Author : João Leitão,Vanessa Ratten,Vitor Braga
Publisher : Springer Nature
Page : 287 pages
File Size : 50,7 Mb
Release : 2022-02-01
Category : Business & Economics
ISBN : 9783030892326
Tourism Entrepreneurship in Portugal and Spain by João Leitão,Vanessa Ratten,Vitor Braga Pdf
This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.