Understanding The Hospitality Consumer

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Understanding the Hospitality Consumer

Alastair Williams
Understanding the Hospitality Consumer Book PDF

Author : Alastair Williams
Publisher : Routledge
Page : 288 pages
File Size : 50,6 Mb
Release : 2012-05-16
Category : Business & Economics
ISBN : 9781136351181

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Understanding the Hospitality Consumer by Alastair Williams Pdf

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' : * Introduces and explores the role of consumer behaviour theory in the context of hospitality management * Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.

Hospitality Marketing Management

Robert D. Reid,David C. Bojanic
Hospitality Marketing Management Book PDF

Author : Robert D. Reid,David C. Bojanic
Publisher : John Wiley and Sons
Page : 673 pages
File Size : 42,8 Mb
Release : 2009-02-09
Category : Business & Economics
ISBN : 9780470088586

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Hospitality Marketing Management by Robert D. Reid,David C. Bojanic Pdf

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

Understanding the Hospitality Consumer

Alastair Williams
Understanding the Hospitality Consumer Book PDF

Author : Alastair Williams
Publisher : Routledge
Page : 280 pages
File Size : 51,9 Mb
Release : 2012-05-16
Category : Business & Economics
ISBN : 9781136351174

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Understanding the Hospitality Consumer by Alastair Williams Pdf

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' : * Introduces and explores the role of consumer behaviour theory in the context of hospitality management * Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.

Consumer behaviour in the hospitality industry

Manuel Handlechner
Consumer behaviour in the hospitality industry Book PDF

Author : Manuel Handlechner
Publisher : GRIN Verlag
Page : 19 pages
File Size : 55,9 Mb
Release : 2008-04-01
Category : Business & Economics
ISBN : 9783638031127

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Consumer behaviour in the hospitality industry by Manuel Handlechner Pdf

Essay from the year 2007 in the subject Hotel Industry / Catering, grade: B, University of Derby, 24 entries in the bibliography, language: English, abstract: This article reviews the literature relating to consumer behaviour in foodservice and investigates the decision making process of ‘hospitality customers.’ The study generally offers an increased understanding of the complexity of customer’s decisions and how much hedonism behind these decisions is. This paper considers the connection between consumer behaviour, decision making and marketing. It also demonstrates how marketers appeal to hedonistic characteristics of individuals to sell their goods and services. The paper shows that people make decisions not only to satisfy a need, the decisions are more and more influenced by lifestyle, identity and status. Keywords like Hedonism and Irrationality need to be considered because they appear more and more in sense of consumer behaviour.

Hospitality Marketing and Consumer Behavior

Vinnie Jauhari
Hospitality Marketing and Consumer Behavior Book PDF

Author : Vinnie Jauhari
Publisher : CRC Press
Page : 360 pages
File Size : 45,8 Mb
Release : 2017-06-26
Category : Business & Economics
ISBN : 9781771883795

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Hospitality Marketing and Consumer Behavior by Vinnie Jauhari Pdf

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Saurabh Kumar Dixit
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism Book PDF

Author : Saurabh Kumar Dixit
Publisher : Taylor & Francis
Page : 484 pages
File Size : 45,5 Mb
Release : 2017-04-07
Category : Business & Economics
ISBN : 9781317334705

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by Saurabh Kumar Dixit Pdf

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.

Consumer Behavior in Tourism and Hospitality Research

Arch G. Woodside,Alain Decrop
Consumer Behavior in Tourism and Hospitality Research Book PDF

Author : Arch G. Woodside,Alain Decrop
Publisher : Emerald Group Publishing
Page : 197 pages
File Size : 45,9 Mb
Release : 2017-08-09
Category : Business & Economics
ISBN : 9781787146914

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Consumer Behavior in Tourism and Hospitality Research by Arch G. Woodside,Alain Decrop Pdf

The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.

Hospitality Marketing

Francis Buttle,David Bowie,Maureen Brookes,Anastasia Mariussen
Hospitality Marketing Book PDF

Author : Francis Buttle,David Bowie,Maureen Brookes,Anastasia Mariussen
Publisher : Taylor & Francis
Page : 435 pages
File Size : 46,7 Mb
Release : 2016-10-04
Category : Business & Economics
ISBN : 9781317403494

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Hospitality Marketing by Francis Buttle,David Bowie,Maureen Brookes,Anastasia Mariussen Pdf

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.

Consumer Psychology of Tourism, Hospitality, and Leisure

Arch G. Woodside,Geoffrey I. Crouch,J. R. Brent Ritchie
Consumer Psychology of Tourism Hospitality and Leisure Book PDF

Author : Arch G. Woodside,Geoffrey I. Crouch,J. R. Brent Ritchie
Publisher : CABI
Page : 370 pages
File Size : 44,6 Mb
Release : 2001
Category : Business & Economics
ISBN : 0851998968

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Consumer Psychology of Tourism, Hospitality, and Leisure by Arch G. Woodside,Geoffrey I. Crouch,J. R. Brent Ritchie Pdf

This book is based on papers given at the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) in Vienna in July 2000. The Symposium comprised papers reflecting the progress in consumer psychology theory and research. The Vienna Symposium put special emphasis on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. The reports have been arranged into five major compartments.

Consumer Behaviour in Hospitality and Tourism

Saurabh Kumar Dixit,Kuan-Huei Lee,Poh Theng Loo
Consumer Behaviour in Hospitality and Tourism Book PDF

Author : Saurabh Kumar Dixit,Kuan-Huei Lee,Poh Theng Loo
Publisher : Routledge
Page : 150 pages
File Size : 55,9 Mb
Release : 2021-09-15
Category : Business & Economics
ISBN : 9781000442670

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Consumer Behaviour in Hospitality and Tourism by Saurabh Kumar Dixit,Kuan-Huei Lee,Poh Theng Loo Pdf

Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism. The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.

Marketing Tourism and Hospitality

Richard George
Marketing Tourism and Hospitality Book PDF

Author : Richard George
Publisher : Springer Nature
Page : 509 pages
File Size : 42,6 Mb
Release : 2021-05-08
Category : Business & Economics
ISBN : 9783030641115

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Marketing Tourism and Hospitality by Richard George Pdf

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Saurabh Kumar Dixit
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism Book PDF

Author : Saurabh Kumar Dixit
Publisher : Routledge
Page : 894 pages
File Size : 40,8 Mb
Release : 2017-04-07
Category : Business & Economics
ISBN : 9781317334699

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by Saurabh Kumar Dixit Pdf

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.

Customer Service in Tourism and Hospitality

Simon Hudson,Louise Hudson
Customer Service in Tourism and Hospitality Book PDF

Author : Simon Hudson,Louise Hudson
Publisher : Goodfellow Publishers Ltd
Page : 306 pages
File Size : 47,6 Mb
Release : 2017-09-30
Category : Business & Economics
ISBN : 9781911396475

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Customer Service in Tourism and Hospitality by Simon Hudson,Louise Hudson Pdf

A fully revised and updated new edition of this bestselling text. New material covers issues such as the sharing economy, technology (Virtual Reality and use of robots) and use of big data to personalize experiences and encourage loyalty.

The Role of the Hospitality Industry in the Lives of Individuals and Families

Pamela R Cummings,Francis A Kwansa,Marvin B Sussman
The Role of the Hospitality Industry in the Lives of Individuals and Families Book PDF

Author : Pamela R Cummings,Francis A Kwansa,Marvin B Sussman
Publisher : Routledge
Page : 270 pages
File Size : 41,6 Mb
Release : 2013-10-11
Category : Business & Economics
ISBN : 9781135409227

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The Role of the Hospitality Industry in the Lives of Individuals and Families by Pamela R Cummings,Francis A Kwansa,Marvin B Sussman Pdf

The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships between hospitality providers, their families, and the guests they serve. Focusing on the human aspect of the business, this text will give hospitality providers a better understanding of the human relations issues that they or their employees may face and show them how your services affect guests. Offering research and insight into customs and traditions that have influenced modern services, The Role of the Hospitality Industry in the Lives of Individuals and Families will teach you how to better meet the needs of guests at the national or international level while learning how the industry affects employees and their lives outside of work. The Role of the Hospitality Industry in the Lives of Individuals and Families discusses many different themes that relate to the improvement of the profession for both guests and employees, such as the spiritual, philosophical, and historical provisions of hospitality; the human resource and work issues of employees in the industry; consumer and family demands; and marketing strategies for hospitality organizations. In addition, this text discusses many issues that affect guests and that affect you as an employer or employee, such as: responding to the needs of travelers for a “home away from home” dealing with the social and health issues of guests recognizing the changing food habits of Americans and their impact on the hospitality industry examining the frequently negative attitude of Americans toward service hospitality employees balancing a career in the hospitality industry and family life researching the frequency of fast food patronage by older adults and the importance of hotel/motel services to older adults to determine if areas of service need improvement protecting employees from overly demanding guests balancing compassion, generosity, and idealism with the corporate profit maximization mandate The Role of the Hospitality Industry in the Lives of Individuals and Families also examines the cultural relationships fostered by the hospitality industry as a benefit and proof of quality services. Complete with ideas for further research, this text will help you and your employees evaluate the personal effects of the hospitality industry and help provide better services to guests.

Cross-Cultural Aspects of Tourism and Hospitality

Erdogan Koc
Cross Cultural Aspects of Tourism and Hospitality Book PDF

Author : Erdogan Koc
Publisher : Routledge
Page : 351 pages
File Size : 49,9 Mb
Release : 2020-09-03
Category : Business & Economics
ISBN : 9781000172065

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Cross-Cultural Aspects of Tourism and Hospitality by Erdogan Koc Pdf

Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.