Wiley Pathways Business Communication

Author : Marty Brounstein,Arthur H. Bell,Dayle M. Smith
Publisher : John Wiley & Sons
Page : 0 pages
File Size : 42,7 Mb
Release : 2006-08-18
Category : Business & Economics
ISBN : 047179077X

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Wiley Pathways Business Communication by Marty Brounstein,Arthur H. Bell,Dayle M. Smith Pdf

You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Business Communication will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental business communication concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Incorporate active listening, assertive speaking, and non-verbal communication techniques into your daily communications. * Resolve conflicts effectively. * Choose the best words and voice for your audience. * Craft persuasive business letters. * Avoid common writing mistakes. * Plan and lead successful business meetings. * Overcome your fears of public speaking. * Write winning business proposals. * Create a resume that helps you get the job you want. * Present yourself professionally in an interview. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.

Author : Brounstein
Publisher : Unknown
Page : 128 pages
File Size : 51,5 Mb
Release : 2009-06-15
Category : Electronic
ISBN : 0470736763

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Wiley Pathways Business Communication, First Edition --Canadian Reprint by Brounstein Pdf

Author : Brounstein
Publisher : Wiley
Page : 128 pages
File Size : 40,8 Mb
Release : 2009-09-07
Category : Electronic
ISBN : 0470415150

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Wiley Pathways Business Communication, First Edition by Brounstein Pdf

Author : Anonim
Publisher : Unknown
Page : 443 pages
File Size : 52,5 Mb
Release : 2007
Category : Business communication
ISBN : OCLC:1301798675

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Business Communication by Anonim Pdf

Author : Brounstein
Publisher : Unknown
Page : 128 pages
File Size : 40,8 Mb
Release : 2011-12-08
Category : Electronic
ISBN : 1118312414

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Set by Brounstein Pdf

Author : Tom Hopkins,Douglas J. Dalrymple,William L. Cron,Thomas E. DeCarlo
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 53,5 Mb
Release : 2007-03-09
Category : Business & Economics
ISBN : 9780470111253

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Wiley Pathways Selling by Tom Hopkins,Douglas J. Dalrymple,William L. Cron,Thomas E. DeCarlo Pdf

Salesmanship is an essential skill that carries over into many industries. In Selling, the latest text from the Business series in the Wiley Pathways imprint, students learn up-to-date information and techniques on prospecting, planning sales calls, making great presentations, and closing the sale.

Author : Steve Slavin
Publisher : John Wiley & Sons
Page : 309 pages
File Size : 43,5 Mb
Release : 2006-11-17
Category : Business & Economics
ISBN : 9780470007198

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Wiley Pathways Business Math by Steve Slavin Pdf

You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Business Math will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental mathematical concepts needed for business, it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Understand the business uses of percent calculations. * Solve business problems using algebraic equations. * Learn why stores markup and markdown their inventory. * Calculate different types of discounts. * Examine different banking options. * Compare personal, sales, and property taxes and the implications of taxing income, property, and retail sales. * Calculate simple and compound interest and learn how each affects the future value of money. * Explore the uses of promissory notes, mortgages, and credit cards and how to calculate the cost of each. * Learn different ways to determine the loss of value of business property and equipment, and the effect of depreciation on taxes. * Examine financial statements and learn how to read the income statement and the balance sheet. * Learn how to calculate the mean, median, mode, and range of data. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Finance, Business Communication, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.

Author : Bob Nelson,Peter Economy,Kerry Sommerville,Laura Town
Publisher : John Wiley & Sons
Page : 416 pages
File Size : 40,9 Mb
Release : 2007-03-09
Category : Business & Economics
ISBN : 9780470111277

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Wiley Pathways Supervision by Bob Nelson,Peter Economy,Kerry Sommerville,Laura Town Pdf

Gaining the right managerial skills will help launch a career in a field that is in high demand and short supply. With this book, readers will acquire the knowledge and tools to manage employees as well as to deal with the increasingly complex changes that occur in the business world. One of the important areas covered is how to handle office politics and ethical questions. Mastering this section will open up new doors to upper management positions.

Author : Richard M. Hodgetts,Donald F. Kuratko
Publisher : John Wiley & Sons
Page : 629 pages
File Size : 46,7 Mb
Release : 2007-03-16
Category : Business & Economics
ISBN : 9780470111260

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Wiley Pathways Small Business Management by Richard M. Hodgetts,Donald F. Kuratko Pdf

In order to become a successful entrepreneur, one has to have a clear understanding of how to effectively manage a small business. This valuable introduction shows budding entrepreneurs how to launch and run their own firm. In addition to explaining the value and appeal of small businesses, it offers a variety of essential start-up lessons, including how to write a business plan, obtain financing, and choose a legal form for any venture.

Author : Alexander Hiam
Publisher : Wiley
Page : 0 pages
File Size : 50,7 Mb
Release : 2006-08-18
Category : Business & Economics
ISBN : 0471790796

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Wiley Pathways Marketing by Alexander Hiam Pdf

You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Develop an effective marketing plan designed to reach your target audience. * Assess buying factors and estimate marketing effectiveness in buying situations. * Learn how to segment and target markets. * Conduct market research, including primary and secondary research methods, and quantitative and qualitative methods. * Develop and manage products, and learn how to use product packaging and labeling to your advantage. * Make the most of marketing channels. * Implement merchandising and direct marketing strategies. * Understand the factors to consider when setting prices. * Pump up marketing communications with great visuals, writing, and attention-getting strategies. * Choose the best possible advertising options for your marketing plan. * Learn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story. * Use the internet to market your products. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.

Author : Marty Brounstein,Arthur H. Bell,Alan T. Orr
Publisher : John Wiley & Sons
Page : 322 pages
File Size : 52,7 Mb
Release : 2013-07
Category : Business communication
ISBN : 9781118729991

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Business Communication, Second Canadian Edition by Marty Brounstein,Arthur H. Bell,Alan T. Orr Pdf

Whether you are already working in a business setting or starting out on a new career path, writing and speaking effectively are crucial skills for today's competitive technology-driven business world. Using clear, everyday language, Business Communication presents techniques and strategies for becoming a more confident and more capable business communicator. Business Communication uses a focused modular format with a variety of built-in learning resources to help you focus your studies and learn at your own pace.

Author : Alexander Hiam
Publisher : John Wiley & Sons
Page : 5 pages
File Size : 51,5 Mb
Release : 2006-08-18
Category : Business & Economics
ISBN : 9780471790792

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Wiley Pathways Marketing by Alexander Hiam Pdf

You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Develop an effective marketing plan designed to reach your target audience. * Assess buying factors and estimate marketing effectiveness in buying situations. * Learn how to segment and target markets. * Conduct market research, including primary and secondary research methods, and quantitative and qualitative methods. * Develop and manage products, and learn how to use product packaging and labeling to your advantage. * Make the most of marketing channels. * Implement merchandising and direct marketing strategies. * Understand the factors to consider when setting prices. * Pump up marketing communications with great visuals, writing, and attention-getting strategies. * Choose the best possible advertising options for your marketing plan. * Learn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story. * Use the internet to market your products. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.

Author : Kim A. Johnston,Maureen Taylor
Publisher : John Wiley & Sons
Page : 600 pages
File Size : 43,6 Mb
Release : 2018-04-27
Category : Business & Economics
ISBN : 9781119167518

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The Handbook of Communication Engagement by Kim A. Johnston,Maureen Taylor Pdf

A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.

Author : Greg Holden,Shannon Belew,Joel Elad,Jason R. Rich
Publisher : John Wiley & Sons
Page : 477 pages
File Size : 54,7 Mb
Release : 2008-03-28
Category : Business & Economics
ISBN : 9780470198575

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Wiley Pathways E-Business by Greg Holden,Shannon Belew,Joel Elad,Jason R. Rich Pdf

For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.

Author : Max Messmer,Anne M. Bogardus
Publisher : John Wiley & Sons
Page : 416 pages
File Size : 50,9 Mb
Release : 2007-10-05
Category : Business & Economics
ISBN : 9780470111208

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Wiley Pathways Human Resource Management by Max Messmer,Anne M. Bogardus Pdf

Wiley Pathways Human Resource Management walks readers through the steps involved in managing the most important component of a company - its employees. The skills-based approach covers everything from designing a new position and the interview process to administering benefits and managing workplace safety so students will be able to apply their knowledge in a professional setting.