Author : Anonim
Publisher : Unknown
Page : 1340 pages
File Size : 49,9 Mb
Release : 1957
Category : Advertising
ISBN : UOM:35128000320349
Advertising Agency Magazine
Anonim
Advertising Agency Magazine
Advertising Agency Magazine Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Advertising Agency Magazine book. This book definitely worth reading, it is an incredibly well-written.
Selling Themselves
Russell Johnston
Author : Russell Johnston
Publisher : University of Toronto Press
Page : 364 pages
File Size : 55,6 Mb
Release : 2012-02-01
Category : History
ISBN : 9781442613072
Selling Themselves by Russell Johnston Pdf
From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so. Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry. The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.
Advertising & Selling Magazine
Anonim
Author : Anonim
Publisher : Unknown
Page : 1122 pages
File Size : 48,7 Mb
Release : 1921
Category : Advertising
ISBN : OSU:32435056960123
Advertising & Selling Magazine by Anonim Pdf
A Japanese Advertising Agency
Brian Moeran
Author : Brian Moeran
Publisher : Routledge
Page : 351 pages
File Size : 48,9 Mb
Release : 2013-09-13
Category : Social Science
ISBN : 9781136795336
A Japanese Advertising Agency by Brian Moeran Pdf
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
National Advertising in Newspapers
Neil Hopper Borden,Malcolm Dean Taylor,Howard Thorne Hovde
Author : Neil Hopper Borden,Malcolm Dean Taylor,Howard Thorne Hovde
Publisher : Unknown
Page : 510 pages
File Size : 40,8 Mb
Release : 1946
Category : Advertising
ISBN : UCAL:$B97217
National Advertising in Newspapers by Neil Hopper Borden,Malcolm Dean Taylor,Howard Thorne Hovde Pdf
Advertising Agency Magazine
Anonim
Author : Anonim
Publisher : Unknown
Page : 1984 pages
File Size : 55,6 Mb
Release : 1955
Category : Advertising
ISBN : RUTGERS:39030024883680
Advertising Agency Magazine by Anonim Pdf
The Guide to Selling Advertising Space
Jack Bernstein
Author : Jack Bernstein
Publisher : J B & Me
Page : 230 pages
File Size : 54,9 Mb
Release : 1990
Category : Business & Economics
ISBN : PSU:000019392141
The Guide to Selling Advertising Space by Jack Bernstein Pdf
Art in Advertising
Anonim
Author : Anonim
Publisher : Unknown
Page : 404 pages
File Size : 40,5 Mb
Release : 1891
Category : Advertising
ISBN : MINN:319510007491560
Art in Advertising by Anonim Pdf
Advertising Agency
Anonim
Author : Anonim
Publisher : Unknown
Page : 860 pages
File Size : 51,8 Mb
Release : 1958
Category : Advertising
ISBN : UOM:35128000320307
Advertising Agency by Anonim Pdf
Advertising Agency and Advertising & Selling
Anonim
Author : Anonim
Publisher : Unknown
Page : 1146 pages
File Size : 52,9 Mb
Release : 1952
Category : Advertising
ISBN : UOM:35128000565786
Advertising Agency and Advertising & Selling by Anonim Pdf
Printers' Ink; the ... Magazine of Advertising, Management and Sales
Anonim
Author : Anonim
Publisher : Unknown
Page : 680 pages
File Size : 42,5 Mb
Release : 1889
Category : Advertising
ISBN : PSU:000066994824
Printers' Ink; the ... Magazine of Advertising, Management and Sales by Anonim Pdf
Advertising Organizations and Publications
John Philip Jones
Author : John Philip Jones
Publisher : SAGE
Page : 366 pages
File Size : 47,8 Mb
Release : 2000-02-25
Category : Business & Economics
ISBN : 9780761912378
Advertising Organizations and Publications by John Philip Jones Pdf
John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations.The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.
Creative Company
Andy Law
Author : Andy Law
Publisher : Wiley-Interscience
Page : 304 pages
File Size : 50,6 Mb
Release : 1999-07-15
Category : Business & Economics
ISBN : PSU:000044309459
Creative Company by Andy Law Pdf
In 1995, a small band of highly creative people who loved the work but hated the workplace established a company designed not only to get the most out of them, but to give the most back - a company in which creativity, curiosity, versatility, and a sense of fun are assets to be celebrated, not encumbrances to be left outside the door. Law recounts how many St. Luke's employee/owners discovered new sources of satisfaction, hidden talents, and even entirely new careers as they encouraged each other to experiment, learn, and grow. Meanwhile, the agency's annual billings soared to more than $90 million in three memorable years. Complete with revealing tales of advertising legends such as Jay Chiat, Bill Tragos, Frank Lowe, and the Omnicom chieftains, Creative Company offers a fascinating, warts-and-all tour of the advertising industry.
The Handbook of Magazine Studies
Miglena Sternadori,Tim Holmes
Author : Miglena Sternadori,Tim Holmes
Publisher : John Wiley & Sons
Page : 604 pages
File Size : 47,7 Mb
Release : 2020-02-28
Category : Social Science
ISBN : 9781119151562
The Handbook of Magazine Studies by Miglena Sternadori,Tim Holmes Pdf
A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact. Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book: Discusses media theory, academic research, and real-world organizational dynamics Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies Features in-depth case studies of magazines in international, national, and regional contexts Explores issues surrounding race, ethnicity, activism, and resistance Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.
Scientific Space Selection
Audit Bureau of Circulations
Author : Audit Bureau of Circulations
Publisher : Unknown
Page : 152 pages
File Size : 49,9 Mb
Release : 1937
Category : Advertising
ISBN : UIUC:30112066895464