10 Grasped Personas In Video Marketing

Author : Steven Brough
Publisher : GRASPED Digital
Page : 32 pages
File Size : 54,5 Mb
Release : 2024-02-21
Category : Business & Economics
ISBN : 8210379456XXX

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10 GRASPED Personas in Video Marketing by Steven Brough Pdf

Navigate the evolving landscape of video marketing, highlighting the synergy of creativity, strategy, and analytics through the lens of key personas. This book demystifies the roles that drive successful video campaigns, offering a comprehensive guide to mastering visual storytelling and audience engagement. Distinct for its focus on the integral roles within video marketing, this guide illuminates the collaborative efforts and diverse expertise that fuel impactful video campaigns, from conception to execution and analysis. Embark on an exploration of video marketing, where the confluence of art and data breathes life into brand narratives. This journey unveils the architects of digital storytelling and their strategies for captivating audiences. List of Personas The Video Marketing Strategist The Videographer/Producer The Video Editor The Content Writer/Scriptwriter The Social Media Manager The Analytics Specialist These personas provide a framework for understanding the multifaceted approach to video marketing, showcasing the roles critical to creating, promoting, and analyzing video content in today's digital age.

Author : Steven Brough
Publisher : GRASPED Digital
Page : 45 pages
File Size : 49,5 Mb
Release : 2024-02-24
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED Thinking and Linking by Steven Brough Pdf

"GRASPED Thinking and Linking: Philosophical Approaches to Building a Thoughtful Online Presence" delves into integrating philosophical wisdom with digital marketing strategies. It encourages readers to explore the essence of their online presence through the lens of philosophical thought, from Socratic questioning to Nietzsche's will to power, applying these profound insights to create a meaningful, impactful, and ethically sound digital footprint. The USP lies in its innovative integration of philosophical principles with digital marketing practices, offering a unique perspective on building online presences that are not only effective but also ethically and intellectually grounded. The book embarks on a journey blending deep philosophical insights with practical digital marketing strategies. It invites readers to ponder their online presence's essence, guided by historical philosophical thought, from the Socratic method of questioning to Nietzsche's will to power, aiming to create a more impactful and ethically sound digital footprint.

Author : Greg Jarboe
Publisher : John Wiley & Sons
Page : 1013 pages
File Size : 46,8 Mb
Release : 2009-08-14
Category : Business & Economics
ISBN : 9780470577820

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YouTube and Video Marketing by Greg Jarboe Pdf

A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online

Author : Anonim
Publisher : Unknown
Page : 1084 pages
File Size : 55,5 Mb
Release : 2004
Category : Trademarks
ISBN : PSU:000066194644

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Official Gazette of the United States Patent and Trademark Office by Anonim Pdf

Author : Anna H. Perrault Ph.D.,Elizabeth S. Aversa,Sonia Ramirez Wohlmuth,Cynthia J. Miller,Cynthia F. Miller
Publisher : Bloomsbury Publishing USA
Page : 482 pages
File Size : 42,6 Mb
Release : 2012-12-10
Category : Language Arts & Disciplines
ISBN : 9781610693271

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Information Resources in the Humanities and the Arts by Anna H. Perrault Ph.D.,Elizabeth S. Aversa,Sonia Ramirez Wohlmuth,Cynthia J. Miller,Cynthia F. Miller Pdf

This familiar guide to information resources in the humanities and the arts, organized by subjects and emphasizing electronic resources, enables librarians, teachers, and students to quickly find the best resources for their diverse needs. Authoritative, trusted, and timely, Information Resources in the Humanities and the Arts: Sixth Edition introduces new librarians to the breadth of humanities collections, experienced librarians to the nature of humanities scholarship, and the scholars themselves to a wealth of information they might otherwise have missed. This new version of a classic resource—the first update in over a decade—has been refreshed to account for the myriad of digital resources that have rewritten the rules of the reference and research world, and been expanded to include significantly increased coverage of world literature and languages. This book is invaluable for a wide variety of users: librarians in academic, public, school, and special library settings; researchers in religion, philosophy, literature, and the performing and visual arts; graduate students in library and information science; and teachers and students in humanities, the arts, and interdisciplinary degree programs.

Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 448 pages
File Size : 51,8 Mb
Release : 2017-07-31
Category : Business & Economics
ISBN : 9781119362418

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The New Rules of Marketing and PR by David Meerman Scott Pdf

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Author : Alex Trengove
Publisher : A G Printing & Publishing
Page : 218 pages
File Size : 49,7 Mb
Release : 2021-06-10
Category : Business & Economics
ISBN : 8210379456XXX

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Internet Marketing by Alex Trengove Pdf

Internet marketing is the fastest growing and most exciting branch of marketing today. as the world becomes ever more connected, keeping up with developments and trends is vital for marketers trying to reach new audiences – who are more discerning, fragmented and cynical than ever. technology and software are changing at such a high rate that it seems almost impossible to keep up with trends. Products and services are evolving and adapting to the online sphere. the web is constantly shifting, growing and changing – everything is fleeting.How do savvy internet marketers cope with all this? they harness the power of the web – and its myriad tools – for their own needs. they find unique and personal ways to interact with customers online. they plan, organise, implement and measure complex internet-wide strategies seamlessly. most importantly, they never stop learning, growing and adapting themselves Internet marketing is the fastest growing and most exciting branch of marketing today. as the world becomes ever more connected, keeping up with developments and trends is vital for marketers trying to reach new audiences – who are more discerning, fragmented and cynical than ever. technology and software are changing at such a high rate that it seems almost impossible to keep up with trends. Products and services are evolving and adapting to the online sphere. the web is constantly shifting, growing and changing – everything is fleeting.How do savvy internet marketers cope with all this? they harness the power of the web – and its myriad tools – for their own needs. they find unique and personal ways to interact with customers online. they plan, organise, implement and measure complex internet-wide strategies seamlessly. most importantly, they never stop learning, growing and adapting themselves

Author : Lydia R. Cooper
Publisher : Routledge
Page : 411 pages
File Size : 49,9 Mb
Release : 2021-12-26
Category : Literary Criticism
ISBN : 9781000504958

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The Routledge Companion to Masculinity in American Literature and Culture by Lydia R. Cooper Pdf

Recently, the U.S. has seen a rise in misogynistic and race-based violence perpetrated by men expressing a sense of grievance, from "incels" to alt-right activists. Grounding sociological, historical, political, and economic analyses of masculinity through the lens of cultural narratives in many forms and expressions, The Routledge Companion to Masculinity in American Literature and Culture suggests that how we examine the stories that shape us in turn shapes our understanding of our current reality and gives us language for imagining better futures. Masculinity is more than a description of traits associated with particular performances of gender. It is more than a study of gender and social power. It is an examination of the ways in which gender affects our capacity to engage ethically with each other in complex human societies. This volume offers essays from a range of established, global experts in American masculinity as well as new and upcoming scholars in order to explore not just what masculinity once meant, has come to mean, and may mean in the future in the U.S.; it also articulates what is at stake with our conceptions of masculinity.

Author : Kevin Daum,Bettina Hein,Matt Scott,Andreas Goeldi
Publisher : John Wiley & Sons
Page : 24 pages
File Size : 48,5 Mb
Release : 2012-05-08
Category : Business & Economics
ISBN : 9781118188767

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Video Marketing For Dummies by Kevin Daum,Bettina Hein,Matt Scott,Andreas Goeldi Pdf

A good marketing video can grab customers' attention and maybe even boost your profits. Get the expertise of four video marketing pros, for maximum return on video investment, so you can create a buzz-worthy video and reach the right audience.

Author : Randall L. Carlson
Publisher : Springer
Page : 150 pages
File Size : 45,6 Mb
Release : 1996-06-12
Category : Technology & Engineering
ISBN : 9781349245932

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The Information Superhighway by Randall L. Carlson Pdf

This text explores the shape of the partnerships between cable, TV, entertainment and multi-media companies, and how they lower entry fees, consolidate technologies and influence regulatory structure.

Author : Stephen Kline,Nick Dyer-Witheford,Greig De Peuter
Publisher : McGill-Queen's Press - MQUP
Page : 379 pages
File Size : 45,9 Mb
Release : 2003
Category : Games & Activities
ISBN : 9780773525436

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Digital Play by Stephen Kline,Nick Dyer-Witheford,Greig De Peuter Pdf

In a marketplace that demands perpetual upgrades, the survival of interactive play ultimately depends on the adroit management of negotiations between game producers and youthful consumers of this new medium. The authors suggest a model of expansion that encompasses technological innovation, game design, and marketing practices. Their case study of video gaming exposes fundamental tensions between the opposing forces of continuity and change in the information economy: between the play culture of gaming and the spectator culture of television, the dynamism of interactive media and the increasingly homogeneous mass-mediated cultural marketplace, and emerging flexible post-Fordist management strategies and the surviving techniques of mass-mediated marketing. Digital Play suggests a future not of democratizing wired capitalism but instead of continuing tensions between "access to" and "enclosure in" technological innovation, between inertia and diversity in popular culture markets, and between commodification and free play in the cultural industries. -- publisher description.

Author : Martha Seif Simpson
Publisher : McFarland
Page : 359 pages
File Size : 52,6 Mb
Release : 1997-07-01
Category : Language Arts & Disciplines
ISBN : 9780786403578

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Reading Programs for Young Adults by Martha Seif Simpson Pdf

School and public libraries often provide programs and activities for children in preschool through the sixth grade, but there is little available to young adults. For them, libraries become a place for work—the place to research an assignment or find a book for a report—but the thought of the library as a place for enjoyment is lost. So how do librarians recapture the interest of teenagers? This just might be the answer. Here you will find theme-based units (such as Cartoon Cavalcade, Log On at the Library, Go in Style, Cruising the Mall, Space Shots, Teens on TV, and 44 others) that are designed for young adults. Each includes a display idea, suggestions for local sponsorship of prizes, a program game to encourage participation, 10 theme-related activities, curriculum tie-in activities, sample questions for use in trivia games or scavenger hunts, ideas for activity sheets, a bibliography of related works, and a list of theme-related films. The units are highly flexible, allowing any public or school library to adapt them to their particular needs.

Author : Predicasts, inc
Publisher : Unknown
Page : 1286 pages
File Size : 50,5 Mb
Release : 1992
Category : Commercial products
ISBN : UOM:39015023881223

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Predicasts F & S Index United States by Predicasts, inc Pdf

A comprehensive index to company and industry information in business journals.

Author : Aaron Marcus
Publisher : Springer
Page : 773 pages
File Size : 55,8 Mb
Release : 2013-07-03
Category : Computers
ISBN : 9783642392535

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Design, User Experience, and Usability: Web, Mobile, and Product Design by Aaron Marcus Pdf

The four-volume set LNCS 8012, 8013, 8014 and 8015 constitutes the proceedings of the Second International Conference on Design, User Experience, and Usability, DUXU 2013, held as part of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, USA in July 2013, jointly with 12 other thematically similar conferences. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 282 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this four-volume set. The 83 papers included in this volume are organized in the following topical sections: DUXU in business and the enterprise, designing for the Web experience; product design; information and knowledge design and visualisation; and mobile applications and services.

Author : Anonim
Publisher : DEStech Publications, Inc
Page : 747 pages
File Size : 51,5 Mb
Release : 2014-02-04
Category : Business & Economics
ISBN : 9781605951546

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2014 International Conference on Economics and Management (ICEM2014). by Anonim Pdf

ICEM2014 is to offer scholars, professionals, academics and graduate students to present, share, and discuss their studies from various perspectives in the aspects of social science. The ICEM2014 is hosted by Advance Information Science Research Center and is sponsored by DEStech Publication, Inc., South China University of Technology, Guangdong University of Foreign Studies. This proceedings tends to collect the up-to-date, comprehensive and worldwide state-of-art knowledge on economics and management. All of accepted papers were subjected to strict peer- reviewing by 2–4 expert referees. The papers have been selected for this proceedings based on originality, significance, and clarity for the purpose of the conference. The selected papers and additional late-breaking contributions to be presented will make an exciting technical program on conference. The conference program is extremely rich, featuring high-impact presentation. We hope this conference will not only provide the participants a broad overview of the latest research results on economics and management, but also provide the participants a significant platform to build academic connections. ICEM2014 would like to express our sincere appreciations to all authors for their contributions to this conference. We would like to extend our thanks to all the referees for their constructive comments on all papers; especially, we would like to thank to organizing committee for their hard working.