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Author : Robbie P. Wakefield,Roberta Pearl Wakefield,Nicholas Michael Petruzzelli
Publisher : Unknown
Page : 216 pages
File Size : 49,8 Mb
Release : 1948
Category : Advertising
ISBN : UOM:39015067007560
Author : Basil G. Englis
Publisher : Psychology Press
Page : 279 pages
File Size : 50,9 Mb
Release : 2013-11-19
Category : Business & Economics
ISBN : 9781317759775
Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.
Author : Michelle Delaney
Publisher : University of Oklahoma Press
Page : 249 pages
File Size : 42,9 Mb
Release : 2019-10-24
Category : Art
ISBN : 9780806165127
William F. “Buffalo Bill” Cody, star of the American West, began his journey to fame at age twenty-three, when he met writer Ned Buntline. The pulp novels Buntline later penned were loosely based on Cody’s scouting and bison-hunting adventures and sparked a national sensation. Other writers picked up the living legend of “Buffalo Bill” for their own pulp novels, and in 1872 Buntline produced a theatrical show starring Cody himself. In 1883, Cody opened his own show, Buffalo Bill’s Wild West, which ultimately became the foundation for the world’s image of the American frontier. After the Civil War, new transcontinental railroads aided rapid westward expansion, fostering Americans’ long-held fascination with their western frontier. The railroads enabled traveling shows to move farther and faster, and improved printing technologies allowed those shows to print in large sizes and quantities lively color posters and advertisements. Cody’s show team partnered with printers, lithographers, photographers, and iconic western American artists, such as Frederic Remington and Charles Schreyvogel, to create posters and advertisements for Buffalo Bill’s Wild West. Circuses and other shows used similar techniques, but Cody’s team perfected them, creating unique posters that branded Buffalo Bill’s Wild West as the true Wild West experience. They helped attract patrons from across the nation and ultimately from around the world at every stop the traveling show made. In Art and Advertising in Buffalo Bill’s Wild West, Michelle Delaney showcases these numerous posters in full color, many of which have never before been reproduced, pairing them with new research into previously inaccessible manuscript and photograph collections. Her study also includes Cody’s correspondence with his staff, revealing the showman’s friendships with notable American and European artists and his show’s complex, modern publicity model. Beautifully designed, Art and Advertising in Buffalo Bill’s Wild West presents a new perspective on the art, innovation, and advertising acumen that created the international frontier experience of Buffalo Bill’s Wild West.
Author : Lynda Lee Kaid,Christina Holtz-Bacha
Publisher : SAGE Publications, Incorporated
Page : 248 pages
File Size : 50,8 Mb
Release : 1994-12-14
Category : Language Arts & Disciplines
ISBN : 0803953526
In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies. The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.
Author : Anonim
Publisher : Unknown
Page : 538 pages
File Size : 50,8 Mb
Release : 1949
Category : Aeronautics
ISBN : STANFORD:36105013076703
Author : F. Sieren,E. Boos
Publisher : Springer
Page : 407 pages
File Size : 46,6 Mb
Release : 2016-01-08
Category : Business & Economics
ISBN : 9780230599727
With China's accession to the WTO in Spring 2002 it is essential that Western investors and business people get an effective 'tool kit' which enables them to succeed in the highly competitive Chinese market and to deal with the issues and changes that the WTO will bring. As a guide for western investors this book gives the answer to the 100 most crucial questions on operating or restructuring business in China. The question and answer format allows the reader to rapidly select information for a specific situation.
Author : Robbie P. Wakefield
Publisher : Unknown
Page : 56 pages
File Size : 47,9 Mb
Release : 1924
Category : Advertising
ISBN : UIUC:30112101930870
Author : Gareth Sears,Peter Keegan,Ray Laurence
Publisher : A&C Black
Page : 239 pages
File Size : 52,9 Mb
Release : 2013-07-18
Category : History
ISBN : 9781441161628
This volume explores the creation of 'written spaces' through the accretion of monumental inscriptions and non-official graffiti in the Latin-speaking West between c.200 BC and AD 300. The shift to an epigraphic culture demonstrates new mentalities regarding the use of language, the relationship between local elites and the population, and between local elites and the imperial power. The creation of both official and non-official inscriptions is one of the most recognisable facets of the Roman city. The chapters of this book consider why urban populations created these written spaces and how these spaces in turn affected those urban civilisations. They also examine how these inscriptions interacted to create written spaces that could inculcate a sense of 'Roman-ness' into urban populations whilst also acting as a means of differentiating communities from each other. The volume includes new approaches to the study of political entities, social institutions, graffiti and painting, and the differing trajectories of written spaces in the cities of Roman Africa, Italy, Spain and Gaul.
Author : Ted Byfield,Christian History Project
Publisher : CHRISTIAN HISTORY PROJECT
Page : 296 pages
File Size : 53,6 Mb
Release : 2003
Category : Church history
ISBN : 0968987338
Author : Anonim
Publisher : Unknown
Page : 506 pages
File Size : 51,6 Mb
Release : 1931
Category : Advertising
ISBN : IND:30000097074615
Author : Meaghan McEvoy
Publisher : Oxford University Press on Demand
Page : 380 pages
File Size : 46,6 Mb
Release : 2013-05-02
Category : History
ISBN : 9780199664818
McEvoy addresses the phenomenon of the Roman child-emperor during the late fourth century. Tracing the course of their reigns, the book looks at the sophistication of the Roman system of government which made their accessions possible, and the adaptation of existing imperial ideology to portray boys as young as six as viable rulers.
Author : Simon Esmonde Cleary
Publisher : Cambridge University Press
Page : 551 pages
File Size : 40,8 Mb
Release : 2013-03-07
Category : History
ISBN : 9780521196499
This book focuses on the archaeological evidence, allowing fresh perspectives and new approaches to the fate of the Roman West.
Author : Anonim
Publisher : Unknown
Page : 396 pages
File Size : 42,7 Mb
Release : 1894
Category : Advertising
ISBN : COLUMBIA:CU04607406
Author : Malcolm Todd
Publisher : Routledge
Page : 355 pages
File Size : 49,5 Mb
Release : 2014-06-23
Category : History
ISBN : 9781317871644
A unique and detailed history of the south-west of England written in a clear and accessible style. A wondeful resource for any local historian.
Author : Anonim
Publisher : Unknown
Page : 100 pages
File Size : 42,7 Mb
Release : 1889
Category : Book industries and trade
ISBN : UIUC:30112070516569
