Transformations Of Retailing In Europe After 1945

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Transformations of Retailing in Europe after 1945

Lydia Langer
Transformations of Retailing in Europe after 1945 Book PDF

Author : Lydia Langer
Publisher : Routledge
Page : 269 pages
File Size : 51,9 Mb
Release : 2016-02-17
Category : History
ISBN : 9781317007777

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Transformations of Retailing in Europe after 1945 by Lydia Langer Pdf

After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.

Transformations of Retailing in Europe after 1945

Lydia Langer
Transformations of Retailing in Europe after 1945 Book PDF

Author : Lydia Langer
Publisher : Routledge
Page : 250 pages
File Size : 46,7 Mb
Release : 2016-02-17
Category : History
ISBN : 9781317007784

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Transformations of Retailing in Europe after 1945 by Lydia Langer Pdf

After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.

New Perspectives on 20th Century European Retailing

Peter Scott,Patrick Fridenson
New Perspectives on 20th Century European Retailing Book PDF

Author : Peter Scott,Patrick Fridenson
Publisher : Routledge
Page : 163 pages
File Size : 54,7 Mb
Release : 2021-05-13
Category : Business & Economics
ISBN : 9781000344653

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New Perspectives on 20th Century European Retailing by Peter Scott,Patrick Fridenson Pdf

Despite the publication of several studies examining European retailing in relation to the USA, there is still a dearth of recent research, in English, that explores the development of retailing in specific European countries (with the obvious exception of Britain), over the twentieth century. Even for the UK, more research is needed to challenge claims such as the alleged "backwardness" of British retailing relative to North America, or the presence of formidable "environmental" barriers to the "industrialisation" of retailing in Britain. New Perspectives on 20th Century European Retailing showcases new research on various aspects of twentieth century European retailing, that challenges the traditional view that Europe was a "follower" of America in retail innovation. It brings together work by several - mainly early career - scholars, who are doing innovative, archival-based, research on various aspects of European retail history. Following a general review of European retailing by the editors (discussing key debates and new approaches) seven thematic chapters present work that either sheds new light on old debates and/or explores hitherto neglected topics. Collectively, they show that whereas retailers are often regarded as ‘intermediaries’, in fact they are actors in their own right and they challenge the traditional view that Europe was a "follower" of America in retail innovation. The chapters in this book were originally published as a special issue of the Business History journal.

The Routledge Companion to the History of Retailing

Jon Stobart,Vicki Howard
The Routledge Companion to the History of Retailing Book PDF

Author : Jon Stobart,Vicki Howard
Publisher : Routledge
Page : 516 pages
File Size : 44,7 Mb
Release : 2018-11-08
Category : Business & Economics
ISBN : 9781317199502

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The Routledge Companion to the History of Retailing by Jon Stobart,Vicki Howard Pdf

Retail history is a rich, cross-disciplinary field that demonstrates the centrality of retailing to many aspects of human experience, from the provisioning of everyday goods to the shaping of urban environments; from earning a living to the construction of identity. Over the last few decades, interest in the history of retail has increased greatly, spanning centuries, extending to all areas of the globe, and drawing on a range of disciplinary perspectives. By offering an up-to-date, comprehensive thematic, spatial and chronological coverage of the history of retailing, this Companion goes beyond traditional narratives that are too simplistic and Euro-centric and offers a vibrant survey of this field. It is divided into four broad sections: 1) Contexts, 2) Spaces and places, 3) People, processes and practices and 4) Geographical variations. Chapters are written in an analytical and synthetic manner, accessible to the general reader as well as challenging for specialists, and with an international perspective. This volume is an important resource to a wide range of readers, including marketing and management specialists, historians, geographers, economists, sociologists and urban planners.

A Global History of Consumer Co-operation since 1850

Anonim
A Global History of Consumer Co operation since 1850 Book PDF

Author : Anonim
Publisher : BRILL
Page : 877 pages
File Size : 40,5 Mb
Release : 2017-07-03
Category : History
ISBN : 9789004336551

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A Global History of Consumer Co-operation since 1850 by Anonim Pdf

With contributions from over 30 scholars, A Global History of Consumer Co-operation surveys the origins and development of the consumer co-operative movement throughout the world from the mid-nineteenth century until the present day.

A Modern History of European Cities

Rosemary Wakeman
A Modern History of European Cities Book PDF

Author : Rosemary Wakeman
Publisher : Bloomsbury Publishing
Page : 393 pages
File Size : 42,6 Mb
Release : 2020-01-23
Category : Architecture
ISBN : 9781350017689

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A Modern History of European Cities by Rosemary Wakeman Pdf

Rosemary Wakeman's original survey text comprehensively explores modern European urban history from 1815 to the present day. It provides a journey to cities and towns across the continent, in search of the patterns of development that have shaped the urban landscape as indelibly European. The focus is on the built environment, the social and cultural transformations that mark the patterns of continuity and change, and the transition to modern urban society. Including over 60 images that serve to illuminate the analysis, the book examines whether there is a European city, and if so, what are its characteristics? Wakeman offers an interdisciplinary approach that incorporates concepts from cultural and postcolonial studies, as well as urban geography, and provides full coverage of urban society not only in western Europe, but also in eastern and southern Europe, using various cities and city types to inform the discussion. The book provides detailed coverage of the often-neglected urbanization post-1945 which allows us to more clearly understand the modernizing arc Europe has followed over the last two centuries.

An Introduction to Fashion Retailing

Dimitri Koumbis
An Introduction to Fashion Retailing Book PDF

Author : Dimitri Koumbis
Publisher : Bloomsbury Publishing
Page : 169 pages
File Size : 51,9 Mb
Release : 2021-03-25
Category : Business & Economics
ISBN : 9781350202832

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An Introduction to Fashion Retailing by Dimitri Koumbis Pdf

If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.

The Routledge Companion to Marketing History

D.G. Brian Jones,Mark Tadajewski
The Routledge Companion to Marketing History Book PDF

Author : D.G. Brian Jones,Mark Tadajewski
Publisher : Routledge
Page : 464 pages
File Size : 41,8 Mb
Release : 2016-01-29
Category : Business & Economics
ISBN : 9781134688685

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The Routledge Companion to Marketing History by D.G. Brian Jones,Mark Tadajewski Pdf

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

Food and Foodways in Italy from 1861 to the Present

Emanuela Scarpellini
Food and Foodways in Italy from 1861 to the Present Book PDF

Author : Emanuela Scarpellini
Publisher : Springer
Page : 264 pages
File Size : 43,9 Mb
Release : 2016-04-29
Category : History
ISBN : 9781137569622

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Food and Foodways in Italy from 1861 to the Present by Emanuela Scarpellini Pdf

Despite being a universal experience, eating occures with remarkable variety across time and place: not only do we not eat the same things, but the related technologies, rituals, and even the timing are in constant flux. This lively and innovative history paints a fresco of the Italian nation by looking at its storied relationship to food.

Consuming Behaviours

Erika Rappaport,Sandra Trudgen Dawson,Mark J. Crowley
Consuming Behaviours Book PDF

Author : Erika Rappaport,Sandra Trudgen Dawson,Mark J. Crowley
Publisher : Routledge
Page : 262 pages
File Size : 42,5 Mb
Release : 2020-05-26
Category : Social Science
ISBN : 9781000189704

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Consuming Behaviours by Erika Rappaport,Sandra Trudgen Dawson,Mark J. Crowley Pdf

In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper. Linking politics and pleasure, Consuming Behaviours explores how individual consumers and groups reacted to changes in marketing, government control, popular leisure and the availability of consumer goods.From football to male fashion, tea to savings banks, leading scholars consider a wide range of products, ideas and services and how these were marketed to the British public through periods of imperial decline, economic instability, war, austerity and prosperity. The development of mass consumer society in Britain is examined in relation to the growing cultural hegemony and economic power of the United States, offering comparisons between British consumption patterns and those of other nations.Bridging the divide between historical and cultural studies approaches, Consuming Behaviours discusses what makes British consumer culture distinctive, while acknowledging how these consumer identities are inextricably a product of both Britain’s domestic history and its relationship with its Empire, with Europe and with the United States.

The Making of European Consumption

P. Lundin,T. Kaiserfeld
The Making of European Consumption Book PDF

Author : P. Lundin,T. Kaiserfeld
Publisher : Springer
Page : 292 pages
File Size : 52,8 Mb
Release : 2015-01-26
Category : History
ISBN : 9781137374042

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The Making of European Consumption by P. Lundin,T. Kaiserfeld Pdf

American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.

Forging a British World of Trade

David Thackeray
Forging a British World of Trade Book PDF

Author : David Thackeray
Publisher : Oxford University Press
Page : 272 pages
File Size : 50,8 Mb
Release : 2019-01-31
Category : History
ISBN : 9780192548665

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Forging a British World of Trade by David Thackeray Pdf

Brexit is likely to lead to the largest shift in Britain's economic orientation in living memory. Some have argued that leaving the EU will enable Britain to revive markets in Commonwealth countries with which it has long-standing historical ties. Their opponents maintain that such claims are based on forms of imperial nostalgia which ignore the often uncomfortable historical trade relations between Britain and these countries, as well as the UK's historical role as a global, rather than chiefly imperial, economy. Forging a British World of Trade explores how efforts to promote a 'British World' system, centred on promoting trade between Britain and the Dominions, grew and declined in influence between the 1880s and 1970s. At the beginning of the twentieth century many people from London, to Sydney, Auckland, and Toronto considered themselves to belong to culturally British nations. British politicians and business leaders invested significant resources in promoting trade with Australia, Canada, New Zealand, and South Africa out of a perception that these were great markets of the future. However, ideas about promoting trade between 'British' peoples were racially exclusive. From the 1920s onwards, colonized and decolonizing populations questioned and challenged the basis of British World networks, making use of alternative forms of international collaboration promoted firstly by the League of Nations, and then by the United Nations. Schemes for imperial collaboration amongst ethnically 'British' peoples were hollowed out by the actions of a variety of political and business leaders across Asia and Africa who reshaped the functions and identity of the Commonwealth.

Beyond Piggly Wiggly

Lisa C. Tolbert
Beyond Piggly Wiggly Book PDF

Author : Lisa C. Tolbert
Publisher : University of Georgia Press
Page : 495 pages
File Size : 49,9 Mb
Release : 2023-08-01
Category : Business & Economics
ISBN : 9780820364438

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Beyond Piggly Wiggly by Lisa C. Tolbert Pdf

Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process. During the 1920s and 1930s a minority of enterprising grocers experimented with a wide variety of (sometimes wacky) design ideas for automating shopping. They created specialized stores designed as enclosed retail systems that went far beyond open display techniques to construct unique physical and psychological advantages for automating salesmanship. Beyond Piggly Wiggly offers the first perspective on the national scale of experimentation and connects the southern Jim Crow origins of self- service to the national history of this mass retailing method. Empirical analysis of store arrangements demonstrates how small stores that have previously been overlooked or undervalued as quaint anomalies were integral to the creation of supermarkets. Ultimately, self-service was more than a business decision; it was a fundamentally new social practice.

Oral History and Business

Robert Crawford,Matthew Bailey
Oral History and Business Book PDF

Author : Robert Crawford,Matthew Bailey
Publisher : Taylor & Francis
Page : 119 pages
File Size : 51,9 Mb
Release : 2022-08-22
Category : Business & Economics
ISBN : 9781000781045

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Oral History and Business by Robert Crawford,Matthew Bailey Pdf

This book introduces business historians to oral history methodologies and approaches. Using four distinct oral history case studies to explore ideas of disruption and continuity in business history over the second half of the twentieth century, Robert Crawford and Matthew Bailey demonstrate how critical engagement with oral history approaches serves to enhance and enliven business history as well as its relationship with other historical fields. The focus on disruption is used to encompass a broad set of processes such as technological change, the impact of external forces, informal business networks, social constructions of gender, knowledge transfer, firm adaptability and cultural change. The use of oral histories to interpret responses to disruption in the past, and to explore the features characterising business continuity, provides an opportunity to consider the human dimensions, subjective experiences and personal insights of workplace, firm and industry change. It also sheds light on the ways that people and firms respond to disruptive forces through innovation and adaptation – both successfully and unsuccessfully. This succinct and accessible account is essential reading for business historians with little experience in using oral history, as well as those looking to gain deeper insights from their oral history data.

Consumer Engineering, 1920s–1970s

Jan Logemann,Gary Cross,Ingo Köhler
Consumer Engineering 1920s 1970s Book PDF

Author : Jan Logemann,Gary Cross,Ingo Köhler
Publisher : Springer
Page : 296 pages
File Size : 44,7 Mb
Release : 2019-05-29
Category : History
ISBN : 9783030145644

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Consumer Engineering, 1920s–1970s by Jan Logemann,Gary Cross,Ingo Köhler Pdf

In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.