Defining Visual Rhetorics

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Defining Visual Rhetorics

Charles A. Hill,Marguerite Helmers
Defining Visual Rhetorics Book PDF

Author : Charles A. Hill,Marguerite Helmers
Publisher : Routledge
Page : 423 pages
File Size : 51,5 Mb
Release : 2012-08-21
Category : Language Arts & Disciplines
ISBN : 9781135628543

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Defining Visual Rhetorics by Charles A. Hill,Marguerite Helmers Pdf

Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.

Still Life with Rhetoric

Laurie Gries
Still Life with Rhetoric Book PDF

Author : Laurie Gries
Publisher : University Press of Colorado
Page : 336 pages
File Size : 54,5 Mb
Release : 2015-04-01
Category : Language Arts & Disciplines
ISBN : 9780874219784

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Still Life with Rhetoric by Laurie Gries Pdf

Winner of the 2016 CCCC Advancement of Knowledge Award and the 2016 CCCC Research Impact Award In Still Life with Rhetoric, Laurie Gries forges connections among new materialism, actor network theory, and rhetoric to explore how images become rhetorically active in a digitally networked, global environment. Rather than study how an already-materialized “visual text” functions within a specific context, Gries investigates how images often circulate and transform across media, genre, and location at viral rates. A four-part case study of Shepard Fairey’s now iconic Obama Hope image elucidates how images reassemble collective life as they actualize in different versions, enter into various relations, and spark a firework of activity across the globe. While intent on tracking the rhetorical life of a single, multiple image, Still Life with Rhetoric is most concerned with studying rhetoric in motion. To account for an image’s widespread circulation and emergent activities, Gries introduces iconographic tracking—a digital research method for tracing an image’s divergent rhetorical becomings. Yet Gries also articulates a dynamic set of theoretical principles for studying rhetoric as a distributed, generative, and unforeseeable event that is applicable beyond the study of visual rhetoric. With an eye toward futurity—the strands of time beyond a thing’s initial moment of production and delivery—Still Life with Rhetoric intends to be taken up by those interested in visual rhetoric, research methods, and theory.

Handbook of Visual Communication

Kenneth L. Smith,Sandra Moriarty,Keith Kenney,Gretchen Barbatsis
Handbook of Visual Communication Book PDF

Author : Kenneth L. Smith,Sandra Moriarty,Keith Kenney,Gretchen Barbatsis
Publisher : Routledge
Page : 625 pages
File Size : 55,6 Mb
Release : 2004-12-13
Category : Art
ISBN : 9781135636531

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Handbook of Visual Communication by Kenneth L. Smith,Sandra Moriarty,Keith Kenney,Gretchen Barbatsis Pdf

This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

Visual Rhetoric and the Eloquence of Design

Leslie Atzmon
Visual Rhetoric and the Eloquence of Design Book PDF

Author : Leslie Atzmon
Publisher : Parlor Press LLC
Page : 473 pages
File Size : 53,6 Mb
Release : 2011-03-11
Category : Philosophy
ISBN : 9781602351936

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Visual Rhetoric and the Eloquence of Design by Leslie Atzmon Pdf

The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective—a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product—becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object.

Visual Rhetorics of Communist Romania

Adriana Cordali
Visual Rhetorics of Communist Romania Book PDF

Author : Adriana Cordali
Publisher : Springer Nature
Page : 258 pages
File Size : 52,8 Mb
Release : 2023-01-10
Category : History
ISBN : 9783031188060

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Visual Rhetorics of Communist Romania by Adriana Cordali Pdf

Visual Rhetorics of Communist Romania: Life under the Totalitarian Gaze offers personal accounts and theoretical insight into the Cold War era when little information about life beyond the Iron Curtain could transpire to the West. Adriana Cordali develops a unique visual rhetorical theory for analyzing communist totalitarian propaganda and the resistance to it, and reveals the deliberate, strategic in/visibilities the rhetoric of power engaged in. Building upon the local history, ideology, and politics of the regime imposed after WWII, she identifies propaganda’s rhetorical features, visual tropes, and symbols and examines striking photographs and print materials from Ceaușescu’s regime (1966-1989) and the time of regime change (1989-1990), as well as an award-winning Romanian film that depicts women’s life at the time. Converging visual rhetoric and culture with history and politics, Visual Rhetorics of Communist Romania is a first book of this kind and will interest readers of rhetoric and communication, visual rhetoric, and political discourse in the region.

Culture and Rhetoric

Ivo Strecker,Stephen Tyler
Culture and Rhetoric Book PDF

Author : Ivo Strecker,Stephen Tyler
Publisher : Berghahn Books
Page : 268 pages
File Size : 50,9 Mb
Release : 2009-07-30
Category : Social Science
ISBN : 9781845459291

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Culture and Rhetoric by Ivo Strecker,Stephen Tyler Pdf

While some scholars have said that there is no such thing as culture and have urged to abandon the concept altogether, the contributors to this volume overcome this impasse by understanding cultures and their representations for what they ultimately are – rhetorical constructs. These senior, international scholars explore the complex relationships between culture and rhetoric arguing that just as rhetoric is founded in culture, culture is founded in rhetoric. This intersection constitutes the central theme of the first part of the book, while the second is dedicated to the study of figuration as a common ground of rhetoric and anthropology. The book offers a compelling range of theoretical reflections, historical vistas, and empirical investigations, which aim to show how people talk themselves and others into particular modalities of thought and action, and how rhetoric and culture, in this way, are co-emergent. It thus turns a new page in the history of academic discourse by bringing two disciplines – anthropology and rhetoric – together in a way that has never been done before.

Rhetorics of Display

Lawrence J. Prelli
Rhetorics of Display Book PDF

Author : Lawrence J. Prelli
Publisher : Univ of South Carolina Press
Page : 478 pages
File Size : 48,9 Mb
Release : 2021-12-24
Category : Language Arts & Disciplines
ISBN : 9781643362793

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Rhetorics of Display by Lawrence J. Prelli Pdf

Groundbreaking case studies mapping the rhetoric inherent in acts of presentation and concealment Rhetorics of Display is a pathbreaking volume that brings together a distinguished group of scholars to assess an increasingly pervasive form of rhetorical activity. Editor Lawrence J. Prelli notes in his introduction that twenty-first century citizens continually confront displays of information and images, from the verbal images of speeches and literature to visual images of film and photography to exhibits in museums to the arrangement of our homes to the merchandising of consumer goods. The volume provides an integrated, comprehensive study of the processes of selecting what to reveal and what to conceal that together constitute the rhetorics of display. Surveying major historical transformations in the relationship between rhetoric and display, this book also identifies the leading themes in relevant scholarship of the past three decades. Seventeen case studies canvass a representative and diverse range of displays—from body piercing to a civil rights memorial to a Titanic exhibition to imagery found in gambling casinos—and examine the ways that phenomena, persons, places, events, identities, communities, and cultures are exhibited before audiences. Collectively the contributors shed light on rhetorics that are nearly ubiquitous in contemporary communication and culture.

Digital Rhetoric

Douglas Eyman
Digital Rhetoric Book PDF

Author : Douglas Eyman
Publisher : University of Michigan Press
Page : 173 pages
File Size : 41,6 Mb
Release : 2015-06
Category : Computers
ISBN : 9780472052684

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Digital Rhetoric by Douglas Eyman Pdf

A survey of a range of disciplines whose practitioners are venturing into the new field of digital rhetoric, examining the history of the ways digital and networked technologies inhabit and shape traditional rhetorical practices as well as considering new rhetorics made possible by current technologies

Multimodal Argumentation and Rhetoric in Media Genres

Assimakis Tseronis,Charles Forceville
Multimodal Argumentation and Rhetoric in Media Genres Book PDF

Author : Assimakis Tseronis,Charles Forceville
Publisher : John Benjamins Publishing Company
Page : 313 pages
File Size : 48,7 Mb
Release : 2017-12-15
Category : Language Arts & Disciplines
ISBN : 9789027264695

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Multimodal Argumentation and Rhetoric in Media Genres by Assimakis Tseronis,Charles Forceville Pdf

This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.

Rhetorical Listening

Krista Ratcliffe
Rhetorical Listening Book PDF

Author : Krista Ratcliffe
Publisher : SIU Press
Page : 252 pages
File Size : 47,7 Mb
Release : 2005
Category : Education
ISBN : 0809326698

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Rhetorical Listening by Krista Ratcliffe Pdf

Long-ignored within rhetoric and composition studies, listening has returned to the disciplinary radar. Rhetorical Listening: Identification, Gender, Whiteness argues that rhetorical listening facilitates conscious identifications needed for cross-cultural communication.

Visual Rhetoric

Lester C. Olson,Cara A. Finnegan,Diane S. Hope
Visual Rhetoric Book PDF

Author : Lester C. Olson,Cara A. Finnegan,Diane S. Hope
Publisher : SAGE
Page : 465 pages
File Size : 45,5 Mb
Release : 2008-03-20
Category : Art
ISBN : 9781412949194

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Visual Rhetoric by Lester C. Olson,Cara A. Finnegan,Diane S. Hope Pdf

Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this "visual rhetoric." This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States. Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key Features and Benefits Five broad pairs of rhetorical action—performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing—introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler "This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components." —Julianne H. Newton, University of Oregon

Visual Imagery, Metadata, and Multimodal Literacies Across the Curriculum

August, Anita
Visual Imagery Metadata and Multimodal Literacies Across the Curriculum Book PDF

Author : August, Anita
Publisher : IGI Global
Page : 295 pages
File Size : 50,9 Mb
Release : 2017-08-10
Category : Education
ISBN : 9781522528098

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Visual Imagery, Metadata, and Multimodal Literacies Across the Curriculum by August, Anita Pdf

A student’s learning experience can be enhanced through a multitude of pedagogical strategies. This can be accomplished by visually engaging students in classroom activities. Visual Imagery, Metadata, and Multimodal Literacies Across the Curriculum is a pivotal reference source that examines the role of visual-based stimuli to create meaningful learning in contemporary classroom settings. Highlighting a range of relevant topics such as writing composition, data visualization, and literature studies, this book is ideally designed for educators, researchers, professionals, and academics interested in the application of visual imagery in learning environments.

Rhetoric of Logos

Eduard Helmann
Rhetoric of Logos Book PDF

Author : Eduard Helmann
Publisher : Verlag Niggli AG
Page : 142 pages
File Size : 48,8 Mb
Release : 2016-01-05
Category : Graphic arts
ISBN : 3721209575

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Rhetoric of Logos by Eduard Helmann Pdf

The author illustrates how designers can utilize the tools of rhetoric.

Staring

Rosemarie Garland-Thomson
Staring Book PDF

Author : Rosemarie Garland-Thomson
Publisher : Oxford University Press
Page : 256 pages
File Size : 40,7 Mb
Release : 2009-04-17
Category : Social Science
ISBN : 9780199886814

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Staring by Rosemarie Garland-Thomson Pdf

Drawing on examples from art, media, fashion, history and memoir, cultural critic Rosemarie Garland-Thomson tackles a basic human interaction which has remained curiously unexplored, the human stare. In the first book of its kind, Garland-Thomson defines staring, explores the factors that motivate it, and considers the targets and the effects of the stare. While borrowing from psychology and biology to help explain why the impulse to stare is so powerful, she also enlarges and complicates these formulations with examples from the realm of imaginative culture. Featuring over forty illustrations, Staring captures the stimulating combination of symbolic, material and emotional factors that make staring so irresistible while endeavoring to shift the usual response to staring, shame, into an engaged self-consideration. Elegant and provocative, this unique study advances new ways of thinking about visuality and the body that will appeal to readers who are interested in the overlap between the humanities and human behaviors.

Race and Hegemonic Struggle in the United States

Michael G. Lacy,Mary E. Triece
Race and Hegemonic Struggle in the United States Book PDF

Author : Michael G. Lacy,Mary E. Triece
Publisher : Rowman & Littlefield
Page : 272 pages
File Size : 41,6 Mb
Release : 2014-08-20
Category : Social Science
ISBN : 9781611477108

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Race and Hegemonic Struggle in the United States by Michael G. Lacy,Mary E. Triece Pdf

Race and Hegemonic Struggle in the United States: Pop Culture, Politics, and Protest is a collection of essays that draws on concepts developed by Antonio Gramsci to examine the imagining of race in popular culture productions, political discourses, and resistance rhetoric.