Visual Rhetoric And The Eloquence Of Design Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Visual Rhetoric And The Eloquence Of Design book. This book definitely worth reading, it is an incredibly well-written.
Visual Rhetoric and the Eloquence of Design by Leslie Atzmon Pdf
The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective—a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product—becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object.
Design and Science addresses the inter-relationship, in both historical and contemporary contexts, between design thinking and design processes and scientific and medical research methods. Contributors address the parallels between research methodologies in design and the sciences, both of which involve the recognition of an issue, conceptualisation of ways to resolve it, and then the modelling and implementation of a viable solution. Much research across various scientific disciplines follows a similar pattern. Thematic sections explore visualisation, visual narrative and visual metaphor; biodesign and biomimicry; makers and users in design and science, and data visualisation, discussing the role of data from nature as an ultimate source of design.
Humanizing Visual Design by Charles Kostelnick Pdf
This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers—in short, "humanizing" it. Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data. The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.
The Politics of the Superficial by Brett Ommen Pdf
The Politics of the Superficial argues that the increasing volume of visually communicative surfaces in public life contributes to a very particular form of public imagination and political activity.
This book presents a number of experimental projects in communication design as a symbolic and public practice. It proceeds from a critical position vis-à-vis the customary mediation of information--a position more necessary than ever, now that design operates so prominently in the entertaining and marketing spectacle organized by the neo-liberal world order as an instrument for the colonization of human existence. Unlike the classic form of visual communication, the dialogic approach is a connective model of visual rhetoric with a polemic nature and polyphonic visual form--a storytelling structure that seeks to reveal the opposing elements of the message and opts for active interpretation by the spectator.
Humansâ (TM) first attempts to record their thoughts resulted in images painted in the decorated caves throughout Europe, known as Upper Paleolithic Art. As humans developed written alphabets to record their thoughts in words, the images they painted and the words they wrote competed for attention. As the â oeSister Artsâ tradition attests, words and pictures have developed along distinct, though related, lines. With the rise of New Media, however, the innovative inter-animation of words and pictures in the screen space of the computer deserves â " and requires â " artists and designers and rhetoricians to take a fresh look at the complexities of human communication, particularly the way in which words and pictures share commonalities. The range of image-texts, from cave to computer, from palimpsests to pixels, demands critical attention from modern designers who create innovative image-texts for New Media. Eloquent Design: Essays on the Rhetorics of Vision explores ancient image-making as a basis for understanding the modern uses of image-texts in New Media. Eloquent Design also considers the current state of imaginative design from the Sister Arts tradition to Gestalt theories of vision to social semiotics of image-texts. Moreover, Eloquent Design proposes a generative method for creating image-texts, a technique called â oeRhetorical Vision.â Applications of the generative mode of Rhetorical Vision give rise to the innovative designs of palimpsests and experimental modes of writing, such as creative nonfiction. Essays in Eloquent Design outline a method for teaching Rhetorical Vision as the inter-animation of words and pictures.
Locating Visual-Material Rhetorics by Amy Propen Pdf
Parks, maps, and mapping technologies like the GPS are objects of visual and material culture that rely on the interplay of text, context, image, and space to guide our interpretations of the world around us. LOCATING VISUAL-MATERIAL RHETORICS: THE MAP, THE MILL, AND THE GPS examines in depth, and in several contemporary settings, how visual and material discursive artifacts, when understood as rhetorical, shape our understanding of the unique cultural moments that these artifacts set out to represent.
Shaping Information by Charles Kostelnick,Michael Hassett Pdf
In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communication--text design, data displays, illustrations--is shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities.
The Sixth Edition of Barry Brummett’s Rhetoric in Popular Culture provides readers with in-depth insight into the techniques of rhetorical criticism to analyze the full spectrum of contemporary issues in popular culture. Exploring a wide range of mass media texts including advertisements, magazines, movies, television, popular music, and social media, Barry Brummett presents key rhetorical concepts and applies them with critical analysis to a variety of exciting examples drawn from today′s popular culture. Ideal for courses in rhetorical criticism, the new edition includes new and updated sample critical essays and case studies that demonstrate for readers how the critical methods discussed can be used to study the hidden rhetoric of popular culture.
Design and Science addresses the inter-relationship, in both historical and contemporary contexts, between design thinking and design processes and scientific and medical research methods. Contributors address the parallels between research methodologies in design and the sciences, both of which involve the recognition of an issue, conceptualisation of ways to resolve it, and then the modelling and implementation of a viable solution. Much research across various scientific disciplines follows a similar pattern. Thematic sections explore visualisation, visual narrative and visual metaphor; biodesign and biomimicry; makers and users in design and science, and data visualisation, discussing the role of data from nature as an ultimate source of design.
Bauhaus Futures by Laura Forlano,Molly Wright Steenson,Mike Ananny Pdf
Essays, photo-essays, interviews, manifestos, diagrams, and a play explore the varied legacies, influences, and futures of the Bauhaus. What would keep the Bauhaus up at night if it were practicing today? A century after its founding by Walter Gropius in Weimar, Germany, as an “experimental laboratory of the future,” who are the pioneering experimentalists who reinscribe or resist Bauhaus traditions? This book explores the varied legacies, influences, and futures of the Bauhaus. Many of the animating issues of the Bauhaus—its integration of research, teaching, and practice; its experimentation with materials; its democratization of design; its open-minded, heterogeneous approach to ideas, theories, methods, and styles—remain relevant. The contributors to Bauhaus Futures address these but go further, considering issues that design has largely ignored for the last hundred years: gender, race, ethnicity, class, sexuality, and disability. Their contributions take the form of essays, photo-essays, interviews, manifestos, diagrams, and even a play. They discuss, among other things, the Bauhaus curriculum and its contemporary offshoots; Bauhaus legacies at the MIT Media Lab, Black Mountain College, and elsewhere; the conflict between the Bauhaus ideal of humanist universalism and current approaches to design concerned with race and justice; designed objects, from the iconic to the precarious; textile and weaving work by women in the Bauhaus and the present day; and design and technology. Contributors Alice Arnold, Jeffrey Bardzell, Shaowen Bardzell, Karen Kornblum Berntsen, Marshall Brown, Stuart Candy, Jessica Charlesworth, Elizabeth J. Chin, Taeyoon Choi, B. Coleman, Carl DiSalvo, Michael J. Golec, Kate Hennessy, Matthew Hockenberry, Joi Ito, Denisa Kera, N. Adriana Knouf, Silvia Lindtner, Shannon Mattern, Ramia Mazé, V. Mitch McEwen, Oliver Neumann, Paul Pangaro, Tim Parsons, Nassim Parvin, Joanne Pouzenc, Luiza Prado de O. Martin, Daniela K. Rosner, Natalie Saltiel, Trudi Lynn Smith, Carol Strohecker, Alex Taylor, Martin Thaler, Fred Turner, Andre Uhl, Jeff Watson, Robert Wiesenberger
Encountering Things by Leslie Atzmon,Prasad Boradkar Pdf
Encountering Things brings together leading design scholars to explore the relationship between thing theory and design, exploring production processes and offering an engaging, theoretical perspective about the social and cultural lives of objects. Focusing on the themes of process and product, the contributors investigate the productive interplay between the activity of design and the objects that design uses and produces. Chapters span the design disciplines and essays examine the processes by which objects, things, and artifacts are made; the lives of design objects; and things in their cultural contexts. Theoretical discussion is encouraged by in-depth case studies of things themselves. Each chapter includes an informational sidebar per essay and a useful glossary of key terms.
Inventing Comics recovers and translates two of Rudolphe Töpffer’s nineteenth-century essays on the rhetorical invention of comics, an amateur aesthetic practice of the popular image. Growing out of contemporary philosophical thought, these essays reflect an early iteration of post-critical thought in the cultural and institutional shift from literacy to electracy.