Victoria S Secret Reinvented A Rebranding Strategy For Inclusivity And Luxury In The Lingerie Industry

Author : Anonim
Publisher : GRIN Verlag
Page : 26 pages
File Size : 52,8 Mb
Release : 2023-04-14
Category : Business & Economics
ISBN : 9783346854896

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Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry by Anonim Pdf

Project Report from the year 2023 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, Hult International Business School, language: English, abstract: In this report, we will explore the key elements of VS new brand personality, including updated product lines, redesigned store location, a refreshed target market strategy, and marketing communication strategies as well as how the company is changing internally to represent its mission and vision from inside-out. Victoria s Secret, once a dominant player in the lingerie industry, has recently been strug- gling to keep up with evolving trends such as body inclusivity and personalized shopping experi- ences. The brand s outdated one-size-fits-all approach has been criticized, prompting the company to introduce a new rebranding strategy. With a renewed focus on inclusivity and luxury, Victoria s Secret (hereinafter referred to as VS) is shedding its old image and positioning itself as a trail- blazer in the industry. This includes a return to its roots, with an appointment-only entrance and a tailor-made lingerie motto of "Product fits the person - not the other way around", creating a truly inclusive environment where all customers feel valued and cared for. VS new brand vision and mission center around creating a safe and inclusive environment for all customers, regardless of their sexual orientation, preferences, or body types. VS seeks to become the leading brand in an industry that prioritizes diversity, inclusion, and ethical behavior.

Author : Karen Robson,Leyland Pitt
Publisher : Unknown
Page : 128 pages
File Size : 40,8 Mb
Release : 2018
Category : Clothing and dress
ISBN : 1526459906

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Victorias Secret by Karen Robson,Leyland Pitt Pdf

Victorias Secret, a powerful player in the womens undergarment industry, built a highly sexual brand image around tall, thin models. In 2017 the company remained the dominant player in the industry, but the brand faced increasing pressure from new competitors, as well as changing customer preferences. The company responded by cutting non-core product lines and adapting its marketing strategy, but it was not clear whether these changes were moving the company in the right direction. This case explores how changes to the marketing environment impact brands, even those as big and powerful as Victorias Secret. In addition, this case explores how a brand can adapt to changes in the industry landscape.

Author : David A. Aaker
Publisher : John Wiley & Sons
Page : 400 pages
File Size : 46,5 Mb
Release : 2011-01-25
Category : Business & Economics
ISBN : 9780470613580

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Brand Relevance by David A. Aaker Pdf

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Author : Friederike Berg
Publisher : GRIN Verlag
Page : 5 pages
File Size : 53,6 Mb
Release : 2020-01-07
Category : Business & Economics
ISBN : 9783346091581

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Summary of "Competitive Strategy: Techniques for Analyzing Industries and Competitors" by M.E. Porter by Friederike Berg Pdf

Literature Review from the year 2018 in the subject Economics - International Economic Relations, grade: 4.0, Harris University (Harrisburg University of Science & Technology), language: English, abstract: The book "Competitive strategy: techniques for analyzing industries and competitors: with a new introduction" by Michael E. Porter (New York: Free Press, c1980. 396pp.) is the epitome of competitive strategies. The author explains the dynamism of competition within the industry. Furthermore, he developed analyzing tools step by step to examine a branch on the basis of practical examples. The author, Michael E. Porter, was born in 1947 and is a professor at the Harvard Business School where he has the Institute for Strategy and Competitiveness.

Author : Matt Haig
Publisher : Kogan Page Publishers
Page : 340 pages
File Size : 51,7 Mb
Release : 2006
Category : Business & Economics
ISBN : 0749448261

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Brand Royalty by Matt Haig Pdf

More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.

Author : Gabriella Coleman
Publisher : Verso Books
Page : 497 pages
File Size : 54,5 Mb
Release : 2015-10-06
Category : Political Science
ISBN : 9781781689837

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Hacker, Hoaxer, Whistleblower, Spy by Gabriella Coleman Pdf

The ultimate book on the worldwide movement of hackers, pranksters, and activists collectively known as Anonymous—by the writer the Huffington Post says “knows all of Anonymous’ deepest, darkest secrets” “A work of anthropology that sometimes echoes a John le Carré novel.” —Wired Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption (before Anonymous shot to fame as a key player in the battles over WikiLeaks, the Arab Spring, and Occupy Wall Street). She ended up becoming so closely connected to Anonymous that the tricky story of her inside–outside status as Anon confidante, interpreter, and erstwhile mouthpiece forms one of the themes of this witty and entirely engrossing book. The narrative brims with details unearthed from within a notoriously mysterious subculture, whose semi-legendary tricksters—such as Topiary, tflow, Anachaos, and Sabu—emerge as complex, diverse, politically and culturally sophisticated people. Propelled by years of chats and encounters with a multitude of hackers, including imprisoned activist Jeremy Hammond and the double agent who helped put him away, Hector Monsegur, Hacker, Hoaxer, Whistleblower, Spy is filled with insights into the meaning of digital activism and little understood facets of culture in the Internet age, including the history of “trolling,” the ethics and metaphysics of hacking, and the origins and manifold meanings of “the lulz.”

Author : DK
Publisher : Penguin
Page : 480 pages
File Size : 40,9 Mb
Release : 2019-09-03
Category : Design
ISBN : 9780744022827

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Fashion, New Edition by DK Pdf

The definitive guide to the history of fashion. From Ancient Egypt and Marie Antionette to Alexander McQueen and Chanel, this visually stunning fashion design book charts the evolution of clothing and shows how every generation reinvents fashion! The perfect fashion coffee table book! Here’s what you’ll find inside: • Covers the most important fashion periods in vivid detail, from ancient times to the present day, in extensive catalog spreads • From a crinoline to a Givenchy gown, specially photographed “virtual tours” of classic pieces spotlight the details that make up a masterpiece • Profiles showcase the key styles and works of trailblazing designers, describing how they have influenced the clothes we wear • Beautiful double-page images from fashion archives show how people have embraced fashion in every era and place fashion in its cultural context The fashion industry is yours to explore! Packed with a dazzling combination of original fashion plates, archive images and commissioned photography, Fashion takes you on a fabulous tour across the centuries! It catalogs the history of what people wear — revealing how Western fashion has been influenced by design from around the world — and celebrating everything from costumes to haute couture. Now fully revised and updated, this lavishly illustrated book about fashion includes recent subjects of interest including the increased role of social media, fast fashion, sustainable fashion, and the drive for improved diversity and beauty ideals. The illustrated glossary of technical terms and a comprehensive index help make this page-turning fashion book an indispensable work of reference for any fashion student or fashionista’s shelf. Look out for more titles in The Definitive Visual Guide series from DK. Experience the power of art and take a guided tour of the world’s most influential paintings in Art, or celebrate the history and evolution of design movements in Design.

Author : Jacob Gallagher
Publisher : Phaidon
Page : 528 pages
File Size : 45,6 Mb
Release : 2021
Category : Design
ISBN : 1838662472

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The Men's Fashion Book by Jacob Gallagher Pdf

The first-ever authoritative A-Z celebration of the 500 greatest names in men's fashion - 200 years of men's style through the work of designers, brands, photographers, icons, models, retailers, tailors, and stylists around the globe

Author : Mike Easey
Publisher : John Wiley & Sons
Page : 280 pages
File Size : 50,5 Mb
Release : 2009-03-16
Category : Business & Economics
ISBN : 1444309560

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Fashion Marketing by Mike Easey Pdf

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.

Author : Jean-Noel Kapferer
Publisher : Unknown
Page : 341 pages
File Size : 43,8 Mb
Release : 2000-07-01
Category : Electronic
ISBN : 0788193546

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Strategic Brand Management by Jean-Noel Kapferer Pdf

"Strategic Brand Management" deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to brand equity; factors which dictate a brand's life expectancy; and revitalisation strategies for declining brands. More attention is now given to multi-brand strategies and there is a new chapter on the growing practice of merging brands. Given the increasing attention paid to brands by the business to business sector, the service sector and producers of luxury goods, much more reference is made to these markets.

Author : Giorgio Bertellini
Publisher : University of California Press
Page : 328 pages
File Size : 55,8 Mb
Release : 2019-01-15
Category : Performing Arts
ISBN : 9780520301368

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The Divo and the Duce by Giorgio Bertellini Pdf

At publication date, a free ebook version of this title will be available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. In the post–World War I American climate of isolationism, nativism, democratic expansion of civic rights, and consumerism, Italian-born star Rodolfo Valentino and Italy’s dictator Benito Mussolini became surprising paragons of authoritarian male power and mass appeal. Drawing on extensive archival research in the United States and Italy, Giorgio Bertellini’s work shows how their popularity, both political and erotic, largely depended on the efforts of public opinion managers, including publicists, journalists, and even ambassadors. Beyond the democratic celebrations of the Jazz Age, the promotion of their charismatic masculinity through spectacle and press coverage inaugurated the now-familiar convergence of popular celebrity and political authority. This is the first volume in the new Cinema Cultures in Contact series, coedited by Giorgio Bertellini, Richard Abel, and Matthew Solomon.

Author : Fray Baroque,Teagan Eanelli
Publisher : Unknown
Page : 128 pages
File Size : 40,6 Mb
Release : 2013-10-01
Category : Electronic
ISBN : 1620490161

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Queer Ultraviolence by Fray Baroque,Teagan Eanelli Pdf

This new slimmer version of QUV brings you all the punch of the first edition at half the price. With a new introduction, this prisoner friendly version is a must have. "Let's be explicit: We are criminal queer anarchists and this world is not and can never be enough for us. We want to annihilate bourgeois morality and make ruins of this world. We're here to destroy what is destroying us. Let's be speaking of revolt. We are tracing the lineage of our queer criminality and charting the demise of the social order. And oh the nectar from which we drink: lesbian pirates raging the seas, queer rioters setting cop cars ablaze, sex parties amidst the decay of industrialism, bank robbers wearing pink triangles, mutual aid networks among sex workers and thieves, gangs of trannyfags bashing-the-fuck-back. We've been assured that each day could be our last. As such we've chosen to live as if every day is. In turn, we promise that the existent's days are numbered."

Author : Michael Bierut
Publisher : Chronicle Books
Page : 272 pages
File Size : 52,7 Mb
Release : 2012-03-20
Category : Architecture
ISBN : 9781616890711

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Seventy-nine Short Essays on Design by Michael Bierut Pdf

Seventy-nine Short Essays on Design brings together the best of designer Michael Bierut's critical writing—serious or humorous, flattering or biting, but always on the mark. Bierut is widely considered the finest observer on design writing today. Covering topics as diverse as Twyla Tharp and ITC Garamond, Bierut's intelligent and accessible texts pull design culture into crisp focus. He touches on classics, like Massimo Vignelli and the cover of The Catcher in the Rye, as well as newcomers, like McSweeney's Quarterly Concern and color-coded terrorism alert levels. Along the way Nabakov's Pale Fire; Eero Saarinen; the paper clip; Celebration, Florida; the planet Saturn; the ClearRx pill bottle; and paper architecture all fall under his pen. His experience as a design practitioner informs his writing and gives it truth. In Seventy-nine Short Essays on Design, designers and nondesigners alike can share and revel in his insights.

Author : Amy de la Haye
Publisher : Yale University Press
Page : 242 pages
File Size : 53,7 Mb
Release : 2020-09-04
Category : Design
ISBN : 9780300250084

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The Rose in Fashion by Amy de la Haye Pdf

Examples from jewelry, millinery, handbags, perfume, couture, and everyday dress show how the rose--both beautiful and symbolic--has inspired fashion over hundreds of years.

Author : John F. Tanner, Jr.,Mary Anne Raymond,Camille Schuster
Publisher : Ingram
Page : 128 pages
File Size : 47,5 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 193612629X

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Principles of Marketing by John F. Tanner, Jr.,Mary Anne Raymond,Camille Schuster Pdf