Toyota S Global Business Strategy

Author : Anderson Brians
Publisher : GRIN Verlag
Page : 6 pages
File Size : 45,5 Mb
Release : 2013-04-08
Category : Business & Economics
ISBN : 9783656403135

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Toyota's Global Business Strategy by Anderson Brians Pdf

Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: A, University of Cambridge, language: English, abstract: Toyota, to all intents and purposes, has become a model for the automobile industry. As Taylor & Kahn (1997) write, automobile manufacturers are not trying to compete with Toyota as much as they are trying to learn from it and, strangely enough, Toyota appears to be quite a willing tutor. This is evidenced in the fact that, on a bi-monthly basis, the top automobile manufacturers across the United States are given a tour of Toyota’s plants and production and manufacturing facilities (Taylor & Kahn, 1997). This, however, does not put Toyota in any immediate danger of its giving away its secrets to its competitors since, as Schonberger (2001) points out, Toyota’s lean manufacturing model is not an industrial model per se as much as it is a management philosophy. This management and manufacturing philosophy is, without doubt, the key to Toyota’s global success but, upon consideration of the reasons for its recent overtake of the U.S. market, one finds that it is a combination of both its decision to Americanize and its management philosophy. Toyota has Americanized and, its Americanization is largely, although not entirely, responsible for its success in the U.S. market. As Naughton et al. (2005) explain, a change of leadership at Toyota led to the abandonment of its “cooperative competition doctrine,” as which outlined that Toyota’s presence in the United States would not be that of a competitor whose goal was to overtake leading American car manufacturers such as GM. Instead, Toyota was to maintain a “respectful distance” in order to avoid arousing both public and political anger as a direct outcome of its appearing to undermine U.S. symbols, in this case GM (Naughton et al., 2005). Therefore, even though it had the capacity and the potential to compete with GM and, eventually, to dominate the U.S. market, Toyota’s leadership made the strategic decision to avoid doing so.

Author : Shozo Hibino,Koichiro Noguchi,Gerhard Plenert
Publisher : Taylor & Francis
Page : 184 pages
File Size : 52,6 Mb
Release : 2017-08-16
Category : Business & Economics
ISBN : 9781351671552

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Toyota’s Global Marketing Strategy by Shozo Hibino,Koichiro Noguchi,Gerhard Plenert Pdf

There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota’s thinking habits go beyond the shop floor and influence and guide Toyota’s marketing function. Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking. Written by Toyota’s former executive managing director and founder of Breakthrough Thinking, Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen: Explores Toyota’s "Breakthrough Thinking" Examines how Toyota conducts information gathering. Illustrates how Toyota builds and maintains its unique business culture Shows how Toyota "goes to the customer" and comprehensively studies how customers use their products Reveals Toyota’s cars have become some of the biggest selling models in the USA The authors of this book explore Toyota thinking habits as well as Toyota’s global marketing strategy, which, since the 1980sa, has been expanding exponentially. The reader will understand the importance of thinking habits in the workplace and will know how to apply them using Toyota as the prime case study.

Author : Shozo Hibino,Koichiro Noguchi,Gerhard Plenert
Publisher : Taylor & Francis
Page : 203 pages
File Size : 52,8 Mb
Release : 2017-08-16
Category : Business & Economics
ISBN : 9781351671545

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Toyota’s Global Marketing Strategy by Shozo Hibino,Koichiro Noguchi,Gerhard Plenert Pdf

There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota’s thinking habits go beyond the shop floor and influence and guide Toyota’s marketing function. Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking. Written by Toyota’s former executive managing director and founder of Breakthrough Thinking, Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen: Explores Toyota’s "Breakthrough Thinking" Examines how Toyota conducts information gathering. Illustrates how Toyota builds and maintains its unique business culture Shows how Toyota "goes to the customer" and comprehensively studies how customers use their products Reveals Toyota’s cars have become some of the biggest selling models in the USA The authors of this book explore Toyota thinking habits as well as Toyota’s global marketing strategy, which, since the 1980sa, has been expanding exponentially. The reader will understand the importance of thinking habits in the workplace and will know how to apply them using Toyota as the prime case study.

Author : Moon Hwy-chang
Publisher : World Scientific Publishing Company
Page : 348 pages
File Size : 43,7 Mb
Release : 2010-03-18
Category : Business & Economics
ISBN : 9789813107519

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Global Business Strategy: Asian Perspective by Moon Hwy-chang Pdf

Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory, but also with practice. Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and formulation of Asian business strategy.

Author : Arkadi Borowski
Publisher : GRIN Verlag
Page : 25 pages
File Size : 53,8 Mb
Release : 2010-06
Category : Electronic
ISBN : 9783640652228

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Report on the Toyota Company by Arkadi Borowski Pdf

Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0, University of Sunderland, course: Contemporary Developments in Business and Management, language: English, abstract: 2 Introduction to Report on the Toyota Company 2.1 Introductory Information Report on the Engel and Voelkers Company Prepared for: CEO of the Toyota Company Prepared by: Arkadi Borowski, registered student at the University of Sunderland, United Kingdom Subject: Contemporary Developments in Business and Management of the Toyota Company Distributed: April 9th, 2010 2.2 Introduction The CEO of the Toyota Company Mr. Akio Toyoda has asked me, Arkadi Borowski, to prepare a business report that addresses the internal and external influences as well as the global political changes to which the Toyota Company is subject to. To be able to present a high-quality business report, I did detailed research on the company and its business environment. The information was gathered from: the company's Annual Report 2008/2009, the official website of Toyota and internal know-how of the company. The sources and the additional professional literature are quoted in the references at the end of the document. 2.3 Executive Summary The present report deals with the analyses of the internal and external business environment, for this purpose the "PESTLE" analysis and the "Porter ́s five forces model" were used. It also gives a short overview of the company and the type of business it is involved in. The second part of the report is an in depth analysis of how global political changes affect Toyota ́s policies and decision-making. There is also an evaluation of the effectiveness of the company's response and the demonstration of areas for improvement.

Author : Jeffrey K. Liker,David Meier
Publisher : McGraw Hill Professional
Page : 288 pages
File Size : 50,5 Mb
Release : 2005-10-19
Category : Business & Economics
ISBN : 9780071502115

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The Toyota Way Fieldbook by Jeffrey K. Liker,David Meier Pdf

The Toyota Way Fieldbook is a companion to the international bestseller The Toyota Way. The Toyota Way Fieldbook builds on the philosophical aspects of Toyota's operating systems by detailing the concepts and providing practical examples for application that leaders need to bring Toyota's success-proven practices to life in any organization. The Toyota Way Fieldbook will help other companies learn from Toyota and develop systems that fit their unique cultures. The book begins with a review of the principles of the Toyota Way through the 4Ps model-Philosophy, Processes, People and Partners, and Problem Solving. Readers looking to learn from Toyota's lean systems will be provided with the inside knowledge they need to Define the companies purpose and develop a long-term philosophy Create value streams with connected flow, standardized work, and level production Build a culture to stop and fix problems Develop leaders who promote and support the system Find and develop exceptional people and partners Learn the meaning of true root cause problem solving Lead the change process and transform the total enterprise The depth of detail provided draws on the authors combined experience of coaching and supporting companies in lean transformation. Toyota experts at the Georgetown, Kentucky plant, formally trained David Meier in TPS. Combined with Jeff Liker's extensive study of Toyota and his insightful knowledge the authors have developed unique models and ideas to explain the true philosophies and principles of the Toyota Production System.

Author : Lukas Brinkmann
Publisher : GRIN Verlag
Page : 16 pages
File Size : 55,8 Mb
Release : 2011-03-03
Category : Business & Economics
ISBN : 9783640850068

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Global competitiveness of the car industry by Lukas Brinkmann Pdf

Scientific Study from the year 2009 in the subject Economics - International Economic Relations, grade: 1,3, , course: International Business Relations, language: English, abstract: After purchasing the German sports car producer Porsche AG, Europe’s biggest car company, the Volkswagen AG (VW) is now made up of ten brands. After several years of sustainable growth and acquisitions, VW’s aim is to outstrip the leading Japanese car company Toyota Motor Corporation (Toyota). Impressive key figures, a successful global growth strategy and possibly further aqcuisitions may be some key points to achieve their ultimate aim of being the world’s biggest car producer by 2018. To give us a more detailed picture a generalized double diamond approach will examine the global competitiveness of both VW and Toyota.

Author : Emi Osono,Norihiko Shimizu,Hirotaka Takeuchi
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 54,7 Mb
Release : 2008-05-23
Category : Business & Economics
ISBN : 9780470267622

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Extreme Toyota by Emi Osono,Norihiko Shimizu,Hirotaka Takeuchi Pdf

Extreme Toyota offers the first real, comprehensive inside look at what makes one of the world?s best companies run. With unprecedented access to the inner working of Toyota, the authors spent six years researching the company, interviewing hundreds of executives and employees, and discovering the company's secret of success. What they uncovered will surprise you and change the way you think about business. Simultaneously rigidly traditional and seriously innovative, it is precisely those internal contradictions that make the company so successful and admired.

Author : Christoph Müller
Publisher : GRIN Verlag
Page : 73 pages
File Size : 43,9 Mb
Release : 2011-04
Category : Electronic
ISBN : 9783640896790

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Case Study and Comparative Strategic Analysis of Toyota and Ryanair by Christoph Müller Pdf

Research Paper (undergraduate) from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Surrey, course: Operations Management and Business Strategy, language: English, abstract: This paper seeks to compare and contrast the differences in the way manufacturing firms and service firms operate. For this purpose the paper conducts a comparative analysis of the operations strategy of Toyota, the world's leading car manufacturer and Ryanair, Europe's leading low-cost airline. Firstly, it will be dealt with the competitive factors both companies need to excel at in order to gain competitive edge and sustain economic viability from a long-term perspective. Secondly, it will outline the major aspects that enable both companies to succeed in a highly competitive and dynamic business environment. In particular, it will draw on key components of successful operations strategies, such as process design, human resource management, innovation management, supply chain management and quality management. Finally, the paper concludes by summing up the key points and highlighting the respective implications. In addition, the paper provides a more comprehensive strategic analysis of Ryanair's low-cost strategy in the appendix in order to promote understanding.

Author : George S. Yip
Publisher : Unknown
Page : 42 pages
File Size : 48,7 Mb
Release : 1995
Category : Electronic
ISBN : IND:30000112466101

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Global Strategy as a Factor in Japanese Success by George S. Yip Pdf

Author : Hiroaki Yoshihara,Mary Pat McCarthy
Publisher : McGraw Hill Professional
Page : 288 pages
File Size : 45,7 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780071467520

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Designed to Win: Strategies for Building a Thriving Global Business by Hiroaki Yoshihara,Mary Pat McCarthy Pdf

Featuring case studies and interviews with top executives at leading companies such as Toyota, Caterpillar, and IBM, this work includes practical advice on leadership, organizational structure, and the strategies necessary to support financial objectives.

Author : Gerald Nadler,Shōzō Hibino
Publisher : Prima Lifestyles
Page : 350 pages
File Size : 46,8 Mb
Release : 1990
Category : Mišljenje - Spremembe - Reševanje problemov - Osebnost - Uspeh - Študije
ISBN : 1559580046

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Breakthrough Thinking by Gerald Nadler,Shōzō Hibino Pdf

In this American/Japanese collaboration of two of today's finest minds, Nadler and Hibino, acclaimed professors and consultants, introduce a new approach to problems, based on their research into the intuitive behavior of the most successful problem solvers and innovators.

Author : U. C. Mathur
Publisher : I. K. International Pvt Ltd
Page : 343 pages
File Size : 43,8 Mb
Release : 2013-12-30
Category : Business & Economics
ISBN : 9789380578651

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Global Business Strategies by U. C. Mathur Pdf

Most countries opted market economy where, money and product sales are dependent on demand and supply paradigm rather than extraneous factors such as politics and government. The assertion needs clarification as most robust economies such as US and EU hav

Author : Jeffrey K. Liker,Michael Hoseus
Publisher : McGraw Hill Professional
Page : 593 pages
File Size : 42,7 Mb
Release : 2008-01-10
Category : Business & Economics
ISBN : 9780071712576

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Toyota Culture (PB) by Jeffrey K. Liker,Michael Hoseus Pdf

Winner of the Shingo Prize for Research and Professional Publication, 2009 The international bestseller The Toyota Way explained the company's success by introducing a revolutionary 4P model for organizational excellence-Philosophy, People, Process, and Problem Solving. Now, in Toyota Culture, preeminent Toyota authorities Jeffrey Liker and Michael Hoseus reveal how Toyota selects, develops, and motivates its people to become committed to building high-quality products-and how you can do the same for your company. Toyota Culture examines the “human systems” that Toyota has put in place to instill its founding principles of trust, mutual prosperity, and excellence in its plants, dealerships, and offices around the world. Beginning with a look at the evolution of the Toyota culture and why its people are the heart and soul of the Toyota Way, the authors explain the company's four-stage process for building and keeping quality people: Attract, Develop, Engage, and Inspire. Drawing upon numerous examples from Liker's decades of research as well as Hoseus' insider access as a Toyota manager, Toyota Culture gives you the tools you need to: Find competent, able, and willing employees Start training and socializing your people as you hire them Establish and communicate key business performance indicators at every level of your organization Train your people to solve problems and continuously improve processes in their daily work Develop leaders who live and teach your company's philosophy Reward top performance-and offer help to those who are struggling Fascinating vignettes of Toyota's innovative culture highlight the nuances of translating and recreating a people-centric culture in factories and offices across the globe. These exclusive, behind-the-scenes details are just what your company needs to successfully learn from The Toyota Culture.

Author : Jeffrey K. Liker,Gary L. Convis
Publisher : McGraw Hill Professional
Page : 272 pages
File Size : 51,7 Mb
Release : 2011-11-21
Category : Business & Economics
ISBN : 9780071780797

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The Toyota Way to Lean Leadership: Achieving and Sustaining Excellence through Leadership Development by Jeffrey K. Liker,Gary L. Convis Pdf

The Missing Link to Toyota-Style Success—LEAN LEADERSHIP Winner of the 2012 Shingo Research and Professional Publications Award “This great book reveals the secret ingredient to lean success: lean leadership. Not only is it a pleasure to read, but it is also deep and enlightening. This book is an absolute must-read for anyone interested in lean: it’s both an eye opener and a game changer.” —Michael Ballé, Ph.D., coauthor of The Gold Mine and The Lean Manager “This will immediately be recognized as the most important book ever published to understand and guide ‘True North Lean’ and the goal of perpetual business excellence.” —Ross E. Robson, President and CEO, DnR Lean, LLC, and the original Director of The Shingo Prize “An excellent book that will shape leadership development for decades to come.” —Karen Martin, Principal, Karen Martin & Associates, and author of The Kaizen Event Planner About the Book: TOYOTA. The name signifies greatness— world-class cars and game-changing business thinking. One key to the Toyota Motor Company’s unprecedented success is its famous production system and its lesser-known product development program. These strategies consider the end user at every turn and have become the model for the global lean business movement. All too often, organizations adopting lean miss the most critical ingredient—lean leadership. Toyota makes enormous investments in carefully selecting and intensively developing leaders who fit its unique philosophy and culture. Thanks to the company’s lean leadership approach, explains Toyota Way author Jeffrey Liker and former Toyota executive Gary Convis, the celebrated carmaker has set into motion a drive for continuous improvement at all levels of its business. This has allowed for: Constant growth: Toyota increased profitability for 58 consecutive years—slowing down only in the face of 2008’s worldwide financial difficulties, the recall crisis, and the worst Japanese earthquake of the century. Unstoppable inventiveness: Toyota’s approach to innovative thinking and problem solving has resulted in top industry ratings and incredible customer satisfaction, while allowing the company to weather these three crises in rapid succession and to come out stronger. Strong branding and respect: Toyota’s reputation was instrumental in the company’s ability to withstand the recalls-driven media storm of 2010. But what looked to some to be a sinking ship is once again running under a full head of steam. Perhaps the Toyota culture had weakened, but lean leadership was the beacon that showed the way back. In fact, writes Liker, the company is “as good and perhaps a better model for lean leadership than it ever has been.” of innovation and growth. Yet, Industry Week reports that just 2 percent of companies using lean processes can likewise claim to have had long-term success. What the other 98 percent lack is unified leadership with a common method and philosophy. If you want to get lean, you have to take it to the leadership level. The Toyota Way to Lean Leadership shows you how.