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Author : Neil Hopper Borden,Malcolm Dean Taylor,Howard Thorne Hovde
Publisher : Unknown
Page : 508 pages
File Size : 52,5 Mb
Release : 1946
Category : History
ISBN : UCAL:B3215006
Author : National Newspaper Promotion Association
Publisher : Unknown
Page : 168 pages
File Size : 52,6 Mb
Release : 1958
Category : Advertising
ISBN : PSU:000005391370
Author : William R. Shover,International Newspaper Promotion Association
Publisher : Unknown
Page : 232 pages
File Size : 54,7 Mb
Release : 1973
Category : Newspapers
ISBN : STANFORD:36105035906499
Author : Harvey R. Cook
Publisher : Unknown
Page : 148 pages
File Size : 53,8 Mb
Release : 1977
Category : Advertising media planning
ISBN : SRLF:AA0006481196
Author : Jason Rogers
Publisher : Unknown
Page : 654 pages
File Size : 55,5 Mb
Release : 1919
Category : Advertising
ISBN : UCAL:$B37874
Author : Edd Applegate
Publisher : Rowman & Littlefield
Page : 286 pages
File Size : 46,5 Mb
Release : 2005
Category : Business & Economics
ISBN : 0742530671
Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
Author : John V. Lund
Publisher : Unknown
Page : 480 pages
File Size : 47,5 Mb
Release : 1947
Category : Advertising
ISBN : MINN:31951000533512I
Author : American Newspaper Publishers Association. Bureau of Advertising
Publisher : Unknown
Page : 126 pages
File Size : 50,8 Mb
Release : 1942
Category : Advertising
ISBN : MINN:31951P005302171
Author : James Milton Ferguson
Publisher : Englewood Cliffs, N.J., Prentice-Hall
Page : 120 pages
File Size : 44,7 Mb
Release : 1963
Category : Advertising, Newspaper
ISBN : UCAL:$B106601
Author is an alumnus of Evanston Township High School, class of 1954.
Author : Russell Johnston
Publisher : University of Toronto Press
Page : 364 pages
File Size : 40,8 Mb
Release : 2012-02-01
Category : History
ISBN : 9781442613072
From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so. Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry. The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.
Author : Richard Benjamin Franken
Publisher : Unknown
Page : 64 pages
File Size : 47,7 Mb
Release : 1925
Category : Advertising
ISBN : UCAL:$B104959
Author : United States. Department of Labor. Wage and Hour Division
Publisher : Unknown
Page : 100 pages
File Size : 46,6 Mb
Release : 1942
Category : American newspapers
ISBN : STANFORD:36105130058980
Author : United States. Dept. of Labor. Wage and Hour Division
Publisher : Unknown
Page : 108 pages
File Size : 43,6 Mb
Release : 1942
Category : American newspapers
ISBN : UOM:39015030920519
Author : Belch
Publisher : McGraw Hill
Page : 881 pages
File Size : 50,7 Mb
Release : 2014-09-16
Category : Business & Economics
ISBN : 9780077170479
Ebook: Advertising and Promotion
Author : Ben Duffy
Publisher : Unknown
Page : 466 pages
File Size : 47,9 Mb
Release : 1939
Category : Advertising
ISBN : UCAL:$B104944
