Viral Hero Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Viral Hero book. This book definitely worth reading, it is an incredibly well-written.
In Viral Hero, serial entrepreneur and growth engineer Travis Steffen reveals his comprehensive, battle-tested strategy for building products capable of true viral growth. If you think “viral marketing” only refers to making videos or memes to get shares on social media, there’s a reason you’ve found it difficult to grow your business. In Viral Hero, serial entrepreneur and growth engineer Travis Steffen reveals his comprehensive, battle-tested strategy for building products capable of true viral growth. Developed over years of research and more than a decade of starting, growing, and selling startups, Viral Hero includes a detailed breakdown of the many types of viral marketing, their various techniques and strategies, clear explanations of abstract and often misunderstood theories, simple tactics for measuring and predicting your viral growth, and actionable steps for making your product spread like wildfire. Using detailed examples from real high-growth companies, Viral Hero is a comprehensive, approachable resource that gives you all the tools you’ll need on your journey toward becoming a viral hero for your business.
Build Your Digital Strategy is a book for everyday digital marketers looking to level up their digital strategies. You'll learn a six-step process that works for any brand, creator or nonprofit looking to maximize the potential of what can be achieved with digital and social media channels. This book is for you if you are: • A marketing leader who wants to be more thoughtful about your social media efforts • Looking to break into a career in marketing strategy or digital strategy • A junior or mid-career digital marketer wanting to make an impression on your CMO • Tired of all the blogs and YouTube videos that tell you to be more strategic but don't tell you how to do that • Wanting to apply a proven strategy approach to your digital marketing Build Your Digital Strategy will teach you a six-step process and strategy framework that I have crafted over more than a decade's worth of creating digital strategies. By implementing the strategy framework, you'll gain the insight, confidence and direction that you need to be successful with digital. The process includes: • Aligning your digital marketing goals with your organization's overall marketing goals • Creating a digital brand identity that will make your channels successful • Learning who your targets are and why it matters • Defining a content strategy and figuring out how to create one • Selecting and planning for the social media and digital media channels that you will activate • Designing an evaluation and measurement plan for your strategy • Generating strategic ideas that will make your content pop and get you to your target goals If you just want to know what to do on TikTok, then this book probably isn't for you. While I'll give you the tools for making a decision about whether or not TikTok is for you, this book is not for people looking for the next big idea or viral hit. This is for people who want to get serious about digital marketing strategy. If you're tired of clients or colleagues questioning your skills or ideas, then you'll love what I've put together for you.
Handbook of Research on New Media Applications in Public Relations and Advertising by Esiyok, Elif Pdf
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Hunter, writer, university professor and wildlife biologist Walt Prothero claims that our humanity evolved from our hunting traditions, and without those traditions Homo sapiens would never have appeared on the African savannas. Bipedal locomotion freed up the hands to make and use tools--stone hand-axes, wooden spears, flaked stone blades. Without those first crude tools, smart-phones, television, modern medicine and writing would not exist. The first part of this book deals with ethics and philosophy of modern hunting, and what hunters must do today to keep hunting alive tomorrow, including fair-chase hunting. The first part of the book is also liberally sprinkled with hunting anecdotes, the oldest form of human communication. The second portion of the book consists of hunting stories, all with a common theme--fair-chase hunting. If hunting is to survive into the 21st century, it must evolve as humans have evolved. Of course the reader may read a story simply for the enjoyment. Prothero has graced the masthead of Field & Stream, Outdoor Life, Sports Afield and Wild Sheep magazines and readers of such magazines are seldom interested in ethics or philosophy. The short narratives in this tome are as taut and adrenaline-pumping as any novel, and few readers will yawn at stalking man-eating crocodiles; at charging grizzlies and elephants; of solo expeditions into the Far-North wilderness; of chasing polar bears by dogsled on the Arctic Ocean icepack. ENJOY!
Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!
Trench Phillips and the English Muffin McGuffin by Douglas Parker Pdf
Trench Phillips and the English Muffin McGuffin! Trench brings a contemporary, unorthodox, and drop-dead funny approach to solving the unspeakable wrongdoings in todayÕs hyper-criminal era from armed predator drone attacks, to lethal doses of a heavy metal poison being dumped into the countryÕs water supplies, to catastrophes at The Civilian Interstellar Test Center. As the dangers climb and the bodies drop, Phillips becomes the only player left on the field in a very unsporting high stakes game between treachery and triumph that will both delight and dare mature fans of gritty, hardboiled detective action!
The Imaginationless Generation by Nachshon Goltz,Tracey Dowdeswell Pdf
The Imaginationless Generation is a pioneering attempt to present a new theory for a new age of digital media. The authors follow the theory’s insights and predictions to offer a new perspective on one of the most burning questions of our time – how to protect children online.
Yes, it’s true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Ever read a great quote and think I could never come up with anything that clever? Daunting as it may seem, there’s nothing mystical about witcraft. Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick. In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh– even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work. You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head. With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.
The World Needs Heroes...Like You! With all the hardships and unmet needs in the world, it's difficult to believe one person can make a difference. Where can you even begin? What do you have to offer? Rodney D. Bullard, Executive Director of the Chick-fil-A Foundation, wants to share with you the surprisingly simple but incredibly powerful ways you can impact others and create a legacy of service. In Heroes Wanted, you'll find inspiring stories to help you demonstrate life-changing compassion to the people around you understand courage and make brave choices every day share your own story authentically to provide hope for the weary God created you with strength, compassion, and a heroic heart beating in your chest. Become the hero He made you to be and start shining light wherever you go. You were made for this. The world needs you. Includes The Way of a Hero Reflection and Action Guide "A well-crafted reminder that we can be heroes if we only dare to serve." Brigadier General Stacey Hawkins, USAF
Lost Hero, The (Heroes of Olympus, The, Book One) by Rick Riordan Pdf
Jason has a problem. He doesn't remember anything before waking up on a school bus holding hands with a girl. Apparently she's his girlfriend Piper, his best friend is a kid named Leo, and they're all students in the Wilderness School, a boarding school for "bad kids." What he did to end up here, Jason has no idea—except that everything seems very wrong.
Predictable Magic by Deepa Prahalad,Ravi Sawhney Pdf
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
Business Innovation Insights (Collection) by Luke M. Williams,Deepa Prahalad,Robert Brunner,Ravi Sawhney,Jonathan M. Cagan,Craig M. Vogel Pdf
An up-to-the-minute collection of techniques for jumpstarting innovation in any market, product, service, or process Hot new ideas for supercharging business innovation in any market, right now: 4 extraordinary books from world-renowned pioneers in all facets of innovation! This 4-book package brings together today’s fastest, most powerful, most realistic solutions for jumpstarting innovation -- whatever you sell, whatever industry you’re in! You’ll discover how to change the playing field, leverage your customers’ insights and expertise, uncover huge unmet needs, craft great customer experiences, and make innovation repeatable throughout your organization. In Predictable Magic, veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce a breakthrough approach for systematically creating deep emotional connections between consumers and brands… seamlessly integrating corporate strategy with design… transcending the utilitarian (or even the “beautiful”) to build products that powerfully connect, touch, and move people... again and again! Next, in Do You Matter?, legendary industrial designer Robert Brunner (who laid the groundwork for Apple’s brilliant design language) and Stewart Emery help you use design to consistently create products, services, and experiences that matter to customers’ lives -- and thereby drive powerful, sustainable improvements in business performance. Through case studies from leaders like Nike, Apple, BMW and IKEA, they introduce design-driven techniques for managing your entire experience chain… defining effective design strategies and languages… managing design… using (and not abusing) research… extending design values into marketing and manufacturing… encouraging design innovations that open entirely new markets! Then, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog design’s Luke Williams shows how to start generating (and executing on) a steady stream of disruptive strategies and unexpected solutions. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that’s indispensable to business success. The result: a simple yet complete five-stage process for imagining a powerful market disruption, and transforming it into a reality that catches your entire industry by surprise. Finally, in the highly-anticipated Second Edition of Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, Jonathan Cagan and Craig Vogel offer an indispensable roadmap for uncovering new opportunities, identifying what customers really value today, and building products and services that transform markets. This edition contains brand-new chapters on service design and global innovation, new insights and best practices, and new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. You know how crucial innovation has become… this 4 book package will help you infuse it throughout your entire organization! From world-renowned business innovation experts Deepa Prahalad, Ravi Sawhney, Robert Brunner, Stewart Emery, Russ Hall, Luke Williams, Jonathan Cagan, and Craig M. Vogel
Achieve brand success with smarter change management and seamless transformation Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey. Anders Sörman-Nilsson, futurist and author of Digilogue (Wiley 2013), reveals the key factors to designing a cohesive and agile brand that is fit for the future. This book looks at on-the-ground implementation of Digilogue ideas, giving you a first-hand account of how emerging technology has evolved and disrupted the business landscape since 2013. You'll learn the trials and tribulations of omnichannel marketing, change leadership, start up thinking versus a heritage (and family) business legacy and why there has never been a better time to implement seamless technologies in your business. The future doesn't unfold neatly — in fact, it's often a disruptive slap in the face. Seamless is the key to a successful business future, and this book shows you how to make seamlessness work for your company, starting today. Design away the friction with transformative customer experiences Weave disparate channels and parts of a brand together into a seamless whole Take an integrative, rather than additive, approach to communications Achieve the highest level of customer intimacy, the key to customer loyalty Drive seamless change inside your organisation by designing journeys of constant adaptation Communication channels continue to proliferate, and simply adding every new flash in the pan is a sure path to ruin. You need to bring together every part of your brand into a cohesive whole, one with deliberate, strategic structure and wholeheartedly gather all your stakeholders around it. Seamless shows you how to remove the scar tissue, reveal your brand's fresh edge and meet the future curious, agile and open-minded.
Producing New and Digital Media by James Cohen,Thomas Kenny Pdf
Producing New and Digital Media is your essential guide to understanding new media, taking a deep dive into such topics as the cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. This cutting edge text provides an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. In showing you how to navigate the world of digital media and complete digital tasks, this book not only teaches you how to use the web, but also helps you understand why you use it. Key features for the second edition include: Coverage of up-to-date forms of communication on the web: memes, viral videos, social media, and more pervasive types of online languages. New chapters on YouTube influencers and on-demand subscription television. Each chapter has media literacy sidebars, sample assignments, and activities. Updates to the companion website additional materials for students and instructors Thoughtful, entertaining, and enlightening, this is the fundamental textbook for students of new and digital media, digital culture and media literacy, as well as a useful resource for anyone wanting to understand and develop their presence in our digital world.