A Degree In A Book Marketing

Author : John Jessup,Joel Jessup
Publisher : Arcturus Publishing
Page : 732 pages
File Size : 42,5 Mb
Release : 2022-04-01
Category : Business & Economics
ISBN : 9781398818675

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A Degree in a Book: Marketing by John Jessup,Joel Jessup Pdf

A comprehensive, highly visual guide to everything you can learn in a Marketing degree. This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Includes topics such as: • Management • Market research • Product development • Buyer behavior and the impact of popular culture, ethics and social responsibility • Digital marketing including social media and SEO • Retail - in all its many forms • How lockdown and the global pandemic has changed the world of marketing Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business. ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.

Author : Peter Gibson
Publisher : Arcturus Publishing
Page : 291 pages
File Size : 40,9 Mb
Release : 2018-12-12
Category : Philosophy
ISBN : 9781789504316

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A Degree in a Book: Philosophy by Peter Gibson Pdf

A perfect introduction for students and laypeople alike, A Degree in a Book: Philosophy provides you with all the concepts you need to understand the fundamental issues. Filled with helpful diagrams, suggestions for further reading, and easily digestible features on the history of philosophy, this book makes learning the subject easier than ever. Including ideas from Aristotle and Zeno to Descartes and Wittgenstein, it covers the whole range of western thought. By the time you finish reading this book, you will be able to answer questions like: • What is truth? • What can I really know? • How can I live a moral life? • Do I have free will?

Author : Alan Porter
Publisher : Arcturus Publishing
Page : 357 pages
File Size : 52,7 Mb
Release : 2018-12-15
Category : Psychology
ISBN : 9781789504330

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A Degree in a Book: Psychology by Alan Porter Pdf

A perfect introduction for students and laypeople alike, A Degree in a Book: Psychology provides you with all the concepts you need to understand the fundamental issues. Filled with helpful diagrams, suggestions for further reading, and easily digestible features on the history of psychology, this book makes understanding the human mind easier than ever. Including the theories of Francis Galton, Sigmund Freud, Ivan Pavlov, and many more, it covers the whole range of psychological research. By the time you finish reading this book, you will be able to answer questions such as: • How do we learn? • Do groups make better decisions than individuals? • How do we study the living brain? • What are the components of personality?

Author : Gini Dietrich,Geoff Livingston
Publisher : Que Publishing
Page : 265 pages
File Size : 42,6 Mb
Release : 2012-04-24
Category : Business & Economics
ISBN : 9780132939546

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Marketing in the Round by Gini Dietrich,Geoff Livingston Pdf

Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers

Author : Jane Friedman
Publisher : University of Chicago Press
Page : 323 pages
File Size : 40,7 Mb
Release : 2018-03-16
Category : Language Arts & Disciplines
ISBN : 9780226393339

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The Business of Being a Writer by Jane Friedman Pdf

“Destined to become a staple reference book for writers and those interested in publishing careers.” —Publishers Weekly Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. Those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry. This book offers the business education writers need but so rarely receive. It is meant for early-career writers looking to develop a realistic set of expectations about making money from their work. or for working writers who want a better understanding of the industry. Writers will gain a comprehensive picture of how the publishing world works—from queries and agents to blogging and advertising—and will learn how they can best position themselves for success over the long term. Jane Friedman has more than two decades of experience in the publishing industry, with an emphasis on digital media strategy for authors and publishers. She is encouraging without sugarcoating, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income—and leave them empowered, confident, and ready to turn their craft into a career. “Friedman’s 20-plus years in the industry, launching and managing the social media presence of Writer’s Digest, along with her expertise in business strategies for authors and publishers, combine to create an invaluable compendium of practical advice.” —Library Journal (starred review)

Author : Alan Porter
Publisher : Degree in a Book
Page : 256 pages
File Size : 48,6 Mb
Release : 2018
Category : Psychology
ISBN : 1788286219

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Psychology by Alan Porter Pdf

The perfect introduction to psychology, this title covers every major subject of psychology and every methodology. Including helpful diagrams, summary sections, ideas for further reading and questions to consider, you will soon be able to understand the differences between Freud and Jung, its relationship to neuroscience and physiology, and how psychology is used in our everyday lives.

Author : Marion Roach Smith
Publisher : Grand Central Publishing
Page : 154 pages
File Size : 48,5 Mb
Release : 2011-06-09
Category : Self-Help
ISBN : 9781455501823

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The Memoir Project by Marion Roach Smith Pdf

An extraordinary "practical resource for beginners" looking to write their own memoir—​now new and revised (Kirkus Reviews)! The greatest story you could write is one you've experienced yourself. Knowing where to start is the hardest part, but it just got a little easier with this essential guidebook for anyone wanting to write a memoir. Did you know that the #1 thing that baby boomers want to do in retirement is write a book—about themselves? It's not that every person has lived such a unique or dramatic life, but we inherently understand that writing a memoir—whether it's a book, blog, or just a letter to a child—is the single greatest path to self-examination. Through the use of disarmingly frank, but wildly fun tactics that offer you simple and effective guidelines that work, you can stop treading water in writing exercises or hiding behind writer's block. Previously self-published under the title, Writing What You Know: Raelia, this book has found an enthusiastic audience that now writes with intent.

Author : Ricardo Fayet
Publisher : Independently Published
Page : 330 pages
File Size : 53,6 Mb
Release : 2021-01-26
Category : Electronic
ISBN : 9798700596695

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How to Market a Book by Ricardo Fayet Pdf

Writing a book is hard. Marketing it can be even harder. Marketing a book in 2021 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it. But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales... in a minimum amount of time. And that's exactly what you'll find in this book. Instead of drowning you in information or inundating you with hundreds of different tactics and strategies that eventually prove fruitless, this book will guide you through a step-by-step framework to find the ones that actually work for you and your book, so that you can start marketing more efficiently. In particular, you'll learn: ✔️ How to change your mindset and sell more books with less effort.; ✔️ How to write books that guarantee a lasting, profitable career; ✔️ How to get Amazon's Kindle Store to market your book for you; ✔️ How to get thousands of readers into your mailing list before you even release the book; ✔️ How to propel your book to the top of the charts at launch; and ✔️ How to automate your marketing so that you can spend less time marketing and more time writing, After helping over 150,000 authors crack the marketing code through a popular weekly newsletter, Reedsy's Co-founder Ricardo Fayet is sharing everything he's learned over the past few years in this beginner-friendly, jargon-free guide to book marketing. Get your copy now and benefit from all the experience of a seasoned marketing professional.

Author : Stephanie Chandler,Karl W. Palachuk
Publisher : Unknown
Page : 304 pages
File Size : 53,5 Mb
Release : 2018-09-14
Category : Language Arts & Disciplines
ISBN : 1949642003

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The Nonfiction Book Publishing Plan by Stephanie Chandler,Karl W. Palachuk Pdf

Are you ready to turn your passion into a profitable business? The Nonfiction Book Publishing Plan is loaded with proven strategies, real-world examples, and fascinating interviews with successful authors who started from scratch just like you. In this content-rich book, you will learn how to: Identify profit opportunities from and around your book Set up a legitimate and professional author-publisher business Write your manuscript faster than you thought possible Avoid mistakes new authors make and get your book published the right way Enlist beta readers, get endorsements from well-known authors, and generate book reviews Launch your book into the world with as much buzz as possible As nonfiction authors, publishers, and internet entrepreneurs with over three decades of combined industry experience, we understand your unique goals and challenges. We also have the experience to show you how to produce your nonfiction book in the most professional way possible, while you turn your passion into a profitable business. Whether you're writing self-development, business, memoir, how-to, spiritual, narrative, or other nonfiction book, this authoritative guide by experienced industry professionals will provide you with the solutions you need to achieve your publishing goals.

Author : Rob Eagar
Publisher : Writer's Digest Books
Page : 284 pages
File Size : 40,8 Mb
Release : 2012-06-07
Category : Language Arts & Disciplines
ISBN : 159963421X

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Sell Your Book Like Wildfire by Rob Eagar Pdf

Promote and Sell Your Work! You've written a book, but if it doesn't sell, what's the point? In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to: Increase your book sales by driving readers to bookstores and online retailers Build a brand that makes your books stand out from the crowd Secure more media interviews and speaking engagements Connect with key influencers who spread word of mouth Create raving fans who buzz about your book on social media Ignite your confidence to sell more books and make more money as an author. Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, this is the only marketing guide you'll ever need.

Author : Daniel Robert
Publisher : Innovative Institute
Page : 177 pages
File Size : 50,5 Mb
Release : 2024-05-17
Category : Business & Economics
ISBN : 8210379456XXX

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UGC NET JRF Commerce Book - Marketing Management by Daniel Robert Pdf

Author : Jim Blythe
Publisher : SAGE Publications Limited
Page : 160 pages
File Size : 48,9 Mb
Release : 2006-11-21
Category : Business & Economics
ISBN : 141293088X

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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing by Jim Blythe Pdf

This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures. This book is an antidote to the boring textbook that still tackles key areas addressed in marketing courses.

Author : Midge Raymond
Publisher : Ashland Creek Press
Page : 188 pages
File Size : 44,9 Mb
Release : 2013-09
Category : Business & Economics
ISBN : 9781618220288

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Everyday Book Marketing by Midge Raymond Pdf

Book publication is just the beginning. Everyday Book Marketing is for the published author who is not only a writer but who also may have another career, a family, and any number of other obligations that require fitting book promotion into a budget where both hours and dollars may be hard to find. This book will guide you on the journey from Writer to Marketing Pro, offering essential marketing tools along the way--including such book promotion basics as how to schedule a book tour and how to make the most of social media to how to keep the buzz going long after your launch date. Everyday Book Marketing is divided into easily accessible sections that cover not only what you'll need to handle before publication, such as establishing a blog and website, but what you can do during your book launch and beyond. It also offers tips and advice for how to keep the never-ending tasks of book promotion manageable, whether you have ten minutes a day or two hours a day. Also included are Q&As with a range of authors and industry experts--from fiction authors and poets to librarians and event managers--who provide such invaluable tips as how to present yourself as an author, how to reach out to event coordinators, and how to find new readers both within your community and beyond.

Author : Kristen Kieffer
Publisher : She's Novel Press
Page : 237 pages
File Size : 41,5 Mb
Release : 2022-03-01
Category : Language Arts & Disciplines
ISBN : 9781734206470

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Self-Publishing Simplified by Kristen Kieffer Pdf

You’re ready to publish a book on your own terms. The only problem? You have no idea where to begin. Any way you slice it, the self-publishing learning curve is steep. Despite numerous late-night research sessions, you’re still not sure how to hire a freelance editor or budget for pre-publication expenses. Terms like distributor, aggregator, and imprint elude you, and complicated book marketing advice has tempted you to give up your goal of self-publishing for good. If you’re worried your writing dreams will remain forever out of reach, take heart. Self-publishing might be a veritable Mount Everest of creative feats, but you are capable of making the climb. With insights and actionable advice, this comprehensive reference guide will help you master the following key aspects of the self-publishing journey: • Producing quality print books, e-books, and audiobooks • Crafting online listings that boost your books’ visibility • Establishing an author platform that attracts your ideal readers • Implementing the five main types of book marketing By the time you finish Self-Publishing Simplified, you’ll not only have the vital information you need to produce, launch, and market your novel, memoir, or nonfiction book. You’ll have the tools to build a lucrative and fulfilling career as an independent author.

Author : Paul Fifield
Publisher : Routledge
Page : 623 pages
File Size : 52,9 Mb
Release : 2008-09-10
Category : Business & Economics
ISBN : 9781136379451

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Marketing Strategy Masterclass by Paul Fifield Pdf

The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included throughout are the wise words of a choice selection of history’s masters, depicted on the book’s front cover. Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann. ABOUT THE AUTHOR Paul Fifield has been extensively involved in strategic marketing training and education since 1980. His professional assignments have ranged from marketing strategy development for some of the UK’s largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities. Paul is also Visiting Professor of Marketing at the University of Southampton and at the Collège des Ingénieurs in Paris.