Video Marketing For Libraries

Author : Heather A. Dalal,Robin O'Hanlon,Karen L. Yacobucci
Publisher : Rowman & Littlefield
Page : 195 pages
File Size : 50,7 Mb
Release : 2017-08-01
Category : Language Arts & Disciplines
ISBN : 9781442269507

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Video Marketing for Libraries by Heather A. Dalal,Robin O'Hanlon,Karen L. Yacobucci Pdf

Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

Author : Mark Aaron Polger
Publisher : Rowman & Littlefield
Page : 332 pages
File Size : 43,9 Mb
Release : 2019-03-26
Category : Language Arts & Disciplines
ISBN : 9781538125816

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Library Marketing Basics by Mark Aaron Polger Pdf

Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.

Author : Greg Jarboe
Publisher : John Wiley & Sons
Page : 533 pages
File Size : 44,9 Mb
Release : 2011-10-07
Category : Business & Economics
ISBN : 9781118203811

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YouTube and Video Marketing by Greg Jarboe Pdf

Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Author : Robert J. Lackie,M. Sandra Wood
Publisher : Rowman & Littlefield
Page : 206 pages
File Size : 49,7 Mb
Release : 2015-09-17
Category : Language Arts & Disciplines
ISBN : 9781442254220

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Creative Library Marketing and Publicity by Robert J. Lackie,M. Sandra Wood Pdf

Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Author : Ned Potter
Publisher : Facet Publishing
Page : 241 pages
File Size : 51,8 Mb
Release : 2012-06-23
Category : Business & Economics
ISBN : 9781856048064

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The Library Marketing Toolkit by Ned Potter Pdf

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Author : Mandi Lynn
Publisher : Unknown
Page : 375 pages
File Size : 40,8 Mb
Release : 2018-12-11
Category : Electronic
ISBN : 1732555761

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I Am Mercy by Mandi Lynn Pdf

In 14th century France, Aida is accused of being a witch when the Black Death wipes through her village. Abandoned by her family, she is surrounded by death and disease, but when a woman who may actually be a witch tells her how to cure the plague, it may mean uncovering a dark magic.

Author : Jon Mowat
Publisher : Kogan Page
Page : 288 pages
File Size : 46,9 Mb
Release : 2021-08-03
Category : Business & Economics
ISBN : 1398601144

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Video Marketing by Jon Mowat Pdf

Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.

Author : Jianhou Gan,Yi Pan,Juxiang Zhou,Dong Liu,Xianhua Song,Zeguang Lu
Publisher : Springer Nature
Page : 469 pages
File Size : 42,5 Mb
Release : 2024-02-10
Category : Computers
ISBN : 9789819994922

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Computer Science and Educational Informatization by Jianhou Gan,Yi Pan,Juxiang Zhou,Dong Liu,Xianhua Song,Zeguang Lu Pdf

These two volumes constitute the revised selected papers of the 5th International Conference, CSEI 2023, held in Kunming, China, during August 11–13, 2023. The 76 full papers and the 21 short papers included in this volume were carefully reviewed and selected from 297 submissions. They focus on computer science, education informatization and engineering education, innovative application for the deeper integration of education practice and information technology, educational informatization and big data for education.

Author : National Library of Medicine (U.S.)
Publisher : Unknown
Page : 140 pages
File Size : 41,7 Mb
Release : 1986
Category : Health education
ISBN : UOM:39015057734017

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National Library of Medicine Audiovisuals Catalog by National Library of Medicine (U.S.) Pdf

Author : Thomas Sean Casserley Robinson
Publisher : Facet Publishing
Page : 127 pages
File Size : 41,5 Mb
Release : 2010
Category : Bibliothèques
ISBN : 1856047245

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Library Videos and Webcasts by Thomas Sean Casserley Robinson Pdf

Online video and imaging software gives you the opportunity to communicate with your library users 24/7 - but getting started can be intimidating. This book has the building blocks you need to effectively, affordably, and easily create and broadcast high-quality webcasts to your library users, staff and the social networking sites beyond. Author Sean Robinson details each step in the video creation process, with practical guidance for equipment selection, planning, development, plus the use of quality camera techniques, props and special effects. Robinson also covers post-production, and shows you best practices for marketing your videos and measuring their success. Whether you want to advertise upcoming programs, broadcast book reviews, or film instructional videos about your library's services, this complete how-to guide gives you the all of the practical tools you need to integrate video into your library's repertoire.

Author : Jon Mowat
Publisher : Kogan Page Publishers
Page : 305 pages
File Size : 45,8 Mb
Release : 2018-03-03
Category : Business & Economics
ISBN : 9780749481582

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Video Marketing Strategy by Jon Mowat Pdf

Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.

Author : Tella, Adeyinka
Publisher : IGI Global
Page : 389 pages
File Size : 54,6 Mb
Release : 2014-12-31
Category : Language Arts & Disciplines
ISBN : 9781466674165

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Social Media Strategies for Dynamic Library Service Development by Tella, Adeyinka Pdf

As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1735 pages
File Size : 44,9 Mb
Release : 2017-11-30
Category : Language Arts & Disciplines
ISBN : 9781522539155

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Library Science and Administration: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Effective administration of libraries is a crucial part of delivering library services to the public. To develop and implement best practices, librarians must be aware and informed of the recent advances in library administration. Library Science and Administration: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on trends, techniques, and management of libraries and examines the benefits and challenges of library administration. Highlighting a range of pertinent topics such as digital libraries, information sciences, and academic libraries, this multi-volume book is ideally designed for academicians, researchers, practitioners, and librarians seeking current research on library science and administration.

Author : Samantha C. Helmick
Publisher : Rowman & Littlefield
Page : 127 pages
File Size : 53,9 Mb
Release : 2015-08-20
Category : Language Arts & Disciplines
ISBN : 9781442243828

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Mobile Social Marketing in Libraries by Samantha C. Helmick Pdf

Snapchat, a new photo and video sharing mobile app logs over 400 million messages every day. Instagram, a similar mobile app boasts over 130 million users. And the 6-second video-making app Vine has skyrocketed to 40 million users within its first year. Discover how you can leverage the popularity of these new mobile social applications for your library by joining these social networks and creating engaging content. Learn how to encourage library patrons to create their own content and tag it with the library’s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library. This practical handbook leads readers through the process of planning, creating, and sharing mobile social marketing content for their library, offering insight into the essentials of using mobile social marketing apps in the context of library engagement. Successfully advertise a new series of programs, promote traditional resources, and place a hand on the pulse of the library’s service community with steps included in this book including: How to Create a Teen Library Tumblr How to Use Snapchat for Library Social Media Marketing How to Provide Reader’s Advisory Through Instagram How to Use Instagram for Library Marketing How to Use Vine for Library Instruction How to Host a Library Contest for Twitter How to Create a Facebook Group for a Library Book Club

Author : Beth C. Thomsett-Scott
Publisher : American Library Association
Page : 178 pages
File Size : 46,6 Mb
Release : 2013-12
Category : Computers
ISBN : 9781555709723

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Marketing with Social Media by Beth C. Thomsett-Scott Pdf

Get up to speed quickly on using social media to promote your library. This basic guide will get you ready to set up your account and explore such tools as Facebook, wikis, YouTube, Pinterest Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the tools, chapters cover maintaining accounts, coordinating with colleagues, planning for sustainablility, best practices, evaluation with built-in analytics, and references for additional information.