Visual Merchandising For Fashion

Author : Sarah Bailey,Jonathan Baker
Publisher : Bloomsbury Publishing
Page : 333 pages
File Size : 54,9 Mb
Release : 2016-06-02
Category : Business & Economics
ISBN : 9781350014213

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Visual Merchandising for Fashion by Sarah Bailey,Jonathan Baker Pdf

How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry. When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.

Author : Tony Morgan
Publisher : Laurence King Publishing
Page : 511 pages
File Size : 50,7 Mb
Release : 2022-05-02
Category : Design
ISBN : 9781529423181

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Visual Merchandising Fourth Edition by Tony Morgan Pdf

This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

Author : Sarah Bailey,Jonathan Baker
Publisher : Bloomsbury Publishing
Page : 232 pages
File Size : 51,5 Mb
Release : 2021-10-21
Category : Business & Economics
ISBN : 9781350071612

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Visual Merchandising for Fashion by Sarah Bailey,Jonathan Baker Pdf

Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.

Author : David Shaw,Dimitri Koumbis
Publisher : Bloomsbury Publishing
Page : 176 pages
File Size : 52,9 Mb
Release : 2017-01-12
Category : Business & Economics
ISBN : 9781474252935

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Fashion Buying by David Shaw,Dimitri Koumbis Pdf

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.

Author : Martin M. Pegler
Publisher : Unknown
Page : 344 pages
File Size : 46,5 Mb
Release : 1991
Category : Business & Economics
ISBN : WISC:89037889672

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Visual Merchandising and Display by Martin M. Pegler Pdf

This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.

Author : Jay Diamond,Ellen Diamond
Publisher : Unknown
Page : 0 pages
File Size : 52,9 Mb
Release : 1999
Category : Display of merchandise
ISBN : 0137417942

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Contemporary Visual Merchandising by Jay Diamond,Ellen Diamond Pdf

Appropriate for undergraduate business and fashion courses in Visual Merchandising and Display. This comprehensive and practical textbook/workbook introduces visual merchandising through a combination of fundamentals and projects that provide hands-on experience.

Author : Elaine Stone,Sheryl A. Farnan
Publisher : Bloomsbury Publishing USA
Page : 841 pages
File Size : 47,6 Mb
Release : 2018-02-22
Category : Business & Economics
ISBN : 9781501324024

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The Dynamics of Fashion by Elaine Stone,Sheryl A. Farnan Pdf

For fashion students who want to be both in the now and in the know! The Dynamics of Fashion, Fifth Edition, has the latest facts and figures, and the most current theories in fashion development, production, and merchandising, giving you the foundation you need in the industry. It offers hundreds of real-life examples of leading brands and industry trends, to show you fashion careers and how to apply what you learn. The book also covers sustainable fashion, wearable technology, social media, and more in detail. An online STUDIO includes self-quizzes, flashcards, and links to videos. New to this Edition ~ Expanded coverage of the latest industry trends, including sustainable fashion, e-commerce, globalization, wearable technology, and the use of social media for fashion marketing ~ Revised 'For Review' and 'For Discussion' questions, new terms added to Trade Talk, and expanded Glossary ~ More than 150 new full-color photographs highlighting the people, principles, and practices of the fashion business ~ 25% new Fashion Focus and Then and Now features bring in current topics and industry trends The Dynamics of Fashion, 5th Edition STUDIO ~ Study smarter with self-quizzes featuring scored results and personalized study tips ~ Review concepts with flashcards of terms and definitions and image identification ~ Branch out with links to curated online multi-media resources that bring chapter concepts to life ~ Expand your knowledge by further exploring special features Then and Now and Fashion Focus

Author : Martin M. Pegler,Anne Kong
Publisher : Unknown
Page : 128 pages
File Size : 48,7 Mb
Release : 2018-02-22
Category : Business & Economics
ISBN : 1501315366

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Visual Merchandising and Display + Studio Access Card by Martin M. Pegler,Anne Kong Pdf

Author : Tony Morgan
Publisher : Laurence King
Page : 224 pages
File Size : 40,9 Mb
Release : 2021-11-25
Category : Electronic
ISBN : 1913947327

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Visual Merchandising by Tony Morgan Pdf

Write well. Live well. The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing. With 100 inspiring prompts, insights and exercises specially devised by an award-winning author and creative writing teacher, discover how to write well - and thrive. This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

Author : Dimitri Koumbis
Publisher : Bloomsbury Publishing
Page : 245 pages
File Size : 48,9 Mb
Release : 2020-08-06
Category : Business & Economics
ISBN : 9781350195004

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Fashion Retailing by Dimitri Koumbis Pdf

Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.

Author : Dimitri Koumbis
Publisher : Bloomsbury Publishing
Page : 169 pages
File Size : 54,6 Mb
Release : 2021-03-25
Category : Business & Economics
ISBN : 9781350202832

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An Introduction to Fashion Retailing by Dimitri Koumbis Pdf

If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.

Author : Martin M. Pegler
Publisher : Fairchild Books
Page : 408 pages
File Size : 46,7 Mb
Release : 2006-06-09
Category : Architecture
ISBN : WISC:89091994418

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Visual Merchandising and Display 5th Edition by Martin M. Pegler Pdf

A brand new edition of the bestselling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.

Author : Janace E. Bubonia,Phyllis Borcherding
Publisher : Unknown
Page : 128 pages
File Size : 40,6 Mb
Release : 2016
Category : Clothing trade
ISBN : 1501303481

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Developing and Branding the Fashion Merchandising Portfolio by Janace E. Bubonia,Phyllis Borcherding Pdf

A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. 'Developing and Branding the Fashion Merchandising Portfolio' is a guide to creating a portfolio and brand for yourself that will stand out.

Author : Linda Cahan,Joseph Robinson
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 49,8 Mb
Release : 1984-01-01
Category : Display of merchandise
ISBN : 0471864412

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A Practical Guide to Visual Merchandising by Linda Cahan,Joseph Robinson Pdf

Author : Martin M. Pegler,Anne Kong
Publisher : Bloomsbury Publishing USA
Page : 416 pages
File Size : 44,8 Mb
Release : 2018-02-22
Category : Business & Economics
ISBN : 9781501315329

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Visual Merchandising and Display by Martin M. Pegler,Anne Kong Pdf

Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job. New to this Edition: - Contains six new case studies and extensively revised and updated images - New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio -Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising Visual Merchandising and Display STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions -Watch videos that bring chapter concepts to life Instructor Resources -Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion