Mb
Release : 2004-05-27
Category : Business & Economics
ISBN : 8210379456XXX

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Principles of Total Quality by Vincent K. Omachonu,Joel E. Ross Pdf

In this era of global competition, the demands of customers are growing, and the quest for quality has never been more urgent. Quality has evolved from a concept into a strategy for long-term viability. The third edition of Principles of Total Quality explains this strategy for both the service and manufacturing sectors. This edition addr

Author : Brian Richardson
Publisher : Taylor & Francis
Page : 151 pages
File Size : 52,9 Mb
Release : 2003-09-02
Category : Architecture
ISBN : 9781135820350

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Marketing for Architects and Engineers by Brian Richardson Pdf

Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.