Tourism Management And Marketing

Author : Marianna Sigala,Richard N. S. Robinson
Publisher : Springer
Page : 399 pages
File Size : 53,9 Mb
Release : 2018-09-02
Category : Business & Economics
ISBN : 9783319754628

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Management and Marketing of Wine Tourism Business by Marianna Sigala,Richard N. S. Robinson Pdf

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

Author : Dimitrios Buhalis
Publisher : Edward Elgar Publishing
Page : 3904 pages
File Size : 46,5 Mb
Release : 2022-07-28
Category : Electronic
ISBN : 1800377479

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Encyclopedia of Tourism Management and Marketing by Dimitrios Buhalis Pdf

The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. This is the largest tourism management and marketing ontology that has ever been put together and offers a holistic examination of this interdisciplinary field. Bringing together a wealth of expertise, a team of international authors from all parts of the world shed light on the current state of tourism research and practice around the globe and provide unique insights into the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, the Encyclopedia is an invaluable resource for academics, students and practitioners and provides the ideal starting point for any research journey. The concise entries present an accessible and condensed overview of each topic and the selected references that follow each entry suggest directions for further detailed exploration. Key Features: - Over 1000 entries - Entries organized alphabetically for ease of navigation - Fully cross-referenced - Concise, structured entries by the world's foremost scholars in tourism - Selected references for further study - Inclusive global authorship team. Contact us for a quote.

Author : Marcello M. Mariani
Publisher : Unknown
Page : 0 pages
File Size : 49,5 Mb
Release : 2014
Category : Tourism
ISBN : OCLC:1412755832

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Tourism Management, Marketing, and Development by Marcello M. Mariani Pdf

Author : Dennis J. Gayle,Jonathan N. Goodrich
Publisher : Routledge
Page : 303 pages
File Size : 50,5 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317663133

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Tourism Marketing and Management in the Caribbean (RLE Marketing) by Dennis J. Gayle,Jonathan N. Goodrich Pdf

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

Author : Marianna Sigala,Richard N.S. Robinson
Publisher : Springer
Page : 644 pages
File Size : 50,5 Mb
Release : 2019-06-25
Category : Business & Economics
ISBN : 9783030004378

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Wine Tourism Destination Management and Marketing by Marianna Sigala,Richard N.S. Robinson Pdf

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

Author : Alastair M. Morrison
Publisher : Taylor & Francis
Page : 898 pages
File Size : 51,6 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9781000876161

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Marketing and Managing Tourism Destinations by Alastair M. Morrison Pdf

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Author : Manpal Singh
Publisher : Unknown
Page : 0 pages
File Size : 52,9 Mb
Release : 2008
Category : Tourism
ISBN : OCLC:1289516080

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Tourism Management and Marketing by Manpal Singh Pdf

Author : Nilanjan Ray,Dilip Kumar Das,Raj Kumar
Publisher : CRC Press
Page : 330 pages
File Size : 51,8 Mb
Release : 2017-09-01
Category : Business & Economics
ISBN : 9781771884716

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Tourism Marketing by Nilanjan Ray,Dilip Kumar Das,Raj Kumar Pdf

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.

Author : A. K. Bhatia
Publisher : Unknown
Page : 288 pages
File Size : 48,7 Mb
Release : 1997
Category : Tourism
ISBN : 8120718305

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Tourism Management And Marketing by A. K. Bhatia Pdf

Author : Saurabh Kumar Dixit
Publisher : Routledge
Page : 653 pages
File Size : 47,9 Mb
Release : 2020-05-18
Category : Business & Economics
ISBN : 9780429512315

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The Routledge Handbook of Tourism Experience Management and Marketing by Saurabh Kumar Dixit Pdf

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

Author : Victor T. C. Middleton,Alan Fyall,Michael Morgan,Ashok Ranchhod
Publisher : Routledge
Page : 490 pages
File Size : 44,6 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780750686938

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Marketing in Travel and Tourism by Victor T. C. Middleton,Alan Fyall,Michael Morgan,Ashok Ranchhod Pdf

An explanation of the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry. Numerous examples are used throughout the text, which are drawn from recent practice in several countries.

Author : Anonim
Publisher : Emerald Group Publishing
Page : 584 pages
File Size : 46,5 Mb
Release : 2016-11-09
Category : Business & Economics
ISBN : 9781786352897

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The Handbook of Managing and Marketing Tourism Experiences by Anonim Pdf

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Author : Seongseop (Sam) Kim,Dan Wang
Publisher : Routledge
Page : 198 pages
File Size : 53,7 Mb
Release : 2021-06-14
Category : Business & Economics
ISBN : 9781000403961

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Future of Tourism Marketing by Seongseop (Sam) Kim,Dan Wang Pdf

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying this newly-emerging and unpredictable business environment, customer decision making, new management tactics, and business analytic strategies. Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. This book will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era. The chapters in this book were originally published in Journal of Travel & Tourism Marketing.

Author : Victor T.C. Middleton,Jackie R. Clarke
Publisher : Routledge
Page : 501 pages
File Size : 54,6 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136379802

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Marketing in Travel and Tourism by Victor T.C. Middleton,Jackie R. Clarke Pdf

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.

Author : M. Mariani,R. Baggio,D. Buhalis,C. Longhi
Publisher : Springer
Page : 265 pages
File Size : 52,7 Mb
Release : 2014-09-04
Category : Business & Economics
ISBN : 9781137354358

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Tourism Management, Marketing, and Development by M. Mariani,R. Baggio,D. Buhalis,C. Longhi Pdf

Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.