Visual Rhetoric

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Visual Rhetoric

Lester C. Olson,Cara A. Finnegan,Diane S. Hope
Visual Rhetoric Book PDF

Author : Lester C. Olson,Cara A. Finnegan,Diane S. Hope
Publisher : SAGE
Page : 465 pages
File Size : 49,6 Mb
Release : 2008-03-20
Category : Art
ISBN : 9781412949194

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Visual Rhetoric by Lester C. Olson,Cara A. Finnegan,Diane S. Hope Pdf

Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this "visual rhetoric." This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States. Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key Features and Benefits Five broad pairs of rhetorical action—performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing—introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler "This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components." —Julianne H. Newton, University of Oregon

Defining Visual Rhetorics

Charles A. Hill,Marguerite Helmers
Defining Visual Rhetorics Book PDF

Author : Charles A. Hill,Marguerite Helmers
Publisher : Routledge
Page : 423 pages
File Size : 42,6 Mb
Release : 2012-08-21
Category : Language Arts & Disciplines
ISBN : 9781135628543

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Defining Visual Rhetorics by Charles A. Hill,Marguerite Helmers Pdf

Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.

Baroque Visual Rhetoric

Vernon Hyde Minor
Baroque Visual Rhetoric Book PDF

Author : Vernon Hyde Minor
Publisher : University of Toronto Press
Page : 285 pages
File Size : 45,6 Mb
Release : 2016-01-01
Category : Architecture
ISBN : 9781442648791

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Baroque Visual Rhetoric by Vernon Hyde Minor Pdf

Baroque Visual Rhetoric probes the Baroque s combination of style and message and the methodological basis on which the critical art historian comes to establish that meaning."

Locating Visual-Material Rhetorics

Amy Propen
Locating Visual Material Rhetorics Book PDF

Author : Amy Propen
Publisher : Parlor Press LLC
Page : 216 pages
File Size : 41,6 Mb
Release : 2012-01-03
Category : Art
ISBN : 9781602352575

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Locating Visual-Material Rhetorics by Amy Propen Pdf

Parks, maps, and mapping technologies like the GPS are objects of visual and material culture that rely on the interplay of text, context, image, and space to guide our interpretations of the world around us. LOCATING VISUAL-MATERIAL RHETORICS: THE MAP, THE MILL, AND THE GPS examines in depth, and in several contemporary settings, how visual and material discursive artifacts, when understood as rhetorical, shape our understanding of the unique cultural moments that these artifacts set out to represent.

Still Life with Rhetoric

Laurie Gries
Still Life with Rhetoric Book PDF

Author : Laurie Gries
Publisher : University Press of Colorado
Page : 336 pages
File Size : 41,6 Mb
Release : 2015-04-01
Category : Language Arts & Disciplines
ISBN : 9780874219784

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Still Life with Rhetoric by Laurie Gries Pdf

Winner of the 2016 CCCC Advancement of Knowledge Award and the 2016 CCCC Research Impact Award In Still Life with Rhetoric, Laurie Gries forges connections among new materialism, actor network theory, and rhetoric to explore how images become rhetorically active in a digitally networked, global environment. Rather than study how an already-materialized “visual text” functions within a specific context, Gries investigates how images often circulate and transform across media, genre, and location at viral rates. A four-part case study of Shepard Fairey’s now iconic Obama Hope image elucidates how images reassemble collective life as they actualize in different versions, enter into various relations, and spark a firework of activity across the globe. While intent on tracking the rhetorical life of a single, multiple image, Still Life with Rhetoric is most concerned with studying rhetoric in motion. To account for an image’s widespread circulation and emergent activities, Gries introduces iconographic tracking—a digital research method for tracing an image’s divergent rhetorical becomings. Yet Gries also articulates a dynamic set of theoretical principles for studying rhetoric as a distributed, generative, and unforeseeable event that is applicable beyond the study of visual rhetoric. With an eye toward futurity—the strands of time beyond a thing’s initial moment of production and delivery—Still Life with Rhetoric intends to be taken up by those interested in visual rhetoric, research methods, and theory.

Visual Rhetoric and the Eloquence of Design

Leslie Atzmon
Visual Rhetoric and the Eloquence of Design Book PDF

Author : Leslie Atzmon
Publisher : Parlor Press LLC
Page : 473 pages
File Size : 51,8 Mb
Release : 2011-03-11
Category : Philosophy
ISBN : 9781602351936

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Visual Rhetoric and the Eloquence of Design by Leslie Atzmon Pdf

The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective—a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product—becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object.

The Visual Rhetoric of the Married Laity in Late Antiquity

Mark D. Ellison
The Visual Rhetoric of the Married Laity in Late Antiquity Book PDF

Author : Mark D. Ellison
Publisher : Taylor & Francis
Page : 377 pages
File Size : 42,8 Mb
Release : 2023-12-11
Category : History
ISBN : 9781003832324

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The Visual Rhetoric of the Married Laity in Late Antiquity by Mark D. Ellison Pdf

This study examines third- and fourth-century portraits of married Christians and associated images, reading them as visual rhetoric in early Christian conversations about marriage and celibacy, and recovering lay perspectives underrepresented or missing in literary sources. Historians of early Christianity have grown increasingly aware that written sources display an enthusiasm for asceticism and sexual renunciation that was far from representative of the lives of most early Christians. Often called a “silent majority,” the married laity in fact left behind a significant body of work in the material record. Particularly in and around Rome, they commissioned and used such objects as sarcophagi, paintings, glass vessels, finger rings, luxury silver, other jewellery items, gems, and seals that bore their portraits and other iconographic forms of self-representation. This study is the first to undertake a sustained exploration of these material sources in the context of early Christian discourses and practices related to marriage, sexuality, and celibacy. Reading this visual evidence increases understanding of the population who created it, the religious commitments they asserted, and the comparatively moderate forms of piety they set forth as meritorious alternatives to the ascetic ideal. In their visual rhetoric, these artifacts and images comprise additional voices in Late Antique conversations about idealized ways of Christian life, and ultimately provide a fuller picture of the early Christian world. Plentifully illustrated with photographs and drawings, this volume provides readers access to primary material evidence. Such evidence, like textual sources, require critical interpretation; this study sets forth a careful methodology for iconographic analysis and applies it to identify the potential intentions of patrons and artists and the perceptions of viewers. It compares iconography to literary sources and ritual practices as part of the interpretive process, clarifying the ways images had a rhetorical edge and contributed to larger conversations. Accessibly written, The Visual Rhetoric of the Married Laity in Late Antiquity is of interest to students and scholars working on Late Antiquity, early Christian and late Roman social history, marriage and celibacy in early Christianity, and early Christian, Roman, and Byzantine art.

Defining Visual Rhetorics

Charles A. Hill,Marguerite Helmers
Defining Visual Rhetorics Book PDF

Author : Charles A. Hill,Marguerite Helmers
Publisher : Taylor & Francis
Page : 355 pages
File Size : 55,9 Mb
Release : 2012-08-21
Category : Language Arts & Disciplines
ISBN : 9781135628550

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Defining Visual Rhetorics by Charles A. Hill,Marguerite Helmers Pdf

Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.

Empirical Research on Semiotics and Visual Rhetoric

Danesi, Marcel
Empirical Research on Semiotics and Visual Rhetoric Book PDF

Author : Danesi, Marcel
Publisher : IGI Global
Page : 312 pages
File Size : 40,9 Mb
Release : 2018-02-23
Category : Computers
ISBN : 9781522556237

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Empirical Research on Semiotics and Visual Rhetoric by Danesi, Marcel Pdf

The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.

Visual Rhetoric in a Digital World

Carolyn Handa
Visual Rhetoric in a Digital World Book PDF

Author : Carolyn Handa
Publisher : Bedford/St. Martin's
Page : 504 pages
File Size : 51,8 Mb
Release : 2004-03-12
Category : Language Arts & Disciplines
ISBN : 0312409753

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Visual Rhetoric in a Digital World by Carolyn Handa Pdf

This sourcebook helps composition instructors consider what it means to teach visual rhetoric in the context of the multimedia classroom. Drawn from a range of disciplines, readings address visual argument, rhetoric of the image and design, and how culture shapes visual understanding.

Visual Rhetoric and Early Modern English Literature

Katherine Acheson
Visual Rhetoric and Early Modern English Literature Book PDF

Author : Katherine Acheson
Publisher : Routledge
Page : 186 pages
File Size : 54,5 Mb
Release : 2016-12-05
Category : Literary Criticism
ISBN : 9781351875592

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Visual Rhetoric and Early Modern English Literature by Katherine Acheson Pdf

Early modern printed books are copiously illustrated with charts, diagrams, and other kinds of images that represent systems of thought and ways of doing things. Visual Rhetoric and Early Modern English Literature shows how these images fostered what Elizabeth Eisenstein called brainwork related to concepts of space, truth, art, and nature, and reveals their importance to poetry by Andrew Marvell and John Milton, and Aphra Behn’s Oroonoko. The genres of illustration considered in this book include military strategy and tactics, garden design, instrumentation, Bibles, scientific schema, drawing instruction, natural history, comparative anatomy, and Aesop’s Fables. The argument produces unique insights into the ways in which visual rhetoric affected verbal expression, and the book develops novel methods of using printed images as evidence in the interpretation of the rich, strange, and beautiful literature of early modern England.

Rhetoric, Remembrance, and Visual Form

Anne Teresa Demo,Bradford Vivian
Rhetoric Remembrance and Visual Form Book PDF

Author : Anne Teresa Demo,Bradford Vivian
Publisher : Routledge
Page : 273 pages
File Size : 55,5 Mb
Release : 2012-03-12
Category : Art
ISBN : 9781136633546

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Rhetoric, Remembrance, and Visual Form by Anne Teresa Demo,Bradford Vivian Pdf

This volume offers a multifaceted investigation of intersections among visual and memorial forms in modern art, politics, and society. The question of the relationships among images and memory is particularly relevant to contemporary society, at a time when visually-based technologies are increasingly employed in both grand and modest efforts to preserve the past amid rapid social change. The chapters in this book provide valuable insights concerning not only how memories may be seen (or sighted) in visual form but also how visual forms constitute noteworthy material sites of memory. The collection addresses this central theme with a wealth of interdisciplinary and international approaches, featuring conventional scholarly as well as artistic works from such disciplines as rhetoric and communication, art and art history, architecture, landscape studies, and more, by contributors from around the globe.

What Images Really Tell Us

Massimo Mariani
What Images Really Tell Us Book PDF

Author : Massimo Mariani
Publisher : Hoaki
Page : 269 pages
File Size : 55,8 Mb
Release : 2019
Category : Graphic arts
ISBN : 8417656049

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What Images Really Tell Us by Massimo Mariani Pdf

The author delivers an account of how to use the images to deliver the intended meaning.

Go Figure! New Directions in Advertising Rhetoric

Edward F. McQuarrie,Barbara J. Phillips
Go Figure New Directions in Advertising Rhetoric Book PDF

Author : Edward F. McQuarrie,Barbara J. Phillips
Publisher : M.E. Sharpe
Page : 330 pages
File Size : 40,6 Mb
Release : 2008
Category : Art
ISBN : 9780765621337

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Go Figure! New Directions in Advertising Rhetoric by Edward F. McQuarrie,Barbara J. Phillips Pdf

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric

Vision, Rhetoric, and Social Action in the Composition Classroom

Kristie S. Fleckenstein
Vision Rhetoric and Social Action in the Composition Classroom Book PDF

Author : Kristie S. Fleckenstein
Publisher : SIU Press
Page : 213 pages
File Size : 49,6 Mb
Release : 2009-11-16
Category : Language Arts & Disciplines
ISBN : 9780809386888

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Vision, Rhetoric, and Social Action in the Composition Classroom by Kristie S. Fleckenstein Pdf

In this innovative volume, Kristie S. Fleckenstein explores how the intersection of vision, rhetoric, and writing pedagogy in the classroom can help students become compassionate citizens who participate in the world as they become more critically aware of the world. Fleckenstein argues that all social action—behavior designed to increase human dignity, value, and quality of life—depends on a person’s repertoire of visual and rhetorical habits. To develop this repertoire in students, the author advocates the incorporation of visual habits—or ways of seeing—into a language-based pedagogical approach in the writing classroom. According to Fleckenstein, interweaving the visual and rhetorical in composition pedagogy enables students to more readily perceive the need for change, while arming them with the abilities and desire to enact it. The author addresses social action from the perspective of three visual habits: spectacle, which fosters disengagement; animation, or fusing body with meaning; and antinomy, which invites the invention of new realities. Fleckenstein then examines the ways in which particular visual habits interact with rhetorical habits and with classroom methods, resulting in the emergence of various forms of social action. To enhance the understanding of the concepts she discusses, the author represents the intertwining relationships of vision, rhetoric, and writing pedagogy graphically as what she calls symbiotic knots. In tracing the modes of social action privileged by a visual habit and a teacher’s pedagogical choices, Fleckenstein attends particularly to the experiences of students who have been traditionally barred from participation in the public sphere because of gender, race, or class. The book culminates in a call for visually and rhetorically robust writing pedagogies. In Vision, Rhetoric, and Social Action in the Composition Classroom, Fleckenstein combines classic methods of rhetorical teaching with fresh perspectives to provide a unique guide for initiating important improvements in teaching social action. The result is a remarkable volume that empowers teachers to best inspire students to take part in their world at that most crucial moment when they are discovering it.