Wine Positioning

Author : Pierre Mora
Publisher : Springer
Page : 225 pages
File Size : 40,8 Mb
Release : 2015-11-27
Category : Business & Economics
ISBN : 9783319244815

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Wine Positioning by Pierre Mora Pdf

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book’s final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.

Author : Silva, Carlos Francisco e
Publisher : IGI Global
Page : 313 pages
File Size : 49,7 Mb
Release : 2023-09-07
Category : Business & Economics
ISBN : 9781668466155

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Origin and Branding in International Market Entry Processes by Silva, Carlos Francisco e Pdf

In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries. Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets.

Author : Oscar Javier Montiel Méndez,Salvatore Tomaselli,Argentina Soto Maciel
Publisher : Emerald Group Publishing
Page : 417 pages
File Size : 42,8 Mb
Release : 2022-11-28
Category : Business & Economics
ISBN : 9781801176668

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Family Business Debates by Oscar Javier Montiel Méndez,Salvatore Tomaselli,Argentina Soto Maciel Pdf

Family Business Debates provides a novel, ground-breaking approach to diverse and contemporary topics in current business management research, focusing on family enterprises to study both the positive and negative aspects of such commercial structures.

Author : Steven Van Yoder
Publisher : Bay Tree Pub
Page : 278 pages
File Size : 42,5 Mb
Release : 2006
Category : Business & Economics
ISBN : 0972002111

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Get Slightly Famous by Steven Van Yoder Pdf

I build levers to move objects that appear to be immovable.Alexei Drovosek represents the next evolution of human: no heart, immunity to cancer, and the uncanny ability to survive in conditions that would kill normal men. As an orphan growing up in post-Soviet Russia, Alexei was taken in by the state and trained as its most vicious and effective killer. But eventually the Russian Federal Security Service's best-trained assassin did the most dangerous thing of all: he turned on his handlers, went rogue, and disappeared.In the bleak, high-tech near future, Alexei has resurfaced in a secret compound on the outskirts of Los Angeles, a city where autonomous-drive vehicles race along the highways and independent city-states operate with materialistic impunity. In the center of it all is the soaring headquarters of Pearl Knight Industries, an international mega-corporation that keeps war machines and cultural capitalism running in every country and on every continent on the planet. As a principal proponent of the 31st Amendment to the United States constitution, which legalized the transfer of suffrage from citizens to corporations, Pearl Knight has power that is truly above the law.Alexei lives a clandestine existence where his closest companions are his personal AI, Emma, and a group of orphans he has spent years amassing and training. But Alexei isn't fostering these children as a favor to the state; he's raising them with the hope that they will destroy it. As he moves each child into play in the world's highest-stakes game of chess that spans decades and continents, Alexei fights to destroy the plutocratic control of those in power and restore what matters to him most: democracy and freedom.

Author : Alice Feiring
Publisher : The Countryman Press
Page : 256 pages
File Size : 46,6 Mb
Release : 2017-06-13
Category : Cooking
ISBN : 9781581575255

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The Dirty Guide to Wine: Following Flavor from Ground to Glass by Alice Feiring Pdf

Discover new favorites by tracing wine back to its roots

Author : Anonim
Publisher : Unknown
Page : 658 pages
File Size : 40,7 Mb
Release : 1991
Category : Wine industry
ISBN : CORNELL:31924051497083

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The Australian & New Zealand Wine Industry Journal by Anonim Pdf

Author : John Harrison (Vicar of Fenwick.)
Publisher : Unknown
Page : 216 pages
File Size : 42,5 Mb
Release : 1876
Category : Electronic
ISBN : NLS:V000590407

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The Eastward Position, Unscriptural, and Not Primitive and Catholic, Including a Reply to the Rev. M. Shaw's Letter on the "Position of the Celebrant at the Holy Communion.". by John Harrison (Vicar of Fenwick.) Pdf

Author : United States Centennial Commission
Publisher : Unknown
Page : 912 pages
File Size : 42,6 Mb
Release : 1877
Category : Philadelphia
ISBN : PSU:000018628838

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Reports and Awards ... by United States Centennial Commission Pdf

Author : James Lapsley,Kirby Moulton
Publisher : Springer Science & Business Media
Page : 303 pages
File Size : 47,8 Mb
Release : 2013-11-09
Category : Technology & Engineering
ISBN : 9780387299655

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Successful Wine Marketing by James Lapsley,Kirby Moulton Pdf

This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.

Author : Vanessa Price,Adam Laukhuf
Publisher : Abrams
Page : 414 pages
File Size : 55,6 Mb
Release : 2020-10-13
Category : Cooking
ISBN : 9781683359258

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Big Macs & Burgundy by Vanessa Price,Adam Laukhuf Pdf

The national bestseller that turns you into “an expert at pairing wine with just about anything, from pizza and Lucky Charms to pad thai and Popeye’s” (Maxim). Featured on Today and CBS This Morning Named one of the best books of the year by Food & Wine, Saveur, and Town & Country Sancerre and Cheetos go together like milk and cookies. The science behind this unholy alliance is as elemental as acid, fat, salt, and minerals. Wine pro Vanessa Price explains how to create your own pairings while proving you don’t necessarily need fancy foods to unlock the joys of wine. Building upon the outsize success of her weekly column in Grub Street, Price offers delightfully bold wine and food pairings alongside hilarious tales from her own unlikely journey as a Kentucky girl making it in the Big Apple and in the wine business. Using language everyone can understand, she reveals why each dynamic duo is a match made in heaven, serving up memorable takeaways that will help you navigate any wine list or local bottle shop. Charmingly illustrated and bubbling with personality, Big Macs & Burgundy will open your mind to the entirely fun and entirely accessible wine pairings out there waiting to be discovered—and make you do a few spit-takes along the way. “The book explores all different kinds of combinations, including breakfast pairings like avocado toast and Rueda Verdejo, pairings for entertaining like shrimp cocktail & Valdeorras Godello, and even some pairings with popular Trader Joe’s items.” —Food & Wine “A smart, useful guide to drinking the world’s great wine, whether you’re pairing it with foie gras or Fritos.” —Town & Country

Author : Stephen Charters
Publisher : Routledge
Page : 376 pages
File Size : 54,8 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780750666350

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Wine and Society by Stephen Charters Pdf

"Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is consumed. It's divided into four parts and illustrated by case studies from around the world."--BOOK JACKET.

Author : Noel Scott,Eric Laws,Philipp Boksberger
Publisher : Routledge
Page : 309 pages
File Size : 41,5 Mb
Release : 2013-09-13
Category : Business & Economics
ISBN : 9781317987260

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Marketing of Tourism Experiences by Noel Scott,Eric Laws,Philipp Boksberger Pdf

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.

Author : Symmes M. Jelley
Publisher : Unknown
Page : 248 pages
File Size : 51,6 Mb
Release : 1888
Category : Electronic
ISBN : OSU:32435018081950

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A Millionaire's Folly by Symmes M. Jelley Pdf

Author : C Michael Hall
Publisher : Routledge
Page : 191 pages
File Size : 45,9 Mb
Release : 2013-10-08
Category : Business & Economics
ISBN : 9781135406707

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Wine, Food, and Tourism Marketing by C Michael Hall Pdf

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.

Author : Ronald S. Jackson
Publisher : Elsevier
Page : 488 pages
File Size : 42,6 Mb
Release : 2022-10-02
Category : Technology & Engineering
ISBN : 9780323984508

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Wine Tasting by Ronald S. Jackson Pdf

Wine Tasting: A Professional Handbook, Fourth Edition presents the latest information behind tasting, including insights on physiological, psychological and physicochemical limitations associated with sensory evaluation. The book's author notes how techniques may guide in achieving improved wine quality and adjusting production procedures to match consumer preferences, occupational hazards of professional wine tasters, and the latest information on types of wine, vineyard and winery sources of quality, and the principles of food and wine combination. Fully updated, this new edition includes coverage of the statistical aspect of wine tasting, including multiple examples to demonstrate the science of wine characteristic measurement and analysis. With its inclusion of illustrative data and testing technique descriptions, the book is ideal for both those who train members of tasting panels, those involved in designing wine tastings, and the connoisseur seeking to maximize their perception and appreciation of wine through a clear and applicable understanding of the wine tasting experience. Presents worked examples of complex statistics applied to wine tasting Provides a flow chart of wine tasting steps and production procedures, incorporating course and appreciation practices Discusses various types, purposes and organization of wine tastings Cautions about design errors that could invalidate data interpretation Explains practical details on wine storage and the problems that can occur, both during and following bottle opening