Wine Marketing

Wine Marketing Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Wine Marketing book. This book definitely worth reading, it is an incredibly well-written.

Successful Wine Marketing

James Lapsley,Kirby Moulton
Successful Wine Marketing Book PDF

Author : James Lapsley,Kirby Moulton
Publisher : Springer Science & Business Media
Page : 303 pages
File Size : 41,7 Mb
Release : 2013-11-09
Category : Technology & Engineering
ISBN : 9780387299655

Get Book

Successful Wine Marketing by James Lapsley,Kirby Moulton Pdf

This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.

Wine Marketing

Colin Michael Hall,Richard Mitchell
Wine Marketing Book PDF

Author : Colin Michael Hall,Richard Mitchell
Publisher : Routledge
Page : 378 pages
File Size : 40,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780750654203

Get Book

Wine Marketing by Colin Michael Hall,Richard Mitchell Pdf

This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.

Wine Marketing & Sales, Second edition

Janeen Olsen,Paul Wagner,Liz Thack
Wine Marketing Sales Second edition Book PDF

Author : Janeen Olsen,Paul Wagner,Liz Thack
Publisher : Board and Bench Publishing
Page : 400 pages
File Size : 45,5 Mb
Release : 2016-02-01
Category : Cooking
ISBN : 9781935879510

Get Book

Wine Marketing & Sales, Second edition by Janeen Olsen,Paul Wagner,Liz Thack Pdf

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

Social Impact of Wine Marketing

Mojca Ramšak
Social Impact of Wine Marketing Book PDF

Author : Mojca Ramšak
Publisher : Springer Nature
Page : 123 pages
File Size : 48,5 Mb
Release : 2022-01-24
Category : Business & Economics
ISBN : 9783030892241

Get Book

Social Impact of Wine Marketing by Mojca Ramšak Pdf

This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan Štante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.

This Little Pinot Went to Market

Larry Lockshin
This Little Pinot Went to Market Book PDF

Author : Larry Lockshin
Publisher : Unknown
Page : 128 pages
File Size : 49,9 Mb
Release : 2015-09-12
Category : Electronic
ISBN : 0646947605

Get Book

This Little Pinot Went to Market by Larry Lockshin Pdf

Internationally-respected wine marketing expert Larry Lockshin* has teamed up with WBM - Australia's Wine Business Magazine, to publish a dynamic new book called This Little Pinot Went to Market: A Guide to Wine Marketing.The 228-page book - published by Adelaide media company Newstyle Media - is now available in both digital and printed formats from $49.95.A collection of magazine columns Lockshin has written over the past 17 years, the book covers a range of topics including branding, consumer behaviour, communication, distribution, tourism and merchandising.If you are serious about the wine business you should have a copy of this book.

Wine Tourism Destination Management and Marketing

Marianna Sigala,Richard N.S. Robinson
Wine Tourism Destination Management and Marketing Book PDF

Author : Marianna Sigala,Richard N.S. Robinson
Publisher : Springer
Page : 644 pages
File Size : 47,7 Mb
Release : 2019-06-25
Category : Business & Economics
ISBN : 9783030004378

Get Book

Wine Tourism Destination Management and Marketing by Marianna Sigala,Richard N.S. Robinson Pdf

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

Wine, Food, and Tourism Marketing

C Michael Hall
Wine Food and Tourism Marketing Book PDF

Author : C Michael Hall
Publisher : Routledge
Page : 191 pages
File Size : 50,5 Mb
Release : 2013-10-08
Category : Business & Economics
ISBN : 9781135406707

Get Book

Wine, Food, and Tourism Marketing by C Michael Hall Pdf

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.

Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

Foued Cheriet,Carole Maurel,Paul Amadieu,Herve Hannin
Wine Management and Marketing Opportunities for Companies and Challenges for the Industry Book PDF

Author : Foued Cheriet,Carole Maurel,Paul Amadieu,Herve Hannin
Publisher : John Wiley & Sons
Page : 304 pages
File Size : 48,5 Mb
Release : 2020-11-17
Category : Business & Economics
ISBN : 9781786305282

Get Book

Wine Management and Marketing Opportunities for Companies and Challenges for the Industry by Foued Cheriet,Carole Maurel,Paul Amadieu,Herve Hannin Pdf

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

Management and Marketing of Wine Tourism Business

Marianna Sigala,Richard N. S. Robinson
Management and Marketing of Wine Tourism Business Book PDF

Author : Marianna Sigala,Richard N. S. Robinson
Publisher : Springer
Page : 399 pages
File Size : 50,9 Mb
Release : 2018-09-02
Category : Business & Economics
ISBN : 9783319754628

Get Book

Management and Marketing of Wine Tourism Business by Marianna Sigala,Richard N. S. Robinson Pdf

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

Wine Queens

Mojca Ramšak
Wine Queens Book PDF

Author : Mojca Ramšak
Publisher : Springer
Page : 49 pages
File Size : 50,8 Mb
Release : 2015-03-19
Category : Business & Economics
ISBN : 9783319166612

Get Book

Wine Queens by Mojca Ramšak Pdf

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.

Wine and Society

Stephen Charters
Wine and Society Book PDF

Author : Stephen Charters
Publisher : Routledge
Page : 376 pages
File Size : 45,7 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780750666350

Get Book

Wine and Society by Stephen Charters Pdf

"Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is consumed. It's divided into four parts and illustrated by case studies from around the world."--BOOK JACKET.

Global Wine Tourism

Jack Carlsen
Global Wine Tourism Book PDF

Author : Jack Carlsen
Publisher : CABI
Page : 300 pages
File Size : 48,5 Mb
Release : 2007
Category : Cooking
ISBN : 9781845931711

Get Book

Global Wine Tourism by Jack Carlsen Pdf

Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.

Successful Social Media and Ecommerce Strategies in the Wine Industry

Gergely Sznolnoki,Liz Thach,Dani Kolb
Successful Social Media and Ecommerce Strategies in the Wine Industry Book PDF

Author : Gergely Sznolnoki,Liz Thach,Dani Kolb
Publisher : Springer
Page : 168 pages
File Size : 51,8 Mb
Release : 2016-04-30
Category : Business & Economics
ISBN : 9781137602985

Get Book

Successful Social Media and Ecommerce Strategies in the Wine Industry by Gergely Sznolnoki,Liz Thach,Dani Kolb Pdf

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

Wine Marketing Online

Bruce McGechan
Wine Marketing Online Book PDF

Author : Bruce McGechan
Publisher : Board and Bench Publishing
Page : 418 pages
File Size : 51,8 Mb
Release : 2013-10-01
Category : Cooking
ISBN : 9781935879879

Get Book

Wine Marketing Online by Bruce McGechan Pdf

If it seems like small wine businesses are getting crowded out of a vibrant US wine market by retail chains, entrenched distributors, and established brands, there's good news for little guys. There's a reason why these massive companies spend a fortune acting "small." In the new, wired realm of marketing and customer relations, the qualities that make small businesses distinctive, like personalized service, deep product knowledge and authentic interest, matter more than ever. Wine marketing consultant Bruce McGechan answers the question of how to put those built-in attributes in front of all those online customers with his new book Wine Marketing Online: Discover the secrets that successful wine businesses use to market their wines online; Learn how to increase your credibility and be seen as an expert by your local customers; Generate Traffic to your website using Google; Convert that traffic into sales through fine-tuned content and a positive user shopping experience; Utilize social media to effectively engage with new and existing customers on your blog, Facebook, and Twitter; Ride the coming wave of mobile websites, apps, advertising and location based services like Foursquare and Yelp; Analyze your wine eCommerce software options; 'Finally' turn one-off orders into repeat loyal customers; and last but not least share your enthusiasm for wine and really enjoy your business. Wine Marketing Online includes a winery internet marketing and brand plan, wine store internet marketing plan, wine store financial model and wine competitor and customer research.

Wine and Identity

Matt Harvey,Leanne White,Warwick Frost
Wine and Identity Book PDF

Author : Matt Harvey,Leanne White,Warwick Frost
Publisher : Routledge
Page : 285 pages
File Size : 44,8 Mb
Release : 2014-01-10
Category : Business & Economics
ISBN : 9781135079741

Get Book

Wine and Identity by Matt Harvey,Leanne White,Warwick Frost Pdf

In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.