Trust The Brand Corporate Reputation Management In Private Banking

Author : Verena A. Knipp
Publisher : Diplomica Verlag
Page : 149 pages
File Size : 51,6 Mb
Release : 2009-10
Category : Business & Economics
ISBN : 9783836680585

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Trust the Brand - Corporate Reputation Management in Private Banking by Verena A. Knipp Pdf

Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and structures that are directed towards the effective management of reputation within a company. It covers all activities to establish, preserve, improve and defend reputation systematically. Private banking is a highly sensitive and trust requiring business. A strong bank brand and a healthy reputation are its key success factors. Private banks concentrate on prosperous clientele; therefore, they know that the loss of the good name is one of the major business risks. Although the significant role of reputation in private banking is commonly clear, a systematic management of corporate reputation is rarely. This book investigates the current status of reputation management in private banking and identifies reputation drivers. Consequently, a survey on German private banks is being conducted. Based upon the findings, a structure for corporate reputation management under aspects of good corporate governance will be derived. Regarding corporate reputation management as a consulting product, opportunities for the consulting industry are presented in conclusion.

Author : Andrew Hiles
Publisher : A&C Black
Page : 257 pages
File Size : 45,9 Mb
Release : 2011-12-19
Category : Business & Economics
ISBN : 9781849300568

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Reputation Management by Andrew Hiles Pdf

Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event. Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers: * The governance of reputation * Measuring and managing reputation * Managing and monitoring external perceptions * Reputation crisis management * Strategic planning and reputation * Reputation and investors

Author : Rosa Chun,Rui Da Silva,Gary Davies,Stuart Roper
Publisher : Routledge
Page : 296 pages
File Size : 54,8 Mb
Release : 2005-09-29
Category : Business & Economics
ISBN : 9781136863356

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Corporate Reputation and Competitiveness by Rosa Chun,Rui Da Silva,Gary Davies,Stuart Roper Pdf

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Author : Boris F. J. Collardi
Publisher : John Wiley & Sons
Page : 292 pages
File Size : 42,8 Mb
Release : 2012-10-23
Category : Business & Economics
ISBN : 9780470824375

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Private Banking by Boris F. J. Collardi Pdf

An insightful overview of the keys to world-class client service in the private banking sector As the number of wealthy individuals around the world increases, private banking and wealth management companies have grown to keep pace. After the fast growth the long term success is predicated on both winning and keeping clients, making a client-centric model a must. Private Banking: Building a Culture of Excellence provides a clear, easy-to-follow guide to building a committed base, written by an industry expert. Presenting an overview of the elements required to build a successful and client-focused private bank that delivers the kind of care and excellence wealthy clients demand, the book even includes real-life examples for a better understanding of concepts and, to help you achieve your goal. Outlines how to implement a practical strategy for success in the growing private banking sector Explores the key drivers in the private banking industry as well as the most recent developments in the environment to help you stay on top of customer demands Includes case studies and other resources to show the keys to private banking done right in action Private Banking provides useful, hands-on advice for building a strong, lasting business in the private banking sector.

Author : Stefano Dell’Atti,Annarita Trotta
Publisher : Springer
Page : 187 pages
File Size : 55,7 Mb
Release : 2016-04-15
Category : Business & Economics
ISBN : 9783319282565

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Managing Reputation in The Banking Industry by Stefano Dell’Atti,Annarita Trotta Pdf

The topic of reputational crisis in the banking sector has received increasing attention from academics and practitioners. This book presents expert contributions that cover three main aspects: first, an extensive review of the literature on reputational risk in the banking sector aimed to identify the relationships between causes, effects, stakeholders, and key qualitative-quantitative variables involved during the reputational crisis of a bank; second, devising a conceptual framework for management of reputational crisis in banking, and finally, testing this framework with the results of an empirical analysis carried out by observing key variables of some known cases of reputational crisis relating to international banks and proposing case studies regarding the dynamic process of reputation management.

Author : Jonathan Macey
Publisher : FT Press
Page : 283 pages
File Size : 42,5 Mb
Release : 2013-03-20
Category : Business & Economics
ISBN : 9780133039719

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The Death of Corporate Reputation by Jonathan Macey Pdf

Why did the financial scandals really happen? Why are they continuing to happen? In The Death of Corporate Reputation, Yale's Jonathan Macey reveals the real, non-intuitive reason, and offers a new path forward. For over a century law firms, investment banks, accounting firms, credit rating agencies and companies seeking regular access to U.S. capital markets made large investments in their reputations. They treated customers well and sometimes endured losses in transactions or business deals in order to sustain and nurture their reputations as faithful brokers and “gate-keepers.” This has changed completely . The existing business model among leading participants in today’s capital markets no longer treats customers as valued clients whose trust must be earned and nurtured, but as one-off “counter-parties” to whom no duties are owed and no loyalty is required . The rough and tumble norms of the market-place have replaced the long-standing reputational model in U.S. finance. This book describes the transformation in American finance from the old reputational model to the existing laissez faire model and argues that the change came as a result of three factors: (1) the growth of reliance on regulation rather than reputation as the primary mechanism for protecting customers and (2) the increasing complexity of regulation, which made technical expertise rather than reputation the primary criterion on which customers choose who to do business with in today’s markets; and (3) the rise of the “cult of personality” on Wall Street, which has led to a secular demise in the relevance of companies’ reputations and the concomitant rise of individual “rain-makers” reputation as the basis for premium pricing of financial services. This compelling book will drive the debate about the financial crisis and financial regulation for years to come -- both inside and outside the industry.

Author : Lucy Weldon
Publisher : Elsevier
Page : 225 pages
File Size : 52,7 Mb
Release : 1997-11-26
Category : Business & Economics
ISBN : 9781845699116

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Private Banking by Lucy Weldon Pdf

The first comprehensive professional guide to the workings and structure of the international private banking marketplace, this book details the services available, the key players, the distinctive characteristics of, pressure upon and trends within this traditionally very closed financial market. It begins with an analysis of the industry including an invaluable guide to private banking providers. The author then goes on to examine the profitability of private banking and then covers the structures and strategies which are necessary for private banking to work. The book concludes with an overview of the market trends and characteristics.

Author : Tara Ebert
Publisher : Springer Science & Business Media
Page : 198 pages
File Size : 47,5 Mb
Release : 2010-09-23
Category : Business & Economics
ISBN : 9783834983077

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Trust as the Key to Loyalty in Business-to-Consumer Exchanges by Tara Ebert Pdf

Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.

Author : Robert E. Wright,Richard Sylla
Publisher : Columbia University Press
Page : 337 pages
File Size : 40,6 Mb
Release : 2015-03-17
Category : Business & Economics
ISBN : 9780231539210

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Genealogy of American Finance by Robert E. Wright,Richard Sylla Pdf

In this unique, well-illustrated book, readers learn how fifty financial corporations came to dominate the U.S. banking system and their impact on the nation's political, social, and economic growth. A story that spans more than two centuries of war, crisis, and opportunity, this account reminds readers that American banking was never a fixed enterprise but has evolved in tandem with the country. More than 225 years have passed since Alexander Hamilton created one of the nation's first commercial banks. Over time, these institutions have changed hands, names, and locations, reflecting a wave of mergers, acquisitions, and other restructuring efforts that echo changes in American finance. Some names, such as Bank of America and Wells Fargo, will be familiar to readers. The origins of others, including Zions Bancorporation, founded by Brigham Young and owned by the Mormon Church until 1960, are surprising. Exploring why some banks failed and others thrived, this book wonders, in light of the 2008 financial crisis, whether recent consolidations have reached or even exceeded economically rational limits. A key text for navigating the complex terrain of American finance, this volume draws a fascinating family tree for projecting the financial future of a nation.

Author : Anonim
Publisher : BoogarLists
Page : 173 pages
File Size : 40,6 Mb
Release : 2024-06-16
Category : Electronic
ISBN : 8210379456XXX

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BoogarLists | Directory of Regional Business Banks by Anonim Pdf

Author : IBP. Inc
Publisher : Lulu.com
Page : 306 pages
File Size : 54,6 Mb
Release : 2024-06-16
Category : Electronic
ISBN : 9781433079283

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Bahamas Taxation Laws and Regulations Handbook - Strategic Information and Basic Regulations by IBP. Inc Pdf

Author : AHMAD FARABI; SHARIFAH NABILAH SYED SALLEH; QURROH.,Ahmad Farabi
Publisher : Springer Nature
Page : 301 pages
File Size : 46,8 Mb
Release : 2024
Category : Electronic
ISBN : 9789464633948

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Proceedings of the International Conference on Business, Management, Accounting and Sustainable Economy (ICBMASE 2023) by AHMAD FARABI; SHARIFAH NABILAH SYED SALLEH; QURROH.,Ahmad Farabi Pdf

Author : Sabrina Helm,Kerstin Liehr-Gobbers,Christopher Storck
Publisher : Springer Science & Business Media
Page : 300 pages
File Size : 44,8 Mb
Release : 2011-08-29
Category : Business & Economics
ISBN : 3642192661

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Reputation Management by Sabrina Helm,Kerstin Liehr-Gobbers,Christopher Storck Pdf

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

Author : Mark Haynes Daniell
Publisher : World Scientific
Page : 513 pages
File Size : 45,6 Mb
Release : 2021-10-28
Category : Business & Economics
ISBN : 9789811238383

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Strategy For The Wealthy Family: Seven Principles To Assure Riches To Riches Across Generations by Mark Haynes Daniell Pdf

Strategy for the Wealthy Family provides a clear framework for highly informed strategic management of the family, the family business, the family's financial assets, the family's trust and tax management activities, philanthropic activities, risk factors and the family's surround ecosystem of institutions, advisors, friends and influencers. It also provides an approach to ensure the important individuality of all family members is fully reflected in every aspect of strategy for the greater family. Defining true family wealth as far more than pure financial capital, Strategy for the Wealthy Family sets out insights and information to help you grow, protect, transfer and share all aspects of your own family wealth successfully across future generations. Ultimately, this is a book for those who wish to understand and manage their own family wealth to join the club of the world's best-managed wealthy families — and stay there.

Author : Bari, Muhammad Waseem,Abrar, Muhammad,Alaverdov, Emilia
Publisher : IGI Global
Page : 316 pages
File Size : 50,8 Mb
Release : 2022-06-17
Category : Business & Economics
ISBN : 9781668436233

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Antecedents and Outcomes of Employee-Based Brand Equity by Bari, Muhammad Waseem,Abrar, Muhammad,Alaverdov, Emilia Pdf

Branding and human capital are considered a firm’s most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand equity, firms need to focus on the perceptions of employees and promote positive attitudes about affiliation with the firm. Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians.