Video Marketing Strategy

Author : Jon Mowat
Publisher : Kogan Page Publishers
Page : 305 pages
File Size : 49,8 Mb
Release : 2018-03-03
Category : Business & Economics
ISBN : 9780749481582

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Video Marketing Strategy by Jon Mowat Pdf

Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.

Author : Jon Mowat
Publisher : Kogan Page Publishers
Page : 289 pages
File Size : 55,5 Mb
Release : 2021-08-03
Category : Business & Economics
ISBN : 9781398601154

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Video Marketing by Jon Mowat Pdf

In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.

Author : Chris King
Publisher : CreateSpace
Page : 52 pages
File Size : 52,9 Mb
Release : 2015-02-27
Category : Business & Economics
ISBN : 1508658250

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Video Marketing Pro by Chris King Pdf

Discover How To Use Video Marketing In Your Business To Attract More Prospects & Sales! Online video has burst onto the scene as arguably the best promotion strategy for both large and small business alike! Whatever your business is, video gives you more opportunities to expand your brand and share you message with the world at a very affordable cost. Establishing a good video marketing strategy is a “must have” strategy if you want to build a business online in today's day in age! Here is just a sample of what you will learn: Best Places to Use Video Marketing 4 Steps to Creating a Great Video Marketing Campaign Creating Videos Video Equipment (For All Types of Videos) 6 Types of Viral Videos More Great Ideas to Make Videos About How to Make Your Video Stand Out From Your Competitors Top 7 Video Marketing Distribution Sites 3 Keys to Success with Video Marketing Video Marketing Metrics (What You Should Be Tracking) BONUS: YouTube SEO for #1 Google Rankings (Checklist) You literally cannot get these video marketing strategies anywhere unless you are willing to pay $1,500-$10,000 or more! So grab your copy of video marketing pro today before the price goes up!

Author : Greg Jarboe
Publisher : John Wiley & Sons
Page : 533 pages
File Size : 48,6 Mb
Release : 2011-10-07
Category : Business & Economics
ISBN : 9781118203811

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YouTube and Video Marketing by Greg Jarboe Pdf

Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Author : Kevin Daum,Bettina Hein,Matt Scott,Andreas Goeldi
Publisher : John Wiley & Sons
Page : 24 pages
File Size : 44,9 Mb
Release : 2012-05-08
Category : Business & Economics
ISBN : 9781118188767

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Video Marketing For Dummies by Kevin Daum,Bettina Hein,Matt Scott,Andreas Goeldi Pdf

A good marketing video can grab customers' attention and maybe even boost your profits. Get the expertise of four video marketing pros, for maximum return on video investment, so you can create a buzz-worthy video and reach the right audience.

Author : George Brown,Google Video,Google Advertising
Publisher : CreateSpace
Page : 48 pages
File Size : 52,8 Mb
Release : 2015-01-23
Category : Business & Economics
ISBN : 1507690002

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YouTube Video Marketing by George Brown,Google Video,Google Advertising Pdf

Youtube Video Marketing is a quick and easy guide that will help you to champion your video marketing strategy. Inside this guide, you will discover: * How to find low competition keywords using a free keyword tool. * How to create professional and compelling videos with a high click-through rate. * How to achieve #1 ranking for any YouTube video in 10 minutes or less. * How to optimize your YouTube channel for maximum exposure and high visibility. * The secret to growing your YouTube views and subscribers even with high competitive keywords. Stop wasting time and download your copy now! Read on your PC, Mac, smart phone, tablet or Kindle device. Tags: youtube video marketing, youtube marketing, youtube video, video, youtube books, youtubers, youtube channel, youtube success, youtube money, youtube dummies, youtube marketing strategies, youtube for business, video marketing, video marketing for profits, video monetization, video marketing for business owners, video marketing that doesn't suck, online video marketing, marketing strategy, marketing plan, online marketing, content marketing, internet marketing, youtube views, how to get youtube views, get youtube views, social media marketing, social media, seo marketing, video advertising, youtube advertising, web marketing, seo marketing, search engine marketing, search engine optimization, seo keywords, seo, marketing, advertising, social media, digital marketing, direct marketing, advertising techniques, video, video seo, kindle, kindle books, kindle book

Author : Erika MacDonald
Publisher : Engaging New Media
Page : 47 pages
File Size : 50,9 Mb
Release : 2020-05-25
Category : Business & Economics
ISBN : 9781734311310

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Effective Video Marketing by Erika MacDonald Pdf

“Why use video marketing?” you ask. Video marketing is a useful tool for businesses to drive website traffic, increase conversions, and refine brand awareness. Thanks to the rise of social media platforms and growing consumer demand, many customers rely on ‘videos’ before making purchases. “Effective Video Marketing: How to make videos that sell. Tips and strategies” examines the struggles of business owners in harnessing the power of an effective video marketing campaign. With an in-depth look at the strength of videos to add “the human element” to your online business, earning a huge ROI on marketing campaigns is easier than ever. The book explores video marketing in theory and practice by trying to merge the effect of videos on humans and how to make videos that truly deliver. You will also get quick tips, advice, and strategies for incorporating your videos into your marketing plan. Video marketing tools, as seen in this book, are diverse and varied; your choice will depend on your type of business. Written by a seasoned video marketer with valuable experience, “Effective Video Marketing: How to make videos that sell. Tips and strategies” gives online businesses the boost they need to create useful and engaging content. You will also find case studies from social media platforms such as Facebook, Instagram, Pinterest, and Twitter and the magic formula that many marketers across different industries use to execute their strategies.

Author : Isabella Hart
Publisher : Isabella Hart
Page : 40 pages
File Size : 53,8 Mb
Release : 2020-10-18
Category : Electronic
ISBN : 1715677781

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Video Marketing Domination - Tips & Tricks by Isabella Hart Pdf

Effectively select, align, and manage digital channels and operations using our Video Marketing Guide. Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results Included in Our Guide: ✔️ Video Marketing Checklist ✔️ Video Marketing Cheat Sheet Kws: kindle domination, marketing video, video marketing rules, youtube and video marketing, marketing strategy book, video marketing, marketing strategy, digital marketing, video market, video marketing for dummies, video marketing

Author : Heather A. Dalal,Robin O'Hanlon,Karen L. Yacobucci
Publisher : Rowman & Littlefield
Page : 195 pages
File Size : 44,7 Mb
Release : 2017-08-01
Category : Language Arts & Disciplines
ISBN : 9781442269507

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Video Marketing for Libraries by Heather A. Dalal,Robin O'Hanlon,Karen L. Yacobucci Pdf

Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

Author : Michael Maslansky,Scott West,Gary DeMoss,David Saylor
Publisher : Penguin
Page : 238 pages
File Size : 42,9 Mb
Release : 2010-05-04
Category : Business & Economics
ISBN : 9781101404553

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The Language of Trust by Michael Maslansky,Scott West,Gary DeMoss,David Saylor Pdf

What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

Author : Adam LoDolce
Publisher : Marc Wayshak Communications LLC
Page : 216 pages
File Size : 55,7 Mb
Release : 2018-10-30
Category : Electronic
ISBN : 0985411368

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Viewership by Adam LoDolce Pdf

Your business needs a video marketing strategy, and without a viewership, your company will be left behind.View-er-ship (noun): A loyal audience of customers and prospects who consistently watch your brand's video contentVIEWERSHIP is the perfect, compact read for anyone trying to market their brand or business in the twenty-first century. Adam LoDolce, one of the world's leading video marketing experts, will teach you how to launch video content on YouTube in order to: - Attract new customers and prospects who are actively searching for your products or services online- Build a deeper relationship with your existing prospects and customers to generate more frequent, high-ticket sales- Make your brand famous around the world, gaining exposure to millions of new prospective customersYou'll learn the three-step formula to build your brand's viewership so you can out-market your competition in this new age of YouTube.PRAISE for Viewership"Entertaining...enjoyable...fascinating...a serious look at the methodology of building a successful YouTube channel." -Mark Roberge, Senior Lecturer at Harvard Business School and Former CRO, Hubspot"VIEWERSHIP provides the roadmap and motivation needed to succeed on YouTube. It is required reading for every entrepreneur committed to marketing their business."-Brian Dean, Founder of Backlinko"VIEWERSHIP succinctly explains how any business can utilize YouTube to grow their business quickly, and effectively." -Clate Mask, CEO, and Founder of Infusionsoft"Before working with Adam, I only had 11,000 subscribers. Using a combination of paid advertising and organic reach, I now have over 150,000 loyal subscribers and it's growing exponentially. Adam is a master at ethically hacking the YouTube algorithm." -Neil Patel, Founder of Neil Patel Digital"Adam's not just an expert, he's a visionary! Viewership introduces you to bold, inspiring, and actionable video marketing strategy. This is the must-read for any business owner looking to succeed on YouTube." -Bryan Caplan, National Speaker for Google's Get Your Business Online Program "Before working with Adam and his team, my channel was only getting about 1,000 views per month. After implementing the principles in this book, we're now averaging over 28,000 views per month. Follow his guidance, it works!" -Ioanna Karelia, Founder of Performance Ground

Author : Alan G. Lafley,Roger L. Martin
Publisher : Harvard Business Press
Page : 274 pages
File Size : 45,7 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781422187395

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Playing to Win by Alan G. Lafley,Roger L. Martin Pdf

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Author : April Cox
Publisher : Unknown
Page : 128 pages
File Size : 46,8 Mb
Release : 2021-09-15
Category : Electronic
ISBN : 1737557010

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Self-Publishing Made Simple by April Cox Pdf

Author : Sunil Gupta
Publisher : Harvard Business Press
Page : 327 pages
File Size : 42,6 Mb
Release : 2018-07-24
Category : Computers
ISBN : 9781633692695

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Driving Digital Strategy by Sunil Gupta Pdf

Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Author : W. Chan Kim,Renee Mauborgne
Publisher : Hachette Books
Page : 312 pages
File Size : 48,8 Mb
Release : 2017-09-26
Category : Business & Economics
ISBN : 9780316314053

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Blue Ocean Shift by W. Chan Kim,Renee Mauborgne Pdf

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.