Designing Health Communication Campaigns

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Designing Health Communication Campaigns

Thomas E. Backer,Everett Rogers,Pradeep Sopory
Designing Health Communication Campaigns Book PDF

Author : Thomas E. Backer,Everett Rogers,Pradeep Sopory
Publisher : SAGE Publications
Page : 199 pages
File Size : 50,7 Mb
Release : 1992-04-30
Category : Language Arts & Disciplines
ISBN : 9781452252704

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Designing Health Communication Campaigns by Thomas E. Backer,Everett Rogers,Pradeep Sopory Pdf

Advances in health care have made extraordinary changes in the life expectancy and level of vitality of the average American. Still, according to the U. S. Surgeon General, a full one-half of all premature deaths are due to lifestyle and, therefore, preventable. This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programs on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer′s Disease, and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement, and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe. This work is indispensable in a fast-evolving field where it serves as both a reference and a concordance for interpreting many other analytic sources. Campaign designers, researchers, communications scholars and graduate students as well as policymakers and program funders will find the book to be valuable in helping make critical decisions about effective mass communication campaigns. "This volume is valuable because it emphasizes actual experiences, and is thus recommended as an adjunct to classic texts in the field. Graduate; faculty; professional." --Choice

Designing Health Communication Campaigns

Thomas E. Backer,Everett M. Rogers,Pradeep Sopory
Designing Health Communication Campaigns Book PDF

Author : Thomas E. Backer,Everett M. Rogers,Pradeep Sopory
Publisher : SAGE Publications, Incorporated
Page : 208 pages
File Size : 51,6 Mb
Release : 1992-05-14
Category : Health & Fitness
ISBN : UOM:39015021522670

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Designing Health Communication Campaigns by Thomas E. Backer,Everett M. Rogers,Pradeep Sopory Pdf

This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

Health Communication Message Design

Hyunyi Cho
Health Communication Message Design Book PDF

Author : Hyunyi Cho
Publisher : SAGE
Page : 297 pages
File Size : 45,7 Mb
Release : 2011-10-26
Category : Language Arts & Disciplines
ISBN : 9781412986557

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Health Communication Message Design by Hyunyi Cho Pdf

"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.

Designing Health Messages

Edward W. Maibach
Designing Health Messages Book PDF

Author : Edward W. Maibach
Publisher : SAGE
Page : 324 pages
File Size : 42,7 Mb
Release : 1995-02-10
Category : Language Arts & Disciplines
ISBN : 0803953984

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Designing Health Messages by Edward W. Maibach Pdf

The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design

Designing Health Communication Campaigns

Thomas E. Backer,Everett Rogers,Pradeep Sopory
Designing Health Communication Campaigns Book PDF

Author : Thomas E. Backer,Everett Rogers,Pradeep Sopory
Publisher : SAGE Publications, Incorporated
Page : 181 pages
File Size : 43,6 Mb
Release : 1992-04-30
Category : Language Arts & Disciplines
ISBN : 0803943326

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Designing Health Communication Campaigns by Thomas E. Backer,Everett Rogers,Pradeep Sopory Pdf

This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

Speaking of Health

Institute of Medicine,Board on Neuroscience and Behavioral Health,Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations
Speaking of Health Book PDF

Author : Institute of Medicine,Board on Neuroscience and Behavioral Health,Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations
Publisher : National Academies Press
Page : 377 pages
File Size : 55,5 Mb
Release : 2002-12-11
Category : Medical
ISBN : 9780309072717

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Speaking of Health by Institute of Medicine,Board on Neuroscience and Behavioral Health,Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations Pdf

We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.

Working on Health Communication

Nova Corcoran
Working on Health Communication Book PDF

Author : Nova Corcoran
Publisher : SAGE Publications
Page : 201 pages
File Size : 40,6 Mb
Release : 2010-12-29
Category : Medical
ISBN : 9781847879233

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Working on Health Communication by Nova Corcoran Pdf

This book is a must have for anyone designing or developing a campaign in health promotion or public health. It is the only textbook which takes the reader right through the planning, implementation and evaluation of a health communication campaign.

Designing Health Communication Campaigns

Thomas E. Backer
Designing Health Communication Campaigns Book PDF

Author : Thomas E. Backer
Publisher : Unknown
Page : 181 pages
File Size : 48,9 Mb
Release : 1992
Category : Communication in medicine
ISBN : 1483325520

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Designing Health Communication Campaigns by Thomas E. Backer Pdf

This work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered.

Public Health Communication

Robert Hornik
Public Health Communication Book PDF

Author : Robert Hornik
Publisher : Routledge
Page : 520 pages
File Size : 50,6 Mb
Release : 2002-01-01
Category : Language Arts & Disciplines
ISBN : 9781135671457

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Public Health Communication by Robert Hornik Pdf

This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects. Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book: *offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs; *includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and *utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner. As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas.

Research Anthology on Public Health Services, Policies, and Education

Management Association, Information Resources
Research Anthology on Public Health Services Policies and Education Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 840 pages
File Size : 47,8 Mb
Release : 2021-04-16
Category : Medical
ISBN : 9781799889618

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Research Anthology on Public Health Services, Policies, and Education by Management Association, Information Resources Pdf

Public health has become an essential area of focus in terms of the way it operates, the services offered, policies, and more. Maintaining an effective public health system and infrastructure, updated and useful policies, and health literacy are primary concerns. A critical analysis of public healthcare policy and services is critical to accommodate the changing health demands of the global population. Through a deeper understanding of the way public health services are offered, a look into policymaking and current policies in healthcare, and the way health literacy and health education are promoted, the current state and future of public health are acknowledged. The Research Anthology on Public Health Services, Policies, and Education presents a view of public health through an analysis of healthcare services and delivery; policies in terms of policymaking, ethics, and governance; as well as the way society is educated on public health affairs. The chapters will cover a wide range of issues such as healthcare policy, health literacy, healthcare reform, accessibility, public welfare, and more. This book is essential for public health officials, government officials, policymakers, teachers, medical professionals, health agencies and organizations, professionals, researchers, academics, practitioners, and students interested in the current state of public health and the improvement of public health services and policies for the future.

Designing Effective Health Messages

Michael Mackert,Allison J. Lazard,Brad Love
Designing Effective Health Messages Book PDF

Author : Michael Mackert,Allison J. Lazard,Brad Love
Publisher : Kendall/Hunt Publishing Company
Page : 0 pages
File Size : 47,9 Mb
Release : 2017
Category : Health promotion
ISBN : 1524932949

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Designing Effective Health Messages by Michael Mackert,Allison J. Lazard,Brad Love Pdf

Brings the perspective of advertisers to the broader health communication world. The book gives straightforward overviews of relevant health communication theories, a discussion of principles of visual communication, and guidelines for plain language and clear communication.

Working on Health Communication

Nova Corcoran
Working on Health Communication Book PDF

Author : Nova Corcoran
Publisher : SAGE
Page : 202 pages
File Size : 53,6 Mb
Release : 2010-12-10
Category : Health & Fitness
ISBN : 9781446209783

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Working on Health Communication by Nova Corcoran Pdf

Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice. Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.

Communicating Rare Diseases and Disorders in the Digital Age

Liliana Vale Costa,Sónia Oliveira
Communicating Rare Diseases and Disorders in the Digital Age Book PDF

Author : Liliana Vale Costa,Sónia Oliveira
Publisher : Medical Information Science Reference
Page : 0 pages
File Size : 40,8 Mb
Release : 2020
Category : Language Arts & Disciplines
ISBN : 1799820904

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Communicating Rare Diseases and Disorders in the Digital Age by Liliana Vale Costa,Sónia Oliveira Pdf

"This book explores the use of computer-mediated communication in rare diseases and disorders"--

Communicating Health

Nova Corcoran
Communicating Health Book PDF

Author : Nova Corcoran
Publisher : SAGE
Page : 250 pages
File Size : 50,7 Mb
Release : 2013-02-01
Category : Medical
ISBN : 9781446290446

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Communicating Health by Nova Corcoran Pdf

Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

Communicating to Advance the Public's Health

Institute of Medicine,Board on Population Health and Public Health Practice,Roundtable on Population Health Improvement
Communicating to Advance the Public s Health Book PDF

Author : Institute of Medicine,Board on Population Health and Public Health Practice,Roundtable on Population Health Improvement
Publisher : National Academies Press
Page : 96 pages
File Size : 45,9 Mb
Release : 2015-12-02
Category : Medical
ISBN : 9780309368704

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Communicating to Advance the Public's Health by Institute of Medicine,Board on Population Health and Public Health Practice,Roundtable on Population Health Improvement Pdf

The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.