Author : Jayme Sokolow
Publisher : Unknown
Page : 52 pages
File Size : 52,5 Mb
Release : 2017-11-20
Category : Electronic
ISBN : 1981255303
Writing Effective Proposals to Government Agencies by Jayme Sokolow Pdf
In the United States today, there are tens of thousands of people working in companies who conceptualize, design, develop, and deliver proposals to government agencies for a living. Regardless of their content, all these proposals have something in common: they are sales documents designed to convince potential customers to award the applicant a contract to provide goods or services.They also have something else in common: because government proposals are text-based documents, they must be written in prose. This is a challenge for several reasons.First, most of us are not good writers. Writing is an art and a skill, and most of our talents lie elsewhere.Second, proposal prose is different from many other kinds of prose. It must be informative, responsive and compliant, and persuasive at the same time, which is always a challenge.And third, your proposal prose must conform to the requirements of the Request for Proposals (RFP). You are not free to write anything you wish. Quite the opposite! You must strictly follow the instructions in the RFP.This eBook is designed for proposal professionals who want to improve their performance and advance their careers by learning how to write more effective proposal prose. Proposal handbooks and manuals focus on the processes of proposal development. This is a vitally important topic, but proposal processes must result in good proposal prose.In this eBook, you will learn the following:* The basic challenges in writing winning proposal prose.* The basic steps in writing winning proposal prose.* How to write with a focus on the customer.* How to develop win themes, identify benefits, and incorporate them into your proposal prose.* How to help reviewers evaluate your proposals by being clear, concise, understandable, and persuasive.* How to tell good stories in proposals.* How to write great Executive Summaries.Writing good proposal prose in a critical ingredient to a successful proposal. Learn how, and you will win more government contracts.