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Author : Pia A. Albinsson,B. Y. Perera,Stephanie J. Lawson Publisher : Edward Elgar Publishing Page : 257 pages File Size : 53,6 Mb Release : 2024-04-12 Category : Business & Economics ISBN : 9781035307531
Understanding Collaborative Consumption by Pia A. Albinsson,B. Y. Perera,Stephanie J. Lawson Pdf
This dynamic book explores the importance of collaborative consumption, which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate understudied community efforts and spaces, including innovative topics such as hand-me-downs and coworking.
The Heart and Wallet Paradox of Collaborative Consumption by Hugo Guyader Pdf
Collaborative consumption is a peer-to-peer (P2P) exchange of goods and services facilitated by online platforms. This phenomenon is driven by technologies that make it easier and cheaper to redistribute and share the use of existing but underutilized private resources. It is embedded in the paradigm shift in society towards access-based consumption, in opposition to acquisition and private individual ownership. Firms take on the new role of enabler of collaborative consumption by developing online platforms and smartphone apps that facilitate P2P exchanges between people in their roles of peer providers and consumers. Collaborative consumption is anchored to two opposite logics of consumption: sharing and market exchange. This results in the Heart & Wallet paradox with its tensions between a pro-social orientation and communal norms on the one hand, and a for-profit orientation and market norms on the other hand. While diverse societal and regulatory aspects of the so-called “sharing economy” are discussed in popular debate, scholars have yet to catch up on the theoretical implications from these influences on business activities and consumer behavior. This thesis aims to improve the understanding of collaborative consumption by contributing to the conceptualization of this new phenomenon as intertwined with coexisting sharing and market logics. The research is based on two papers taking the perspective of the firms operating online platforms that facilitate collaborative consumption, and two papers taking the perspective of the peer providers and consumers participating in P2P exchanges. The context of shared mobility (i.e. P2P car rental, ridesharing) is explored through three cases, using interviews with online platform managers and participants in collaborative consumption, participant observation, a netnography, a cross-sectional survey of platform users, and document analyses. This thesis situates collaborative consumption in the access paradigm, based on the temporal redistribution and monetization of private resources facilitated via online platforms, while nurturing the feelings of communal belonging and the sharing ethos embedded in P2P exchanges. Investigating the tensions of the Heart & Wallet paradox of collaborative consumption, I highlight the opposing rationales between the sharing logic of the original nonmonetary practices initiated by grassroots communities and the market logic of platform business models. I further emphasize the key function of communal identification for participants and the role of perceived sharing authenticity—the pitfalls of sharewashing for firms. This thesis contributes to service research by advancing the understanding of P2P exchanges and the conceptualization of collaborative consumption. Kollaborativ konsumtion bygger på P2P-utbyte (peer-to-peer) av varor och tjänster genom online-plattformar. Detta fenomen drivs på av teknologi som gör det enklare och billigare att dela användningen av befintliga men underutnyttjade privata resurser. Det är inbäddat i paradigmskiftet i samhället mot tillgångsbaserad konsumtion, i motsats till privat ägande. Företag får en ny roll som underlättare av kollaborativ konsumtion där privatpersoner istället intar rollerna som både leverantörer och konsumenter. Kollaborativ konsumtion är förankrat i två motsatta logiker: delning och varuutbyte. Detta resulterar i Heart & Wallet-paradoxen med spänningar emellan en pro-social orientering som bygger på gemensamma normer, och en vinstdrivande orientering baserad på marknadsnormer. Medan det funnits en debatt kring den så kallade ”delningsekonomin” och dess samhälleliga och legala implikationer, så har den akademiska debatten ännu ej hunnit ta fart kring dess påverkan på affärsverksamhet och konsumentbeteende. Avhandlingen syftar till att förbättra förståelsen av kollaborativ konsumtion genom att bidra till konceptualiseringen av detta fenomen där delningslogik och marknadslogik samexisterar. Avhandlingen är baserad på två artiklar som undersöker kollaborativ konsumtion från ett företagsperspektiv och två artiklar där begreppet studeras ur de deltagande individernas perspektiv. Kontexten ”shared mobility” (d.v.s. privat biluthyrning, samåkning) undersöks i tre organisationer med hjälp av intervjuer med anställda på onlineplattformar och deltagare i kollaborativ konsumtion, deltagarobservationer, en nätnografi, en tvärsnittsundersökning av plattformsanvändare och dokumentanalyser. Avhandlingen placerar kollaborativ konsumtion i paradigmet kring studier av tillgång till tjänster, där den temporära omfördelningen i tid och monetariseringen av privata resurser underlättas via online-plattformar, samtidigt som den gemensamma tillhörigheten och det ”delningsetos” som finns inbäddat i P2P-utbyten uppmuntras. Genom att undersöka spänningarna i Heart & Wallet-paradoxen i kollaborativ konsumtion, belyser jag motsättningarna mellan delningslogiken från gräsrotsrörelsen och marknadslogiken i plattformsaffärsmodellerna. Vidare diskuterar jag den centrala rollen av ”communal identification”-upplevelsen av autencitet vid delning av resurser för kollaborativ konsumtion. Avhandlingen bidrar till tjänsteforskningen kring tillgång till tjänster genom en ökad förståelse av P2P-utbyten och en konceptualisering av kollaborativ konsumtion.
Analysis of the Impact of Collaborative Consumption on Consumer Habits by Tarkan Seyhan Pdf
Bachelor Thesis from the year 2020 in the subject Sociology - Consumption and Advertising, grade: 2.3, FOM Duisburg, language: English, abstract: The objective of this paper is to establish a theoretical groundwork in order to understand the concept behind Collaborative Consumption, which will be followed by an empirical study with the aim to gain insights on the impact of the same on consumer habits. Defining the phenomenon and its main characteristics, followed by an outline of the current situation and relevant markets is essential in order to understand the concept behind. Additionally, drivers and motivational factors will be investigated, which form a substantial part for the final discussion. Furthermore, a field study will be conducted, with the aim to collect data about consumption patterns and personal assessments regarding the approach. Moreover, the field study will concentrate on personal characteristics and beliefs. Consequently, data analysis will follow, aiming to give insights on the current state of Collaborative Consumption in terms of its adoption, particularly distinguishing between different industries, to understand the preferences of consumers. This information will eventually be put into relation with the above-mentioned consumption patterns and attitudes in order to be able to make statements about the consumer groups, their motivation and the strengths and weaknesses of the approach. Sociodemographic information will support to determine features of the consumer group and assist to underpin the statements about motives and inducements. Conclusively, the aim is to establish a connection between the findings of the theoretical part and the results of the quantitative analysis to make a final assessment of the topic, ultimately relating to the impact of Collaborative Consumption on consumer habits.
Contemporary Collaborative Consumption by Isabel Cruz,Rafaela Ganga,Stefan Wahlen Pdf
This book provides critical perspectives on contemporary collaborative consumption, a recent societal phenomenon shaking up previously fixed socio-economic categories such as the producer and the consumer. The contributors discuss the role of trust and reciprocity in collaborative consumption through seven case studies. The chapters advance debates on the contradictions of positioning collaborative consumption as possible solutions for a more sustainable development and exacerbating new forms of inequalities and injustice. The book contributes a nuanced appraisal of social and economic activity for reflecting socio-technological changes in contemporary societies.
Sharing Economy and the Impact of Collaborative Consumption by de Luna, Iviane Ramos,Fitó-Bertran, Àngels,Lladós-Masllorens, Josep,Liébana-Cabanillas, Francisco Pdf
The introduction of new technology and technological services worldwide has ushered in a new wave of peer-to-peer and access-driven companies that are disrupting the most established business categories. The emergence of these new business models has upset the flow in contemporary society and transformed people's behavior towards sharing-based economies. Companies and entrepreneurs can see this significant change in people’s behavior as both an opportunity and a threat. Sharing Economy and the Impact of Collaborative Consumption provides emerging research on the impact that the sharing services are having on society as well as the importance of the sharing economy development in the coming years, dealing with relevant issues such as regulations, the technological aspects involved in these platforms, the impact in the tourism sector, and consumer behavior in relation to these services. Multidisciplinary in nature, this publication establishes links between economics, finance, marketing, consumer behavior, and IT, and covers topics that include e-commerce, consumer behavior, and peer economy. It is ideally designed for researchers, students, business professionals, and entrepreneurs seeking current research on the impact that this industry has on various economic, marketing, and societal aspects of different countries.
Drivers of Participation in Collaborative Consumption Ventures by Anna Catharin Heil Pdf
Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 8,5 (NL); 1,3 (GER), Maastricht University (Maastricht School of Business & Economics, Maastricht Center for Entpreneurship, NOVA Business School), language: English, abstract: Collaborative Consumption is a term used to describe the notion of sharing and joint utilization of goods and services. Being deeply rooted in anthropology, the phenomenon of joint consumption is currently experiencing a form of renaissance on the internet, as online communication is beginning to lower the hurdles of geographical, social and emotional distance associated with sharing activities of an individual’s direct social circle. Although evidence suggests that the collaborative consumption market bears huge profit potentials, little research seems yet to have been conducted to foster the understanding of people’s motivation to engage in such sharing networks. To address this gap, the following research study reviews the literature on a diverse set of academic fields such as consumer behaviour, sharing, anthropology, sociology and increasing returns, based on which proposition are presented aimed at clarifying the influence of selected factors on people’s sharing behaviour. Grounded on these propositions, the study provides a conceptual model designed to improve the understanding of people’s motivation to actively participate in collaborative consumption ventures. In this context, special focus is set on the supply of goods in ‘pure’ sharing systems in which no immediately observable exchange takes place. In an attempt to expose the assumptions made to preliminary scrutiny, focus group research has been conducted with frequent users of the Dutch collaborative consumption network Peerby. Findings suggest that there seems to be interaction effects between different constructs, as individuals tend to consider them jointly rather than independently when deciding whether to engage in sharing or not. Furthermore, the need for development of richer definitions of constructs used, to aid better understanding of potentially influential factors and set a solid basis for future theory testing, is uncovered.
The Role of Collaborative Consumption by Frank Born Pdf
Changes in consumption patterns have always taken place. Never in the history, however, was the impact of humans on their surrounding environment that significant. The base of this impact is industrialization and the post World War II economic boom in the triad. The attitude towards buying changed dramatically with the start of hyper-consumption and the introduction of the credit system. Idealizing haves and admiring ownership impacted people and nations around the globe. The invention of the Internet gives rise to a completely new form of media. It allows the current and new generations to thrive on the developments. The Internet offers new marketplaces and acts as a medium to create new communities. The most recent developments indicate a revival of old virtues and arts of trading. Collaborative consumption is a developing and increasingly observable trend which includes many forms of sharing and trading and defines access as superior to ownership. This trend appears to be manifold and covers numerous traditional and new industries (Botsman, 2010). The purpose of the thesis is to investigate if this trend can be considered as a phase, a niche, or if it can become a movement that will potentially redefine the way we do business. Will collaborative consumption develop into the new status quo? The prediction to answer this question is supported by a thorough review of available statistics and articles. Additionally, a questionnaire was prepared and distributed to contacts in three major regions: North America; Europe; and Asia. The data will help to determine the future of collaborative consumption on a global scale. Although, using a small sample size from a limited number of countries is not ideal, it will allow empirical implications of the impact of collaborative consumption. The reasons for this research are threefold. Firstly, if collaborative consumption becomes a leading form of consumption, it allows companies as well as entrepreneurs to either reposition their businesses or develop new and efficient ways of conducting business. This research can build the foundations for providing business owners with new tools and insights regarding socio-demographics and personality on collaborative consumption drivers, types and usage. Secondly, consumers will be able to better understand new possibilities and activities (e.g. communities, access over ownership). Thirdly, this study gives researches new ideas to identify different behaviors of people in the new digital age, allowing market researchers to gain new understandings of consumer behavior.
Collaborative Economy and Tourism by Dianne Dredge,Szilvia Gyimóthy Pdf
This book employs an interdisciplinary, cross-sectoral lens to explore the collaborative dynamics that are currently disrupting, re-creating and transforming the production and consumption of tourism. House swapping, ridesharing, voluntourism, couchsurfing, dinner hosting, social enterprise and similar phenomena are among these collective innovations in tourism that are shaking the very bedrock of an industrial system that has been traditionally sustained along commercial value chains. To date there has been very little investigation of these trends, which have been inspired by, amongst other things, de-industrialization processes and post-capitalist forms of production and consumption, postmaterialism, the rise of the third sector and collaborative governance. Addressing that gap, this book explores the character, depth and breadth of these disruptions, the creative opportunities for tourism that are emerging from them, and how governments are responding to these new challenges. In doing so, the book provides both theoretical and practical insights into the future of tourism in a world that is, paradoxically, becoming both increasingly collaborative and individualized.
Strategies for Business Sustainability in a Collaborative Economy by Leon, Ramona-Diana Pdf
Against the backdrop of globalization, digitalization, and the new entrance of Generation Z on the labor market, the economic environment has started to become more dynamic, complex, and uncertain. New management, marketing, and accounting tools and strategies are needed to improve a company’s sustainability in the current collaborative economy. Strategies for Business Sustainability in a Collaborative Economy is a collection of innovative research that focuses on organizational tools and practices that may foster a company’s success in the new economic context, which is defined by the faster pace of technological progress and the entrance of Generation Z on the labor market. Thus, it analyzes how Generation Z transforms human resources policies and practices and how they change the concept of sustainability through their needs and expectations. Highlighting a wide range of topics including resource management, knowledge-based firms, and business models, this publication examines how business models evolve given the success recorded by newer companies. This book is ideally designed for entrepreneurs, executives, managers, economists, academicians, researchers, and students.
What's Mine is Yours by Rachel Botsman,Roo Rogers Pdf
Articulates the rise of consumption through technology-based peer networks. Suggests that new forms of business based on sharing and collaboration are changing the way we work, consume, and live.
Collaborative Value Co-creation in the Platform Economy by Anssi Smedlund,Arto Lindblom,Lasse Mitronen Pdf
This book offers a service science perspective on platform orchestration and on collaborative consumption, providing an overview of research topics related to service dominant logic in multi-sided markets. The chapters give an international and multi-disciplinary overview of the current topics of digital service platforms from many angles. This overview helps in filling the gap between service science and recent research of the platform economy and paves the way for future service platform research. Open standards and distributed databases such as blockchain configurations increase the connectivity of business ecosystems as devices and systems exchange data with each other instead of through intermediaries. This exchange opens up opportunities for new value constellations, makes services globally scalable, and connects local service systems as integrated systems of systems. The book brings together established academics from a number of disciplines. This collaboration makes it possible to provide novel constructs and empirical results that help the reader to understand how value is co-created and orchestrated in the era of digital service platforms. In addition to theory building, practical implications for wider managerial and policy use are highlighted. The topics in this book are related to service platform technologies; organizational capabilities; and strategies and management in the contexts of retail, healthcare, and the public sector. A wide selection of case studies is used to demonstrate the implications of platforms for different service and economic contexts. Combining both theory and practice, this book is highly recommended for readers interested in the service and marketing point of view on the platform economy and for practitioners strategizing for scalable service platforms. Chapters 4 and 10 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Summary of What’s Mine is Yours by Alexander Cooper Pdf
Summary of What’s Mine is Yours There's a tremendous mass of plastic floating in the sea. Woodlands the size of Greece are chopped as the year progresses. There are more shopping centers than secondary schools in America. What does this load of extraordinarily discouraging realities share for all intents and purpose? They all have to do with our practically crazy paces of consumption. Truth be told, consumption has arrived at remarkable levels. We're purchasing, consuming and tossing out more stuff than any other time throughout the entire existence of mankind, prompting the sorts of outcomes recorded previously. However it can't go on this way, thus a totally different worldview is gradually coming to fruition. That is what's going on with What Mine Is Yours: this new sort of economy by which we don't simply purchase things, use them, and toss them out. We share them, save them, or pass them along. This book outline clarify what communitarian utilization will resemble, how it'll change our present economy, and how it may very well be the most ideal approach to save the world. Here is a Preview of What You Will Get: ⁃ A Full Book Summary ⁃ An Analysis ⁃ Fun quizzes ⁃ Quiz Answers ⁃ Etc. Get a copy of this summary and learn about the book.
Navigating the Shifting Landscape of Consumer Behavior by Sahin, Fatih,Soylemez, Cevat Pdf
The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.
What’s Mine Is Yours: How Collaborative Consumption is Changing the Way We Live by Rachel Botsman,Roo Rogers Pdf
In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other.
Proceedings of the Thirteenth International Conference on Management Science and Engineering Management by Jiuping Xu,Syed Ejaz Ahmed,Fang Lee Cooke,Gheorghe Duca Pdf
This book gathers the proceedings of the 13th International Conference on Management Science and Engineering Management (ICMSEM 2019), which was held at Brock University, Ontario, Canada on August 5–8, 2019. Exploring the latest ideas and pioneering research achievements in management science and engineering management, the respective contributions highlight both theoretical and practical studies on management science and computing methodologies, and present advanced management concepts and computing technologies for decision-making problems involving large, uncertain and unstructured data. Accordingly, the proceedings offer researchers and practitioners in related fields an essential update, as well as a source of new research directions.
