Tourism Marketing In Bangladesh

Author : Azizul Hassan
Publisher : Routledge
Page : 295 pages
File Size : 55,7 Mb
Release : 2020-10-20
Category : Business & Economics
ISBN : 9781000193305

Get Book

Tourism Marketing in Bangladesh by Azizul Hassan Pdf

Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends. This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh’s experience and success.

Author : S. M. Nazrul Islam
Publisher : Unknown
Page : 0 pages
File Size : 46,5 Mb
Release : 2012
Category : Electronic
ISBN : OCLC:1417527471

Get Book

Tourism Marketing in Developing Countries by S. M. Nazrul Islam Pdf

Tourism is a branch of the service sector which can bring a substantial influx of foreign visitors to both developed and developing countries. Bangladesh is an example of a developing country which can become an important destination for international tourists with its unique attractions. To make tourism successful, Bangladesh has to take advantage of the opportunities for tourism development, using marketing and promotional activities. The purpose of this study is to analyse the issues and challenges of tourism marketing in Bangladesh, with a key objective being to evaluate the effectiveness of this practice. This study has identified problems and limitations of tourism marketing activities undertaken by the tourism sectors in Bangladesh. Bangladesh tourism organisations lag far behind regional competitors in attracting a significant number of foreign tourists, mainly due to inadequate and ineffective promotional activities in domestic and overseas markets. Concepts of tourism marketing promotion, as well as developments in this area and its policy and planning for tourism in developing countries are used to provide a theoretical basis for the investigation. The study concludes that the promotional activities of the tourism industry in Bangladesh are seriously hindered because of a lack of financial support together with an insufficient marketing budget, low quality promotional literature, improper distribution of sales literature, a bad image of Bangladesh tourism, and improper and inappropriate marketing strategies for the potential promotion of Bangladesh. The study findings identify that, tourism stakeholders in Bangladesh need to use appropriate techniques to measure the effectiveness of their tourism marketing and promotional activities in order to attract a significant number of foreign tourists to visit Bangladesh. In addition, stakeholders may consider improving and developing their tourism promotional policies and adopting more effective promotional strategies to develop the tourism sector in Bangladesh. Only then may tourism in Bangladesh enter into a new era, with a solid footing and real sense of direction, in which case, the government of Bangladesh has to support effective marketing promotional activities through different media advertising to ensure the previously unsuccessful attempts to develop this sector will not be repeated. This study concludes with an assessment of the practical implications of the research and consequent recommendations which have been identified for the tourism organisations in Bangladesh.

Author : Azizul Hassan
Publisher : Springer Nature
Page : 438 pages
File Size : 52,9 Mb
Release : 2022-01-05
Category : Business & Economics
ISBN : 9789811618581

Get Book

Tourism in Bangladesh: Investment and Development Perspectives by Azizul Hassan Pdf

This edited volume uniquely explores the extensive themes and frameworks of tourism development and investment in Bangladesh. The book focuses on outlining the present investment and development scenario of Bangladesh in order to suggest some solutions to current issues. Considering that Bangladesh has a population of over 170 million, the country possesses an abundance of possibilities for tourism. In recent years, Bangladesh has experienced steady growth in its economy and socio-cultural developments. Currently, there is very limited knowledge of or research into tourism in Bangladesh, even though it is a multifaceted and fast-growing industry. This book makes an important contribution to representing and exploring diverse aspects of tourism in Bangladesh for local and international benefit. This book provides insights into the stronghold of a social class having the ability to spend for tourism and leisure activities, which has prompted the country to pay further attention to the development of its tourism industry. This book emphasizes that the importance of tourism is undeniably on a continuous rise in Bangladesh, which in turn deserves the appropriate attention from academic research.

Author : Muhammad Shoeb-Ur- Rahman,Azizul Hassan
Publisher : Springer Nature
Page : 297 pages
File Size : 52,9 Mb
Release : 2020-11-17
Category : Business & Economics
ISBN : 9789811570148

Get Book

Tourism Policy and Planning in Bangladesh by Muhammad Shoeb-Ur- Rahman,Azizul Hassan Pdf

This book accounts that Bangladesh is a potential destination in South Asia exhibiting a steady growth in its economy along with socio-cultural developments. With a population of over 170 million, the country possesses significant possibilities in (domestic) tourism. This book explicates that increasing number of upper social classes along with their affordability to spend on tourism and leisure activities has recalled attention for the development of this emerging industry. This book comprehensively examines the overall tourism and hospitality contexts in Bangladesh under the lens of current policy and administrative frameworks. In so doing, the contribution of tourism and hospitality industry has been highlighted in the economy of Bangladesh as a means to creating employment opportunities. Further, the book addresses that contributions remain uneven and distributed improperly and to date the tourism industry has not been offered the desired attention in supporting examples in this regard. Nonetheless, tourism and hospitality education and research have been intensifying in recent years across numerous higher academic institutions (e.g. public and private universities) in Bangladesh. This book explores critically the requirement of supportive roles of key tourism and hospitality stakeholders both from public and private domains. Ultimately, the book signifies collaborative and continuous efforts are imperative that partake both the practitioners and the academia in the development and execution of inclusive and functional tourism policy and planning in Bangladesh.

Author : Azizul Hassan
Publisher : Springer Nature
Page : 388 pages
File Size : 55,5 Mb
Release : 2021-10-06
Category : Business & Economics
ISBN : 9789811624346

Get Book

Technology Application in the Tourism and Hospitality Industry of Bangladesh by Azizul Hassan Pdf

The tourism and hospitality industry of Bangladesh as a South Asian country has potential. Sustainable development of this industry in this country is on the move. Still, there are some hindrances which appear to be stymieing this industry’s overall development potential. Overcoming such hindrances can be partly enabled by applying digital innovation and introducing more Internet based platforms in the country’s tourism and hospitality industry. The country is believed to have emphasized innovative technology application in this industry, but technology applications in this industry in Bangladesh have so far attracted very few researchers, resulting in insufficient contributions and very limited knowledge. This book, therefore, can make a significant contribution towards the very limited knowledge in this identified research area. On the specific ground of technology application in the tourism and hospitality industry, the book covers concepts and context, the present scenario, product and service offers, and an analysis of the roles of public and private institutions. On related issues, the book also covers social media, networking and connectivity; sustainability practices and climate change effects; tourist experiences; developments; and challenges, suggestions, and future research directions. The book is expected to appeal to general readers, as well as researchers with an interest in technology applications in the tourism and hospitality industry. This book is also an essential read for the relevant policy planners and industry professionals.

Author : Anonim
Publisher : Pearson Education India
Page : 304 pages
File Size : 47,6 Mb
Release : 2011
Category : Hospitality industry
ISBN : 8131731820

Get Book

Tourism Marketing by Anonim Pdf

Author : Ramos, Célia M.Q.,Quinteiro, Silvia,Gonçalves, Alexandra R.
Publisher : IGI Global
Page : 319 pages
File Size : 42,9 Mb
Release : 2021-11-05
Category : Business & Economics
ISBN : 9781799881674

Get Book

ICT as Innovator Between Tourism and Culture by Ramos, Célia M.Q.,Quinteiro, Silvia,Gonçalves, Alexandra R. Pdf

Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allow them to consult information about points of interest, services, or products in real time. Thus, mobile devices have come to be considered as tools to support decision making regarding the realization of trips. In the digital environment, tourists seek complementary information to consolidate knowledge about the destination, heritage, culture, customs, and traditions that make the visited place unique. Simultaneously, they transform tourist experiences into a memory associated with travel, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of life of all involved. ICT as Innovator Between Tourism and Culture differs from others on the same areas because it aims to place the emphasis on and increase the bridge of knowledge between information communications technology (ICT), tourism, and culture, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general. In particular, it is linked to cultural heritage, making it a more sustainable and intelligent tourist destination, taking into account the well-being of the local population and visitors. Covering topics such as destination image, religious tourism, and innovation dynamics, this book is an essential resource for IT consultants, hotel managers, marketers, travel agencies, tour operators, tourism researchers, professors, students, practitioners within the tourism industry, and academicians.

Author : Syed Rashidul Hasan
Publisher : Unknown
Page : 150 pages
File Size : 44,6 Mb
Release : 1992
Category : Tourism
ISBN : UOM:39015028914136

Get Book

Problems and Prospect of Bangladesh Tourism Industry by Syed Rashidul Hasan Pdf

Author : Azizul Hassan
Publisher : Springer Nature
Page : 479 pages
File Size : 55,6 Mb
Release : 2021-03-16
Category : Business & Economics
ISBN : 9789813342798

Get Book

Tourism Products and Services in Bangladesh by Azizul Hassan Pdf

This book provides the latest research in the application of innovative technology to the tourism industry in Bangladesh, covering the perspectives, theories, issues, complexities, as well as opportunities and the challenges present. This book provides a blend of comprehensive and cross disciplinary as well as international insights from contributors to cover the various technologies in tourism. This book focuses on the importance of technologies in tourism, specifically the application and practice of such technologies including the relevant niches in tourism. This book also comprehensively highlights technologies that are impacting the tourism industry in Asia as well as reveals the specific constraints. The contents of this book deal with distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility and so on. This book is a significant contribution towards the very limited knowledge and under published area of tourism in Bangladesh. This book is designed to accommodate readers that from both both qualitative and quantitative research theory and practices. This book identifies specific examples of the existing tourism products and services in order to better promote and boost the tourism industry by suggesting tourism products and services available in Bangladesh. This book addresses a number of key issues and solutions by examining the products and services and the need for improved tourism marketing and development in Bangladesh as the central themes.

Author : Robert Ebo Hinson,Ishmael Mensah,George Kofi Amoako,Esi Akyere Mensah,Isaac Coffie,Eddy Khosa
Publisher : CRC Press
Page : 263 pages
File Size : 47,9 Mb
Release : 2024-04-05
Category : Business & Economics
ISBN : 9781040009925

Get Book

Hospitality and Tourism Marketing by Robert Ebo Hinson,Ishmael Mensah,George Kofi Amoako,Esi Akyere Mensah,Isaac Coffie,Eddy Khosa Pdf

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.

Author : Arjun Kumar Bhatia
Publisher : Sterling Publishers Pvt. Ltd
Page : 444 pages
File Size : 45,5 Mb
Release : 2002
Category : Tourism
ISBN : 8120724291

Get Book

Tourism Development: Principles And Practice by Arjun Kumar Bhatia Pdf

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1214 pages
File Size : 48,7 Mb
Release : 2020-03-06
Category : Business & Economics
ISBN : 9781799824701

Get Book

Destination Management and Marketing: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

Author : Azizul Hassan,Anukrati Sharma
Publisher : Routledge
Page : 209 pages
File Size : 47,8 Mb
Release : 2018-12-07
Category : Business & Economics
ISBN : 9781351105729

Get Book

Tourism Events in Asia by Azizul Hassan,Anukrati Sharma Pdf

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.

Author : OECD
Publisher : OECD Publishing
Page : 400 pages
File Size : 55,6 Mb
Release : 2020-03-04
Category : Electronic
ISBN : 9789264626881

Get Book

OECD Tourism Trends and Policies 2020 by OECD Pdf

The 2020 edition analyses tourism performance and policy trends across 51 OECD countries and partner economies. It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption.

Author : Azizul Hassan
Publisher : Springer Nature
Page : 425 pages
File Size : 51,5 Mb
Release : 2022-03-30
Category : Business & Economics
ISBN : 9789811680700

Get Book

Technology Application in Tourism Fairs, Festivals and Events in Asia by Azizul Hassan Pdf

It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia. The application and practice of technologies in tourism, including the relevant niches of fairs, festivals and events are also covered, with a focus on the importance of technology in tourism. This book highlights, in a comprehensive manner, technologies that are impacting the tourism industry in Asia, as well as the constraints it is facing. It deals with distinct topics, such as tourism promotion, technology-driven sustainable tourism development, social media, accessibility and so on to cover fairs, festivals and events. This book is a significant contribution towards the very limited knowledge in this identified research area, with examples from selected Asian countries. This book is designed to accommodate both qualitative and quantitative research linking theory and practice. This book has a clear focus on outlining the research issues. Each chapter of the book highlights a methodology that was used, with rationale for its use. This book addresses a number of revisions that unify the theme or framework to integrate the chapters.