Antecedents And Outcomes Of Employee Based Brand Equity

Author : Bari, Muhammad Waseem,Abrar, Muhammad,Alaverdov, Emilia
Publisher : IGI Global
Page : 316 pages
File Size : 46,8 Mb
Release : 2022-06-17
Category : Business & Economics
ISBN : 9781668436233

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Antecedents and Outcomes of Employee-Based Brand Equity by Bari, Muhammad Waseem,Abrar, Muhammad,Alaverdov, Emilia Pdf

Branding and human capital are considered a firm’s most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand equity, firms need to focus on the perceptions of employees and promote positive attitudes about affiliation with the firm. Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians.

Author : Muhammad Waseem Bari,T. Ramayah,Francesca Di Virgilio,Emilia Alaverdov
Publisher : Frontiers Media SA
Page : 281 pages
File Size : 42,6 Mb
Release : 2023-04-06
Category : Science
ISBN : 9782832518564

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Antecedents and consequences of employee based brand equity by Muhammad Waseem Bari,T. Ramayah,Francesca Di Virgilio,Emilia Alaverdov Pdf

Author : Muhammad Waseem Bari,Ramayah T,Francesca Di Virgilio,Emilia Alaverdov
Publisher : Frontiers Media SA
Page : 170 pages
File Size : 44,9 Mb
Release : 2023-03-07
Category : Medical
ISBN : 9782832516966

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Health and safety issues of employees in family firms by Muhammad Waseem Bari,Ramayah T,Francesca Di Virgilio,Emilia Alaverdov Pdf

Author : Christoph Burmann,Nicola-Maria Riley,Tilo Halaszovich,Michael Schade,Kristina Klein,Rico Piehler
Publisher : Springer Nature
Page : 322 pages
File Size : 52,5 Mb
Release : 2023-03-13
Category : Business & Economics
ISBN : 9783658401894

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Identity-Based Brand Management by Christoph Burmann,Nicola-Maria Riley,Tilo Halaszovich,Michael Schade,Kristina Klein,Rico Piehler Pdf

This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.

Author : Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando
Publisher : IGI Global
Page : 404 pages
File Size : 50,6 Mb
Release : 2023-05-08
Category : Business & Economics
ISBN : 9781668465936

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Global Perspectives on the Strategic Role of Marketing Information Systems by Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando Pdf

A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Author : Charitha Harshani Perera,Rajkishore Nayak,Long Van Thang Nguyen
Publisher : Springer Nature
Page : 284 pages
File Size : 41,5 Mb
Release : 2022-09-30
Category : Business & Economics
ISBN : 9789811950179

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions by Charitha Harshani Perera,Rajkishore Nayak,Long Van Thang Nguyen Pdf

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.

Author : B. J. Dunlap
Publisher : Springer
Page : 546 pages
File Size : 51,8 Mb
Release : 2015-01-02
Category : Business & Economics
ISBN : 9783319132549

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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference by B. J. Dunlap Pdf

This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Ceridwyn King,Enrique Murillo
Publisher : Edward Elgar Publishing
Page : 317 pages
File Size : 51,5 Mb
Release : 2023-09-06
Category : Business & Economics
ISBN : 9781803925516

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A Research Agenda for Brand Management in a New Era of Consumerism by Ceridwyn King,Enrique Murillo Pdf

Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.

Author : Oriol Iglesias,Nicholas Ind,Majken Schultz
Publisher : Routledge
Page : 706 pages
File Size : 48,8 Mb
Release : 2022-04-28
Category : Business & Economics
ISBN : 9781000573602

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The Routledge Companion to Corporate Branding by Oriol Iglesias,Nicholas Ind,Majken Schultz Pdf

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars, and researchers in management, marketing, and brand management, offering a single repository on the current state of knowledge, current debates, and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia, Africa, and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management.

Author : Jian Han
Publisher : Unknown
Page : 238 pages
File Size : 48,9 Mb
Release : 2005
Category : Branding (Marketing)
ISBN : CORNELL:31924102097585

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Building Employment Brand Equity Effect of Firm Practices, Employee Outcomes and Organizational Outcomes by Jian Han Pdf

Author : Ada T. Cenkci,Megan S. Downing,Tuba Bircan,Karen Perham-Lippman
Publisher : Emerald Group Publishing
Page : 153 pages
File Size : 42,6 Mb
Release : 2023-11-20
Category : Business & Economics
ISBN : 9781803825014

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Overcoming Workplace Loneliness by Ada T. Cenkci,Megan S. Downing,Tuba Bircan,Karen Perham-Lippman Pdf

Rooted in real-world research and insights, this book envisions a world of work where all employees feel valued for their authentic selves and are able to experience the encouragement and comradery of office connection from the comfort of their homes.

Author : Simon Barrow,Richard Mosley
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 48,7 Mb
Release : 2011-01-19
Category : Business & Economics
ISBN : 9781119995548

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The Employer Brand by Simon Barrow,Richard Mosley Pdf

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

Author : Kang Yang Trevor Yu PhD,Daniel M. Cable PhD
Publisher : Oxford University Press
Page : 128 pages
File Size : 41,7 Mb
Release : 2013-10-15
Category : Psychology
ISBN : 9780199376650

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The Oxford Handbook of Recruitment by Kang Yang Trevor Yu PhD,Daniel M. Cable PhD Pdf

The past 40 years have established recruitment as a fundamental area of research to both researchers and practitioners. No longer is recruitment viewed as simply another component of human resource management but rather a strategic tool with wide-ranging implications for organizations. To this extent investigations on the subject have drawn upon diverse perspectives from economics to marketing, highlighting recruitment's links with multiple aspects of organizational functioning such as selection, onboarding, organizational culture, job performance, and turnover. The goal of this handbook is to provide an integrative and comprehensive summary of the state of recruitment research. It is hoped that by providing insight to both theoretical and empirical underpinnings of the topic this volume will focus readers to the important issues affecting our understanding and application of recruitment concepts; and provide structure toward current thinking and future exploration of the field. In the spirit of investigative inquiry, the book's chapters are organized according to the questions they answer about the nature of recruitment: Who is involved in recruitment; What do these stakeholders do; When do recruitment phenomenon occur; Where does recruitment take place; Why does recruitment influence various stakeholders in the process; and finally, how is recruitment investigated? Aimed at both potential and existing recruiters, the expert contributions included in this handbook serve as a springboard to energize and focus future endeavor in recruitment, an increasingly pertinent driver of individual and organizational success.

Author : Robert Hinson,Kofi Osei-Frimpong,Ogechi Adeola,Lydia Aziato
Publisher : CRC Press
Page : 390 pages
File Size : 54,7 Mb
Release : 2019-12-06
Category : Medical
ISBN : 9780429683930

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Health Service Marketing Management in Africa by Robert Hinson,Kofi Osei-Frimpong,Ogechi Adeola,Lydia Aziato Pdf

Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It’s been theorized that an intrinsically unstable environment characterizes this very relevant emerging field, hence raising new questions. Changing regulations, discoveries, and new health treatments continuously appear and give rise to such questions. Advancements in technology not only improve healthcare delivery systems but also provide avenues for customers to seek information regarding their health conditions and influence their participatory behaviors or changing roles in the service delivery. Increasingly, there is a shift from a doctor-led approach to a more patient-centered approach. In Africa, the importance of marketing-driven practices in improving the delivery of healthcare services cannot be overemphasized. The issue of healthcare delivery and management is significant for policymakers, private sector players, and consumers of health-related services in developing economy contexts. Scholars have strongly argued in favor of marketing and value creation in healthcare service delivery in Africa. Each country in Africa has its own issues. For example, long waiting times, unavailable medications, and unfriendly staff are just a sampling of issues affecting the acceptability of healthcare services. These examples highlight the need to utilize marketing and value creation tools in the delivery of healthcare services. Furthermore, there is a need for the integration of service marketing and management principles to enhance the delivery of quality healthcare across Africa and other developing economies which is the critical focus of this book. This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives. Focusing primarily on African and other developing economy contexts, this book covers seven thematic areas: strategy in healthcare; marketing imperatives in healthcare management; product and pricing management in healthcare; distribution and marketing communications in healthcare; managing people in healthcare; physical evidence and service quality management in healthcare; and process management in healthcare.

Author : Kevin Lane Keller
Publisher : Unknown
Page : 31 pages
File Size : 50,6 Mb
Release : 2001
Category : Brand loyalty
ISBN : OCLC:248146907

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Building Customer-based Brand Equity by Kevin Lane Keller Pdf