Typography Now

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TYPOGRAPHY NOW -

Sendpoints Publishing Co. Ltd.
TYPOGRAPHY NOW Book PDF

Author : Sendpoints Publishing Co. Ltd.
Publisher : Sendpoints
Page : 0 pages
File Size : 47,8 Mb
Release : 2020-04
Category : Design
ISBN : 9887928399

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TYPOGRAPHY NOW - by Sendpoints Publishing Co. Ltd. Pdf

"Typography Now guides readers through everything they need to know to understand, create, and use Latin, Chinese, and Japanese typefaces in an increasingly interrelated world. The fundamentals, including typographic terms, character structures, style classifications, size, weight, text families, and more will provide readers with prerequisite knowledge to understand and identify different types. Typography Now introduces readers to esteemed type foundries and their design processes and techniques to demonstrate how type is created. The coverage of layout rules will help readers grasp how to effectively design with text on the page as well as combine text with mixed scripts (Chinese, Japanese, and Roman). In addition you will find some of the best examples of typographic choices, as well as talks with experts at type foundries about the present and future of type, and demonstrations of some of the hottest new typefaces." -- publisher website.

Type & Typography

Phil Baines,Andrew Haslam
Type Typography Book PDF

Author : Phil Baines,Andrew Haslam
Publisher : Laurence King Publishing
Page : 226 pages
File Size : 55,9 Mb
Release : 2005
Category : Graphic design (Typography)
ISBN : 1856694372

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Type & Typography by Phil Baines,Andrew Haslam Pdf

Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.

Typography Now Two

Edward Booth-Clibborn
Typography Now Two Book PDF

Author : Edward Booth-Clibborn
Publisher : Booth-Clibborn
Page : 232 pages
File Size : 41,5 Mb
Release : 2000-09
Category : Design
ISBN : UOM:39015043800443

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Typography Now Two by Edward Booth-Clibborn Pdf

This follow-up to Typography Now: The Next Wave updates the story of typography, focusing on the most innovative designers and projects in print, advertising and the moving image.

An Essay on Typography

Eric Gill
An Essay on Typography Book PDF

Author : Eric Gill
Publisher : Penguin UK
Page : 144 pages
File Size : 55,5 Mb
Release : 2013-11-07
Category : Design
ISBN : 9780141395364

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An Essay on Typography by Eric Gill Pdf

Eric Gill's opinionated manifesto on typography argues that 'a good piece of lettering is as beautiful a thing to see as any sculpture or painted picture'. This essay explores the place of typography in culture and is also a moral treatise celebrating the role of craftsmanship in an industrial age. Gill, a sculptor, engraver, printmaker and creator of many classic typefaces that can be seen around us today, fused art, history and polemic in a visionary work which has been hugely influential on modern graphic design. 'Written with clarity, humility and a touch of humour . . . timeless and absorbing' Paul Rand, The New York Times 'His lettering was clear, confident and hugely influential on the development of modern type design. The world has now caught up with Gill' Guardian How do we see the world around us? This is one of a number of pivotal works by creative thinkers like John Berger and Susan Sontag whose writings on art, design and the media have changed our vision for ever.

Typography Now

Rick Poynor,Edward Booth-Clibborn
Typography Now Book PDF

Author : Rick Poynor,Edward Booth-Clibborn
Publisher : Writer's Digest Books
Page : 234 pages
File Size : 47,5 Mb
Release : 1994
Category : Advertising layout and typography
ISBN : UCSD:31822019117050

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Typography Now by Rick Poynor,Edward Booth-Clibborn Pdf

Typography Now: The Next Wave remains the most significant, most referenced, survey of typographic trends and thinking.

Advanced Typography

Richard Hunt
Advanced Typography Book PDF

Author : Richard Hunt
Publisher : Bloomsbury Publishing
Page : 256 pages
File Size : 46,5 Mb
Release : 2020-07-23
Category : Design
ISBN : 9781350055926

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Advanced Typography by Richard Hunt Pdf

Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.

Typography Workbook

Timothy Samara
Typography Workbook Book PDF

Author : Timothy Samara
Publisher : Rockport Publishers
Page : 240 pages
File Size : 51,5 Mb
Release : 2004-09-04
Category : Design
ISBN : 9781616735890

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Typography Workbook by Timothy Samara Pdf

DIVThe Typography Workbook provides an at-a-glance reference book for designers on all aspects of type. The book is part of Rockport's popular Workbook series of practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily. Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by. /div

Just My Type

Simon Garfield
Just My Type Book PDF

Author : Simon Garfield
Publisher : Penguin
Page : 388 pages
File Size : 50,5 Mb
Release : 2011-09-01
Category : Design
ISBN : 9781101577813

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Just My Type by Simon Garfield Pdf

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

The New Typography

Jan Tschichold
The New Typography Book PDF

Author : Jan Tschichold
Publisher : Univ of California Press
Page : 369 pages
File Size : 42,6 Mb
Release : 2023-11-10
Category : Art
ISBN : 9780520355019

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The New Typography by Jan Tschichold Pdf

Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.

The Graphic Design Idea Book

Gail Anderson,Gaile Anderson,Steven Heller
The Graphic Design Idea Book Book PDF

Author : Gail Anderson,Gaile Anderson,Steven Heller
Publisher : Laurence King Publishing
Page : 128 pages
File Size : 51,5 Mb
Release : 2016-04-13
Category : Design
ISBN : 9781780679938

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The Graphic Design Idea Book by Gail Anderson,Gaile Anderson,Steven Heller Pdf

This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

Typography: A Very Short Introduction

Paul Luna
Typography A Very Short Introduction Book PDF

Author : Paul Luna
Publisher : Oxford University Press
Page : 144 pages
File Size : 50,8 Mb
Release : 2018-11-15
Category : Art
ISBN : 9780191046360

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Typography: A Very Short Introduction by Paul Luna Pdf

Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style . In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Basics Typography 01: Virtual Typography

Matthias Hillner
Basics Typography 01 Virtual Typography Book PDF

Author : Matthias Hillner
Publisher : AVA Publishing
Page : 187 pages
File Size : 47,5 Mb
Release : 2009-06
Category : Art
ISBN : 9782940373994

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Basics Typography 01: Virtual Typography by Matthias Hillner Pdf

Basics Typography: Virtual Typography addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by time. The increasing use of moving, virtual type can help to harmonise this time-based presentation of words on screen. The book touches on work from a variety of designers, including Channel 4 and Pentagram Design. This will provide an excellent introduction to the latest methods in typographical and visual communication.

Typography, Referenced

Jason Tselentis,Allan Haley,Richard Poulin,Tony Seddon,Gerry Leonidas,Ina Saltz,Kathryn Henderson,Tyler Alterman
Typography Referenced Book PDF

Author : Jason Tselentis,Allan Haley,Richard Poulin,Tony Seddon,Gerry Leonidas,Ina Saltz,Kathryn Henderson,Tyler Alterman
Publisher : Rockport Publishers
Page : 400 pages
File Size : 51,8 Mb
Release : 2012-02-01
Category : Design
ISBN : 9781610582056

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Typography, Referenced by Jason Tselentis,Allan Haley,Richard Poulin,Tony Seddon,Gerry Leonidas,Ina Saltz,Kathryn Henderson,Tyler Alterman Pdf

Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.

American Typography Today

Rob Carter
American Typography Today Book PDF

Author : Rob Carter
Publisher : New York : Van Nostrand Reinhold
Page : 166 pages
File Size : 46,7 Mb
Release : 1989
Category : Architecture
ISBN : UOM:39015036231978

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American Typography Today by Rob Carter Pdf

During the past two decades, the art of typography in America has been transformed by an unprecedented explosion of new electronic technology and new styles. All over the country, talented designers have been bringing to typography a creativity and vitality that is reshaping and reinvigorating the entire field. "American Typography Today" captures the range and excitement of these developments by providing profiles of 24 notable typographic designers, and by surveying major aspects of 20th century typography. The book as a whole reports on the current state of American typographic design, and is an invaluable source of ideas and inspiration.

Typography Essentials Revised and Updated

Ina Saltz
Typography Essentials Revised and Updated Book PDF

Author : Ina Saltz
Publisher : Rockport Publishers
Page : 208 pages
File Size : 45,6 Mb
Release : 2019-02-12
Category : Design
ISBN : 9781631596483

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Typography Essentials Revised and Updated by Ina Saltz Pdf

Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.