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Author : Jim McCraigh
Publisher : Salt River Press, LLC
Page : 172 pages
File Size : 50,5 Mb
Release : 2005
Category : Electronic
ISBN : 9780977398409
Author : Richard Bayan
Publisher : McGraw-Hill Companies
Page : 140 pages
File Size : 49,9 Mb
Release : 1987
Category : Business & Economics
ISBN : 0809247992
"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.
Author : Ray Edwards
Publisher : Morgan James Publishing
Page : 186 pages
File Size : 49,8 Mb
Release : 2016-02-16
Category : Business & Economics
ISBN : 9781630475024
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author : Sally Germain,Edward W. Werz
Publisher : McGraw-Hill Education
Page : 162 pages
File Size : 42,8 Mb
Release : 1998
Category : Business & Economics
ISBN : 0809229773
"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."
Author : Suzan St. Maur,John Butman
Publisher : Mercury Books
Page : 227 pages
File Size : 43,5 Mb
Release : 1991
Category : Advertising copy
ISBN : 1852520884
The need for good selling techniques does not stop with the face-to-face sales pitch. The selling of ideas, concepts and corporate images is best done by writing, either for printed publication or for the audio-visual media. This book aims to show readers how to used such methods to enhance the standing of their organizations. Both of the authors are experienced script and copywriters with a background in business communications.
Author : Drayton Bird
Publisher : Kogan Page Publishers
Page : 324 pages
File Size : 53,7 Mb
Release : 2002
Category : Business & Economics
ISBN : 0749438762
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
Author : Richard Bayan
Publisher : McGraw-Hill Education
Page : 176 pages
File Size : 40,7 Mb
Release : 2003-07-17
Category : Business & Economics
ISBN : 0071418539
A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans. More Words That Sell includes: Power words for heightening impact Positive personal qualities for selling oneself Cliche's to avoid Color names beyond just red, white, blue, yellow, etc. Words that reflect current trends in popular culture With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.
Author : Andy Maslen
Publisher : Marshall Cavendish International Asia Pte Ltd
Page : 179 pages
File Size : 54,5 Mb
Release : 2019-07-15
Category : Business & Economics
ISBN : 9789814868433
How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore
Author : Jack Chapman
Publisher : Unknown
Page : 48 pages
File Size : 48,9 Mb
Release : 2013-12-16
Category : Electronic
ISBN : 1494709503
1. Audience - Who is my target audience? Who is going to be reading what I write? Why are they reading what I write?2. Features or Benefits - Depending upon my audience will dictate whether I focus upon the features or benefits of a particular product or service.3. Our Goals - What is the overall goal of the copy? Is it sales, opt-ins, opinions or feedback.4. Strategies - Have we decided on the best strategy? Who is going to tell us if we have achieved our goals?5. End user Reaction - What is the end game? Much like our goals we must know what we want out of the copy.
Author : Joe Vitale
Publisher : John Wiley & Sons
Page : 295 pages
File Size : 46,9 Mb
Release : 2006-12-22
Category : Business & Economics
ISBN : 9780470009796
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
Author : Scott Meredith
Publisher : Unknown
Page : 248 pages
File Size : 42,6 Mb
Release : 1995
Category : Language Arts & Disciplines
ISBN : UVA:X002782324
With this guide, writers can learn how to create good fiction and publish profitably, guided by the timeless advice of the man who built the legendary literary agency that still bears his name. Includes information on creating characters, plotting a novel, formatting the manuscript, deciphering a publishing contract, and more.
Author : Robert W. Bly
Publisher : Linden Publishing
Page : 264 pages
File Size : 45,8 Mb
Release : 2010-08-31
Category : Language Arts & Disciplines
ISBN : 9781610350204
Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.
Author : Maria Veloso
Publisher : AMACOM
Page : 322 pages
File Size : 40,6 Mb
Release : 2013-02-15
Category : Business & Economics
ISBN : 9780814432525
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Author : Richard Bayan
Publisher : McGraw Hill Professional
Page : 161 pages
File Size : 55,5 Mb
Release : 2006-04-05
Category : Business & Economics
ISBN : 9780071661102
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
Author : Linc Bartlett
Publisher : CreateSpace
Page : 130 pages
File Size : 47,6 Mb
Release : 2015-09-07
Category : Electronic
ISBN : 1517240182
A Book That Actually Teaches You How to Write Sales Letters? Yes - You can write words that sell! Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO! Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert helps you understand the evolution of copywriting and the importance of believing in your company's products. By understanding your audience and "what's in it for the consumer," you can become a great copywriter! You'll discover how to write effective sales copy that "hits the spot," and find out why simple and persuasive sales copy sells so well. It's time to hone your storytelling skills and create compelling copy that outclasses your competition! With Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert, you'll be taken through a step-by-step process on how to become an amazing copywriter. Copywriting is a craft, and there are certain tools and formulas you can use to create both long and short copy that will have your prospects eating out of your hand! Let this book take you by the hand and transition you from a beginning copywriter into a sales page creating expert! You must practice to become great. Most of the great copywriters of today and the past, have been those who study the art and implement the best strategies. This book will give you the tools to become a master in copywriting!